Online store
Your full range fed from the POS with your prices, specials, photos and dietary filters. Quick on mobile.
Independent supermarket software: online shopping & delivery
Independent supermarkets: online shopping without the giant budget. Fill more trolleys, chase fewer printouts.
Locals drift to the big two for online orders. The specials catalogue goes to print every week and online orders get picked off a printout by whoever's free. We build online shopping, picking, delivery and specials systems for independent supermarkets that feed straight from your POS. Then we host them and look after them.
Looking for online shopping software for an independent supermarket?
An independent supermarket is a grocer, a deli, a butcher, a bakery and a delivery service all under one roof. You've got thousands of products, specials that change every week and regulars who'd happily order from you if you made it easy. Instead the online side is a Facebook post, phone orders on a notepad and a staffer doing laps of the store with a printout.
Wollopit builds custom supermarket software around how your store actually runs. Your catalogue comes straight from the POS so prices and specials stay right. Orders drop into a picking app sorted by aisle. Substitutions get approved by text. Delivery runs are planned by zone and time slot. We connect the tools you already use, replace the ones holding you back and look after the lot on our own servers.
01The problems
What we hear from independent supermarkets
Does your independent supermarket have these problems? Here's how we'd fix them.
Most independents we talk to know their locals by name and still lose the online shop to the chains. Not because they're dearer. Because the chains are easier to order from on the couch.
- The problemNo online shoppingLocals who'd rather shop with you still order from the big two because it's easier at 9pm on a Sunday.How we fix itYour own online store with your prices, your specials and click and collect or delivery.
- The problemThousands of products, no catalogueLoading every line by hand looks impossible so the online shop never gets started.How we fix itA catalogue fed from your POS with prices, stock and specials syncing on their own.
- The problemPicking takes foreverStaff walk the store with a printout, doubling back from frozen to dairy to frozen again.How we fix itA picking app sorted by aisle with barcode scans so the wrong item never goes in the bag.
- The problemSubstitutions cause complaintsThe 1L milk is out, someone grabs the 2L and the customer rings up cranky.How we fix itCustomers set swap preferences at checkout. Pickers suggest a swap and the customer approves it by SMS.
- The problemWeighed items never matchDeli ham, mince and bananas by the kilo get charged at a guess and someone's always out of pocket.How we fix itWeighed items charged on actual weight, with a card hold at checkout and the final amount taken once it's picked.
- The problemSpecials on paperThe weekly catalogue costs a packet to print and half of it ends up in the recycling.How we fix itDigital specials by email, SMS and on the website, pulled from your POS promos and live on the day they start.
- The problemNobody's sure where you deliverSomeone rings from three suburbs over and staff don't know if you go there, what it costs or when.How we fix itDelivery zones by postcode with fees, minimum orders and time slots that close when the van's full.
- The problemDelivery runs in the driver's headThe driver sorts a pile of dockets into a route and the frozen stuff sits in the van too long.How we fix itRuns planned by zone and slot, a driver app with drop order and proof of delivery photos.
- The problemPhone orders on a notepadOlder regulars ring in the same order every week and someone writes it down again from scratch.How we fix itPhone orders keyed into the same system plus standing weekly orders that repeat themselves.
- The problemChristmas orders in a lost bookHams, prawns, platters and cakes written in a counter book that goes missing in mid-December.How we fix itOnline pre-orders for the deli, butcher and bakery with pickup slots and a prep list for each counter.
- The problemLoyalty that knows nobodyRegulars shop every week and you don't know their name, their postcode or what they buy.How we fix itA loyalty program with member pricing at the register and offers based on what they actually buy.
- The problemShort-dated stock found too lateYoghurt and bread get spotted on the day they expire and go straight in the bin.How we fix itDate check lists by aisle, markdown alerts and reduced-to-clear items shown online.
02What we build
Solutions
What we build for independent supermarkets. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Picking app
Orders sorted by aisle, barcode scanning, weighed item entry and several orders picked in one lap.
Substitutions & approvals
Swap preferences at checkout, suggestions from pickers and customer approvals by SMS.
Click & collect
Pickup slots, ready-for-pickup texts and a bay number waiting when they pull up.
Local delivery
Delivery zones by postcode with fees, minimum orders and time slots that fill and close.
Driver app & delivery runs
Drop order for each run, cold chain notes, on-the-way texts and proof of delivery.
Digital specials
Weekly specials from your POS promos onto the website, email and SMS with no print run.
Loyalty & member pricing
A member card in their phone wallet, member prices at the register and points or rewards.
Deli, butcher & bakery pre-orders
Christmas hams, seafood, platters and birthday cakes ordered online with pickup slots and prep lists.
Standing & phone orders
Weekly orders that repeat themselves plus a quick entry screen for regulars who ring in.
Markdowns & date checks
Date check lists by aisle, markdown alerts and clearance lines pushed to the online store.
Store checklists & temp logs
Open and close checklists, fridge and freezer temperature logs and food safety records on staff phones.
A website that sells
Hand-built and quick on mobile, with specials, opening hours and online shopping, built to rank for 'supermarket near me'.
03The systems
The big ones
Your whole store online, run from one system.
These are the systems independent supermarkets ask us about most. Each one works on its own and they get properly clever when they're joined up.
Online shopping
Your whole range online. Fed straight from the POS.
