Tasting & tour bookings
Tastings, tours and paddles with group sizes, deposits, add-ons and SMS reminders on one calendar.
Distillery software: tastings, gin club, releases & trade
Distilleries: one system from the still to the cellar door. Less admin, more pouring.
Tastings booked by DM, gin school run off an inbox, club members on a spreadsheet and excise numbers pieced together at the end of the month. We build tasting, club, events, social and trade systems for craft distilleries that all talk to each other, then we host them and look after them.
Looking for distillery software that runs the cellar door, the club and the still?
A craft distillery is a manufacturer, a cellar door, an events venue, an online bottle shop and a wholesaler all at once. Most distilleries end up with a booking app, a shop plugin, a club spreadsheet, a whiteboard in the still room and somebody doing excise from memory. Every new release means updating five places by hand.
Wollopit builds custom distillery software around how your distillery actually runs. Tastings and gin school book themselves. Club members get their releases first and their cards charge on their own. Bottle stock matches across the cellar door, website and trade. Batch records and excise numbers build as you go. We connect the tools you already like, replace the ones holding you back and look after the lot on our own servers.
01The problems
What we hear from distilleries
Does your distillery have these problems? Here's how we'd fix them.
Most distilleries we talk to make something beautiful and run the business on a patchwork of apps, spreadsheets and good intentions. It works, right up until release day.
- The problemTastings booked from everywherePhone, email, Instagram DMs and a widget nobody updates. Saturday ends up double booked.How we fix itOne booking system for tastings, tours and paddles, live on your website and Google, with deposits and reminders built in.
- The problemGin school runs off an inboxMasterclass enquiries, dietary notes, gift vouchers and still allocations juggled by email.How we fix itGin school sessions sell online with set places per still, vouchers, dietary notes and a run sheet for the day.
- The problemClub members on a spreadsheetQuarterly releases, cards charged one by one and nobody remembers who gets the member price at the bar.How we fix itSpirit club subscriptions with automatic billing, member choice windows, member pricing at the POS and pick lists for the shed.
- The problemFailed payments chased one by oneExpired cards and declined charges turn into a week of awkward emails.How we fix itDeclined cards retry automatically and members get a friendly link to update their details.
- The problemLimited releases sell out unfairlyA small batch drops, the site crashes or the first ten people buy the lot and regulars miss out.How we fix itRelease pre-orders with member-first windows, purchase limits and fair allocations.
- The problemStock that never matchesThe website says 30 bottles left. The cellar door sold the last one on Sunday.How we fix itCellar door, website and trade share one bottle count so you never sell what's gone.
- The problemExcise done from memoryProduction volumes, LALs and dutiable movements pieced together from notebooks at month end.How we fix itBatch and movement records build as you work, with excise-ready volume reports when your return is due.
- The problemThe still room runs on a whiteboardWash, runs, cuts, botanicals and tank contents live on a whiteboard and in the distiller's head.How we fix itA production board on any screen: still runs, cuts, botanical recipes, tank and barrel contents and proofing logs.
- The problemBarrels nobody can findWhich spirit went into which cask, when it was filled and when it's ready lives in a notebook.How we fix itBarrel tracking with QR codes: fill dates, spirit, location, samples and readiness at a glance.
- The problemTrade orders by textBars and bottle shops text for cases, then someone retypes it all into Xero.How we fix itA trade portal where venues reorder at their own pricing with invoices straight into Xero or MYOB.
- The problemEvents buried in FacebookCocktail nights, launches and long lunches posted once and lost, with RSVPs on a clipboard.How we fix itAn events calendar on your website, Google and Facebook with tickets, capacity limits and QR check-in.
- The problemSocials eat your MondayPosting the same release to Instagram, Facebook, TikTok and Google one login at a time.How we fix itOne social dashboard: schedule posts, auto-post releases and events and see what actually sold bottles.
