Online store synced to your POS
Hand-built shop with live stock and prices from Square, Lightspeed or your POS, plus Afterpay and fast checkout.
Health food store software: online shop & subscriptions
Health food stores: keep your regulars buying from you. Fewer lost sales, more repeats.
Regulars buy their magnesium from a big online retailer because it was easier at 10pm. Repeat orders live in one staff member's head and the website says in stock when the shelf is bare. Practitioners ring through orders while you're serving. We build online stores, subscriptions, practitioner accounts and loyalty for health food stores that run off your POS, then we host them and look after them.
Looking for health food store software that handles online orders, subscriptions and practitioners?
A health food store is a shop, a pharmacy-style advice desk, a bulk food pantry and a trade supplier for local naturopaths all at once. Your best customers buy the same protein, probiotics and almond butter every few weeks. If it's easier to reorder from a discount warehouse site at night, they will, even though they'd rather support you.
Wollopit builds custom health food store software around how your store actually runs. Your online shop pulls stock and prices straight from your POS. Regulars set up subscribe and save so their order turns up without asking. Practitioners log in for trade pricing and practitioner-only lines. Product info, ingredients and dietary tags are written once and used everywhere. We connect the tools you already like and host the lot, so you can get back to the counter.
01The problems
What we hear from health food stores
Does your health food store have these problems? Here's how we'd fix them.
Most health food stores we talk to have customers who are fiercely loyal in person. The trouble starts when they're shopping from the couch.
- The problemRegulars buying from big online retailersYour customers love you, but at 10pm the discount warehouse site is one tap away and you don't have a proper online shop.How we fix itYour own online store with fast checkout, Afterpay and click and collect, so reordering from you is the easy option.
- The problemRepeat orders live in someone's headSharon knows Mrs Smith gets the fish oil every six weeks. When Sharon's on holidays, nobody does.How we fix itSubscribe and save on regular products, with reminders, easy pausing and orders packed before they run out.
- The problemOnline stock is wrongThe website says three in stock, the shelf says none and you're refunding an order with an apology.How we fix itStock and prices synced with your POS so online and in-store always match.
- The problemThe same questions all dayIs this gluten free? Is it vegan? What's in it? Staff answer it one customer at a time.How we fix itIngredients, allergens and dietary tags on every product, searchable online and on a tablet in store.
- The problemPractitioner orders by phoneNaturopaths ring or email orders mid-rush and someone works out their trade price on a calculator.How we fix itPractitioner accounts with their own pricing, quick reorders and invoices straight into Xero or MYOB.
- The problemPractitioner-only lines out in the openSome products shouldn't be sold without a consult, so they either sit off the website or show up where they shouldn't.How we fix itPractitioner-only products hidden from the public and unlocked for approved practitioners or prescribed patients.
- The problemSpecial orders on sticky notes"Can you get this in?" turns into a note under the register that gets lost before the supplier order goes in.How we fix itA special order tracker that adds requests to the next supplier order and texts the customer when it lands.
- The problemShort-dated stock found too lateExpired bars and probiotics turn up at the back of the shelf during a stocktake.How we fix itExpiry dates by batch, short-date alerts and automatic markdowns online before it's too late.
- The problemBulk foods don't fit onlineNuts, grains and loose teas sold by weight are a pain to put on a normal online shop.How we fix itBulk lines sold by weight with sensible sizes and refill orders for customers who bring their own jars.
- The problemLoyalty on a paper cardStamp cards get lost, washed or forgotten and you have no idea who your best customers are.How we fix itDigital loyalty linked to the POS and online store, with points, perks and birthday treats.
- The problemConsult bookings by phoneYour in-store naturopath's diary is a paper book and half the bookings are missed calls.How we fix itOnline consult bookings with reminders, intake forms and follow-up product lists.
02What we build
Solutions
What we build for health food stores. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Subscribe & save
Regular products on repeat with a member discount, easy skip or pause and automatic billing.
Product info & dietary filters
Ingredients, allergens and tags like gluten free, vegan, organic and keto, filterable on every page.
Practitioner accounts
Trade pricing, quick reorders, account terms and invoices into Xero or MYOB.
Practitioner-only gating
Restricted lines hidden from the public and unlocked for approved practitioners or their patients.
Special orders tracker
Customer requests captured at the counter, added to supplier orders and an SMS when it arrives.
Expiry & short-dated stock
Batch expiry dates, short-date alerts and markdowns pushed to the website and POS.
Bulk & refill ordering
Loose foods sold by weight, BYO jar refill orders and pre-packed bulk sizes.
Loyalty & rewards
Points and perks that work online and at the counter, with a digital card in their phone wallet.
Email & SMS campaigns
New arrivals, specials and running-low reminders sent through Klaviyo or Mailchimp.
Click and collect & local delivery
Pickup time slots, local delivery zones and shipping labels through StarShipIt or Australia Post.
Naturopath consult bookings
Online bookings, intake forms, reminders and product lists sent after the consult.
Supplier reorders
Low-stock lists grouped by supplier so the weekly order takes minutes, not an afternoon.
A website that gets found
Quick on mobile with product listings in Google Shopping, built to rank for 'health food store near me'.
