Online frame catalogue
Every frame on your wall online with shape, size, colour, brand and live stock from your POS.
Eyewear store software: virtual try-on & online orders
Eyewear stores: try them on before they walk in. Fit more faces, chase fewer jobs.
Customers can only see your range if they come in. Prescriptions turn up as blurry photos in the inbox and half the phone calls are 'are my glasses ready yet?'. We build virtual try-on, online ordering, booking and job tracking systems for independent eyewear stores that all talk to each other. Then we host them and look after them.
Looking for virtual try-on and online ordering for your eyewear store?
An eyewear store is a shop, a clinic and a job tracker rolled into one. You've got hundreds of frames on the wall, an optometrist's diary to fill, lens orders sitting at the lab and health fund claims at the counter. Most stores juggle a practice system, a website that shows twelve frames out of four hundred, a phone that never stops ringing and a tray of envelopes waiting for collection.
Wollopit builds custom eyewear store software around how your store actually runs. Your whole frame wall goes online with camera try-on so customers shortlist before they come in. Prescriptions upload securely. Lens options get explained in plain English with real prices. Eye tests book themselves and customers get a text when their glasses are ready. We connect to your practice system and POS rather than replacing them, then host and look after the lot.
01The problems
What we hear from eyewear stores
Does your eyewear store have these problems? Here's how we'd fix them.
Most eyewear stores we talk to are brilliant at fitting faces and run the back office on phone calls, envelopes and memory. It holds up fine until the Saturday rush.
- The problemYour range only exists in storeFour hundred frames on the wall and the website shows a dozen stock photos from three years ago.How we fix itYour full frame catalogue online with shapes, sizes, colours and stock levels pulled straight from your POS.
- The problemWill they suit me?People won't buy frames they can't picture on their own face. So they browse your site then buy somewhere else.How we fix itCamera try-on in the browser. They see frames on their own face, compare a few side by side and save a shortlist.
- The problemPrescriptions as blurry photosScripts arrive as screenshots, emailed PDFs and photos taken at an angle under the kitchen light.How we fix itA secure prescription form that captures every field properly, checks the expiry date and flags anything that looks off.
- The problemLens options make eyes glaze overSingle vision, multifocals, blue light, transitions and thinning. Customers get lost and the quote balloons at the counter.How we fix itA plain-English lens builder with pictures, real prices and a running total. No surprises at pick-up.
- The problemEye tests booked by phoneThe front desk juggles calls while the optometrist's diary has gaps. No-shows cost a whole slot.How we fix itOnline eye test booking synced to your practice diary, with SMS reminders and easy reschedules.
- The problemRecalls fall through the cracksCustomers are due for their next test and nobody remembers to tell them until they wander back in squinting.How we fix itAutomatic recall reminders by SMS and email with a link straight to the booking page.
- The problem'Are my glasses ready yet?'A big chunk of the day's calls are customers chasing jobs that are still at the lab.How we fix itJob tracking from order to lab to fitting, with an automatic ready-to-collect text the moment they land.
- The problemHealth fund confusionCustomers don't know what their extras cover gets them. Some walk out to 'check with the fund' and never come back.How we fix itA clear quote showing the frame, lenses and estimated fund rebate, with HICAPS claiming at the counter as normal.
- The problemOnline buyers guess their PDPeople ordering from home don't know their pupillary distance and the lenses come back wrong.How we fix itA guided PD step on the camera plus a free in-store check before lenses go to the lab.
- The problemContact lens reorders forgottenRegulars run out, ring in a panic or buy cheaper online because nobody reminded them.How we fix itContact lens subscriptions that reorder on schedule and ship by Australia Post or wait at the counter.
- The problemRepairs with no paper trailLoose arms, lost screws and warranty claims all turn up at once with no record of what was done last time.How we fix itRepair and warranty logging against the customer with photos, status updates and bookable adjustment slots.
02What we build
Solutions
What we build for eyewear stores. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Virtual try-on
Customers try frames on with their phone or laptop camera, swap colours and compare looks side by side.
Shortlists & sharing
Save favourites, send them to a partner for a second opinion and bring the shortlist into the store.
Secure prescription upload
Proper fields instead of photos, expiry checks and scripts stored safely against the customer record.
Lens builder
Lens types, coatings and thinning explained simply with pictures and live pricing as they choose.
Online orders & checkout
Frames and lenses ordered online with Afterpay, card payments and click and collect for the fitting.
Eye test booking
Book by optometrist, test type and time, synced to your practice diary with SMS reminders.
Recall reminders
Customers due for a test get a friendly nudge with a one-tap booking link.
Job tracking & ready texts
Every job tracked from order to lab to fitting, with automatic texts when glasses are ready to collect.
Health fund quotes
Clear quotes with estimated rebates so customers know their gap before they commit.
Contact lens subscriptions
Scheduled reorders, automatic billing and delivery or counter pick-up.
Repairs & warranty log
Repairs, adjustments and warranty claims recorded with photos and status against each customer.
A website that fits
Hand-built, quick on mobile and built to rank for 'glasses near me' and 'optometrist' in your suburb.
03The systems
The big ones
Your whole eyewear store, on one system.
