Catch reports
Posted from your phone at the ramp, with photos, species, spot, tide and the gear that did the damage.
Tackle shop software: catch reports, bait & online store
Tackle shops: what's biting and what to use. Catch reports that sell gear.
The fishing report goes up on Facebook and it's gone by Tuesday. The phone rings all morning asking if the prawns are in. Rods for repair sit in the back with a paper tag. Anglers read your report and then buy the lure online somewhere else. We build tackle shop systems where catch reports link straight to the gear, the bait board updates itself and the online store runs off the same stock as the counter. Then we host it all and look after it.
Looking for a tackle shop website with fishing reports and an online store?
A good tackle shop is the local fishing brain trust. You know where the flathead are sitting, what the whiting want this week and which plastic in which colour is working off the rocks. That knowledge is what brings anglers through the door. Right now it lives in a Facebook post, a chat at the counter and the phone ringing every ten minutes. The online store, if there is one, doesn't know any of it.
Wollopit builds custom tackle shop software around how your shop actually runs. Post a catch report from your phone at the ramp and it lands on your website with the exact lures, line and rigs tagged and ready to buy. The bait board tells people what's in the fridge before they ring. Repairs get tickets and SMS updates. The online store shares stock with your POS so you never sell a reel you sold over the counter an hour ago. We connect the tools you already use and host the lot on our own servers.
01The problems
What we hear from tackle shops
Does your tackle shop have these problems? Here's how we'd fix them.
Most tackle shops we talk to know their water better than anyone. The trouble is that knowledge vanishes into a social feed while the till, the bait fridge and the repair bench all run on memory.
- The problemReports vanish on socialA cracking report goes up on Facebook, gets a hundred likes and is buried by the weekend. Nobody can find last spring's snapper run.How we fix itCatch reports on your own website, searchable by species, spot and month so they keep working for years.
- The problemReports don't sell the gearAnglers read that the flatties are smashing a 3 inch paddle tail, then go hunting for it on some giant online store.How we fix itTag the lures, jigheads, line and leader in every report. Readers tap straight through to buy or reserve them from you.
- The problemThe bait phone never stops"Got any live worms? Are the prawns in? Yabbies?" Twenty calls before lunch while someone's waiting at the counter.How we fix itA live bait board on your website and Google profile. Flick an item to in, low or out from the counter and the calls drop off.
- The problemOnline sales going elsewhereLocals research gear with you then buy from a big online retailer at midnight because your shop closes at five.How we fix itAn online tackle store that works at midnight, with click and collect at dawn before they hit the water.
- The problemStock that doesn't matchThousands of lures in every colour and size. The website says in stock, the hook on the wall says otherwise.How we fix itOne stock count shared by the POS and the online store, with variants for colour, size and weight handled properly.
- The problemShipping rods blows the marginA two piece rod gets charged like a satchel at checkout, then costs a fortune to send in a tube.How we fix itFreight rules that know a rod from a soft plastic, with oversize rates, local pickup and StarShipIt or Sendle labels.
- The problemRepairs on paper tagsRod guides, reel services and line respools tracked on cardboard tags. Customers ring every day to ask if it's ready.How we fix itRepair tickets with photos, quotes, parts and SMS updates when the job is done and ready to collect.
- The problemReel service season is a scrambleEveryone brings their reels in the week before the season opens. The bench is buried and half of them should have come in months ago.How we fix itService reminders sent to past customers ahead of the busy season, with bookable drop-off slots.
- The problem"Can you recommend a charter?"You send people to good operators every week and get nothing back but a thank you, if that.How we fix itA local charters page with your trusted operators, booking links and referral tracking so you can see what you send their way.
- The problemRegulars treated like strangersThe bloke who spends a few grand a year gets the same deal as a tourist buying a handline.How we fix itLoyalty points, club member pricing and a customer history so the counter knows who they're talking to.
02What we build
Solutions
What we build for tackle shops. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Shop the report
Every report tagged with the exact lures, rigs and line, linked to buy online or reserve in store.
Customer catch submissions
Anglers send in their catch photos and you approve the good ones for the report.
Live bait board
What's in the fridge and tanks today, updated from the counter and shown on your website and Google.
Online tackle store
Lures, rods, reels, line and terminal tackle with proper variants, Afterpay and quick checkout.
Click and collect
Order tonight, grab it at opening with the bait. Pickup times and ready-to-collect SMS.
Stock sync with your POS
Square, Lightspeed or Shopify POS sharing one stock count with the website.
Rod-smart shipping
Oversize rules for rods, satchel rates for small stuff and labels printed through StarShipIt or Sendle.
Repair and service tickets
Rod repairs, reel services and respools with photos, quotes, parts used and SMS when it's done.
Service reminders
Pre-season reel service nudges to past customers with drop-off slots so the bench isn't buried.
Charter and guide links
A page for the local operators you trust, with booking links and referral tracking.
Conditions and tides
Local tides, wind and swell next to your reports so anglers check your site before they go.
Loyalty and club pricing
Points, member discounts for local fishing clubs and a purchase history at the counter.
Fishing comps
Comp entries, payments, catch submissions and a live leaderboard for the competitions you run.
A website that's found
Quick on mobile and built to rank for 'tackle shop near me', 'fishing report' and your local waterways.
