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Surf shop software: board hire, sales & ding repairs

Surf shops: hire, sell and fix boards on one system. Boards booked, dings tracked.

Board hire lives on a paper sheet behind the counter. Dings get written on masking tape stuck to the rail and the used rack is full of boards nobody can find online. We build hire, repair, sales and online store systems for surf shops that all talk to each other, then we host them and look after them.

Looking for surf shop software that handles hire, repairs and board sales?

A surf shop is three businesses sharing one counter. It's a hire fleet, a repair bay and a retail store. On top of that there are used boards on consignment, custom orders with the shaper, wetsuits in twenty sizes and tourists asking where to learn. Most shops run the retail side through a POS, the hire on paper, the repairs on tape and the rest out of somebody's head. It holds up fine until a sunny long weekend.

Wollopit builds custom surf shop software around how your shop actually runs. Every hire board has a tag and a calendar. Every ding has a ticket that texts the customer when it's ready. Used and consignment boards go online with photos and dimensions the day they come in. The online store and the shop floor share one lot of stock. We connect the tools you already like, replace the ones holding you back and look after the lot on our own servers, so you can get back to the counter or the water.

01The problems

What we hear from surf shops

Does your surf shop have these problems? Here's how we'd fix them.

Most surf shops we talk to know boards inside out and run the back end on paper, tape and memory. It works, right up until the first hot weekend of summer.

  • The problemHire on a paper sheetThe 8'0 softie gets promised to two families for Saturday morning and someone finds out at the counter.
    How we fix itA hire calendar with every board in the fleet, online bookings and no double-ups. Walk-ins see what's free right now.
  • The problemBoards that don't come backA hire board is due at 4pm, it's now 6pm and the only contact is a first name on the sheet.
    How we fix itDue-back times on every hire, automatic overdue texts and a card hold or deposit taken at pick-up.
  • The problemWaivers on a clipboardPhotocopied licences in a shoebox and half the waivers missing a signature.
    How we fix itDigital waivers signed on a tablet or their phone before they arrive, with ID captured and stored against the hire.
  • The problemDings on masking tapeRepairs stacked out the back with tape on the rail, a customer ringing for the third time and nobody sure which board is theirs.
    How we fix itRepair tickets with a tag number, photos and status. The customer gets a text when it's ready to collect.
  • The problemRepair quotes by guessworkPricing a snapped nose over the phone, then the customer's surprised by the bill.
    How we fix itPhoto quotes sent by SMS for approval, with standard prices for common jobs so the counter quotes the same every time.
  • The problemUsed boards nobody can findThe used rack is the best stuff in the shop and none of it is online. Boards sit there for months.
    How we fix itUsed boards listed online the day they come in, with photos, dimensions, volume, fins and condition.
  • The problemConsignment chaosWhose board was that, what did they want for it and did we pay them out yet?
    How we fix itA consignment ledger with owner details, asking price, your commission and payouts tracked to the cent.
  • The problemWrong wetsuit, wrong sizeHire wetsuits handed out by guess. Online buyers order the wrong size and send it back.
    How we fix itSize guides by brand and thickness, hire wetsuits tracked by size and fewer returns from the online store.
  • The problemCustom orders lost in emailsDimensions, fin setup and spray colours scattered across texts with the customer and emails with the shaper.
    How we fix itA custom board order form with a deposit, a spec sheet the shaper can see and status updates the customer can follow.
  • The problemOnline stock that liesSomeone buys the last 4/3 online that sold in-store an hour ago.
    How we fix itShop floor and online store sharing one lot of stock, so a sale in either place updates both.
  • The problemLessons by word of mouthEvery second tourist asks about lessons and gets a scribbled phone number.
    How we fix itLesson bookings on your website or linked to your local surf school, with board and wetsuit hire bundled in.
02What we build

Solutions

What we build for surf shops. Usually all talking to each other.

Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.

01

Board hire bookings

Book boards, wetsuits and racks online by the hour, day or week, with deposits and pick-up times.

