Catalogue & flyer builder
Print and PDF catalogues, sale flyers and lookbooks laid out from your products in your branding.
Online store software: product feeds, catalogues & ads
Online stores: your products, everywhere, always right. Sell more, upload less.
Every sale means rebuilding the flyer by hand. The same product gets uploaded to five marketplaces, ads still show last week's price and the last one sells on eBay and the website at once. We build tools for online stores that turn your product data into catalogues, feeds and ads, keep stock in sync and get orders out the door. Then we host them and look after them.
Looking for product feed, catalogue and ad automation for your online store?
Your product data already has the names, photos, prices and stock levels. The trouble is getting it everywhere it needs to be. Google Shopping wants one format, Amazon wants another, Facebook wants square images and the designer wants a spreadsheet so they can rebuild the sale flyer from scratch. Change one price and you're chasing it across the store, three marketplaces, two ad accounts and an email that's already scheduled.
Wollopit builds custom tools for Australian online stores that treat your product data as the single source of truth. Catalogues, flyers and social ads generate themselves from your range. Marketplace feeds stay current. Sales start and end on their own. Stock stays honest across every channel and orders flow into labels and Xero without the copy and paste. We work with Shopify, WooCommerce and the platforms you already use, then host and look after the lot.
01The problems
What we hear from online stores
Does your online store have these problems? Here's how we'd fix them.
Most online stores we talk to have great products and a back office held together with CSV exports, browser tabs and late nights before every sale.
- The problemCatalogues built by handEvery sale means a designer rebuilding the flyer and the email blocks from scratch, copying prices across one by one.How we fix itCatalogues, flyers and email blocks generated from your products. Pick the range, pick a template and it lays itself out.
- The problemEvery marketplace wants its own listingAmazon, eBay, Google Shopping and Facebook all want different titles, categories and image sizes.How we fix itOne product record feeding every channel, with each feed mapped to that marketplace's rules.
- The problemAds showing the wrong priceSocial ads and Shopping listings still show the old price or a sold-out product, so shoppers click and bounce.How we fix itAds and feeds built from live product data, refreshed whenever a price or stock level changes.
- The problemSales take a whole weekend to set upPrices changed on the store, the marketplaces, the ads and the email. Then undone by hand at midnight Monday.How we fix itSchedule a sale once. Prices go out everywhere at the start and roll back on their own at the end.
- The problemOverselling the last oneThe last unit sells on eBay and the website at the same time and someone gets an awkward apology email.How we fix itStock synced across your store, marketplaces and shop counter, with safety buffers for fast movers.
- The problemProduct data is a messTitles in four formats, missing sizes, half the range with no barcode and categories nobody agrees on.How we fix itClean-up tools that flag gaps, standardise titles and bulk-fix attributes before anything hits a feed.
- The problemProducts quietly disapprovedGoogle Merchant Center disapproves a chunk of the range and you only notice when sales dip.How we fix itFeed health checks that catch missing GTINs, bad images and policy issues, then tell you exactly what to fix.
- The problemNew stock takes days to listPhotos, descriptions, sizes and prices typed in by hand from a supplier spreadsheet.How we fix itSupplier sheets imported, mapped and checked, then pushed live to the store and every feed at once.
- The problemDispatch is all copy and pasteAddresses retyped into Australia Post, picking done from memory and packing slips printed one at a time.How we fix itOrders batched into pick lists, labels printed in bulk and tracking emails sent automatically.
- The problemReturns arrive as emailsExchanges and refunds come in as emails with blurry photos. Nobody's sure what's been refunded or restocked.How we fix itA returns portal with reasons, return labels, restock and refund status all in one place.
- The problemWhich channel actually makes money?Sales are split across the store, Amazon and eBay. Nobody knows which one is profitable after fees and postage.How we fix itChannel reports showing revenue, fees, shipping and margin by product and by source.
- The problemPayouts nobody can matchStripe, PayPal, Afterpay and marketplace payouts land in the bank as lump sums your bookkeeper hates.How we fix itPayouts split into sales, fees and refunds and posted to Xero so the books reconcile themselves.
02What we build
Solutions
What we build for online stores. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Marketplace feeds
Google Shopping, Facebook, Instagram, Amazon and eBay feeds mapped from one clean product record.
Social ad generator
Carousel, story and feed ads built from products, with live prices and sale badges dropped in.
Sale scheduler
Set the dates and discounts once. Prices change everywhere and roll back on their own.
Product data clean-up
Standardised titles, filled-in attributes, tidy categories and bulk edits that don't break anything.
Feed health monitor
Daily checks for disapprovals, missing GTINs and broken images, with a plain-English fix list.
Multi-channel stock sync
One stock count across the store, marketplaces and POS, with buffers and low-stock alerts.
Supplier imports
Supplier spreadsheets and price lists mapped, checked and pushed live without retyping.
Pick, pack & ship
Batched pick lists, bulk labels through StarShipIt or Australia Post and automatic tracking emails.
Returns portal
Customers lodge returns online, print a label and you track every refund and restock.
Email product blocks
Product grids for Klaviyo or Mailchimp built from the same data, so the email matches the store.
Channel & margin reports
Revenue, fees, postage and margin by product, channel and campaign.
Payout reconciliation
Stripe, PayPal, Afterpay and marketplace payouts split and posted to Xero.
Wholesale portal
Trade accounts with their own pricing, minimums and reorders from the same product data.
03The systems
The big ones
Your whole store, running off one set of data.
These are the systems online stores ask us about most. Each one works on its own and they get properly clever when they're joined up.
Catalogues & flyers
The sale flyer that designs itself.
Pick a range, a collection or a sale and the catalogue lays itself out in your branding, with current prices, photos and sale badges. Print it, send the PDF or drop the same layout into an email without a designer rebuilding it every time.