These are the systems eyewear stores ask us about most. Each one works on its own and they get properly clever when they're joined up.
Virtual try-on
Your frame wall, on their face, from the couch.
Customers open your website, turn on their camera and see your actual frames on their own face. They swap colours, compare shapes and save a shortlist to bring in for a proper fitting.
- Works in the browser on phones and laptops
- Your real frames from your catalogue
- Swap colours in one tap
- Side-by-side comparisons
- Save and share a shortlist
- Filter by face shape and size
- Snapshot to send to a mate
- Book a fitting from the shortlist
- Sunnies and kids' ranges included
Online ordering
Frames, lenses and prescription in one order.
Customers pick a frame, upload their prescription properly and build their lenses with prices that make sense. You get a clean order with every detail captured, ready to send to the lab.
- Secure prescription form with expiry checks
- Guided PD measurement step
- Plain-English lens builder
- Coatings and thinning with live pricing
- Estimated health fund rebate
- Afterpay and card payments
- Click and collect for fitting
- Orders flagged for optom review
- Prescription sunglasses options
Eye test booking
A full diary without the phone glued to your ear.
Customers book eye tests online by optometrist and time, straight into your practice diary. Reminders cut no-shows and recalls bring people back when they're due.
- Book by optometrist and test type
- Synced to your practice diary
- SMS and email reminders
- Easy online reschedules
- Automatic recall reminders
- Kids' and contact lens appointments
- Fitting and collection slots
- Waitlist for cancellations
Job tracking
Every pair tracked. No more 'are they ready?' calls.
Each job moves from ordered to lab to fitting to collected on a board the whole team can see. The moment glasses are ready the customer gets a text with your hours.
- Job board from order to collection
- Lab due dates and overdue flags
- Automatic ready-to-collect texts
- Collection reminders for slow pick-ups
- Fitting appointment links
- Repairs and warranty jobs on the same board
- Notes and photos on every job
- Customer status page
Contact lenses & regulars
Regulars who never run out.
Contact lens wearers sign up once and their lenses reorder on schedule, billed automatically and shipped or held at the counter. Prescription expiry reminders keep them booked in for checks.
- Scheduled lens reorders
- Automatic billing and card retries
- Australia Post delivery or counter pick-up
- Script expiry reminders
- Change quantity or skip a month
- Customer account with order history
- Second pair and sunnies offers
- Email and SMS updates
04How it changes
Before and after
A new pair of glasses, wolloped.
Here's how buying a new pair could change. Every store is different, so we map yours first.
Before
- Customer has to come in just to see the range
- Prescription arrives as a blurry photo by email
- Lens options explained three times at the counter
- Quote blows out and they go to 'check with the fund'
- Staff ring the lab to see where the job is
- Customer rings twice to ask if they're ready
After
- Customer tries frames on at home with their camera
- Prescription uploaded properly with expiry checked
- Lenses chosen in plain English with real prices
- Quote shows the estimated fund rebate up front
- Job board shows exactly where every pair is
- A ready-to-collect text goes out on its own
05Services
Everything under one roof
Software, websites and systems for eyewear stores.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for eyewear stores
Built around how your eyewear store actually runs: online frame catalogue, virtual try-on and the admin in between, in one system you own.
Websites for eyewear stores
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Eyewear store system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for eyewear stores
Shortlists & sharing and secure prescription upload: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Optomate, Sunix and Oculo so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your eyewear store, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the practice system you're happy with or replace the bits holding you back.
- Optomate
- Sunix
- Oculo
- HotDoc
- HICAPS
- Tyro
- Shopify
- WooCommerce
- Square
- Lightspeed
- Stripe
- Afterpay
- Zip
- Xero
- MYOB
- Australia Post
- StarShipIt
- Klaviyo
- Google Merchant Center
- Google Business Profile
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your eyewear store: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time at your counter, in the testing room and on the phones, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your frames, prescriptions, lenses, bookings, jobs, practice system, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first so you get a win before the next busy season.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things eyewear stores ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
How accurate is virtual try-on?
It gives customers a good sense of style, shape and size on their own face. We still recommend a fitting in store for final adjustments and measurements before lenses are cut.
Are prescriptions stored securely?
Yes. Prescriptions are health information, so they're encrypted, stored on our own managed servers and only visible to the staff who need them.
Can it work with our practice software?
Usually yes. We connect to systems like Optomate and Sunix where they allow it so bookings, customers and jobs stay in sync instead of being typed in twice.
Can customers claim their health fund online?
Health fund claims still go through HICAPS at the counter as normal. What we build shows an estimated rebate up front so customers know their gap before they commit.
Do we have to switch our POS or website platform?
No. If Shopify, Square, Lightspeed or your practice system is doing its job, we build around it. If something's holding you back we'll show you what replacing it would involve before anything changes.
Can we sell contact lenses on subscription?
Yes. Customers sign up once and lenses reorder on schedule with automatic billing. They can ship by Australia Post or wait at the counter.
How much does an eyewear store system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like online booking or ready texts can be quick. Bigger systems like try-on and online ordering are planned in stages so you get the first win early.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most eyewear stores we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got an eyewear store problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.