Wine club & allocation systems
Membership tiers, custom allocations, member choice windows, automatic card charging, failed-payment retries and pick lists ready for the shed.
Wine club software, cellar door bookings & winery websites
Wineries: we build the systems behind the cellar door. Less admin, more pouring.
Club allocations in a spreadsheet, tastings booked in three different places and an online shop that can't do a mixed dozen. We build websites, wine club systems and integrations that fit how your winery actually runs, then we host them and look after them.
Looking for wine club software or a cellar door booking system?
Most winery software is built for the average winery. Yours isn't average. Maybe your club has three tiers and a waitlist, your cellar door runs seated tastings on weekends and walk-ins midweek. Maybe half your sales go to restaurants and bottle shops. Off-the-shelf tools make you bend your business to fit them, then charge you per member, per booking and per transaction for the privilege.
Wollopit builds custom wine club software, cellar door booking systems, winery websites and online stores around how you actually work. We connect the bits you already use, replace the bits that are holding you back and look after the lot on our own servers, so you can get back to making wine.
01The problems
What we hear from wineries
Does your winery have these problems? Here's how we'd fix them.
Most wineries we talk to are running a premium product on a patchwork of spreadsheets, plugins and good intentions. It works, right up until release week.
- The problemClub releases run off a spreadsheetAllocations, card charges and pick lists done by hand, twice a year, with your fingers crossed.How we fix itSet the release once and the system works out allocations, charges cards and builds the pick lists for you.
- The problemFailed payments chased one by oneExpired cards and declined charges turn into a week of phone calls and awkward emails.How we fix itDeclined cards retry automatically, members get a friendly link to update their details and you only see the ones that really need a call.
- The problemBookings arrive from everywherePhone, email, Facebook and a booking widget nobody updates. Saturday ends up double booked.How we fix itOne booking system for tastings, tours and long lunches, live on your website and Google, with deposits and reminders built in.
- The problemA shop that doesn't get wineNo mixed dozens, no member pricing, no case discounts and freight that's wrong for half the country.How we fix itA store built for wine: mixed dozens, member and case pricing, club-only releases and freight worked out by postcode.
- The problemStock that never matchesThe website says 40 left. The cellar door sold the last case on Saturday.How we fix itCellar door, website and warehouse share one stock count, so you never sell what's already gone.
- The problemAge and delivery rulesProof of age, authority to leave, restricted postcodes and couriers who need the right paperwork.How we fix itAge confirmation at checkout, delivery notes your courier understands and restricted postcodes handled automatically.
- The problemEvents living in someone's inboxWeddings, long lunches and functions juggled across diaries, emails and a whiteboard in the office.How we fix itEnquiries become quotes, deposits and run sheets in one place, with a venue calendar everyone can see.
- The problemTrade orders by text messageRestaurants and bottle shops ordering through texts and spreadsheets, then someone retypes it all into Xero.How we fix itA trade portal where venues reorder in two taps at their own pricing, with invoices going straight into Xero or MYOB.
- The problemTasting notes nobody can findCustomers love a wine at the cellar door, then can't remember which one by the time they get home.How we fix itQR codes on tasting mats and bottles open the tasting notes and a one-tap reorder.
- The problemSocials eat your MondayPosting the same release to Instagram, Facebook and Google one login at a time.How we fix itOne social dashboard: schedule posts, auto-post releases and events and see what actually sold wine.
- The problemReviews nobody answersGoogle and Facebook reviews pile up and the bad ones sit there for months.How we fix itEvery review and message lands in one inbox so you can reply in seconds.
- The problemVineyard records on paperSpray diaries, block notes and harvest logs scribbled in the ute and typed up later, maybe.How we fix itBlock records, spray diaries and harvest logs on a phone in the paddock, even with patchy reception.
02What we build
Solutions
What we build for wineries. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
An online store that understands wine
Mixed dozens, case and club pricing, member-only releases, freight by postcode and age checks at checkout and on delivery.
Cellar door & tasting bookings
Sessions, group sizes, deposits, add-ons like cheese boards, SMS reminders and one calendar the whole team can see.
Events, weddings & functions
Enquiry to quote to deposit to run sheet, with venue calendars that stop two brides booking the same lawn.
Stock that matches everywhere
Cellar door POS, website and warehouse kept in sync, with vintages tracked and low-stock alerts before you run dry.
Trade & wholesale portal
Accounts for restaurants and bottle shops, trade pricing, reorders in two taps and invoices straight into Xero or MYOB.
Releases & member comms
Release announcements, tasting-note pages and QR codes on tasting mats and bottles that link to notes and reorders.
Vineyard & harvest tools
Block records, spray diaries, harvest logs and tank or barrel tracking on a phone in the paddock, even with patchy reception.
Cellar door menus & tasting flights
Tasting lists, flights, food and platters synced to print, QR menus and the POS with sold-out toggles.
Social media dashboard
Instagram, Facebook, TikTok and Google in one place with a content calendar and auto-posts.
Reviews & messages inbox
Google reviews and social messages in one inbox the whole team can answer.
Loyalty & digital member cards
A member card in their phone wallet with member pricing at the cellar door and birthday perks.
Gift vouchers & experiences
Tasting and long lunch vouchers sold online and redeemed at the cellar door.
Tank & barrel tracking
What's in every tank and barrel, fills, toppings, additions and lab results on any screen.
Batch & compliance records
Vintage, batch and lot records for recalls and WET-ready sales reports for your accountant.
Staff rosters & checklists
Cellar door rosters, open and close checklists and RSA records on staff phones.
A website that sells the story
Hand-built, quick on country mobile reception, easy for staff to update and built to rank for your region and 'cellar door near me'.
03The systems
The big ones
Your whole winery, on one system.
