Online baby registry
Parents build it in store or at home, share one link and family shop it online or at the counter.
Baby store software: registries, gifting & delivery
Baby stores: registries families love using. Gifts bought, delivered and ticked off.
The registry is a paper list behind the counter. Nan buys the second bassinet and the pram turns up three months early to a unit with no spare room. We build registry, gifting, delivery and booking systems for baby stores that all talk to each other, then we host them and look after them.
Looking for baby registry software that handles gifting, delivery and the shop floor?
A baby store isn't just a shop. It's a registry desk, a warehouse full of prams and cots, a car seat fitting station, a hire business and a lay-by counter, all serving parents who are tired, excited and on a deadline they can't move. Most stores run that on a POS, a website, a paper diary and a folder of lay-by cards. Then someone asks what's left on the Smith family registry and it all falls apart.
Wollopit builds custom baby store software around how your store actually runs. Parents build their registry in store or at home and share one link. Family buy online or at the counter and items tick off on the spot. Big items wait in the back until the parents say go. Fittings, capsule hire and lay-bys get booked and paid without a phone call. We connect the tools you already use and look after the lot on our own servers.
01The problems
What we hear from baby stores
Does your baby store have these problems? Here's how we'd fix them.
Most baby stores we talk to know their products inside out and give parents brilliant advice. The trouble starts when the gifting, the deliveries and the bookings live in five different places.
- The problemThe registry is a paper listParents fill out a form at the counter. Relatives ring up asking what's left and two people buy the same bassinet.How we fix itAn online registry parents build in store or at home. Family shop it from one link and items tick off the second they're bought, online or at the till.
- The problemNobody knows who bought whatGifts come in from a dozen relatives over six weeks and the parents are left guessing who to thank.How we fix itEvery gift records who bought it and their message. Parents get a thank-you list ready to go.
- The problemPrams delivered at the wrong timeThe pram arrives at 28 weeks to a one-bedroom unit. Or the cot turns up the day after bub does.How we fix itBig items held in store and delivered on a date the parents choose, with SMS reminders and the delivery run planned for the driver.
- The problemBig gifts nobody can afford aloneEveryone wants to chip in on the pram but someone has to collect cash and do the maths.How we fix itGroup gifting where family contribute any amount online. The parents see the progress and the item is ordered once it's covered.
- The problemParents don't know what they needFirst-timers wander the store overwhelmed. Half the floor time goes on explaining what a bassinet is versus a cot.How we fix itNursery, hospital bag and first-weeks checklists that parents work through and add straight to their registry.
- The problemCar seat fittings booked by phoneFitting slots live in a paper diary. Saturdays double book and early arrivals throw the whole week out.How we fix itOnline fitting bookings with your fitters' calendars, reminders, easy rescheduling and a record of every seat fitted.
- The problemCapsule hire on a spreadsheetWhich capsule is out, when's it due back and has it been inspected? Nobody's quite sure.How we fix itHire bookings with every capsule tracked by serial number, return reminders and an inspection checklist before it goes out again.
- The problemLay-by cards in a shoeboxPayments chased by phone, cards go missing and a pram on lay-by gets sold to someone else.How we fix itOnline lay-by with instalments, automatic reminders and stock held against each lay-by so it can't be sold twice.
- The problemStock that doesn't matchThe website says the cot's in stock but the floor sold the last one on Saturday. Registries keep listing it.How we fix itStock synced between your POS, website and every registry, with back-order dates shown so family can still buy it.
- The problemRecalls you can't act onA product gets recalled and there's no easy way to reach the families who bought it.How we fix itPurchases linked to customers and serial numbers so you can message every affected family in minutes.
- The problemCompletion discounts done by handParents come in for their registry completion discount and staff dig through receipts to work it out.How we fix itCompletion offers that calculate themselves on what's left, ready at the till or online when the baby shower's done.
02What we build
Solutions
What we build for baby stores. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Gift tracking & thank-you lists
Who bought what, their message and a ready-made thank-you list for the parents.
Group gifting
Family chip in any amount on prams, cots and car seats, with progress the parents can see.
Delivery scheduling
Big items held in store and delivered when the parents want, with assembly add-ons and SMS updates.
Nursery & hospital bag checklists
Guided lists for first-time parents that add straight to the registry.
Car seat fitting bookings
Online slots with your fitters, reminders, rescheduling and fit records.
Capsule & pram hire
Hire bookings, serial tracking, return reminders and inspection checklists.
Online lay-by
Instalments, payment reminders and stock held against every lay-by.
Registry completion offers
Completion discounts worked out automatically on the items still to buy.
