Shoppable lookbooks
Campaign shoots turned into scrolling stories with shop-the-look, outfit bundles and size pickers right on the image.
Fashion label software: lookbooks, pre-orders & wholesale
Fashion labels: lookbooks people can actually shop. Drop more, return less.
The lookbook's a PDF, half the returns are the wrong size and the last drop took the site down in four minutes. Stockists order by email, the factory updates you on WhatsApp and stock lives in three spreadsheets. We build stores and systems for fashion labels that sell the story, get the fit right and keep the back end in order. Then we host them and look after them.
Looking for a fashion label online store that handles drops, fit and wholesale?
A fashion label is a design studio, a production house, an online store and a wholesaler all at once. Most labels run each one on a different app, plus a shared drive full of tech packs, a WhatsApp thread with the factory and a stock spreadsheet only the founder understands. Then launch day hits and the store slows to a crawl right when everyone's trying to check out.
Wollopit builds custom fashion label software around how your label actually works. Lookbooks people can shop straight from the shoot. Size guides and fit notes that cut wrong-size returns. Drops and pre-orders that stay up under pressure. A wholesale portal so stockists order from line sheets, not emails. We connect the tools you already like, like Shopify, Xero and Klaviyo, replace the ones holding you back and look after the lot on our own servers.
01The problems
What we hear from fashion labels
Does your fashion label have these problems? Here's how we'd fix them.
Most labels we talk to have a great eye and a back office held together with spreadsheets and late nights. It all works, right up until the next collection drops.
- The problemThe lookbook is a PDFGorgeous campaign shots that live in a PDF or an Instagram grid with no way to buy what's in them.How we fix itShoppable lookbooks: tap a look, see every piece in it, pick sizes and add the whole outfit to the cart.
- The problemWrong-size returns eat the marginCustomers order two sizes and send one back. Postage both ways, a steamed garment and a sale that wasn't.How we fix itSize guides per garment, model measurements, fit notes and a quick fit finder based on what they wear elsewhere.
- The problemDrops crash the siteMonths of work, a big countdown and the store falls over the second it goes live. People bail and DM you instead.How we fix itA store built and hosted for spikes, with a waiting room if needed, so launch day sells instead of stalls.
- The problemPre-orders are a headacheSelling before stock lands means tracking who paid, what's coming and when, then emailing everyone when it slips.How we fix itProper pre-order products with ship dates, deposit or full payment, automatic delay emails and allocation when stock lands.
- The problemStockists order by emailBoutiques send orders in emails, photos of handwritten forms and texts. Someone retypes the lot into a spreadsheet.How we fix itA wholesale portal with digital line sheets, wholesale pricing, minimums and orders that land straight in Xero.
- The problemCustomers miss restocksYour best seller sells out in size 10 and those customers never come back to check.How we fix itBack-in-stock alerts by size, a waitlist that shows demand and a restock email that goes out on its own.
- The problemThe factory lives in WhatsAppSamples, fit comments, approvals and delivery dates scattered across chats, emails and voice notes.How we fix itA production tracker with styles, samples, fit rounds, approvals and ETAs in one place your team and makers can see.
- The problemStock in too many placesOnline, the studio, a pop-up and wholesale allocations all pulling from the same pile. Something always oversells.How we fix itOne stock pool by size and colour, with wholesale allocations held back and every channel synced.
- The problemReturns and exchanges by emailCustomers email photos, you email back a label and nobody knows if the parcel's arrived.How we fix itA returns portal with exchange-first options, store credit, printed labels and stock back in once it's checked.
- The problemGuessing the size runYou order the same size curve every season and end up with a pile of 6s and 16s on sale.How we fix itSell-through by style, colour and size so the next run is based on what actually sold.
- The problemMarkets and pop-ups don't match onlineThe weekend market runs on a separate card reader and the online stock is wrong by Monday.How we fix itPOS for markets and pop-ups on the same stock, so sales and customers land in one place.
02What we build
Solutions
What we build for fashion labels. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Size guides & fit finder
Garment measurements, model sizing, fit notes and a quick quiz that suggests a size before they add to cart.
Drop-ready store
Fast, hand-built and hosted for launch spikes, with countdowns, early access and purchase limits.
Pre-orders
Sell ahead of production with ship dates, deposits, delay emails and fair allocation when stock lands.
Restock alerts & waitlists
Back-in-stock alerts by size and colour, with demand numbers you can take to the factory.
Wholesale portal
Stockist logins, digital line sheets, wholesale pricing, minimums and reorders into Xero.
Digital line sheets
Season line sheets that build themselves from your product data, shareable as a link or a print-ready PDF.
Production tracker
Styles, tech packs, samples, fit rounds, approvals and factory ETAs on one board.
Stock & allocations
One stock pool by size and colour across online, studio, pop-ups and wholesale holds.
Returns & exchanges portal
Exchange-first returns, store credit, labels through Australia Post or StarShipIt and stock back in once checked.
Sell-through reports
Sales by style, colour and size so you plan the next size curve on facts, not gut feel.
Email & SMS for drops
Launch, early access and restock flows in Klaviyo, triggered by what's actually happening in your store.
Market & pop-up POS
Square or Lightspeed at the stall, synced to the same stock and customers as online.
03The systems
The big ones
Your whole label, on one system.
These are the systems fashion labels ask us about most. Each one works on its own and they get properly clever when they're joined up.
Lookbook stores
Shop straight from the shoot.