- Templates in your fonts and colours
- Build from a collection, tag or sale
- Live prices and was/now pricing
- Print-ready PDFs with bleed
- Lookbooks and new-arrival sheets
- QR codes linking to each product
- Email blocks from the same layout
- Wholesale price versions
- Regenerate in seconds when prices change
Marketplace feeds
One product record. Every channel.
Your store stays the master copy and every marketplace gets a feed shaped to its own rules. Titles, categories, image sizes and attributes are mapped once, then kept current as prices and stock move.
- Google Merchant Center feeds
- Facebook and Instagram catalogues
- Amazon and eBay listings
- Per-channel titles and pricing
- Category and attribute mapping
- Exclude products by channel
- Disapproval and error alerts
- Missing GTIN and image checks
- Feeds refreshed on every change
Social ads
Ads that never show the wrong price.
Carousel, story and feed ads built straight from your products, in your branding, with the real price and stock. When a sale starts the badges appear. When it ends they disappear, without anyone touching Ads Manager.
- Ad templates in your branding
- Carousels from any collection
- Story and reel-sized formats
- Sale badges and was/now prices
- Sold-out products dropped automatically
- Batch-made for a whole range
- New-arrival ads on launch day
- Caption text from product data
- Ready for Meta and Google catalogues
Sales & pricing
Start a sale once. End it automatically.
Set the dates, the products and the discount and the sale goes out everywhere at once: store, marketplaces, feeds, ads and email blocks. At the end everything rolls back on its own, so nobody's up at midnight undoing it.
- Scheduled start and end times
- Discounts by product, tag or brand
- Price changes pushed to every channel
- Automatic rollback when it ends
- Minimum margin guardrails
- Per-channel sale pricing
- Countdown banners on the store
- Flyers and ads updated together
- Sale results by product and channel
Stock & fulfilment
Stock that's honest. Orders that ship themselves.
One stock count shared by the store, the marketplaces and the shop counter, so you stop selling things you haven't got. Orders from everywhere land in one queue, get batched into pick lists and go out with labels and tracking in a few clicks.
- Stock synced across every channel
- Safety buffers for fast movers
- Low-stock and reorder alerts
- Supplier imports and purchase orders
- All channel orders in one queue
- Batched pick lists by location
- Bulk labels via StarShipIt or Australia Post
- Automatic tracking emails
- Returns portal with restocking
Reports & payouts
Know what each channel really makes.
Revenue, fees, postage and refunds lined up by product and by channel, so you can see which marketplace is worth it. Payouts get split into their parts and posted to Xero, so reconciling stops being a monthly headache.
- Margin by product and channel
- Marketplace and payment fees
- Postage cost per order
- Ad spend against sales
- Best and worst sellers
- Stripe, PayPal and Afterpay payouts split
- Marketplace settlements matched
- Posted to Xero automatically
- Weekly summary by email
04How it changes
Before and after
A big sale, wolloped.
Here's how a long weekend sale could change. Every store is set up differently, so we map yours first.
Before
- Designer rebuilds the flyer from a spreadsheet
- Prices changed by hand on the store and each marketplace
- Ads still show full price on Saturday morning
- Something sells out on eBay that's already gone
- Labels typed into Australia Post one by one
- Sale ends and someone undoes it all at midnight
After
- Flyer generated from the sale range in minutes
- Sale scheduled once and pushed to every channel
- Ads and feeds show the sale price automatically
- Stock synced so nothing oversells
- Orders batched and labels printed in bulk
- Prices roll back on their own when it ends
05Services
Everything under one roof
Software, websites and systems for online stores.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for online stores
Built around how your online store actually runs: catalogue & flyer builder, marketplace feeds and the admin in between, in one system you own.
Websites for online stores
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Online store system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for online stores
Social ad generator and sale scheduler: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and BigCommerce so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your online store, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the platforms you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- BigCommerce
- Maropost Commerce Cloud
- Square
- Lightspeed
- Stripe
- PayPal
- Afterpay
- Zip
- Xero
- MYOB
- Australia Post
- StarShipIt
- Shippit
- Sendle
- Klaviyo
- Mailchimp
- Google Merchant Center
- Meta Commerce Manager
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your online store: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit with you through a normal week of listing, selling, packing and reconciling, then work out what's actually eating your time.
- 02
Archi-tech
We plan it before writing code: your product data, channels, feeds, stock, shipping, payouts, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before your next big sale.
- 04
Look after
We host it, maintain it and keep it working when marketplaces change their rules. When something breaks you call the people who built it.
08Questions
FAQ
Things online stores ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Does it work with Shopify and WooCommerce?
Yes. We build on top of both and pull your product data directly. We also work with BigCommerce, Maropost and most other platforms Australian stores use.
Can it really make catalogues and flyers on its own?
Yes. We set up templates in your branding once, then you pick a range or a sale and it lays out the products with current prices and photos. You can still tweak it before it goes out.
Can you fix products disapproved in Google Merchant Center?
We can find out why they're being disapproved, clean up the product data causing it and set up checks so new problems get flagged before they cost you sales.
Will it stop us overselling across marketplaces?
That's a big part of it. One stock count is shared across your store, marketplaces and POS, with buffers on fast-moving products so the last one doesn't sell twice.
Do we have to switch platforms?
No. If your store platform, shipping app or email tool is doing its job, we build around it. If something is holding you back, we'll show you what replacing it would involve before anything changes.
How much does it cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like a Google Shopping feed or a sale scheduler can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
What happens when a marketplace changes its rules?
We look after that. Feeds and integrations get updated when Google, Meta, Amazon or eBay change their requirements, so you're not left with broken listings.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most online stores we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got an online store problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.