Gift finder
By age, interest and budget, on your website and an in-store tablet. Only suggests what's on the shelf.
Toy store software: gift finder & click and collect
Toy stores: the right gift for every age. Fewer queues, more happy kids.
Parents asking what suits a five-year-old, a Christmas queue out the door, three party guests buying the same present and an online store that says it's in stock when it isn't. We build gift finders, online shops, wish lists and click and collect for independent toy stores, then we host them and look after them.
Looking for a toy store gift finder, online shop or click and collect?
Most people walking into a toy shop aren't buying for themselves. They're an aunty, a grandad or a parent with a party on Saturday and no idea what a seven-year-old is into this year. So your staff spend the day playing gift consultant, the wrapping pile grows behind the counter and come December the whole shop turns into a queue. Meanwhile the online store is a few months behind the shelves.
Wollopit builds custom software for independent toy stores around how your shop actually runs. A gift finder that suggests real stock by age, interest and budget. Click and collect that's wrapped and ready when promised. Wish lists and party registries so nobody doubles up. Stock synced from your POS so the website tells the truth. We connect the tools you already like and look after the lot on our own servers, so you can get back to the fun part.
01The problems
What we hear from toy stores
Does your toy store have these problems? Here's how we'd fix them.
Toy shops run on great staff who know every product on the shelf. The trouble is they can only answer one confused grandparent at a time.
- The problem"What would suit a five-year-old?"Staff answer the same question fifty times a day and online shoppers just give up and leave.How we fix itA gift finder by age, interest and budget on your website and an in-store tablet, suggesting only what's actually in stock.
- The problemChristmas queues out the doorDecember turns the counter into a bottleneck and people walk out rather than wait.How we fix itClick and collect with pickup time slots, so online orders are bagged, wrapped and waiting at a separate collection point.
- The problemWrapping eats the counterEvery second sale needs wrapping and the line stalls while someone wrestles with sticky tape.How we fix itWrapping, gift tags and card messages chosen online, with a wrap queue the team works through in the quiet moments.
- The problemThree guests, one presentThe birthday kid opens the same dinosaur set three times and the parents are back for exchanges.How we fix itParty wish lists and gift registries that mark items as bought, so guests can see what's left.
- The problemThe website lies about stockSomeone orders the last one online after it sold in the shop that morning. Cue the awkward refund email.How we fix itStock synced from your POS in near real time, with low-stock buffers so popular lines never oversell.
- The problemThe hot toy sells out in an hourPhones ring all week asking when it's back and staff jot names on a notepad that gets lost.How we fix itPre-orders and back-in-stock waitlists that email or text customers automatically when the delivery lands.
- The problemLayby on index cardsLayby lives in a shoebox behind the counter with handwritten payments nobody can quite read.How we fix itOnline and in-store layby with instalments, reminders, a customer view of what's owing and stock put aside properly.
- The problemInterstate grandparents ring upPhone orders, card numbers read out loud, then someone wraps it and queues at the post office.How we fix itShip-a-gift checkout with wrapping, a card message and labels printed straight from your dispatch screen.
- The problemBirthdays you never hear aboutFamilies shop once for a birthday and you don't see them again until next Christmas.How we fix itA birthday club that knows each kid's birthday and age, sending a reminder and a little offer a few weeks before.
- The problemStorytime and build days by sign-up sheetLEGO-style build days, craft mornings and card game leagues fill up on paper and half the names don't show.How we fix itEvent bookings with capacity limits, tickets or free RSVPs, reminders and a waitlist for the popular sessions.
- The problemProduct recalls and safety noticesA product gets recalled and you have no way to reach the families who bought it.How we fix itSales linked to customers so you can contact buyers fast, with age warnings and safety notes shown on every product.
02What we build
Solutions
What we build for toy stores. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Online toy shop
Hand-built, quick on phones and easy to browse by age, brand, interest and price.
Click & collect
Pickup time slots, ready-for-pickup texts and a collection screen so December stays calm.
Gift wrapping & cards
Wrap styles, gift tags and card messages chosen online, with a wrap queue for the team.
Wish lists & party registries
Kids and parents build lists, guests buy from them and items get marked off so nobody doubles up.
POS & stock sync
Stock and prices synced from Square, Lightspeed or Shopify POS so online matches the shelves.
Pre-orders & waitlists
Hot toys and new releases on pre-order, with automatic back-in-stock alerts.
Layby
Instalments, reminders and put-aside stock, alongside Afterpay for those who prefer it.
Birthday club
Kids' birthdays and ages on file, with reminders and offers timed before the big day.
Events & bookings
Storytime, build days, craft sessions and game leagues with capacity limits and reminders.
Ship-a-gift dispatch
Wrapped gifts sent interstate with card messages and labels from Australia Post or StarShipIt.
Christmas planner
Last-order dates, extended hours, gift card pushes and stock planning for the busy season.
A website parents can find
Built to rank for 'toy shop near me' and your suburb, with live stock and opening hours.
03The systems
The big ones
Your whole toy shop, on one system.
These are the systems toy stores ask us about most. Each one works on its own and they get properly clever when they're joined up.
