Nominations
Mare bookings online.
Horse stud books: pedigrees, mare bookings & foals
Horse studs: pedigrees, bookings and foals recorded. Owners updated, records kept.
Mare bookings by phone, foal records in books and owners asking for updates. We build stud book and booking systems for horse studs.
Looking for horse stud management software?
Studs manage bookings, pedigrees and foals for many owners. We build stud books with owner portals.
Wollopit builds record keeping, ordering, booking and sales systems for horse studs around how your property actually runs. We connect the tools you already use, replace the ones holding you back and look after the lot on our own servers, so less of your day goes to paperwork and more goes to the land.
01The problems
What we hear from horse studs
Does your horse stud have these problems? Here's how we'd fix them.
Most horse studs we talk to keep the important records in notebooks, on whiteboards and in someone's head. It works, right up until an audit or a sale.
- The problemMare bookings by phoneDetails missed.How we fix itOnline nominations.
- The problemPedigreesPaper.How we fix itDigital pedigrees.
- The problemFoal recordsBooks.How we fix itFoal records.
- The problemOwner updatesCalls.How we fix itOwner portal.
- The problemAgistmentBilling manual.How we fix itAgistment billing.
- The problemVet recordsScattered.How we fix itHealth records.
02What we build
Solutions
What we build for horse studs. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Pedigrees
Searchable.
Foal records
Births and milestones.
Owner portal
Updates and photos.
Agistment billing
Monthly.
Health records
Vet and farrier.
03How it changes
Before and after
Breeding season, wolloped.
Here's how a typical day could change. Every business is different, so we map yours first.
Before
- Phone booking
- Paper pedigree
- Foal noted in a book
- Owner rings
After
- Nomination online
- Pedigree on file
- Foal recorded
- Owner sees photos
04Services
Everything under one roof
Software, websites and systems for horse studs.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for horse studs
Built around how your horse stud actually runs: nominations, pedigrees and the admin in between, in one system you own.
Websites for horse studs
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Horse stud system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for horse studs
Foal records and owner portal: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Xero, MYOB and AgriWebb so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your horse stud, looked after by the people who built it.
05Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- Xero
- MYOB
- AgriWebb
- Google Maps
- Shopify
- Stripe
- Twilio SMS
- Microsoft 365
- Google Workspace
- Australia Post
06How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your horse stud: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time with the people doing the work, see where the hours go and work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your data, customers, payments, the tools you keep, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win quickly.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
07Questions
FAQ
Things horse studs ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can owners see their horses' records?
Yes. Owners get a portal with their horses' updates and invoices.
How much does it cost?
It depends on what you need, so we quote up front once we understand your horse stud. No surprise invoices, no lock-in and you own what we build.
Will it work out in the paddock?
Yes. Field tools can save everything on the phone and sync when you're back in range, so nothing gets lost.
Can it help with compliance and audits?
Yes. Records, chemical use, movements and certificates can live in one place and turn into the report you need in a couple of clicks.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most horse studs we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a horse stud problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.