03The systems
The big ones
Your whole store, on one system.
These are the systems health food stores ask us about most. Each works on its own and they get properly useful when they're joined up.
Online store
An online shop that knows what's on your shelves.
Your online store runs off your POS, so stock, prices and specials always match what's in the shop. Customers can buy at midnight, pick up tomorrow or get it posted. You stop losing the late-night sale to a warehouse website.
- Live stock and prices from your POS
- Afterpay and fast checkout
- Click and collect time slots
- Local delivery zones
- Shipping labels through StarShipIt or Australia Post
- Bulk lines sold by weight
- Gift cards online and in store
- Google Shopping product listings
- Specials scheduled ahead
Subscriptions
Regulars who never run out.
Customers put their usual products on subscribe and save and they're packed and charged on schedule. They can skip, swap or pause from their phone. Your staff stop relying on memory and you can see next month's orders before they happen.
- Subscribe and save discounts
- Weekly, monthly or custom intervals
- Skip, swap or pause from a phone
- Automatic billing through Stripe
- Failed card retries
- Running-low reminders
- Pick list for this week's subscriptions
- Pickup or delivery per customer
- Forecast of upcoming orders
Practitioner portal
Practitioners order themselves, at their own price.
Local naturopaths, nutritionists and clinics log in to see their pricing, order history and practitioner-only lines. They can reorder in a couple of taps or send a product list to a patient to collect from you.
- Practitioner sign-up with approval
- Their own trade pricing
- Practitioner-only products hidden from the public
- Quick reorders from history
- Patient product lists to collect in store
- Account terms and credit limits
- Invoices into Xero or MYOB
- Monthly statements
Product info
Answer the same question once.
Every product carries its ingredients, allergens, dietary tags and how to use it. Customers filter by what suits them online and staff look it up on a tablet in seconds. You control every word so descriptions stay within what you're allowed to say.
- Ingredients and allergens per product
- Gluten free, vegan, organic and keto tags
- Filter by dietary need online
- Staff lookup on a tablet in store
- Batch and expiry dates
- Short-date alerts and markdowns
- Descriptions held for review before going live
- Supplier info pulled in where available
Loyalty & campaigns
Rewards that work at the counter and online.
A digital loyalty card linked to your POS and online store, so points stack wherever they shop. Emails and texts go out for new arrivals, specials and when someone's about to run out of their usual.
- Points or stamps at POS and online
- Digital card in their phone wallet
- Birthday and milestone perks
- Member-only specials
- Running-low reminder emails
- New arrival and specials campaigns
- Klaviyo or Mailchimp connected
- See who your best customers are
04How it changes
Before and after
A repeat customer, wolloped.
Here's how a regular's monthly top-up could change. Every store is different, so we map yours first.
Before
- She runs out of her probiotic on a Sunday night
- Orders from a big online retailer because you're shut
- Staff wonder why she hasn't been in lately
- Website showed it in stock but the shelf was empty anyway
- Her stamp card went through the wash
After
- Her subscription packs it a week before she runs out
- Charged automatically at her subscribe and save price
- Ready for click and collect with a text when it's on the shelf
- Stock synced with the POS so it's actually there
- Points added to her digital card
- She grabs a new snack bar while she's in
05Services
Everything under one roof
Software, websites and systems for health food stores.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for health food stores
Built around how your health food store actually runs: online store synced to your POS, subscribe & save and the admin in between, in one system you own.
Websites for health food stores
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Health food store system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for health food stores
Product info & dietary filters and practitioner accounts: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Square, Lightspeed and Shopify so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your health food store, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Square
- Lightspeed
- Shopify
- WooCommerce
- Stripe
- Afterpay
- Xero
- MYOB
- Recharge
- Klaviyo
- Mailchimp
- Australia Post
- StarShipIt
- Sendle
- Shippit
- Google Merchant Center
- Google Business Profile
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your health food store: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time at your counter, in the stockroom and on your current website, then work out where regulars and practitioners are slipping away.
- 02
Archi-tech
We plan it before writing code: your POS, products, subscriptions, practitioner accounts, loyalty, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the online store or subscriptions first, so you get a win fast.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things health food stores ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers filter by dietary needs?
Yes. Products can be tagged gluten free, vegan, organic, keto, nut free and more so customers find what suits them online and staff can check in store.
Will online stock match what's on the shelf?
Yes. We sync stock and prices with your POS so a sale at the counter comes off the website straight away and the other way round.
Can customers pause or skip their subscription?
Yes. They can skip, swap products, change how often it comes or pause it from their phone. You see every change before you pack.
Can we hide practitioner-only products from the public?
Yes. Restricted lines only show to approved practitioners or to patients a practitioner has sent a product list to. Everyone else never sees them.
Can we sell bulk foods by weight online?
Yes. Loose lines can be sold by weight or in set sizes and customers can place refill orders for their own jars.
Do we have to switch POS or our online shop?
No. If Square, Lightspeed or your Shopify store is doing its job we build around it. If something's holding you back we'll show you what replacing it involves before anything changes.
How much does a health food store system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like subscriptions or a practitioner portal can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most health food stores we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a health food store problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.