Online ordering
Fruit and veg boxes, loose items and pantry extras with delivery or pickup slots on any phone.
Greengrocer software: fruit & veg boxes, orders & delivery
Greengrocers: weekly boxes that order themselves. Sell more fresh, chase less paper.
Orders come in by phone, text and Messenger. Boxes get packed from scribbled lists and delivery runs live in your head. The website still sells mangoes that finished a month ago. We build ordering, subscription, packing and delivery systems for greengrocers that turn regulars into weekly subscribers, then we host them and look after them.
Looking for fruit and veg box ordering software that actually understands produce?
Fresh produce doesn't behave like a normal online shop. Prices move every market morning, half of it is sold by weight and what's good this week might not exist next week. Off-the-shelf shop builders want a fixed price and a fixed stock count. So most greengrocers end up with a website that's always slightly wrong, a phone that never stops and a pile of order slips next to the scales.
Wollopit builds custom greengrocer software around how your shop actually runs. Customers order boxes and loose items online, pick their swaps and choose a delivery or pickup slot. Weighed items get charged at the real weight after picking. Subscriptions roll over every week on their own. Your buying list, pick lists and delivery runs come straight from the orders. We connect the tools you already use, replace the ones holding you back and look after the lot on our own servers.
01The problems
What we hear from greengrocers
Does your greengrocer have these problems? Here's how we'd fix them.
Most greengrocers we talk to know their produce and their regulars inside out. The trouble is the system holding the orders together is usually a notepad and a very good memory.
- The problemOrders on scraps of paperRegulars ring, text and Messenger their orders. They end up on dockets by the register and one always goes missing.How we fix itOnline ordering for boxes and loose items. Phone orders get keyed into the same list in seconds so nothing lives on paper.
- The problemWeighed items break the online shopA kilo of tomatoes is never exactly a kilo. Online prices are a guess, so you either eat the difference or chase it.How we fix itSell by the kilo, the bunch or each. Hold a little extra on the card, then charge the real weight after picking.
- The problemThe website sells what you haven't gotMangoes finished weeks ago and they're still online. Customers order them and get a refund instead of fruit.How we fix itUpdate availability from your phone at the markets. Sold-out lines disappear and seasonal ones pop back up when they land.
- The problemPrices change every market morningAvocados jump a dollar overnight and you're updating the board, the scales, the POS and the website one by one.How we fix itChange a price once and it flows to the website, your POS and printable price tickets.
- The problemRegulars remembered, not recordedThe Thursday regulars get their box as long as whoever's on that day remembers who they are.How we fix itWeekly and fortnightly box subscriptions that bill themselves. Customers can pause, skip or change their box online.
- The problemRewriting the box every weekWhat's in the box depends on what came in, so every week you work it out again and tell everyone by hand.How we fix itBuild this week's box from what's in stock. Customers see the contents online and get an email before cut-off.
- The problemSwaps nobody wantedSomeone who hates coriander gets a bunch of coriander. Someone else wanted a swap and got nothing.How we fix itSubstitute preferences at checkout plus a permanent 'never send me' list on every customer's account.
- The problemBuying blind at the marketsYou're at the markets at 4am guessing how much to buy. Late orders come in after you've already bought.How we fix itOrder cut-offs per run and a buying list built from confirmed orders, so you know what to grab before you leave.
- The problemPacking day chaosStaff pack from handwritten lists, walk the shop forty times and someone's box goes out without the eggs.How we fix itA totals list for bulk picking, then a pack sheet and label per order with a tick-off on a tablet.
- The problemDelivery runs planned in your headOnly one person knows the run. When they're sick nobody knows who's next or where to leave the box.How we fix itDelivery runs by suburb and day with stops in order, drop-off notes and a driver view on their phone.
- The problemCafe orders by text at 10pmLocal cafes and restaurants text their orders late at night. Then someone retypes it all into Xero.How we fix itA trade portal where cafes reorder at their own pricing with standing orders and invoices straight into Xero or MYOB.
02What we build
Solutions
What we build for greengrocers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Box subscriptions
Weekly and fortnightly boxes that bill automatically. Customers pause, skip or swap before cut-off.
Weight-based pricing
Sell by the kilo, bunch or each. Final price adjusted after picking with the real weight.
Availability & price manager
Update stock and prices from your phone at the markets. Website, POS and tickets all match.
This week's box builder
Set box contents from what's in stock, with small, medium and family sizes worked out for you.
Substitutions & dislikes
Swap preferences at checkout and a 'never send' list per customer that packers can see.
Market buying list
Confirmed orders and subscriptions rolled into one list of what to buy before you leave for the markets.
Pick lists & pack labels
Bulk totals to pick, then a pack sheet and label per order. Tick it off on a tablet.
Delivery runs & driver view
Runs by suburb and day, stops in order, drop-off notes and delivered photos on the driver's phone.
Click and collect
Pickup time slots, a ready-for-pickup SMS and a collection list at the counter.
Cafe & wholesale portal
Trade accounts with their own pricing, standing orders and invoices into Xero or MYOB.
Customer emails & SMS
What's in this week's box, cut-off reminders, out-for-delivery texts and failed card retries.
A website that's fresh
Hand-built, quick on mobile and showing what's actually in season. Built to rank for 'fruit and veg delivery' in your area.