Stock sync
One stock count across the floor, the website and every live registry.
Recalls & warranties
Serial numbers linked to customers, recall messages in minutes and warranty claims tracked.
Online shop & click and collect
Products, gift cards and pickup times, with Afterpay and Zip at checkout.
A website parents can find
Hand-built, quick on a phone at 2am and built to rank for 'baby store near me'.
03The systems
The big ones
Your whole baby store, on one system.
These are the systems baby stores ask us about most. Each one works on its own and they get properly clever when they're joined up.
Baby registries
One link. Every gift ticked off.
Parents build their registry with a staff member or on their couch, then share one link with everyone. Family buy online or in store and items tick off instantly so nobody doubles up.
- Build in store or at home
- One shareable link per registry
- Items tick off online and at the till
- Duplicate gifts blocked
- Gift messages and thank-you lists
- Group gifts on big items
- Gift cards and store credit
- Registry search at the counter
- Completion offers worked out automatically
- Reminders to family before the shower
Delivery & big items
The pram arrives when they're ready for it.
Registry gifts and big purchases wait in the back until the parents pick a delivery date. Your driver gets a planned run and parents get a text when it's on the way.
- Parents pick their delivery date
- Hold until a set week of pregnancy
- Items held and tagged in the back room
- Delivery runs planned by area
- Assembly and old cot removal add-ons
- SMS when the driver's on the way
- Proof of delivery on the driver's phone
- Click and collect time slots
Fittings & hire
Car seats fitted and capsules home on time.
Parents book a fitting online against your fitters' real availability. Capsule hire runs off the same calendar, with every unit tracked from booking to inspection.
- Online fitting bookings
- Fitter calendars and capacity
- Reminders and easy rescheduling
- Record of every seat fitted
- Capsule hire bookings and deposits
- Serial number tracking
- Return reminders by SMS
- Inspection checklist before re-hire
- Hire-to-buy offers
Lay-by & stock
Lay-bys that pay themselves off.
Lay-by moves out of the shoebox and online, with instalments that charge on schedule and stock held so it can't be sold twice. The same stock count feeds your website and every registry.
- Online lay-by sign-up
- Automatic instalments and reminders
- Stock held against each lay-by
- Parents check their balance online
- One stock count for floor, web and registries
- Back-order dates shown to family
- Serial numbers linked to customers
- Recall messages in minutes
04How it changes
Before and after
A baby shower, wolloped.
Here's how a registry could change from shower to delivery. Every store is different, so we map yours first.
Before
- Paper list photocopied and passed around
- Aunty rings the store to ask what's left
- Two prams bought
- Pram delivered at 28 weeks to a tiny unit
- Thank-yous guessed from gift tags
After
- Registry shared as one link in the group chat
- Family see what's left from their phones
- Pram bought as a group gift and ticked off
- Delivery booked for 36 weeks with a text on the day
- Thank-you list ready with every name and message
05Services
Everything under one roof
Software, websites and systems for baby stores.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for baby stores
Built around how your baby store actually runs: online baby registry, gift tracking & thank-you lists and the admin in between, in one system you own.
Websites for baby stores
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Baby store system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for baby stores
Group gifting and delivery scheduling: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your baby store, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- Square
- Lightspeed
- Stripe
- Afterpay
- Zip
- Xero
- MYOB
- Australia Post
- StarShipIt
- Sendle
- Shippit
- Klaviyo
- Mailchimp
- Google Merchant Center
- Google Business Profile
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your baby store: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time on your floor, at the registry desk and in the back room, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your registries, deliveries, fittings, hire, lay-bys, stock, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the registry first, so families feel the difference straight away.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things baby stores ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can family chip in together on a pram?
Yes. Group gifting lets several people contribute to one item online. The parents see the progress and the item is ordered once it's covered.
Can family buy from the registry in store as well as online?
Yes. Staff can look up any registry at the counter and items tick off the moment they're sold, whether it's online or at the till.
Can big items be held until the parents are ready?
Yes. Gifts and purchases can be held in store and delivered on a date the parents choose, with reminders before the day and a text when the driver's on the way.
Can parents book car seat fittings and capsule hire online?
Yes. Fittings book against your fitters' real availability and hire capsules are tracked by serial number with return reminders and inspection checklists.
We already use Shopify and a POS. Do we have to switch?
No. If Shopify, Square, Lightspeed or WooCommerce are doing the job, we build the registry, deliveries and bookings around them. If something's holding you back we'll show you what replacing it would involve first.
How much does a baby store system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like fitting bookings can be quick. Bigger systems are planned in stages so you get the first win early, usually the registry, instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most baby stores we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a baby store problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.