Your campaign imagery becomes the store. Customers scroll the lookbook, tap a look and see every piece in it with sizes and stock, then add the full outfit in one go. The story sells the clothes instead of sitting in a PDF.
- Scrolling lookbooks built from your shoot
- Tap a look to see every piece
- Add the whole outfit in one tap
- Live stock by size on each look
- Campaign video and stills together
- Collection and season archives
- Styled-with suggestions on product pages
- Fast on phones, built for Instagram traffic
- Easy to update yourself each season
Drops & pre-orders
Launch day that sells instead of crashing.
Countdowns, early access for your list and a store that stays up when everyone hits it at once. Pre-orders take money ahead of production with honest ship dates. Restock alerts bring back the people who missed out.
- Countdown and launch pages
- Early access for VIPs and subscribers
- Purchase limits per customer
- Waiting room for big spikes
- Pre-orders with ship dates
- Deposits or full payment upfront
- Automatic delay emails
- Fair allocation when stock lands
- Back-in-stock alerts by size
- Afterpay and Zip at checkout
Fit & returns
Get the size right the first time.
Size guides per garment, real model measurements and fit notes written by the people who designed it. When a return does happen, the portal pushes exchanges and store credit first and stock goes back on sale once it's checked.
- Size guides per garment
- Model height and size worn
- Fit notes: runs small, relaxed, true
- Fit finder quiz
- Returns reasons by style
- Exchange-first returns portal
- Store credit and gift cards
- Labels via Australia Post or StarShipIt
- Restock after quality check
- Flag styles with fit problems
Wholesale portal
Stockists order from line sheets, not emails.
Boutiques log in to see the season's line sheets, their wholesale pricing and what's available by size. They place indent or reorder orders themselves and the invoices land in Xero. You stop retyping orders at midnight.
- Stockist logins and approvals
- Digital line sheets per season
- Wholesale pricing and RRP
- Minimums and size packs
- Indent and in-season reorders
- Delivery windows per order
- Invoices straight into Xero
- Stock held back for wholesale
- Stockist locator on your website
- Order history and reorder in one tap
Production & stock
From sample to shelf, off WhatsApp.
Every style gets a record: tech pack, samples, fit rounds, approvals and factory ETAs. When stock arrives it lands in one pool by size and colour that feeds online, pop-ups and wholesale. Sell-through tells you what to make more of next time.
- Style records with tech packs
- Sample and fit round tracking
- Approvals with comments and photos
- Factory and maker ETAs
- Delayed delivery alerts
- One stock pool by size and colour
- Wholesale allocations held back
- Sell-through by style and size
- Size curve planning for reorders
- Costings and margin per style
04How it changes
Before and after
A new collection drop, wolloped.
Here's how launch day could change. Every label is different, so we map yours first.
Before
- Lookbook goes out as a PDF and an Instagram carousel
- Site slows to a crawl at 9am
- Customers order two sizes to be safe
- Size 10 sells out and nobody hears about the restock
- Stockists email orders for the same pieces
- Returns pile up in the studio for a fortnight
After
- Shoppable lookbook goes live with the drop
- Early access list shops first and the store stays fast
- Fit notes and size guide point them to one size
- Waitlist gets an alert the moment size 10 is back
- Stockists order from the line sheet in their portal
- Exchanges handled in the portal and stock goes back on sale
05Services
Everything under one roof
Software, websites and systems for fashion labels.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for fashion labels
Built around how your fashion label actually runs: shoppable lookbooks, size guides & fit finder and the admin in between, in one system you own.
Websites for fashion labels
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Fashion label system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for fashion labels
Drop-ready store and pre-orders: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your fashion label, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- Square
- Lightspeed
- Stripe
- Afterpay
- Zip
- Xero
- MYOB
- Cin7
- Klaviyo
- Mailchimp
- Australia Post
- StarShipIt
- Sendle
- Google Merchant Center
- TikTok
- Faire
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your fashion label: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit in on a drop, a wholesale order and a return, then work out where the time and margin are really going.
- 02
Archi-tech
We plan it before writing code: your lookbooks, sizing, drops, stockists, production, stock, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before your next collection.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things fashion labels ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers shop straight from our lookbook?
Yes. Each look shows every piece in it with live sizes and stock. Customers can add one item or the whole outfit to their cart without leaving the lookbook.
Will size guides actually cut our returns?
They help a lot when they're specific. Garment measurements, model sizing and honest fit notes per style mean fewer people ordering two sizes. We also track return reasons so you can see which styles have a fit problem.
Will our site survive a big drop?
That's what we build for. The store is built to stay fast and hosted for spikes, with early access, purchase limits and a waiting room if a launch gets really big.
Can we take pre-orders before stock arrives?
Yes. Pre-orders can take a deposit or full payment, show a clear ship date, send delay emails automatically and allocate stock fairly when it lands.
Can stockists order wholesale online?
Yes. Stockists log in to see line sheets, their wholesale pricing and availability by size. They place indent or reorder orders themselves and invoices go into Xero.
We're on Shopify. Do we have to switch?
No. If Shopify is doing its job we build around it: lookbooks, fit tools, wholesale, production and reporting on top. If it's holding you back, we'll show you what changing would involve before anything moves.
How much does it cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like a shoppable lookbook or restock alerts can be quick. Bigger systems are planned in stages so you get the first win early, ideally before your next drop.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most fashion labels we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a fashion label problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.