03The systems
The big ones
Your whole shop, on one system.
These are the systems greengrocers ask us about most. Each one works on its own and they get properly clever when they're joined up.
Online ordering
An online shop that gets fresh produce.
Boxes, loose fruit and veg and pantry extras in one shop built for how produce is really sold. Weighed items get charged at the real weight once they're picked. Customers choose their swaps and a delivery or pickup slot.
- Boxes and loose items in one cart
- Sell by kilo, bunch or each
- Final weight charged after picking
- Substitute preferences per item
- Delivery and pickup time slots
- Minimum orders and delivery fees by suburb
- Phone orders keyed into the same list
- Pantry extras like eggs, bread and milk
- Gift boxes and gift cards
- Quick on any phone
Box subscriptions
Regulars who order every week without ringing.
Weekly and fortnightly boxes that roll over and bill themselves. You set this week's contents from what came in and customers see it online before cut-off. They can pause, skip or swap from their phone.
- Weekly and fortnightly boxes
- Small, medium and family sizes
- Automatic billing and card retries
- Skip a week or pause for holidays
- Swap items before cut-off
- 'Never send me' list per customer
- This week's box built from stock
- Contents email before cut-off
- Add extras to a regular box
- Subscriber numbers at a glance
Availability & buying
Buy what you need. Sell what you've got.
Update stock and prices from your phone while you're still at the markets. Sold-out lines disappear from the website and price changes flow to the POS. Your buying list comes straight from confirmed orders, so less guessing and less going in the bin.
- Availability updates in seconds
- Prices pushed to website and POS
- Printable price tickets
- Seasonal lines switched on and off
- Order cut-offs per delivery run
- Buying list from confirmed orders
- Subscription demand included
- Supplier notes and usual quantities
- Waste and markdown log
- What sold, what didn't
Packing
Packing day, off the scraps of paper.
One totals list tells you how many kilos of carrots to pull. Then every order gets its own pack sheet and label showing swaps, dislikes and extras. Staff tick items off on a tablet so nothing goes out short.
- Bulk pick totals by item
- Pack sheet per order
- Labels with name, run and stop number
- Swaps and dislikes shown clearly
- Tick-off on a tablet
- Weights entered as you pack
- Short items flagged for a swap
- Boxes sorted by delivery run
- Click and collect list for the counter
- Packing progress for the boss
Delivery runs
Runs anyone can drive.
Orders drop into delivery runs by suburb and day with stops in a sensible order. Drivers get the run on their phone with drop-off notes and take a photo at the door. Customers get a text when their box is on the way.
- Runs by suburb and day
- Stops in order
- Driver view on any phone
- Drop-off notes and gate codes
- Delivered photo at the door
- Out-for-delivery SMS
- Delivery fees by zone
- Cafe and trade drops on the same run
- Missed delivery flags
- Run history for every customer
04How it changes
Before and after
Box packing day, wolloped.
Here's how a Thursday box day could change. Every shop runs differently, so we map yours first.
Before
- Orders scattered across dockets, texts and Messenger
- Guess how much to buy at the markets
- Late order arrives after you've already bought
- Pack from scribbled lists and walk the shop forty times
- Coriander goes to the customer who hates it
- Only one person knows the delivery run
After
- Every order in one list, phone ones included
- Buying list ready before you leave for the markets
- Cut-off closed the run on time
- Pick by totals, pack by labelled sheet
- Dislikes printed on every pack sheet
- Runs by suburb on the driver's phone
05Services
Everything under one roof
Software, websites and systems for greengrocers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for greengrocers
Built around how your greengrocer actually runs: online ordering, box subscriptions and the admin in between, in one system you own.
Websites for greengrocers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Greengrocer system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for greengrocers
Weight-based pricing and availability & price manager: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Square, Lightspeed and Shopify so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your greengrocer, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the shop and POS you're happy with or replace the ones holding you back.
- Square
- Lightspeed
- Shopify
- WooCommerce
- Stripe
- Tyro
- Xero
- MYOB
- Klaviyo
- Mailchimp
- Google Business Profile
- Google Merchant Center
- Google Maps
- Deputy
- Circuit
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your greengrocer: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend a morning at the counter, the packing bench and the markets with you, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your boxes, weighed items, subscriptions, cut-offs, runs, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before next box day.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things greengrocers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers skip a week?
Yes. Subscribers can pause, skip or change their box from their phone before your cut-off time. Holidays are sorted without a phone call.
How do you charge for weighed items online?
Customers order by the kilo at an estimated price. We hold a little extra on their card, then charge the real weight once it's picked. They only pay for what they get.
Can customers tell us what they don't want?
Yes. They choose swaps at checkout and keep a 'never send me' list on their account. It prints on every pack sheet so packers can't miss it.
We already use Shopify or Square. Do we have to switch?
No. If your shop or POS is doing its job we build around it and add the subscriptions, weight pricing, packing and delivery runs on top. If it's holding you back we'll show you what replacing it would involve before anything changes.
Can cafes and restaurants order from us too?
Yes. Trade customers get their own login with their pricing, standing orders and invoices that go straight into Xero or MYOB.
How much does a greengrocer system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like online box ordering or a pick list can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most greengrocers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a greengrocer problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.