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Bottle shop software: online orders, click & collect
Bottle shops: order online, collect in five minutes. More sales, fewer phone calls.
Locals are ordering from the big chains because they can do it on their phone. The website stock is a guess, the specials only reach people who walk past the A-frame and loyalty lives on a stamp card in somebody's glovebox. We build online ordering, click and collect, delivery and loyalty for independent bottle shops that ties into your POS, then we host it and look after it.
Looking for bottle shop software that lets you take on the chains online?
An independent bottle-o wins on range, advice and knowing the regulars by name. But the chains have apps, same-day delivery and member pricing, so a Friday arvo customer who wants a slab and a bottle of red without queuing often goes to them by default. Meanwhile you're juggling a POS, a half-finished website, the banner group's catalogue, a delivery driver on text and a pile of supplier invoices.
Wollopit builds custom bottle shop software around how your shop actually runs. Online orders pull live stock from your POS. Age checks happen at checkout and again at the door. Click and collect orders land on a picking screen with a time slot. Specials go out by email and SMS to the people who actually buy that stuff. We connect the tools you already like, replace the ones holding you back and host the lot on our own servers, so you can get back to talking wine with customers.
01The problems
What we hear from bottle shops
Does your bottle shop have these problems? Here's how we'd fix them.
Most independents we talk to have the range and the local loyalty. What they're missing is the online convenience the chains throw millions at.
- The problemLosing Friday orders to the chainsLocals order a slab and a bottle of wine on a chain app at 4pm because your shop has no way to take it.How we fix itYour own online ordering with click and collect slots, so they can order from you on the way home.
- The problemAge checks you can't proveOnline orders and deliveries need proper ID checks and a scribbled note on the docket won't cut it if the licensing inspector asks.How we fix itDate of birth and ID checks at checkout, ID scanned or sighted on handover and a record of every check kept against the order.
- The problemWebsite stock is a guessSomeone orders the last bottle of the good Barossa shiraz online and it was sold over the counter on Tuesday.How we fix itStock synced with your POS every few minutes, with low-stock lines hidden or capped online.
- The problemThousands of products to listGetting 3,000 lines onto a website with photos, descriptions and the right prices feels like a six-month job nobody has time for.How we fix itBulk import from your POS, product details and images matched by barcode and only the lines you choose go live.
- The problemLoyalty on paperStamp cards get lost, faded or forged and you have no idea who your best customers actually are.How we fix itDigital loyalty linked to POS sales: points, member pricing and a card in their phone wallet.
- The problemSpecials only reach walk-insThe weekly catalogue and in-store deals are seen by whoever walks past the A-frame.How we fix itSpecials pushed by email and SMS, on the website and to Google Shopping, targeted to what each customer buys.
- The problemDelivery run by phoneLocal deliveries are booked over the phone, the driver gets addresses on a scrap of paper and orders sneak in outside your licensed hours.How we fix itDelivery slots locked to your licensed areas and hours, a planned route for the driver and proof of ID on handover.
- The problemClick and collect clogs the counterOnline orders print out mid-rush and staff pick them between serving the queue.How we fix itA picking screen with collection times, chilled items flagged and an SMS when the order's ready.
- The problemOrdering by gut feelReps come in with an order pad, invoices arrive by email and someone keys new costs into the POS on Sunday night.How we fix itReorder suggestions from your sales, purchase orders in one place and supplier cost changes flagged before they eat your margin.
- The problemTastings lost in FacebookWine tastings and meet-the-brewer nights get posted once and the RSVPs live in someone's DMs.How we fix itBookable tastings with tickets, capacity limits and reminders, promoted straight to your customer list.
- The problemCorporate orders on a calculatorForty bottles for a client Christmas gift comes in by email and gets quoted on the back of an invoice pad.How we fix itCorporate and gift ordering with bulk pricing, gift messages and invoices for business accounts.
02What we build
Solutions
What we build for bottle shops. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Click and collect
Pickup time slots, a picking screen for staff and an SMS when it's ready at the counter.
Age verification
Date of birth and ID checks at checkout, ID sighted on handover and a record kept for every order.
POS stock sync
Live stock and prices from Lightspeed, Square, SwiftPOS and most other POS systems.
Local delivery
Delivery zones and slots inside your licence conditions, driver routes and proof of delivery.
Loyalty & member pricing
Points, tiers, member-only prices and a digital card in their phone wallet that scans at the till.
Specials & campaigns
Weekly specials on your website, in email and SMS campaigns and on Google Shopping.
Range importer
Thousands of lines matched by barcode with images, tasting notes and categories ready to go.
Mixed dozens & bundles
Build-your-own six packs and mixed dozens, gift hampers and bundle pricing.
Wine club & subscriptions
Monthly mixed dozens or craft beer boxes with automatic billing and member picks.
Tastings & events
Wine tastings, meet-the-brewer nights and whisky classes with tickets, limits and reminders.
Corporate & gift orders
Business accounts, bulk pricing, gift messages and invoiced orders for the end-of-year rush.
Ordering & suppliers
Reorder suggestions from sales, purchase orders by supplier and cost change alerts.
A website locals find
Hand-built and fast on phones with live specials and opening hours, built to rank for 'bottle shop near me'.
03The systems
The big ones
Your whole bottle shop, on one system.
These are the systems bottle shops ask us about most. Each one works on its own and they get properly clever when they're joined up.
Online ordering
Click and collect with age checks built in.