Your POS stays the boss. Products, prices, stock and specials flow into your own online store so nobody keys in thousands of lines by hand. Customers shop your range on their phone, book a slot and pay up front.
- Catalogue synced from your POS
- Prices and specials always match the shelf
- Out-of-stock lines hidden automatically
- Photos and descriptions from supplier data
- Dietary and allergen filters
- Favourites and quick reorder
- Click and collect or delivery at checkout
- Card holds for weighed items
- Age checks for any liquor lines
- Orders straight to the picking app
Picking & substitutions
Pick a whole order in one lap.
Orders land on a phone or handheld sorted in the order of your aisles. Every item gets scanned so the wrong one never goes in the bag. Out of stock? Suggest a swap and the customer approves it by text before you pack.
- Pick lists sorted by your aisle layout
- Barcode scan to confirm each item
- Weighed items entered by actual weight
- Batch pick several orders at once
- Chilled and frozen picked last
- Swap suggestions from the picker
- Customer approves swaps by SMS
- Bag and crate labels by order
- Picker times and accuracy
Collect & delivery
Delivery that fits your patch.
Set your delivery zones by postcode with their own fees, minimums and time slots. Slots close themselves when the van's full. Drivers get the drop order on their phone and customers get a text when they're on the way.
- Delivery zones by postcode
- Fees and minimum orders per zone
- Time slots that close when full
- Click and collect pickup slots
- Ready-for-pickup texts with bay number
- Runs planned by zone and slot
- Driver app with drop order
- On-the-way texts for customers
- Proof of delivery photos
- Cold chain notes for each drop
Specials & loyalty
Specials that send themselves. Regulars who feel known.
Your weekly specials come straight from the POS promos and go out by email, SMS and on the website without a print run. Members get their own pricing at the register plus offers based on what they actually buy.
- Specials pulled from POS promos
- Live on the website the day they start
- Weekly specials email and SMS
- Digital catalogue page to share
- Member card in their phone wallet
- Member pricing at the register
- Points or spend-and-get rewards
- Offers based on what they buy
- Birthday and win-back offers
- Opens, clicks and sales from each send
Counter pre-orders
Christmas hams without the lost order book.
The deli, butcher and bakery take orders online and over the counter into one list. Each counter gets a prep sheet for the day and customers pick a collection slot so the Christmas Eve queue actually moves.
- Online pre-orders for each counter
- Over-the-counter orders in the same list
- Hams, seafood, platters and cakes
- Deposits or full payment up front
- Collection slots with limits
- Prep lists per counter per day
- Ready texts on collection day
- Order cut-off dates
- Labels with name and slot
04How it changes
Before and after
A Saturday online order queue, wolloped.
Here's how a busy Saturday could change. Every store is different, so we map yours first.
Before
- Orders arrive by email, Facebook and phone
- Print each one and hand it to whoever's free
- Picker zigzags from frozen to dairy to frozen again
- Milk's out so they grab any old swap
- Driver sorts the dockets into a route in the car park
- Customer rings to ask where their shopping is
After
- Every order lands in one queue with its slot
- Picking app sorts each order by aisle
- Scan each item so nothing's missed
- Swap suggested and approved by SMS
- Runs planned by zone with drop order on the driver's phone
- Customer gets an on-the-way text
05Services
Everything under one roof
Software, websites and systems for independent supermarkets.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for independent supermarkets
Built around how your independent supermarket actually runs: online store, picking app and the admin in between, in one system you own.
Websites for independent supermarkets
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Independent supermarket system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for independent supermarkets
Substitutions & approvals and click & collect: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Lightspeed, Square and Shopify so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your independent supermarket, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Lightspeed
- Square
- Shopify
- WooCommerce
- Stripe
- Tyro
- Afterpay
- Zip
- Xero
- MYOB
- Klaviyo
- Mailchimp
- Google Merchant Center
- Google Business Profile
- Uber Direct
- Australia Post
- StarShipIt
- Deputy
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your independent supermarket: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We walk the aisles, stand at the registers and sit in the office, then work out what's actually slowing your online orders down.
- 02
Archi-tech
We plan it before writing code: your POS sync, catalogue, picking, slots, delivery zones, members, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before your next busy weekend.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things independent supermarkets ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Will it work with our point of sale?
We connect to most supermarket POS systems for products, prices, specials and stock so the online store stays accurate. If yours is an unusual one we'll check what it can share before we quote.
Do we have to load every product by hand?
No. The catalogue comes from your POS. We pull photos and descriptions from supplier data where it exists and you only fill the gaps for the lines that sell online.
How do you handle weighed items like deli meat and fruit?
We hold an estimated amount on the customer's card at checkout. The picker enters the actual weight and the final amount is taken once the order is packed.
What happens when something's out of stock?
Customers set their swap preferences at checkout. The picker suggests a swap and the customer approves it by SMS. If they say no it's refunded automatically.
We already use another platform. Do we have to switch?
No. If your POS or online shop is doing its job we build around it, adding picking, delivery, specials or loyalty where you need them. If something's holding you back we'll show you what replacing it would involve before anything changes.
Can we use our own drivers or a delivery service?
Either. Your own van and drivers get a driver app with drop order. We can also hand selected orders to a delivery service where it covers your area.
How much does it cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like digital specials or a picking app can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most independent supermarkets we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got an independent supermarket problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.