Your own online shop
Hand-built on your own domain with Stripe, Afterpay and card checkout. No marketplace fees, no other makers' work next to yours.
Maker online shops with made-to-order & market POS
Makers: sell what you make without the marketplace fees. Make more, admin less.
Marketplace fees come off every sale. Custom requests are scattered through your DMs. The piece you sold at Saturday's market is still live online. We build online shops for makers and crafters that handle ready-made stock and made-to-order pieces together, sync with your market stall and keep custom orders in one place. Then we host them and look after them.
Looking for a maker online shop that handles made-to-order and market sales?
A maker business is a workshop, a shop, a market stall and sometimes a classroom, all run by one or two people who'd rather be making. Some pieces are ready to go and some are made to order with a three week wait. Some are one of a kind. Some get sold on a trestle table in a carpark at 7am. Most makers end up juggling a marketplace listing, an Instagram inbox, a card reader and a notebook, then updating stock by hand on Sunday night.
Wollopit builds custom online shops and back-office systems for makers and crafters. Ready-made and made-to-order items sit side by side with honest lead times. Custom requests come in through a proper form with a deposit. Market sales come off your online stock the second they happen. We connect the tools you already like, from Shopify to Square to Xero, then host and look after the lot so you can get back to the bench.
01The problems
What we hear from makers and crafters
Does your maker business have these problems? Here's how we'd fix them.
Most makers we talk to are brilliant at the making and run the selling on a patchwork of apps, DMs and a notebook. It holds together right up until a market weekend.
- The problemMarketplace fees eat the marginListing fees, transaction fees, ad fees and payment fees come off every sale before you've even paid for materials.How we fix itYour own shop on your own domain with Stripe and Afterpay checkout. Keep the marketplace as a side channel if it still brings in sales.
- The problemCustom requests live in DMsColour, size, wording and the photo of nan's dog are spread across Instagram, email and a text thread. Something always gets missed.How we fix itA custom order form with your options, photo uploads and a deposit. Every request lands as one job with all the details in one place.
- The problem"When will mine be ready?"Made-to-order customers message every week asking where their piece is up to.How we fix itLead times shown on every item and automatic updates as the order moves from queued to making to posted.
- The problemMarket sales and online stock don't matchYou sell the last mug at Saturday's market and it's still live online. Someone buys it on Sunday night.How we fix itA market POS that syncs with your shop, so a sale on the stall takes it off the website straight away.
- The problemOne-of-a-kind pieces sold twiceA single handmade piece is listed in two places and two people pay for it within an hour.How we fix itSingle-stock listings that vanish the moment they sell everywhere, with a sold gallery that still shows off the work.
- The problemMaterials run out mid-batchYou take ten orders in the blue glaze and find out you've only got enough for four.How we fix itMaterials linked to products so stock drops as orders come in, with a reorder alert before you're short.
- The problemThe making queue lives in your headWhich order's next, what's still drying and what's waiting on supplies is all memory and sticky notes.How we fix itA making board that shows every order by stage and due date, so you always know what to pick up next.
- The problemWorkshops booked by messageClass spots juggled over Messenger, deposits chased and someone turns up who never paid.How we fix itWorkshop bookings with set spots, payment up front, a materials list and a reminder the day before.
- The problemPosting takes the whole eveningCopying addresses into Australia Post one by one, handwriting labels and emailing tracking numbers.How we fix itOrders flow into StarShipIt or Australia Post, labels print in a batch and tracking emails send themselves.
- The problemStockists order by emailGift shops and galleries email for wholesale orders and you dig out the price list every time.How we fix itA stockist portal with wholesale pricing, minimum orders and reorders in a couple of clicks, invoiced through Xero.
- The problemTax time is a shoeboxMarket cash, card reader payouts, marketplace deposits and shop sales all land in different places.How we fix itEvery channel's sales flow into Xero sorted by channel, with fees split out so you can see what each one really earns.
02What we build
Solutions
What we build for makers and crafters. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Made-to-order options
Colours, sizes, finishes and personalisation with prices that update as customers choose.
Custom order forms
Requests with your options, photo uploads, quotes and deposits, turned into a job you can track.
Lead times per item
Ready to ship or made in two weeks, shown clearly and updated automatically when you get busy.
Market POS sync
Square or your card reader linked to the shop so stall sales come off online stock straight away.
One-of-a-kind listings
Single-stock pieces that sell once and only once, then move to a sold gallery.
Materials & stock
Supplies linked to products, stock levels that drop as orders come in and reorder alerts.
Making board
Every order by stage and due date: queued, making, drying, finishing, posted.
Workshops & classes
Bookable sessions with spots, payment up front, materials lists, waitlists and reminders.
Shipping & labels
Batch labels through StarShipIt, Australia Post or Sendle, with tracking emails sent automatically.
Stockist portal
Wholesale accounts for shops and galleries with their own pricing, minimums and invoices to Xero.
