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Stock agent software: sale catalogues, bids & results

Stock agents: the whole sale, online before the trucks roll in. Buyers see lots before sale day.

The catalogue goes to print on Tuesday and it's wrong by Wednesday. Lot photos live on an agent's phone, buyers ring three people about the same pen of steers and the results go up days later. We build online catalogues, buyer interest, results, vendor portals and settlement systems for stock and station agents that all talk to each other. Then we host them and look after them.

Tell us what's slowing you down →Try the live demo →Or call0423 011 252

Looking for livestock sale catalogue software that handles the whole sale, not just the PDF?

A stock and station agency is a saleyard operation, a rural real estate office, a freight desk and a trust account all run by people who'd rather be in a ute. Most agencies juggle a printed catalogue, a pile of scale tickets, a spreadsheet for settlements, a CRM for property and a phone that never stops ringing. The same mob of weaners gets typed up four times before it's paid for.

Wollopit builds custom software for stock agents around how your sales actually run. Enter a consignment once and it flows to the online catalogue, the sale day sheet, the results page and the vendor's account sale. Buyers register interest from the other side of the state. Vendors log in to see how their cattle went and when the money lands. We connect the tools you already rely on, work alongside the online sale platforms you use and look after the lot on our own servers.

01The problems

What we hear from stock agents

Does your stock and station agency have these problems? Here's how we'd fix them.

Most agencies we talk to know every vendor by name and every mob by sight. The paperwork behind it is held together by phone calls, carbon copies and the office manager's memory.

  • The problemThe catalogue is wrong before it's printedLots get added, drafted or pulled the day before sale. The PDF has already gone out and buyers turn up with the wrong numbers.
    How we fix itAn online catalogue you can edit right up to the sale. Buyers always see the current lot list, with a print version for those who still want paper.
  • The problemLot photos stuck on an agent's phoneVendors text photos to the agent, they get forwarded around and half never make it anywhere a buyer can see them.
    How we fix itAgents upload photos and video against the lot from the paddock. Remote buyers see exactly what they're bidding on.
  • The problemBuyer interest lives in someone's headBuyers ring three different agents about the same pen of steers and nobody writes it down.
    How we fix itBuyers register interest on a lot online. Every agent sees who's keen and buyers get a text when their lot is coming up.
  • The problemResults go up days laterThe sale finishes at two. Someone types results off the scale tickets and they go online Thursday night.
    How we fix itResults publish straight from the sale sheet with cents per kilo, dollars per head, averages and tops ready the same afternoon.
  • The problemVendors ring for every updateHow did my cattle go? What did the freight come to? When do I get paid? Times every vendor, every sale.
    How we fix itA vendor portal showing their lots, prices, weights, deductions and settlement date the moment the sale is done.
  • The problemAccount sales on a calculatorCommission, yard dues, transaction levies and freight worked out by hand, then retyped into Xero.
    How we fix itAccount sales built from the sale data with every deduction calculated and posted to Xero or MYOB in one go.
  • The problemChasing eNVDs on sale morningMissing NVDs, PICs written wrong and NLIS transfers left until somebody remembers.
    How we fix itA checklist per consignment showing eNVD received, PIC checked and NLIS transfer status, flagged before the truck unloads.
  • The problemBookings in by phoneVendors ring in numbers, the yarding estimate is a guess and two mobs get put in the same pen.
    How we fix itOnline consignment bookings feeding a live yarding estimate and a pen plan the yard staff can see on a phone.
  • The problemNobody knows which truck has which mobCarriers booked on a phone call, pickups missed and the buyer is ringing to ask where his heifers are.
    How we fix itA freight board with carrier bookings, pickup times and delivery addresses, with SMS updates to vendors and buyers.
  • The problemLots typed twice for online salesThe same assessment gets retyped for your own catalogue and again for AuctionsPlus or StockLive.
    How we fix itAssess the lot once. The details are ready for your catalogue and your online sale listing at the same time.
  • The problemProperty listings off on their ownRural listings sit in one system, livestock in another. The website shows neither properly.
    How we fix itRural property listings with maps, area, water and improvements on your website, alongside the sales calendar.
  • The problemThe client book walks out the doorEvery agent keeps their own phone contacts. When someone leaves, half the relationships go with them.
    How we fix itA shared client CRM with PICs, stock on hand, sale history and notes the whole agency can see.
02What we build

Solutions

What we build for stock agents. Usually all talking to each other.

Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.

