Homewares online store
Hand-built on Shopify, WooCommerce or custom, designed to feel like walking into your shop.
Homewares store software: online shop synced to stock
Homewares stores: the shop and the website, finally in sync. Styled, stocked and shoppable.
The shop looks gorgeous, the website looks like a catalogue from 2016 and the last ceramic vase sold twice on Saturday. We build online stores for homewares retailers that look as good as your shop floor, share one stock count with your POS and handle the tricky bits like bulky delivery and breakages. Then we host them and look after them.
Looking for a homewares online store that actually matches your shop?
Homewares sell on feel and styling. In the shop you've got a linen-draped table, a lamp glowing in the corner and a vignette that makes people buy the whole set. Online it's a grid of cushions on white backgrounds with stock levels that were right last Tuesday. Add a supplier delivery of 300 new SKUs, a mirror that needs a courier and a candle that fits in a satchel and the admin piles up fast.
Wollopit builds homewares online stores around how your shop really runs. Stock syncs both ways with your POS so the last one never sells twice. Styled photos become shoppable rooms. Delivery is worked out by size, weight and postcode. Click and collect orders are packed and waiting when the customer walks in. We connect the platforms you already like, fix the ones that aren't pulling their weight and look after the lot on our own servers.
01The problems
What we hear from homewares stores
Does your homewares store have these problems? Here's how we'd fix them.
Most homewares owners we talk to have an incredible eye and a back office held together by spreadsheets, sticky notes and a very patient Saturday casual.
- The problemStock never matchesThe last linen throw sells in the shop at 10am and someone buys it online at 2pm. Now you're writing the apology email.How we fix itTwo-way POS sync so the shop and website share one stock count, with low-stock buffers on one-off pieces.
- The problemProducts look flat onlineA ceramic bowl on a white background doesn't sell the way your styled table does in store.How we fix itShoppable room photos where customers tap each piece in the scene and add the whole look to their cart.
- The problemDelivery fees are a guessA candle, a floor mirror and an armchair all get the same flat rate. You either lose money or lose the sale.How we fix itDelivery worked out by size, weight and postcode, with local van runs, couriers and freight quotes for the big stuff.
- The problemBreakages and returns by emailGlassware arrives in pieces, the customer emails a blurry photo and you dig through the inbox to sort a replacement.How we fix itA returns and damage form with photo upload, courier claim details and replacements tracked against the order.
- The problemClick and collect chaosOrders sit in the inbox, the customer turns up and nobody knows which paper bag is theirs.How we fix itPickup orders land on a packing screen, get packed and labelled and the customer gets a 'ready to collect' SMS.
- The problemSupplier data typed by handA new range lands with 300 SKUs, four colourways each and a supplier spreadsheet that has to be retyped twice.How we fix itBulk product import from supplier sheets with variants, barcodes and images, pushed to the POS and website at once.
- The problemNew season, late launchThe Christmas range is on the shelves for three weeks before it makes it onto the website.How we fix itCollection pages built ahead and scheduled to go live with the range, plus email and social launches ready to fire.
- The problemBest sellers sell out unnoticedThe candle everyone loves runs out and you only notice when a regular asks for it.How we fix itReorder points, sales velocity and draft purchase orders to suppliers, with indent orders tracked until they land.
- The problemCustomers browse and leavePeople save screenshots, wander off and never come back to buy.How we fix itWishlists, back-in-stock alerts and abandoned cart reminders that bring them back to the right product.
- The problemGift registries on paperWedding and housewarming lists live in a folder at the counter and two guests buy the same platter.How we fix itOnline gift registries that update as items are bought, in the shop or on the website.
- The problemInterior designers want trade pricingStylists and designers email for discounts and someone works out their price on a calculator every time.How we fix itTrade accounts with their own pricing, quote requests and order history, invoiced straight into Xero.
02What we build
Solutions
What we build for homewares stores. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
POS stock sync
Two-way sync with Shopify POS, Square or Lightspeed so every sale updates both sides instantly.
Shop the look
Tag products in styled room photos so customers can buy one piece or the whole vignette.
Delivery rules by size and zone
Satchels for small things, couriers for medium and freight quotes for furniture, all priced by postcode.
Click and collect
Pickup time slots, a packing screen for staff and SMS when the order is ready.
Product import tool
Supplier spreadsheets turned into products with variants, barcodes, dimensions and images in one go.
Collections & seasonal pages
Christmas, coastal, new arrivals and gift guides built ahead and scheduled to launch.
Buying & reorders
Reorder alerts, purchase orders, indent tracking and landed costs per product.
Gift registries
Wedding, baby and housewarming lists that work in the shop and online without double-ups.
Wishlists & back-in-stock alerts
Customers save favourites and get a nudge the moment a sold-out piece is back.
Returns & damage claims
Photo uploads, courier claim details and replacements tracked against each order.
Gift cards
One gift card that works at the counter and on the website, with balances in sync.
Trade accounts
Designers and stylists get their own pricing, quotes and invoices sent to Xero.
Google Shopping & email
Product feeds to Google Merchant Center and Klaviyo flows for launches, wishlists and abandoned carts.
03The systems
The big ones
Your whole homewares store, on one system.
These are the systems homewares retailers ask us about most. Each one stands on its own and they get properly clever when they're joined up.
Online store & stock sync
One stock count. Shop and website.
