Online nominations
Mare owners book in online with mare details, pedigree, vet certificates, contract terms and a deposit.
Horse stud software: pedigrees, mare bookings & foals
Horse studs: every mare, cover and foal on one system. Owners updated, records kept.
Mare bookings come in by phone at 9pm, scan results live on the whiteboard in the crush, foals get written in a book and owners ring every second day asking how their mare's going. We build stud book, nomination, breeding and owner portal systems for horse studs, then we host them and look after them.
Looking for horse stud management software that handles the stallions, the mares and the owners?
A horse stud is a breeding operation, an agistment business, a vet clinic's best customer and a customer service desk for dozens of owners all at once. Most studs run it on a stallion book spreadsheet, a whiteboard in the crush, a foaling diary, a phone full of texts and invoices typed up at the end of the month. Then breeding season hits and it all has to work at four covers a day.
Wollopit builds custom horse stud software around how your stud actually runs. Mare owners book online and the stallion's book fills itself. Scans and covers get logged from a phone in the yard. Foals are recorded the night they hit the ground, with registration deadlines tracked. Owners log in to see photos, updates and invoices instead of ringing you. We connect the tools you already use, replace the ones holding you back and look after the lot on our own servers.
01The problems
What we hear from horse studs
Does your horse stud have these problems? Here's how we'd fix them.
Most studs we talk to know every horse on the property by sight and run the paperwork on memory and goodwill. It holds up fine until October.
- The problemMare bookings by phone and textOwners ring, text and email to book a mare in. Details land on a sticky note and half the time the mare's name is spelt three ways.How we fix itOnline nominations with mare details, pedigree, owner contact, contract terms and deposit taken up front.
- The problemNobody's sure how full the book isThe stallion's book lives in one person's spreadsheet. Two mares get promised the same slot and someone has to make an awkward phone call.How we fix itA live stallion book showing confirmed, pending and waitlisted mares, with a cap per stallion and a clear view of what's left.
- The problemScans and covers on a whiteboardTeasing results, follicle sizes and cover times get written in the crush, then wiped before anyone types them up.How we fix itLog teasing, scans, covers and pregnancy tests from a phone in the yard. Every mare's cycle history in one place.
- The problemThe covering shed roster is chaosPeak season means multiple covers a day per stallion and the plan changes every time a vet rings with a scan result.How we fix itA daily covering schedule by stallion that updates as scans come in, with staff told who's on and when.
- The problemPedigrees on paperPedigrees sit in folders, old catalogue pages and somebody's memory. Finding a mare's dam line means digging through the office.How we fix itSearchable digital pedigrees for every stallion, mare and foal, linked to their breeding and race or show records.
- The problemFoals recorded in a bookFoaling date, sex, colour and markings get scribbled in a diary at 2am. Then the registration deadline sneaks up.How we fix itFoal records captured on a phone at foaling, with microchip, DNA, branding and registration deadlines tracked.
- The problemOwners ringing for updatesEvery owner wants to know if their mare's in foal, how the foal's going and when they can visit. The phone never stops.How we fix itAn owner portal with scan results, photos, health records and invoices for each of their horses.
- The problemAgistment billing done by handDaily rates, hard feed, rugging, farrier and vet on-charges all added up from notes at month end. Something always gets missed.How we fix itAgistment billing that adds up daily rates and extras as they happen, then sends invoices to Xero or MYOB.
- The problemService fees and live foal terms in your headWho's paid the deposit, who owes the balance on a live foal and which mares get a free return next season. Nobody's quite sure.How we fix itContracts tracked per nomination: deposits, balances due on a positive test or live foal and returns carried to next season.
- The problemVet and farrier records scatteredVaccinations, worming, dental and farrier visits are in the vet's system, a notebook and a calendar on the tack room wall.How we fix itHealth schedules per horse with Hendra, tetanus and strangles vaccinations, worming and farrier visits plus reminders when they're due.
- The problemWhich mare is in which paddock?Mares and foals move paddocks every week and the new staff member is out there with a list trying to match brand numbers.How we fix itA paddock map showing every horse's location, with moves logged from a phone and mob lists for each paddock.
02What we build
Solutions
What we build for horse studs. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Stallion book manager
Every stallion's book with caps, confirmed and pending mares, waitlists and season-by-season history.
Breeding records
Teasing, scans, follicle sizes, covers and pregnancy tests logged from a phone, with full cycle history per mare.
Covering schedule
A daily roster for the covering shed by stallion, updated as scan results come in.
Chilled and frozen semen orders
For breeds that allow it: orders, collection days, courier bookings and tracking to the receiving vet.
Digital pedigrees
Searchable pedigrees for stallions, mares and foals, with progeny lists and performance notes.
Foal records
Foaling details, markings, microchips, DNA, branding and registration deadlines with reminders.
Owner portal
Owners see their horses' scans, photos, health records, paddock and invoices whenever they like.
Agistment billing
Daily rates and extras like hard feed, rugging, farrier and vet on-charges, invoiced monthly to Xero or MYOB.
Contracts and service fees
Deposits, balances on a positive test or live foal, returns to the stallion and payment reminders.
Health and farrier schedules
Vaccinations, worming, dental and farrier visits per horse, with reminders and vet notes attached.
Paddock map
Every horse's paddock on a map, moves logged on the spot and mob lists for the morning feed run.
Sales prep records
Yearling prep, weights, photos and sale entries for Inglis and Magic Millions in one place.
A website that sells your stallions
Hand-built, quick on mobile, with stallion pages, fees, pedigrees, progeny and a nomination button.
03The systems
The big ones
Your whole stud, on one system.
These are the systems horse studs ask us about most. Each one works on its own and they get properly useful once they're joined up.