01

Online sale catalogues

Every lot with head count, breed, sex, age, weight range, vendor and treatments, updated live up to sale day.

02

Lot photos & video

Upload from the paddock against each lot so remote buyers can see condition and quality before they bid.

03

Buyer interest registration

Buyers flag the lots they want, agents see the interest and buyers get an SMS when their lot is up.

04

Commission bids

Buyers who can't make it lodge a limit online and the auctioneer has it on the sale sheet.

05

Same-day results

Prices per kilo and per head, averages, tops and yarding numbers published the afternoon of the sale.

06

Market reports & SMS alerts

A short market wrap emailed and texted to your buyer and vendor lists straight after the sale.

07

Vendor portal

Vendors see their lots, prices, weights, deductions, settlement dates and past sales in one login.

08

Account sales & settlements

Commission, yard dues, levies and freight calculated from the sale, with account sales sent and posted to Xero or MYOB.

09

Consignment bookings & pen plan

Vendors book in numbers online, the yarding estimate updates itself and yard staff see the pen plan on a phone.

10

eNVD & NLIS checklists

Per-consignment checks for eNVDs, PICs, HGP status and NLIS transfers so nothing gets missed on sale morning.

11

Freight & carrier board

Carrier bookings, pickup and delivery times and SMS updates so everyone knows where the stock is.

12

Client CRM

Every vendor and buyer with PICs, properties, stock on hand, sale history and agent notes in one shared place.

13

Rural property listings

Farms and grazing country with maps, area, water, fencing and improvements, plus enquiry tracking.

14

Clearing sales

Machinery and plant clearing sale catalogues with photos, lot numbers, online interest and buyer registrations.

15

A website that works in the paddock

Quick on a patchy signal, with the sales calendar, catalogues, results and listings, built to be found on Google.

03The systems

The big ones

Your whole agency, on one system.

These are the systems stock agents ask us about most. Each one works on its own and they get properly useful when they're joined up.

Sale catalogues

One catalogue, always current, seen by every buyer.

Consignments come in once and become the catalogue. Add a late entry, draft a pen or pull a lot and the online catalogue changes straight away, with a printable version that matches.

  • Lots built from consignment bookings
  • Head count, breed, sex, age and weight range
  • Vendor, PIC and treatment details
  • Photos and video on every lot
  • Late entries and withdrawals flagged
  • Store, prime, weaner and bull sale layouts
  • Printable catalogue that matches online
  • Filter by breed, weight or vendor
  • Shareable link for each lot
  • Works on a phone with one bar of signal

Buyer interest & bids

Know who's keen before the auctioneer starts.

Buyers register interest in lots online and every agent sees the list. Buyers who can't get to the yards lodge a commission bid and get a text when their lot is about to sell.

  • Buyer registration with PIC and details
  • Interest flagged lot by lot
  • Commission bids on the sale sheet
  • SMS when a watched lot is coming up
  • Agent view of interest per lot
  • Repeat buyers saved with their preferences
  • New catalogue alerts by breed and weight
  • Buyer notes shared across agents

Results & market reports

Results up while the trucks are still loading.

Prices come off the sale sheet straight onto the results page. Averages, tops and yarding numbers work themselves out and a market report goes to your lists by email and SMS the same afternoon.

  • Results from the sale sheet, no retyping
  • Cents per kilo and dollars per head
  • Averages and tops by category
  • Yarding numbers and comparisons
  • Same-day results page
  • Market wrap by email and SMS
  • Past sale history to compare
  • Shareable results for socials

Vendor portal & settlements

Vendors stop ringing. Settlements stop being retyped.

The moment the sale is done each vendor can log in and see how their stock went. Account sales calculate commission, yard dues, levies and freight from the sale data, then post to your accounts.

  • Vendor login for lots and prices
  • Weights and dollars per head per lot
  • Commission, yard dues and levies calculated
  • Freight charges added from the carrier board
  • Account sales sent by email
  • Settlement date shown to the vendor
  • Posted to Xero or MYOB
  • Past sales and stock history
  • Buyer accounts and invoices

Sale day & compliance

Sale morning without the scramble.

Consignments get booked online, the pen plan sorts itself and every mob has its eNVD, PIC and NLIS status checked before the ramp drops. Carriers and pickups sit on the same board.

  • Online consignment bookings
  • Live yarding estimate
  • Pen plan on yard staff phones
  • eNVD received checklist
  • PIC and HGP status checks
  • NLIS transfer reminders
  • Carrier bookings and pickup times
  • SMS updates to vendors and buyers
  • Sale day run sheet

Rural property

Farms on the website, right next to the sales.

