Online hay shop
Buyers order by hay type and bale type, choose delivery or pickup and pay online, from a phone in the paddock.
Hay supplier software: bale orders, stock & delivery
Hay suppliers: orders by bale type, delivered. Stock and runs sorted.
Orders come in by phone while you're on the tractor, stock gets counted by walking the shed and delivery runs live in your head. We build ordering, stock and delivery systems for hay suppliers that show buyers what's actually in the shed, plan the truck runs and get the money in before the load leaves. Then we host them and look after them.
Looking for hay ordering software that knows a round bale from a small square?
Hay buyers want three things: what have you got, what's it like and what will it cost delivered to my place. Most hay suppliers answer those questions one phone call at a time, with stock counted by eye, freight worked out on a calculator and a notebook in the truck holding the week's runs together. When the season turns dry the phone doesn't stop and the shed empties faster than anyone can count it.
Wollopit builds custom hay supply software around how your business actually runs. Buyers order online by hay type and bale type, see live stock and feed test results and get a delivered price before they pay. Orders drop onto delivery runs by area, drivers get the run on their phone and invoices land in Xero or MYOB. We connect the tools you already use and look after the lot on our own servers, so you can get back to cutting, carting and stacking.
01The problems
What we hear from hay suppliers
Does your hay supply business have these problems? Here's how we'd fix them.
Most hay suppliers we talk to know their product inside out. The trouble is everything around it runs on phone calls, memory and a shed count that's out of date by lunchtime.
- The problemThe phone never stopsEvery call is 'got any lucerne, what's it like and what's it cost to Gympie?' while you're halfway through baling.How we fix itOnline ordering that shows what's in stock, the price per bale and the delivered cost before anyone picks up the phone.
- The problemStock counted by walking the shedNobody knows how many rounds are left in shed two until someone drives over and counts them.How we fix itLive stock by shed and stack that drops as orders are loaded, with low-stock alerts before you oversell.
- The problemBale types get confusingSmall squares, large squares, rounds, oaten, lucerne, first cut, rained-on. People order the wrong thing then ring back.How we fix itClear products by hay type, bale type, size, weight, cut and grade with photos, so buyers know exactly what they're getting.
- The problemQuality questions on every callHorse owners want to know if it's dusty. Cattle buyers want protein and energy. You're reading feed tests over the phone.How we fix itFeed test results, photos and notes attached to each batch and shown right on the product page.
- The problemDelivery runs planned by memoryOrders scribbled on the back of a docket, then the driver criss-crosses the district and doubles back for one drop.How we fix itOrders grouped by area onto runs, sized to the truck and trailer, with the route on a map and on the driver's phone.
- The problemFreight worked out by handEvery delivered price is a fresh sum of kilometres, load size and a guess at how many trips it'll take.How we fix itDelivered pricing calculated from distance and load at checkout, with your own rates per km, per tonne or per zone.
- The problemDrought demand swamps youA dry spell hits, everyone wants hay at once and your regulars miss out to whoever rings first.How we fix itOrder limits per customer, waitlists and priority windows for regular buyers so the stock goes round fairly.
- The problemPayments chased after deliveryThe load's been fed out and the money still hasn't turned up. You're ringing around the week after.How we fix itPay online at order for one-off buyers, terms for trade accounts and invoices straight into Xero or MYOB.
- The problemUtes turn up at the yard unannouncedSaturday morning, three trailers at the gate and nobody on the loader.How we fix itBookable yard pickup slots, a loading list for the day and an SMS when the order's ready to go.
- The problemPaperwork goes missingVendor declarations, weighbridge dockets and delivery notes end up in the truck's door pocket or the bin.How we fix itCommodity vendor declarations, weighbridge tickets and signed delivery photos stored against every order.
- The problemNext season's supply is a guessWhat you've got coming from your own paddocks and your growers lives in a few texts and a notebook.How we fix itA supply board showing expected cuts, grower contracts and what's committed to buyers before it's even baled.
02What we build
Solutions
What we build for hay suppliers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Bale type catalogue
Rounds, small and large squares, mini squares and straw with sizes, weights, cut, grade and photos.
Live shed stock
Stock by shed, stack and batch that updates as loads go out, with alerts when a line runs low.
Feed test & quality records
Protein, energy and fibre results, photos and notes per batch, shown to buyers who want the numbers.
Delivered pricing calculator
Freight worked out from distance, load size and your rates so every buyer sees the real delivered price.
Delivery run planner
Orders grouped by area onto runs, loads matched to truck and trailer capacity and routes mapped.
Driver app
The day's run on the driver's phone with drop notes, gate codes, photo proof of delivery and signatures.
Yard pickup bookings
Pickup time slots, a daily loading list and SMS when the order's ready at the gate.
Order limits & waitlists
Per-customer limits, waitlists and regular-buyer priority for when the season dries up.
Trade accounts & standing orders
Feedlots, studs and produce stores with their own pricing, terms and regular weekly or monthly loads.
Payments & invoicing
Card payment at order, account terms, deposits on big loads and invoices synced to Xero or MYOB.
Grower supply & contracts
Expected cuts from your paddocks and your growers, contract tonnes and what's already sold forward.