02

Hire fleet tracker

Every hire board tagged with its own history, condition notes and when it's due for a fix or retirement.

03

Digital waivers & ID

Waivers signed before they arrive, licence photos stored securely and repeat customers remembered.

04

Ding repair tickets

Tag, photo and ticket every repair, track it through the bay and text the customer when it's done.

05

Repair quotes

Photo quotes sent by SMS, approved with a tap and standard pricing for the jobs you do every week.

06

New & used board listings

Every board online with photos, length, width, thickness, volume, fin setup and condition.

07

Consignment manager

Owner details, asking price, commission and payouts in one place, with owners told when it sells.

08

Trade-ins

Value a trade-in at the counter, credit it to the new board and list the old one straight away.

09

Custom board orders

Spec sheets, deposits, shaper updates and pick-up notices for every custom shape.

10

Wetsuit size guides

Size charts by brand, thickness and season, linked to your hire and online stock.

11

Lesson bookings & bundles

Lessons booked online or linked to your local surf school, with hire packages added at checkout.

12

Online store & stock sync

Boards, wetsuits, wax and apparel online with stock shared with your POS, plus Afterpay at checkout.

13

Surf conditions page

Local swell, wind and tide on your website with a 'what to ride today' note from the shop.

14

A website that paddles out

Hand-built, quick on mobile and built to rank for 'surfboard hire near me' and your beach.

03The systems

The big ones

Your whole surf shop, on one system.

These are the systems surf shops ask us about most. Each one works on its own and they get properly clever when they're joined up.

Board hire

Every board in the fleet, booked and back on time.

Your hire fleet on one calendar, booked online or at the counter. Waivers are signed before pick-up, deposits are held on the card and overdue boards get chased by text, not by you.

  • Online hire bookings by hour, day or week
  • Softies, mals, shortboards, SUPs and wetsuits
  • Live availability for walk-ins
  • No double bookings
  • Digital waivers and ID capture
  • Deposits and card holds
  • Overdue SMS reminders
  • Board condition notes on return
  • Hire and lesson bundles
  • Hire takings per board

Ding repairs

Every ding ticketed. Every customer texted.

Boards come in, get a tag and a photo, then move through the bay on a simple board. Customers approve quotes by text and get told when it's ready, so the phone stops ringing.

  • Repair tickets with tag numbers
  • Before and after photos
  • SMS photo quotes for approval
  • Standard prices for common jobs
  • Repair bay status board
  • Ready-to-collect texts
  • Uncollected board reminders
  • Repair history per customer
  • Paid at pick-up through your POS

Used boards & consignment

The used rack, finally online.

Used and consignment boards are listed the day they walk in, with photos and real dimensions. Owners, asking prices and your commission are tracked automatically and payouts are ready when it sells.

  • List a board from your phone in minutes
  • Length, width, thickness and volume
  • Fin setup and condition grading
  • Consignment owner details and terms
  • Commission worked out on sale
  • Payout tracking for owners
  • Owner texts when their board sells
  • Trade-in credit at the counter
  • Price drop reminders for slow sellers
  • Shared with Google Shopping

Online store & stock

One lot of stock, shop floor and online.

Boards, wetsuits, wax, leggies and apparel online with stock shared between the store and the counter. Sell the last one in either place and it's gone from both, with size guides that cut down on returns.

  • Stock synced with your POS
  • Board, wetsuit and apparel variants
  • Wetsuit size guides by brand
  • Afterpay and Zip at checkout
  • Click and collect
  • Board shipping quotes for oversized items
  • Google Shopping product feed
  • Low stock alerts
  • Abandoned cart emails

Custom orders & lessons

Custom shapes and lessons, sorted.

Custom board orders get a proper spec sheet, a deposit and status updates from the shaper. Lessons are booked online with hire bundled in, whether you run them yourself or send people to the local surf school.