02What we build
Solutions
What we build for distilleries. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Gin school & masterclasses
Sessions with places per still, gift vouchers, dietary notes, botanical picks and a run sheet for the day.
Spirit club & subscriptions
Member tiers, quarterly releases, choice windows, automatic billing and failed-payment retries.
Release pre-orders
Small batches allocated fairly with member-first windows, limits and collection slots.
Online bottle shop
Bottles, gift packs, merch and vouchers with age checks, freight by postcode and click and collect.
Cellar door POS sync
Prices, member discounts and stock shared between the bar, the website and the warehouse.
Cocktail & bar menus
Cocktail lists, tasting flights and food synced to print, QR menus and the POS with sold-out toggles.
Events & ticketing
Launches, cocktail nights, long lunches and private hire with tickets, capacity limits and QR check-in.
Functions & private hire
Enquiry to quote to deposit to run sheet on a shared venue calendar.
Social media dashboard
Instagram, Facebook, TikTok and Google in one place with a content calendar and auto-posts.
Reviews & messages inbox
Google reviews and social messages in one inbox the whole team can answer.
Trade & wholesale portal
Accounts for bars, bottle shops and distributors with their pricing, reorders and invoices to Xero or MYOB.
Production board
Still runs, cuts, botanical recipes, tanks and proofing logs on a screen in the still room.
Barrel tracking
QR codes on every cask with fill date, spirit, location, sample notes and readiness.
Batch, stock & excise records
Batch and lot records for recalls, dry goods stock with reorder alerts and excise-ready reports.
Bottling runs & labels
Bottling runs turned into finished stock with batch numbers ready for labels.
Loyalty & digital member cards
A member card in their phone wallet with member pricing, rewards and birthday perks.
A website that sells the story
Hand-built, quick on mobile, with tastings, releases and events, built to rank for 'distillery near me'.
03The systems
The big ones
Your whole distillery, on one system.
These are the systems distilleries ask us about most. Each one works on its own and they get properly clever when they're joined up.
Tastings & bookings
A cellar door that books itself.
Tastings, tours and paddles sell online at the times you choose, with group sizes, deposits and reminders sorted. Walk-ins get added in one tap so the bar always knows what's coming.
- Seated tastings and walk-in sessions
- Tours with group pricing
- Deposits and no-show protection
- Add-ons like cheese boards
- SMS and email reminders
- Live on your website and Google
- Gift vouchers that redeem online
- One calendar for the whole team
- Walk-ins added in one tap
- Busy-day reports
Gin school
Masterclasses without the inbox.
Gin school sessions sell online with set places per still, vouchers that redeem themselves and dietary notes collected up front. On the day you get a run sheet with every guest and their botanical picks.
- Sessions with places per still
- Gift vouchers for birthdays and Christmas
- Dietary and allergy notes
- Botanical picks before they arrive
- Recipe cards to take home
- Run sheet for the host
- Private group and team bookings
- Reorders of their own gin
- Reminder emails and SMS
- Reviews requested afterwards
Spirit club
A club that runs itself.
Set the release once and members get a choice window, cards charge automatically and pick lists print for the shed. Members see their perks at the bar with a digital card in their phone.
- Member tiers and perks
- Quarterly or monthly releases
- Member choice and swap windows
- Automatic billing
- Failed-payment retries
- Member-first release access
- Digital member card
- Member pricing at the POS
- Pickup or freight per member
- Member emails and SMS
Releases & bottle shop
Small batches, sold fairly.
Limited releases go to members first, then the public, with purchase limits and collection slots. The online shop, cellar door and trade portal all share one bottle count.
- Member-first release windows
- Purchase limits per person
- Waitlists for sold-out batches
- Click and collect time slots
- Freight by postcode
- Age checks at checkout and delivery
- Gift packs and engraving notes
- One stock count everywhere
- Low-stock alerts
- Batch numbers on every order
Events & socials
Launches that fill the room.
