Digital recalls
Reminders with booking links.
Optometrist eye test recalls & online frame catalogue
Optometrists: recalls that bring them back and frames they can browse. Tests and frames online.
Recalls posted on paper, frames only seen in store and customers ringing to ask if glasses are ready. We build recall, booking and catalogue systems for optometrists.
Looking for optometry recall and frame catalogue software?
Independent optometrists compete with chains. We build online booking, recalls and frame catalogues that make your practice easy to choose.
Wollopit builds booking flows, secure intake forms, patient portals and websites for optometrists around how your practice actually runs. We connect the practice software you already use, replace the bits holding you back and look after the lot on our own Australian-managed servers, so your team can get back to patients.
01The problems
What we hear from optometrists
Does your optometry practice have these problems? Here's how we'd fix them.
Most optometrists we talk to have great clinicians held back by phone tag, paper forms and a practice system nobody fully understands.
- The problemRecalls on paperRecall letters are slow and costly.How we fix itDigital recalls with booking links.
- The problemBookings by phoneReception busy.How we fix itOnline eye test booking.
- The problemFrames only in storeCustomers can't browse.How we fix itOnline frame catalogue.
- The problemGlasses ready?Calls asking about orders.How we fix itReady notifications.
- The problemContact lensesReorders are manual.How we fix itLens reorder reminders.
- The problemChildren's visionParents don't know when to test.How we fix itSchool-age test reminders.
02What we build
Solutions
What we build for optometrists. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Online booking
Eye tests booked.
Frame catalogue
Browse frames online.
Ready notifications
Glasses collection texts.
Lens reorders
Contact lens reminders.
Family reminders
Children's tests prompted.
03How it changes
Before and after
A recall month, wolloped.
Here's how a typical day could change. Every business is different, so we map yours first.
Before
- Recall letters posted
- Phone bookings
- Frames only in store
- Collection calls
After
- Recall texts
- Online bookings
- Frames browsed at home
- Ready texts
04Services
Everything under one roof
Software, websites and systems for optometrists.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for optometrists
Built around how your optometry practice actually runs: digital recalls, online booking and the admin in between, in one system you own.
Websites for optometrists
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Optometry practice system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for optometrists
Frame catalogue and ready notifications: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Cliniko, Halaxy and Nookal so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your optometry practice, looked after by the people who built it.
05Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- Cliniko
- Halaxy
- Nookal
- HotDoc
- Tyro
- Stripe
- Xero
- Microsoft 365
- Twilio SMS
- Google Business Profile
06How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your optometry practice: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time with the people doing the work, see where the hours go and work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your data, customers, payments, the tools you keep, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win quickly.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
07Questions
FAQ
Things optometrists ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers reserve frames to try?
Yes. Customers can shortlist frames online to try in store.
How much does it cost?
It depends on what you need, so we quote up front once we understand your optometry practice. No surprise invoices, no lock-in and you own what we build.
Do we have to change our practice management software?
No. We usually build around it: online booking, intake forms, reminders and the website, all connected to what you already use. If it's genuinely holding you back we'll talk options first.
How do you handle patient privacy?
Carefully. Forms and portals use encrypted connections, access is restricted to the people who need it and we follow the Australian Privacy Principles. Sensitive data is only collected where it's actually needed.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most optometrists we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got an optometry practice problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.