Marketplace sync
Keep Etsy or Madeit running alongside your shop without overselling.
Restock & drop alerts
Customers join a waitlist for sold-out pieces and hear first when a new batch lands.
Gift cards & vouchers
Digital gift cards for the shop, the stall and your workshops.
03The systems
The big ones
Your whole maker business, on one system.
These are the systems makers ask us about most. Each one works on its own. They get properly clever when they're joined up.
Online shop
Ready-made and made-to-order, side by side.
One shop that sells what's on the shelf today and what you'll make next month. Customers see honest lead times, pick their options and pay their way. You keep the margin the marketplace used to take.
- Your own domain and branding
- Ready-made and made-to-order items together
- Options for colour, size and finish
- Personalisation with live price updates
- Lead times shown on every item
- One-of-a-kind single-stock listings
- Stripe, Afterpay and card checkout
- Sold gallery for past pieces
- Waitlists for sold-out items
- Found on Google Shopping
Custom orders
Custom requests out of the DMs.
A proper custom order form asks the right questions, collects the photos and takes a deposit. Every request becomes a job on your making board, so nothing lives in a text thread and customers get updates without having to ask.
- Custom order forms with your options
- Photo and file uploads
- Quotes approved online
- Deposits and final payments
- Making board by stage and due date
- Automatic progress updates to customers
- Notes and proof approvals in one thread
- Capacity limits when you're booked out
Markets & stock
Sell it at the stall. It's gone online too.
Your market card reader and your online shop share the same stock. Sell the last piece on Saturday morning and it comes off the website before the customer's left the stall. Materials track themselves as orders come in.
- Square or card reader synced to the shop
- Stall sales update online stock instantly
- Market day packing lists
- Sales by market and by day
- Materials linked to products
- Low-stock and reorder alerts
- Marketplace stock kept in sync
- All channels into Xero
Workshops
Classes that fill themselves.
Workshops go on your website with set spots and payment up front. Customers get the materials list and a reminder the day before. You get a headcount and a waitlist that fills cancelled spots on its own.
- Bookable workshop dates
- Spots and capacity limits
- Payment or deposit up front
- Waitlist fills cancellations
- Materials list and what to bring
- SMS and email reminders
- Gift vouchers for workshops
- Private group bookings
04How it changes
Before and after
A market weekend, wolloped.
Here's how a Saturday market and the Sunday after could change. Every maker works differently, so we map yours first.
Before
- Scribble stall sales in a notebook between customers
- The one-off vase sells at the stall but stays live online
- Someone buys it again on Sunday night
- Apologise and refund
- A custom request comes in by DM and gets half-remembered
- Spend Monday updating stock and paying marketplace fees
After
- Tap the sale on the card reader
- The vase comes off the website instantly
- It moves to your sold gallery instead
- Nobody gets a refund email
- The custom request arrives through the form with a deposit
- Stock is right and the sale cost you no marketplace fee
05Services
Everything under one roof
Software, websites and systems for makers and crafters.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for makers and crafters
Built around how your maker business actually runs: your own online shop, made-to-order options and the admin in between, in one system you own.
Websites for makers and crafters
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Maker business system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for makers and crafters
Custom order forms and lead times per item: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your maker business, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the platforms you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- Square
- Lightspeed
- SumUp
- Stripe
- Afterpay
- PayPal
- Xero
- Etsy
- Madeit
- Australia Post
- StarShipIt
- Sendle
- Klaviyo
- Mailchimp
- Google Merchant Center
- Humanitix
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your maker business: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We look at your bench, your stall setup and your inbox, then work out where the selling side is costing you time and money.
- 02
Archi-tech
We plan it before writing code: your products, options, lead times, markets, materials, shipping, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before your next market.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things makers and crafters ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can I keep selling on Etsy or other marketplaces too?
Yes. We can keep stock in sync between your own shop and the marketplace so you sell in both places without overselling. Plenty of makers keep a marketplace for discovery and send regulars to their own shop.
Can customers choose options for made-to-order pieces?
Yes. Colours, sizes, finishes, personalisation and add-ons can all change the price as they choose. Each item can show its own lead time.
Will it work at markets with patchy reception?
Square and similar card readers have offline modes that store sales and sync when you're back in range. Once they sync, your online stock updates.
Can I take deposits on custom orders?
Yes. Custom requests can take a deposit up front with the balance charged before it ships, all tracked against the job.
I already use Shopify. Do I have to switch?
No. If Shopify or WooCommerce is doing its job we build around it, adding the custom order forms, market sync, making board or workshop bookings you need. If it's holding you back we'll show you what changing would involve first.
Can I update products and lead times myself?
Yes. Adding a new piece, marking something sold or changing a lead time takes a minute on your phone. No developer needed.
How much does a maker online shop cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like a custom order form or market sync can be quick. Bigger systems are built in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most makers and crafters we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a maker business problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.