These are the systems wineries ask us about most. Each one works on its own and they get properly clever when they're joined up.
Wine club
Release day without the spreadsheet.
Set the release once: wines, tiers and dates. Members get a choice window, cards charge automatically, failures retry and pick lists print in the shed.
- Member tiers and custom allocations
- Choice and swap windows
- Automatic card charging
- Failed-payment retries
- Member-only releases
- Waitlists for full tiers
- Digital member card
- Member pricing at the cellar door
- Pickup or freight per member
- Member emails and SMS
Cellar door bookings
Saturday, booked properly.
Seated tastings, tours and long lunches sell online with group sizes, deposits and reminders. Walk-ins go in with one tap so the team always knows what's coming.
- Seated tastings and walk-ins
- Tours and vineyard walks
- Long lunches and platters
- Deposits and no-show protection
- Group and bus bookings
- SMS and email reminders
- Live on your website and Google
- Gift vouchers that redeem online
- One calendar for the whole team
- Busy-day reports
Online store
A shop that gets wine.
Mixed dozens, case and member pricing, club-only releases and freight worked out by postcode. Cellar door, website and warehouse share one stock count.
- Mixed dozens and custom packs
- Case and member pricing
- Club-only releases
- Freight by postcode
- Age checks at checkout and delivery
- Restricted postcodes handled
- One stock count everywhere
- Vintages tracked
- Low-stock alerts
- Click and collect
Events & functions
Weddings and long lunches, sorted.
Enquiries become quotes, deposits and run sheets in one place, with a venue calendar that stops two brides booking the same lawn. Public events sell their own tickets.
- Wedding and function enquiries
- Quotes and packages
- Deposits and final payments
- Run sheets for the team
- Venue and lawn calendar
- Ticketed long lunches
- Release parties and masterclasses
- QR check-in
- Auto-posted to socials and Google
- Supplier contacts per event
Social media dashboards
Every channel, one dashboard.
Plan, post and reply across Instagram, Facebook, TikTok and Google Business Profile without logging in four times. Releases and events can post themselves and you see what actually sold wine.
- Content calendar for every channel
- Scheduled posts and stories
- Auto-posts for releases
- Auto-posts for events
- Reviews and messages in one inbox
- Templates in your branding
- Reach, follows and engagement
- Which posts drove bookings and sales
- Team logins without shared passwords
- Monthly reports
Trade portal
Restaurants reorder themselves.
Restaurants, bottle shops and distributors get their own portal with their pricing, current vintages and order history. Orders turn into invoices in Xero or MYOB without retyping.
- Trade accounts with their pricing
- Two-tap reorders
- Standing orders
- Invoices straight into Xero or MYOB
- Current vintages and tasting notes
- Distributor and rep logins
- Sell sheets and shelf talkers
- New release alerts
- Credit limits and holds
- Delivery runs by area
Vineyard & winery
From block to bottle, off the whiteboard.
Block records, spray diaries and harvest logs on a phone in the paddock. In the winery, every tank and barrel shows what's in it, what's been added and when it's ready.
- Block records and maps
- Spray diaries
- Harvest logs and tonnes
- Works offline in the paddock
- Tank board for every vessel
- Barrel tracking with QR codes
- Additions and lab results
- Bottling runs into stock
- Batch and lot records
- WET-ready sales reports
04How it changes
Before and after
A club release, wolloped.
Here's how a typical release day could change. Every winery is different, so we map yours first.
Before
- Export the member list and sort allocations in Excel
- Charge cards one at a time and note the declines
- Email invoices and chase the failures for a week
- Print pick lists and hand-write courier labels
- Answer 'where's my wine?' calls for a fortnight
After
- Set the release once: wines, tiers and dates
- Members get a choice window to swap or add bottles
- Cards charge automatically and failures retry and notify
- Pick lists and courier labels print in the shed
- Tracking emails go out on their own
05Services
Everything under one roof
Software, websites and systems for wineries.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for wineries
Built around how your winery actually runs: wine club & allocation systems, an online store that understands wine and the admin in between, in one system you own.
Websites for wineries
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Winery system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for wineries
Cellar door & tasting bookings and events, weddings & functions: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your winery, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside wine platforms you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- Square
- Lightspeed
- Xero
- MYOB
- Stripe
- Mailchimp
- Klaviyo
- Australia Post
- Sendle
- Google Business Profile
- Commerce7
- WineDirect
- Vinsight
- TikTok
- Eventbrite
- Humanitix
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your winery: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit with the people at the cellar door, in the office and in the shed, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your data, members, stock, payments, freight, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before vintage.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things wineries ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
We already use a wine platform. Do we have to switch?
No. If Commerce7, WineDirect, Vinsight or Shopify is doing its job, we build around it: the missing features, the integrations and the website on top. If it's holding you back, we'll show you what replacing it would involve before anything changes.
Can the wine club charge cards automatically?
Yes. Set the release once and cards charge on their own, failures retry and members get a link to update their details.
Can you run our socials from one dashboard?
Yes. Instagram, Facebook, TikTok and Google Business Profile can be planned and scheduled from one place, with reviews and messages in one inbox.
Do we need to replace our cellar door POS?
Usually not. We connect to Square, Lightspeed and most popular systems so prices, stock and member discounts stay in sync.
How much does a winery system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
Can you work with our existing website?
Usually, yes. We can add a wine club, bookings or a trade portal to what you've got. If it's slowing you down we can rebuild it. We'll tell you honestly which makes more sense.
How long does it take?
Smaller jobs like a booking system or a stock sync can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Do you only work with wineries in one region?
No. We work with wineries anywhere in Australia. Most of the work happens on calls and screen shares. We'll happily come and see the cellar door too.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most wineries we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a winery problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.