Rural listings with maps, area, water, fencing and improvements sit on the same website as your sales calendar and catalogues. Enquiries land in the shared CRM so the right agent follows them up.

  • Listings with maps and boundaries
  • Area, rainfall, water and improvements
  • Photo galleries and drone video
  • Inspection bookings
  • Enquiries into the shared CRM
  • Buyer matching by area and type
  • Works alongside your property CRM
  • Sold and leased history
04How it changes

Before and after

A store sale, wolloped.

Here's how a Thursday store sale could change. Every agency runs its sales a bit differently, so we map yours first.

Before

  1. Catalogue printed Tuesday and wrong by Wednesday
  2. Lot photos emailed to whoever asks
  3. Buyers ring around to ask about the steers
  4. Office chases missing NVDs on sale morning
  5. Results typed up off scale tickets days later
  6. Every vendor rings to ask how they went

After

  1. Catalogue online and updated right up to the sale
  2. Photos and video sitting on every lot
  3. Buyers register interest and get a text when it's up
  4. Missing eNVDs flagged the day before
  5. Results published the same afternoon
  6. Vendors log in and see their account sale
05Services

Everything under one roof

Software, websites and systems for stock agents.

Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.

Custom software for stock agents

Built around how your stock and station agency actually runs: online sale catalogues, lot photos & video and the admin in between, in one system you own.

Websites for stock agents

Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.

Stock and station agency system upgrades

Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.

Apps and portals for stock agents

Buyer interest registration and commission bids: customer and staff portals that work on any phone without an app store.

Integrations and automation

We connect Xero, MYOB and AuctionsPlus so information moves on its own and nobody retypes it.

Hosting, support and care

Managed hosting, updates, backups and security for your stock and station agency, looked after by the people who built it.

06Integrations

Connections

Plays nicely with what you already use.

We connect to the tools you rely on, work alongside the online sale and property platforms you're happy with or replace the ones holding you back.

  • Xero
  • MYOB
  • AuctionsPlus
  • StockLive
  • NLIS Database
  • LPA & eNVD
  • AgriWebb
  • Farmbuy
  • realestate.com.au
  • Domain
  • VaultRE
  • Google Maps
  • Twilio SMS
  • Mailchimp
  • Stripe
  • Microsoft 365
  • Google Workspace
  • Facebook
  • Australia Post
07How we work

The process

Some people dip their toe in. We turn up in a rebreather.

We get properly below the surface of your stock and station agency: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.

  1. 01

    Think

    We spend a sale day with you at the yards and a morning in the office, then work out where the double handling really is.

  2. 02

    Archi-tech

    We plan it before writing code: your consignments, catalogues, buyers, settlements, compliance checks, hosting and cost.

  3. 03

    Build

    Real engineering, shown to you early and often. Usually the catalogue or results first, so you get a win before the next big sale.

  4. 04

    Look after

    We host it, maintain it and keep improving it. When something breaks on sale morning you call the people who built it.

08Questions

FAQ

Things stock agents ask us.

Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.

Can remote buyers register interest in lots?

Yes. Buyers register once, flag the lots they want and get an SMS when their lot is coming up. They can lodge a commission bid too if they can't get to the yards.

Do we have to stop using AuctionsPlus or StockLive?

No. We build around the online sale platforms you already use. You assess a lot once and the details are ready for your own catalogue and your online listing.

Can vendors see their results and settlement?

Yes. Vendors log in to see their lots, prices, weights, deductions and settlement date as soon as the sale is done.

Can it help with eNVDs and NLIS transfers?

Yes. Each consignment gets a checklist for eNVD, PIC and NLIS transfer status so the office can see what's missing before sale day instead of on it.

Will it work with our accounts?

Yes. Account sales and buyer invoices can post to Xero or MYOB so nobody retypes a sale.

We already use a property CRM. Do we have to switch?

No. If your CRM is doing its job we build around it and show listings on your website alongside your sales. If something is holding you back we'll show you what replacing it would involve before anything changes.

How much does a system for a stock agency cost?

It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.

How long does it take?

Smaller jobs like an online catalogue or results page can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.

Who looks after it once it's built?

We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.

We already have systems. Can you upgrade them instead of starting again?

Usually, yes. Most stock agents we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.

Contact

Got a stock and station agency problem? Consider it wolloped.

Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.

Call0423 011 252 Emailprojects@wollopit.com.au
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