  • Custom order form with full dims
  • Fin setup, glassing and spray options
  • Deposits taken online
  • Spec sheet shared with the shaper
  • Order status updates by SMS
  • Lesson bookings and class sizes
  • Hire bundled with lessons
  • Weather cancellations and rebooking
04How it changes

Before and after

A summer Saturday, wolloped.

Here's how a busy weekend morning could change. Every surf shop is different, so we map yours first.

Before

  1. Two families turn up for the same softie
  2. Waivers signed on a clipboard in the queue
  3. A customer rings about a ding nobody can find
  4. A mal goes out and nobody notes when it's due
  5. Someone buys a wetsuit online that sold in-store yesterday
  6. The used rack sits there with no one browsing it

After

  1. Every board was booked online with no double-ups
  2. Waivers were signed on their phones last night
  3. The customer already got a text saying it's ready
  4. Overdue boards get chased by SMS on their own
  5. Stock is shared between the store and the counter
  6. Used boards are online and getting enquiries
05Services

Everything under one roof

Software, websites and systems for surf shops.

Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.

Custom software for surf shops

Built around how your surf shop actually runs: board hire bookings, hire fleet tracker and the admin in between, in one system you own.

Websites for surf shops

Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.

Surf shop system upgrades

Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.

Apps and portals for surf shops

Digital waivers & ID and ding repair tickets: customer and staff portals that work on any phone without an app store.

Integrations and automation

We connect Shopify, WooCommerce and Lightspeed so information moves on its own and nobody retypes it.

Hosting, support and care

Managed hosting, updates, backups and security for your surf shop, looked after by the people who built it.

06Integrations

Connections

Plays nicely with what you already use.

We connect to the tools you rely on, work alongside retail platforms you're happy with or replace the ones holding you back.

  • Shopify
  • WooCommerce
  • Lightspeed
  • Square
  • Stripe
  • Afterpay
  • Zip
  • Xero
  • MYOB
  • Australia Post
  • StarShipIt
  • Sendle
  • Klaviyo
  • Mailchimp
  • Google Merchant Center
  • Google Business Profile
  • Instagram
  • Facebook
  • Rezdy
  • FareHarbor
07How we work

The process

Some people dip their toe in. We turn up in a rebreather.

We get properly below the surface of your surf shop: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.

  1. 01

    Think

    We spend time at your counter, in the repair bay and around the hire racks, then work out what's actually slowing you down.

  2. 02

    Archi-tech

    We plan it before writing code: your hire fleet, repairs, used racks, stock, online store, hosting and cost.

  3. 03

    Build

    Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before summer.

  4. 04

    Look after

    We host it, maintain it and keep improving it. When something breaks you call the people who built it.

08Questions

FAQ

Things surf shops ask us.

Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.

Can customers sell their used boards through us?

Yes. Consignment listings can be set up with your commission and terms. Owners are tracked and texted when their board sells, then payouts are ready to go.

Can hire customers book and sign waivers online?

Yes. They pick a board and a time, sign the waiver and upload ID before they arrive. At the counter you just hand over the board.

Can it text customers when their ding repair is ready?

Yes. Every repair gets a ticket and the customer gets a text when the quote needs approving and again when it's ready to collect.

Do we need to replace our POS or Shopify store?

Usually not. We build around what works, connecting to Lightspeed, Square, Shopify and WooCommerce so stock and sales stay in sync. If something's holding you back we'll show you what replacing it involves first.

Can we take bookings for surf lessons?

Yes. If you run lessons we build the booking side with class sizes and weather rebooking. If you work with a local surf school we can link to their bookings and bundle your hire in.

How much does a surf shop system cost?

It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.

How long does it take?

Smaller jobs like hire bookings or repair tickets can be quick. Bigger systems are planned in stages so you get the first win early, ideally before the summer rush.

Who looks after it once it's built?

We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.

We already have systems. Can you upgrade them instead of starting again?

Usually, yes. Most surf shops we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.

Contact

Got a surf shop problem? Consider it wolloped.

Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.

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