Your POS and your website share the same numbers, so a sale at the counter updates online in seconds. One-off pieces can carry a safety buffer so the last vase never sells twice.
- Two-way sync with your POS
- Stock across shop, storeroom and warehouse
- Safety buffers on one-off pieces
- Variants by colour, size and finish
- Afterpay, Zip and Stripe at checkout
- Gift cards that work in both places
- Orders and payments into Xero
- Fast, styled product pages on mobile
- Low-stock and sold-out badges
- Daily sales across both channels
Shop the look
Sell the room, not just the cushion.
Your styled photos become shoppable scenes. Customers tap the lamp, the throw and the side table and add the lot to their cart, the same way they'd buy the whole display in the shop.
- Tag products in room photos
- Add the whole look in one tap
- Live stock on every tagged item
- Swap-ins when a piece sells out
- Room and style collections
- Instagram posts turned shoppable
- Pairs well with suggestions
- Gift guides by budget
- Lookbooks for new ranges
- See which looks sell best
Delivery & click and collect
Candles in satchels. Sofas on a truck.
Delivery is priced by size, weight and postcode, so a tea towel and a dining table never cost the same to send. Click and collect orders show up on a packing screen and the customer knows exactly when to come in.
- Shipping classes by size and weight
- Postcode zones and local van runs
- Freight quotes for bulky items
- Labels via StarShipIt or Shippit
- Australia Post and Sendle rates
- Fragile packing notes for staff
- Pickup time slots
- Packing screen with order status
- Ready to collect SMS
- Damage claims with photo upload
Buying & product data
300 new SKUs without the late nights.
Drop in the supplier spreadsheet and the products build themselves with variants, barcodes and images. Reorder alerts and purchase orders keep best sellers on the shelf and indent orders tracked until the container lands.
- Bulk import from supplier sheets
- Variants, barcodes and dimensions
- Images matched to products
- Push to POS and website together
- Reorder points by sales speed
- Draft purchase orders to suppliers
- Indent and pre-order tracking
- Landed cost and margin per item
- Pre-orders on incoming stock
- Dead stock and markdown reports
Registries & regulars
Gift lists, wishlists and regulars who come back.
Wedding and housewarming registries that update whether the gift is bought at the counter or online. Wishlists, back-in-stock alerts and trade accounts look after the people who keep your till ringing.
- Wedding, baby and housewarming registries
- Purchased items update instantly
- Gift messages and wrapping
- Wishlists customers can share
- Back-in-stock alerts
- Abandoned cart reminders
- Klaviyo flows for launches
- Trade accounts with their own pricing
- Designer quote requests
- Customer history across shop and web
04How it changes
Before and after
A new season range, wolloped.
Here's how launching a new range could change. Every homewares store is different, so we map yours first.
Before
- Retype the supplier spreadsheet into the POS
- Retype it all again into the website
- Shoot plain product photos and upload one by one
- Guess delivery fees for the bulky pieces
- Range goes online three weeks after it hits the shelves
- Last piece sells twice on launch weekend
After
- Drop in the supplier sheet once
- Products land in the POS and website together
- Styled room photos tagged and shoppable
- Delivery priced by size and postcode
- Collection page and email launch on the day
- Stock stays accurate across shop and web
05Services
Everything under one roof
Software, websites and systems for homewares stores.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for homewares stores
Built around how your homewares store actually runs: homewares online store, pOS stock sync and the admin in between, in one system you own.
Websites for homewares stores
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Homewares store system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for homewares stores
Shop the look and delivery rules by size and zone: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, Shopify POS and WooCommerce so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your homewares store, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the platforms you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- Shopify
- Shopify POS
- WooCommerce
- Square
- Lightspeed
- Stripe
- Afterpay
- Zip
- Xero
- MYOB
- Australia Post
- Sendle
- StarShipIt
- Shippit
- Klaviyo
- Mailchimp
- Google Merchant Center
- Faire
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your homewares store: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time on your shop floor and in the back room, watch a delivery get unpacked and work out where the hours are going.
- 02
Archi-tech
We plan it before writing code: your POS, products, suppliers, delivery zones, pickups, registries, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually stock sync first, so you get a win before your next range lands.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things homewares stores ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers shop a styled room photo?
Yes. Products in a photo can be tagged so customers tap each piece and buy one item or the whole look, with live stock on every tag.
Will stock really stay in sync with our shop?
Yes. We connect your POS and website both ways so a sale in either place updates the other within seconds. One-off pieces can carry a buffer so they never sell twice.
We already use Shopify. Do we have to switch?
No. If Shopify, WooCommerce or your POS is doing its job, we build around it and add what's missing. If something is holding you back, we'll show you what replacing it would involve before anything changes.
How do you handle delivery for bulky and fragile items?
We set up shipping by size, weight and postcode. Small pieces go by satchel, bigger ones by courier and furniture gets a freight quote or your own local van run.
Can a gift registry work in the shop and online?
Yes. Gifts bought at the counter or on the website tick off the same list, so guests never double up on the platter.
Can we load a supplier's range without typing it all in?
Yes. We build an import that reads supplier spreadsheets and creates products with variants, barcodes and images in both your POS and website.
How much does a homewares online store cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like stock sync or click and collect can be quick. Bigger systems are built in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most homewares stores we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a homewares store problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.