Frame catalogue
Range online.
Eyewear virtual try-on & online frame ordering
Eyewear stores: try them on with your phone. Virtual try-on and online orders.
Customers browsing frames in store only and prescriptions emailed as photos. We build try-on and ordering systems for eyewear stores.
Looking for virtual try-on for eyewear?
Frames are personal. We build try-on tools that use the customer's camera, then take prescriptions and orders online.
Wollopit builds online stores, product tools, click and collect and integrations for eyewear stores around how your shop actually runs. We connect the POS and platforms you already use, replace the ones holding you back and look after the lot on our own servers, so you can get back to selling.
01The problems
What we hear from eyewear stores
Does your eyewear store have these problems? Here's how we'd fix them.
Most eyewear stores we talk to are running a shop and a website that don't talk to each other, then fixing the gaps by hand every afternoon.
- The problemBrowsing in store onlyCustomers can't see the range.How we fix itOnline frame catalogue.
- The problemWill they suit me?Hard to judge online.How we fix itCamera try-on.
- The problemPrescriptionsEmailed as photos.How we fix itPrescription upload.
- The problemLens optionsConfusing.How we fix itLens guides and pricing.
- The problemEye testsBooked by phone.How we fix itOnline booking.
- The problemCollectionCustomers ring.How we fix itReady notifications.
02What we build
Solutions
What we build for eyewear stores. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Virtual try-on
Frames on your face.
Prescription upload
Secure.
Lens options
Explained and priced.
Eye test booking
Online.
Ready notifications
Collection texts.
03How it changes
Before and after
A new pair of glasses, wolloped.
Here's how a typical day could change. Every business is different, so we map yours first.
Before
- Visit the store to browse
- Prescription photo by email
- Lens options confusing
- Ring to check
After
- Try on at home
- Prescription uploaded
- Lenses explained
- Ready text
04Services
Everything under one roof
Software, websites and systems for eyewear stores.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for eyewear stores
Built around how your eyewear store actually runs: frame catalogue, virtual try-on and the admin in between, in one system you own.
Websites for eyewear stores
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Eyewear store system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for eyewear stores
Prescription upload and lens options: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your eyewear store, looked after by the people who built it.
05Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- Square
- Lightspeed
- Stripe
- Afterpay
- Xero
- Australia Post
- StarShipIt
- Klaviyo
- Google Merchant Center
06How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your eyewear store: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time with the people doing the work, see where the hours go and work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your data, customers, payments, the tools you keep, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win quickly.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
07Questions
FAQ
Things eyewear stores ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
How accurate is virtual try-on?
It gives a good sense of style and size. We still recommend a fitting for final adjustments.
How much does it cost?
It depends on what you need, so we quote up front once we understand your eyewear store. No surprise invoices, no lock-in and you own what we build.
Do we have to leave Shopify or WooCommerce?
No. Most of the time we build on top of the platform you're on: custom features, integrations and better product tools. If it's genuinely holding you back we'll explain the options first.
Can the shop and the website share stock?
Yes. We sync your POS, website and marketplaces so stock, prices and orders line up without anyone retyping them.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most eyewear stores we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got an eyewear store problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.