Create an event once and it appears on your website, Google, Facebook and your socials. Tickets, capacity limits and QR check-in are built in. One dashboard handles the posting and the reviews.
- Launch nights and cocktail classes
- Long lunches and tastings
- Tickets or free RSVPs
- QR check-in at the door
- Auto-posted to socials and Google
- Content calendar for every channel
- Scheduled posts and stories
- Reviews and messages in one inbox
- Which posts sold bottles
- Team logins without shared passwords
Trade portal
Bars and bottle shops reorder themselves.
Venues and distributors get their own portal with their pricing, what's available and their order history. Orders flow into invoices and delivery runs without anyone retyping a thing.
- Trade accounts with their pricing
- Two-tap reorders
- Standing orders
- Invoices straight into Xero or MYOB
- Delivery runs by area
- Distributor and rep logins
- Sell sheets and tasting notes
- New release alerts
- Credit limits and account holds
- Order history per venue
Still, batches & excise
The still room, off the whiteboard.
Log runs, cuts and botanicals on a tablet in the still room and the batch records write themselves. Barrels carry QR codes, dry goods tell you when to reorder and excise volumes are ready when you need them.
- Production board for every still
- Wash, runs and cuts logged
- Botanical recipes and scaling
- Tank and barrel contents
- QR barrel tracking
- Proofing and bottling runs
- Batch and lot records for recalls
- Dry goods stock and reorder alerts
- Excise-ready volume reports
- Cleaning and maintenance logs
04How it changes
Before and after
A limited release, wolloped.
Here's how release day could change. Every distillery is different, so we map yours first.
Before
- Post the release on Instagram and hope
- Phones and DMs flood in from members and the public
- Sort allocations in a spreadsheet
- Charge cards one at a time and chase declines
- Website stock is wrong by lunchtime
- Pack orders from a printed list
After
- Members get first access automatically
- The public window opens on its own with limits
- Allocations work themselves out
- Cards charge and failures retry
- Cellar door, website and trade share one count
- Pick lists and labels print in the shed
05Services
Everything under one roof
Software, websites and systems for distilleries.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for distilleries
Built around how your distillery actually runs: tasting & tour bookings, gin school & masterclasses and the admin in between, in one system you own.
Websites for distilleries
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Distillery system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for distilleries
Spirit club & subscriptions and release pre-orders: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Square, Lightspeed and Shopify so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your distillery, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Square
- Lightspeed
- Shopify
- WooCommerce
- Xero
- MYOB
- Stripe
- Commerce7
- TikTok
- Google Business Profile
- Mailchimp
- Klaviyo
- Eventbrite
- Humanitix
- Deputy
- Australia Post
- Sendle
- Starshipit
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your distillery: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time at the cellar door, in the still room and in the office, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your bookings, members, stock, batches, trade accounts, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before your next release.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things distilleries ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can gin school bookings handle places per still?
Yes. Each session has a set number of stills and places, so you never oversell. Vouchers, dietary notes and botanical picks are collected when they book.
Can the spirit club charge cards automatically?
Yes. Set the release once and cards charge on their own, failures retry and members get a link to update their details.
Can you help with excise records?
We can build batch and movement records that track your volumes as you work and give you excise-ready reports. Your accountant or the ATO portal still handles the actual return.
Do we need to replace our POS?
Usually not. We connect to Square, Lightspeed and most popular POS systems so prices, stock and member discounts stay in sync.
Can you run our socials from one dashboard?
Yes. Instagram, Facebook, TikTok and Google Business Profile can be planned and scheduled from one place, with reviews and messages in one inbox.
We already use a platform. Do we have to switch?
No. If Commerce7, Shopify or something else is doing its job, we build around it. If it's holding you back, we'll show you what replacing it would involve before anything changes.
How much does a distillery system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like tasting bookings or gin school can be quick. Bigger systems are planned in stages so you get the first win early.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most distilleries we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a distillery problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.