Gift finder
The best toy shop assistant, available at 10pm.
Shoppers pick the child's age, what they're into and how much they want to spend. The gift finder suggests real products from your shelves, so the answer is always something you can actually sell them. Staff can use the same thing on a tablet when the shop's packed.
- Filter by age, interest and budget
- Only suggests in-stock items
- Boy, girl or 'surprise me' options
- Staff picks and shop favourites
- Works on website and in-store tablet
- Add to cart or wish list in one tap
- Age warnings and safety notes
- Popular searches reported back to you
- Bundles like 'party gift under $30'
Online shop & click and collect
Christmas orders, bagged and waiting.
An online toy shop that's easy to browse by age, brand and interest, with stock pulled straight from your POS. Click and collect runs on time slots so orders are picked, wrapped and ready at the collection point. Customers get a text when it's ready.
- Browse by age, brand and interest
- Stock synced from your POS
- Pickup time slots and limits
- Ready-for-pickup SMS
- Pick lists for the team
- Wrapping added at checkout
- Afterpay and Stripe payments
- Australia Post and StarShipIt shipping
- Gift cards online and in store
Wish lists & gift registries
No more three of the same present.
Kids and parents build wish lists online or in the shop, then share a link with family and party guests. Guests buy straight from the list and items get marked off, so the birthday kid gets a pile of different presents. Grandparents interstate can ship it wrapped.
- Wish lists built online or in store
- Shareable link for family and guests
- Party gift registries with a date
- Items marked off once bought
- Hidden from the birthday kid
- Wrapping and card messages
- Ship-a-gift for faraway family
- Thank-you list for parents afterwards
Birthday club & loyalty
Birthdays that bring families back.
Families sign their kids up with a birthday and the system keeps track of their age. A few weeks before the big day they get a reminder, ideas for that age and a little treat to spend. Points and member offers keep the regulars coming in between birthdays.
- Kids' birthdays and ages on file
- Reminders timed before the birthday
- Gift ideas for their new age
- Birthday voucher or freebie
- Points or stamp rewards
- Member pricing at the POS
- Emails and SMS through Klaviyo or Mailchimp
- Event invites for members first
Stock, pre-orders & Christmas
Know what's selling before it's gone.
Stock from your POS in one place, with pre-orders and waitlists for the toys everyone wants. When a delivery lands, the waitlist gets told and pre-orders are put aside. Christmas planning keeps last-order dates, extended hours and best sellers in front of you.
- Stock synced from POS
- Low-stock and sell-out alerts
- Pre-orders with deposits
- Back-in-stock waitlists
- Layby with instalments
- Supplier reorder lists
- Best sellers by age and season
- Christmas last-order dates on the site
- Recall contact lists by product
04How it changes
Before and after
Christmas week, wolloped.
Here's how the Saturday before Christmas could change. Every toy shop is different, so we map yours first.
Before
- Queue out the door by 9:30am
- Staff stuck explaining what suits a six-year-old
- Every sale waits on wrapping at the counter
- Website sold a toy that went this morning
- Phone rings with 'is it back in yet?'
- Two guests buy the same party present
After
- Online orders collected from their own spot
- Gift finder answered it before they arrived
- Wrapped and tagged from the wrap queue overnight
- Stock synced from the POS all day
- The waitlist got a text when the delivery landed
- The wish list marked it bought
05Services
Everything under one roof
Software, websites and systems for toy stores.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for toy stores
Built around how your toy store actually runs: gift finder, online toy shop and the admin in between, in one system you own.
Websites for toy stores
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Toy store system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for toy stores
Click & collect and gift wrapping & cards: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your toy store, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the platforms you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- Square
- Lightspeed
- Stripe
- Afterpay
- Zip
- Xero
- MYOB
- Australia Post
- StarShipIt
- Sendle
- Klaviyo
- Mailchimp
- Google Merchant Center
- Google Business Profile
- Deputy
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your toy store: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time on your shop floor and behind the counter, then work out what's actually slowing you down, especially in December.
- 02
Archi-tech
We plan it before writing code: your stock, gift finder, wish lists, click and collect, members, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before Christmas.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things toy stores ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Does the gift finder only suggest things we have in stock?
Yes. It reads stock from your POS, so it only suggests products that are actually on your shelves or ready to ship.
Can kids make wish lists?
Yes. Kids and parents can build wish lists online or in the shop and share them with family for birthdays and Christmas. Items get marked off once bought.
Can our staff use the gift finder in the shop?
Yes. It works on a tablet on the counter or the shop floor, so staff can help a stuck grandparent in seconds when it's busy.
Can you do layby as well as Afterpay?
Yes. We can build proper layby with instalments and reminders and still offer Afterpay or Zip at checkout for people who prefer them.
Do we have to switch from Shopify or our POS?
No. If Shopify, Square or Lightspeed is doing its job, we build around it. If something's holding you back, we'll show you what replacing it would involve before anything changes.
How much does a toy store system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like a gift finder or click and collect can be quick. Bigger systems are planned in stages so you get the first win early, ideally well before Christmas.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most toy stores we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a toy store problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.