Your range online with live stock from the POS, a checkout that checks age properly and pickup slots that suit a Friday rush. Orders drop onto a picking screen out the back and the customer gets an SMS when it's bagged and ready.
- Live stock from your POS
- Pickup time slots
- Date of birth check at checkout
- ID sighted or scanned on collection
- Picking screen for staff
- Chilled items flagged
- Ready-for-pickup SMS
- Card and Afterpay payments
- Purchase limits on hot releases
- One-tap repeat orders
Age checks & compliance
Responsible service, built into every order.
Age checks at checkout and again at handover, with every check logged against the order. Delivery hours, areas and limits follow your licence conditions so nothing slips through on a busy night.
- Age gate on the website
- Date of birth at checkout
- ID check on collection
- Driver ID check on delivery
- Refused handover workflow
- Delivery hours locked to your licence
- Delivery areas set by postcode
- Check log for every order
- Staff RSA records and expiry alerts
- Reports ready if licensing asks
Stock & range
The shelf and the website, finally agreeing.
Stock and prices flow from your POS to the website, so what's online is what's on the shelf. Thousands of lines come across by barcode and reorder suggestions tell you what to order before the cool room runs dry.
- Sync with your POS
- Import thousands of lines by barcode
- Images and tasting notes matched
- Low-stock lines capped online
- Reorder suggestions from sales
- Purchase orders by supplier
- Supplier cost change alerts
- Catalogue promo prices loaded
- Slow and dead stock report
- Google Shopping product feed
Loyalty & specials
Regulars rewarded. Specials actually seen.
Ditch the stamp cards for digital loyalty linked to POS sales, with member pricing that scans at the till. Weekly specials go out by email and SMS to the people likely to buy them, not everyone on the list.
- Points per dollar spent
- Member-only pricing at the till
- Digital card in their phone wallet
- Birthday and milestone rewards
- Specials by email and SMS
- Campaigns targeted by what they buy
- Weekly specials page on the website
- New arrival alerts for wine or whisky fans
- Consent and unsubscribes handled
Local delivery
Local delivery without the phone tag.
Customers pick a delivery slot inside your zones and hours. Drivers get a planned route on their phone, check ID at the door and capture proof of delivery so you have a record of every handover.
- Delivery zones by postcode
- Slots capped per run
- Fees by zone or order size
- Free delivery thresholds
- Route planned for the driver
- ID check and photo on handover
- SMS when the driver's on the way
- Failed deliveries logged and returned
- Your own driver or a courier
04How it changes
Before and after
A Friday arvo rush, wolloped.
Here's how a Friday afternoon could change. Every bottle shop is different, so we map yours first.
Before
- A regular orders from a chain app on the way home
- Someone orders online but it sold over the counter yesterday
- The phone rings for a delivery in the middle of the rush
- The driver heads off with addresses on a docket
- Stamp card left at home again
- The specials board is only seen by walk-ins
After
- The same regular orders from you and picks a 5pm slot
- Stock synced with the POS so every order is real
- Delivery booked online inside your licensed hours
- The driver follows a planned route and checks ID at the door
- Points land on the card in their phone wallet
- Weekend specials already went out by SMS on Thursday
05Services
Everything under one roof
Software, websites and systems for bottle shops.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for bottle shops
Built around how your bottle shop actually runs: online store, click and collect and the admin in between, in one system you own.
Websites for bottle shops
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Bottle shop system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for bottle shops
Age verification and pOS stock sync: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Lightspeed, Square and SwiftPOS so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your bottle shop, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to your POS and the tools you rely on, work alongside platforms you're happy with and replace the ones holding you back.
- Lightspeed
- Square
- SwiftPOS
- Shopify
- WooCommerce
- Stripe
- Afterpay
- Zip
- Xero
- MYOB
- Australia Post
- StarShipIt
- Sendle
- Klaviyo
- Mailchimp
- Google Merchant Center
- Google Business Profile
- Deputy
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your bottle shop: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time behind the counter, in the cool room and on the delivery run, then work out what's actually costing you sales.
- 02
Archi-tech
We plan it before writing code: your range, POS, age checks, licence conditions, delivery zones, loyalty, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually online ordering first, so you get a win before the next long weekend.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things bottle shops ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Does it handle responsible service and licence rules?
Yes. We build in age checks at checkout and ID checks on collection and delivery. Your licence conditions are built in too, including delivery hours and areas. Every check is logged against the order.
Will online stock match what's on the shelf?
Yes. We sync stock and prices with your POS so online orders only show what you actually have. Low-stock lines can be capped or hidden so you're not selling the last bottle twice.
Do we need to replace our POS?
Usually not. We connect to Lightspeed, Square, SwiftPOS and most popular POS systems. If yours is holding you back we'll show you what switching would involve before anything changes.
We're part of a banner group. Can we still have our own online ordering?
In most cases, yes. We work within whatever your group agreement allows, load catalogue promo pricing where it helps and give your local range and service their own spotlight.
We already have a Shopify site. Do we have to start again?
No. If Shopify or WooCommerce is doing its job we build around it: POS sync, age checks, click and collect, delivery and loyalty on top. We only replace what's holding you back.
Can you load thousands of products without us typing them in?
Yes. We import your range from the POS and match images and details by barcode where we can. You choose which lines go live online.
How much does a bottle shop system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like click and collect or a loyalty program can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most bottle shops we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a bottle shop problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.