03The systems
The big ones
Your whole tackle shop, on one system.
These are the systems tackle shops ask us about most. Each works on its own. Join them up and your local knowledge starts selling gear while you sleep.
Catch reports
Tell them what's biting. Sell them what's biting it.
Post a report from your phone in a couple of minutes and it lands on your website, your socials and your email list. Every report is tagged with the gear that caught the fish, so readers tap straight through to buy it or reserve it for pickup.
- Post from your phone in minutes
- Photos, species, spot and tide
- Tag the exact lures, rigs and line
- Buy online or reserve in store
- Customer catch submissions with approval
- Searchable by species, spot and month
- Auto-shared to Facebook and Instagram
- Weekly report email to your list
- Last year's runs at the same time
- Which reports sold the most gear
Live bait board
Answer the bait question before they ring.
Flick each bait to in, low or out from a tablet at the counter. Your website, Google profile and a screen in the window all show it straight away so anglers know what's waiting before they drive over.
- Live, frozen and fresh bait
- In, low or out in one tap
- Shown on your website and Google
- Window or counter screen view
- Expected delivery days
- Reserve bait for an early pickup
- Opening hours and early starts
- Pairs with today's catch report
Online store & stock
Open at midnight. Ready by first light.
An online tackle store that shares one stock count with your POS, handles every colour and size of every lure and knows that shipping a rod isn't the same as shipping a packet of hooks. Orders can be picked up at opening or sent out with labels printed in a click.
- Stock synced with Square, Lightspeed or Shopify
- Variants for colour, size and weight
- Afterpay and quick checkout
- Click and collect at opening
- Oversize freight rules for rods
- StarShipIt and Sendle labels
- Google Shopping product feed
- Back-in-stock alerts
- Gift cards for birthdays and Father's Day
Repairs & servicing
Rods and reels off the paper tags.
Every repair gets a ticket with photos, a quote and the parts used. Customers get an SMS when it's ready and pre-season reminders bring reels in before the rush.
- Repair tickets with photos
- Quotes approved by SMS
- Parts and labour on the ticket
- Ready to collect SMS
- Bench queue by due date
- Pre-season service reminders
- Bookable drop-off slots
- Invoices into Xero or MYOB
Charters & comps
Send them fishing. Keep them coming back.
A page for the charter operators and guides you trust, with booking links and referral tracking. Run your fishing comps online with entries, catch submissions and a leaderboard everyone checks.
- Local charter and guide listings
- Booking links for each operator
- Referral tracking per operator
- Comp entries and payments online
- Catch photo submissions
- Live leaderboard on your website
- Prizes and sponsor mentions
- Club member pricing
04How it changes
Before and after
A snapper run, wolloped.
Here's how a Saturday morning could change when the fish come on. Every shop is different, so we map yours first.
Before
- Report posted on Facebook and buried by Monday
- Phone rings all morning asking what they're biting on
- Twenty calls asking if the prawns are in
- Anglers buy the plastics online somewhere else
- Rod repair customers ringing to check on their job
- Website stock says yes but the wall says no
After
- Report posted from your phone and saved on your website
- The report shows the exact plastics and jigheads to use
- The bait board shows prawns are in
- Readers order online and collect at opening
- Repair customers get an SMS when it's ready
- Every sale comes off one shared stock count
05Services
Everything under one roof
Software, websites and systems for tackle shops.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for tackle shops
Built around how your tackle shop actually runs: catch reports, shop the report and the admin in between, in one system you own.
Websites for tackle shops
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Tackle shop system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for tackle shops
Customer catch submissions and live bait board: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your tackle shop, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the platforms you're happy with and replace the ones holding you back.
- Shopify
- WooCommerce
- Square
- Lightspeed
- Stripe
- Afterpay
- Zip
- Xero
- MYOB
- Australia Post
- StarShipIt
- Sendle
- Klaviyo
- Mailchimp
- Google Merchant Center
- Google Business Profile
- Bureau of Meteorology
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your tackle shop: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time at your counter, on the repair bench and in the bait fridge, then work out what's really eating your day.
- 02
Archi-tech
We plan it before writing code: your reports, bait, stock, freight, repairs, charters, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually catch reports or the bait board first, so you get a win before the next run.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things tackle shops ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers submit their own catches?
Yes. Anglers can send in catch photos with the species, spot and gear they used. You approve the good ones and they appear in your reports.
Can we post a report from the boat ramp?
Yes. It's built for your phone. Snap a photo, pick the species, tag the gear and post it in a couple of minutes.
Will the online store keep stock in sync with our POS?
Yes. We connect to Square, Lightspeed, Shopify POS and most popular systems so a lure sold over the counter comes off the website too.
Can it handle shipping rods?
Yes. We set freight rules so rods get oversize rates or pickup only. Small gear goes as a satchel and labels print through StarShipIt, Sendle or Australia Post.
We already have a Shopify store. Do we have to switch?
No. If Shopify or WooCommerce is doing its job we build around it, adding catch reports, the bait board and repair tickets on top. If it's holding you back we'll show you what changing would involve first.
How much does a tackle shop system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like catch reports or a bait board can be quick. Bigger systems are built in stages so you get the first win early instead of waiting for the lot.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most tackle shops we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a tackle shop problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.