Nominations & stallion book
Mares booked online. The book fills itself.
Mare owners nominate online with everything you need up front: mare details, pedigree, owner contacts, vet certificates and the deposit. Each stallion's book updates live so you always know what's confirmed, pending or waitlisted.
- Online nomination form per stallion
- Mare details and pedigree captured up front
- Deposits taken by card with Stripe
- Book caps and waitlists
- Confirmed, pending and declined status
- Contract terms sent for signing
- Live foal and positive test terms
- Returns carried to next season
- Fees and stallion pages on your website
- Season history per stallion
Breeding records
From first tease to positive test, logged in the yard.
Teasing results, scans, follicle sizes, covers and pregnancy tests go straight in from a phone in the crush. The covering schedule updates itself as the vet's results come in and every mare's cycle history is there when you need it.
- Teasing and scan results on a phone
- Follicle sizes and ovulation notes
- Covers logged with time and stallion
- 14, 28 and 42 day pregnancy checks
- Daily covering schedule by stallion
- Vet visit lists for the morning
- Works with patchy paddock signal
- Twin and slip notes
- Cycle history across seasons
- Season results per stallion
Pedigrees & foals
Every foal recorded the night it arrives.
Foaling details go in on a phone at 2am, linked to the dam, the sire and the full pedigree. Registration deadlines, microchips, DNA and branding are tracked so nothing gets left until the last week.
- Searchable pedigrees for every horse
- Foal linked to sire, dam and owner
- Foaling date, sex, colour and markings
- Microchip and DNA sample tracking
- Branding records
- Registration deadline reminders
- Photos from birth to weaning
- Weights and milestones
- Progeny lists per stallion
- Dam lines and family notes
Owner portal & billing
Owners stop ringing. Invoices go out on time.
Every owner gets their own login with scan results, foal photos, health records and their invoices. Agistment billing adds up daily rates and extras as they happen, then sends it all to Xero or MYOB at month end.
- Owner login for each of their horses
- Scan results and pregnancy updates
- Foal photos and videos
- Health and farrier history
- Daily agistment rates per horse
- Hard feed, rugging and on-charges
- Monthly invoices to Xero or MYOB
- Card payments and reminders
- Service fee balances shown
- SMS when there's news
Health & paddocks
Every horse's health and whereabouts, at a glance.
Vaccinations, worming, dental and farrier visits are scheduled per horse with reminders before they're due. A paddock map shows where every mare and foal is so new staff can find them without a guided tour.
- Hendra, tetanus and strangles schedules
- Worming and faecal egg counts
- Farrier and dental visits
- Vet notes and treatment history
- Reminders before things fall due
- Paddock map with every horse
- Moves logged from a phone
- Mob lists for the feed run
- Hard feed and supplement notes
- Visitor and vet access lists
04How it changes
Before and after
Breeding season, wolloped.
Here's how one mare's season could change. Every stud is different, so we map yours first.
Before
- Owner rings at night to book a mare in
- Details scribbled on a notepad by the phone
- Scan result written on the crush whiteboard
- Cover pencilled into the stallion diary
- Owner rings three times asking if she's in foal
- Foal noted in a book and the invoice typed up later
After
- Owner nominates online and pays the deposit
- The mare lands in the stallion's book with her pedigree
- Scan logged on a phone in the crush
- Cover booked into the shed schedule automatically
- Owner sees the positive test in their portal
- Foal recorded on the night and billing flows to Xero
05Services
Everything under one roof
Software, websites and systems for horse studs.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for horse studs
Built around how your horse stud actually runs: online nominations, stallion book manager and the admin in between, in one system you own.
Websites for horse studs
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Horse stud system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for horse studs
Breeding records and covering schedule: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Xero, MYOB and Stripe so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your horse stud, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the platforms you're happy with or replace the ones holding you back.
- Xero
- MYOB
- Stripe
- Twilio SMS
- Australian Stud Book
- Racing Australia
- Arion Pedigrees
- Inglis
- Magic Millions
- AgriWebb
- Google Maps
- Microsoft 365
- Google Workspace
- Shopify
- Mailchimp
- Australia Post
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your horse stud: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time in the office, the yard and the covering shed during a busy week, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your stallions, mares, owners, contracts, foals, billing, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually nominations or breeding records first so you get a win before the season starts.
- 04
Look after
We host it, maintain it and keep improving it season after season. When something breaks you call the people who built it.
08Questions
FAQ
Things horse studs ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can owners see their horses' records?
Yes. Owners get a portal with scan results, foal photos, health records and invoices for their horses. You choose what they can see.
Can staff log scans and covers out in the yard?
Yes. It works on a phone in the crush or the shed. If the signal drops out in the paddock it saves what you enter and syncs once you're back in range.
Does it lodge registrations with the Australian Stud Book?
We keep every foal's details, microchip, DNA and deadlines ready so registration is quick. How it connects depends on the stud book or breed society you use, so we'll work through that with you.
We stand stallions for breeds that use chilled semen. Can it handle that?
Yes. We can add semen orders, collection days, courier bookings and tracking to the receiving vet alongside live covers.
Can it handle live foal terms and returns?
Yes. Each nomination carries its own contract terms, so deposits, balances due on a positive test or live foal and free returns are tracked and reminded automatically.
We already use Xero and a few other tools. Do we have to switch?
No. We build around what works for you. Billing flows into Xero or MYOB and we connect the platforms you're happy with. If something is holding you back we'll show you what replacing it involves before anything changes.
How much does a horse stud system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like online nominations or an owner portal can be quick. Bigger systems are planned in stages so you get the first win early, ideally before breeding season kicks off.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most horse studs we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a horse stud problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.