Paperwork vault
Vendor declarations, weighbridge tickets and delivery photos attached to each order and easy to find.
SMS & email updates
Order confirmed, out for delivery, delivered and back-in-stock alerts without you lifting the phone.
A website that sells hay
Fast on phones with live stock, prices and delivery areas, built to rank for 'hay for sale near me'.
03The systems
The big ones
Your whole hay business, on one system.
These are the systems hay suppliers ask us about most. Each one works on its own and they get properly useful once they're joined up.
Bale ordering
Buyers order the right bale without ringing you.
Every hay type and bale type gets its own clear listing with size, weight, cut, grade and photos. Buyers pick what they want, see the delivered price for their address and pay before the load is booked. The phone stops ringing for the easy stuff.
- Products by hay type and bale type
- Sizes, weights, cut and grade
- Photos and feed test results
- Delivered price at checkout
- Delivery or yard pickup
- Pay online at order
- Minimum and maximum order sizes
- Back-in-stock alerts
- Repeat last order in one tap
- Works on any phone
Stock & quality
Know what's in the shed without walking it.
Stock is tracked by shed, stack and batch, then drops as orders are loaded. Each batch carries its feed test, photos and notes so buyers who care about quality get the numbers before they buy.
- Stock by shed, stack and batch
- Updates as loads go out
- Low-stock alerts
- Feed test results per batch
- Grade and rain-damage notes
- Photos straight from your phone
- Stock held for confirmed orders
- Supply board for upcoming cuts
- Stock shown live on your website
Delivery runs
Runs that make sense before the truck leaves.
Orders drop onto delivery runs grouped by area and sized to the truck and trailer. Drivers get the run on their phone with gate notes and a map, then snap a photo and get a signature at every drop.
- Orders grouped by area
- Loads matched to truck capacity
- Route on a map
- Run sheet on the driver's phone
- Gate codes and drop notes
- Photo proof of delivery
- Signatures on the phone
- Out for delivery SMS to buyers
- Weighbridge tickets attached
- Freight rates per km or per zone
Customers & payments
Fair shares in a dry year. Paid before it's fed out.
One-off buyers pay at order while trade accounts get their own pricing and terms. When demand spikes you set limits per customer, run a waitlist and give your regulars first go. Invoices go straight into Xero or MYOB.
- Order limits per customer
- Waitlists when stock runs out
- Priority windows for regulars
- Trade pricing and terms
- Standing weekly or monthly loads
- Deposits on big loads
- Card payments with Stripe
- Invoices synced to Xero or MYOB
- Overdue reminders sent for you
- Buyer history and notes
04How it changes
Before and after
A dry season, wolloped.
Here's how a busy dry-spell week could change. Every hay business runs differently, so we map yours first.
Before
- Phone rings all day asking what you've got
- Drive to the shed to count what's left
- Work out freight on a calculator for every caller
- Plan the runs on the back of a docket
- Regulars miss out to whoever rang first
- Chase payment after the hay's been fed out
After
- Buyers check stock and order online
- Shed stock drops as each load goes out
- Delivered price shows at checkout
- Orders land on runs by area and truck
- Limits and a regulars window share it fairly
- Paid at order or invoiced straight to Xero
05Services
Everything under one roof
Software, websites and systems for hay suppliers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for hay suppliers
Built around how your hay supply business actually runs: online hay shop, bale type catalogue and the admin in between, in one system you own.
Websites for hay suppliers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Hay supply business system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for hay suppliers
Live shed stock and feed test & quality records: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Xero, MYOB and QuickBooks so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your hay supply business, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you already rely on, work alongside the ones you're happy with and replace the ones holding you back.
- Xero
- MYOB
- QuickBooks
- Stripe
- Square
- Shopify
- WooCommerce
- Google Maps
- Twilio SMS
- Microsoft 365
- Google Workspace
- Google Business Profile
- Mailchimp
- Teletrac Navman
- AgriWebb
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your hay supply business: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time in the shed, on the truck and by the phone, then work out what's actually eating your day.
- 02
Archi-tech
We plan it before writing code: your hay types, bale types, sheds, freight rates, runs, buyers, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually ordering and stock first, so you get a win before the next dry spell.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things hay suppliers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can we limit orders per customer?
Yes. You can set limits per customer during high demand, run a waitlist when stock runs out and give your regular buyers first access before it opens to everyone.
Can it work out delivery costs for us?
Yes. We set it up with your own freight rates per km, per tonne or per zone. Buyers see the delivered price for their address at checkout.
Can buyers see feed test results?
Yes. You can attach feed test results, photos and notes to each batch so buyers see protein, energy and quality before they order.
Can our drivers see their runs on a phone?
Yes. Drivers get the day's run with the map, drop notes and gate codes, then take a photo and a signature at each delivery.
We sell on Facebook and use Xero already. Do we have to switch?
No. We build around what works. You can keep posting on Facebook and keep Xero or MYOB for the books. Orders and invoices just flow in without the retyping.
How much does a hay ordering system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like online ordering with live stock can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most hay suppliers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a hay supply business problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.