Farm-gate online shop
Your produce online with photos, prices and what's ready now, quick to use on a phone.
Farm-gate online shop software for Australian farms
Farms: sell direct, well beyond the farm gate. More paddock, less phone.
Your produce sells through an honesty box. Orders come in by text at 9pm and delivery runs are planned from memory in the ute. We build farm-gate online shops for farms selling direct, with seasonal stock, box pre-orders, pickup slots and delivery runs all in one place. Then we host them and look after them.
Looking for a farm-gate online shop that actually suits a working farm?
Selling direct earns you a better price than the processor or the markets ever will. It also eats your evenings. Orders arrive by text, Messenger and voicemail. Stock changes every week with the season. Customers rock up at the gate whenever suits them and the delivery run lives in your head. Off-the-shelf shop templates assume you've got a warehouse full of the same thing all year. You don't.
Wollopit builds farm shops around how your farm actually runs. Switch produce on and off from your phone as it comes in. Pre-sell meat boxes before the kill date. Give customers pickup slots that suit your week. Group deliveries by town so the run plans itself. We connect the tools you already use, like Xero, Square and Shopify, then host and look after the lot so you can get back out in the paddock.
01The problems
What we hear from farms
Does your farm have these problems? Here's how we'd fix them.
Most farms selling direct grow brilliant produce and run the selling side on texts, cash tins and memory. It holds together until a big harvest week.
- The problemThe honesty box is the whole shopSales stop at whoever drives past the gate. Cash goes walkabout and you never really know what sold.How we fix itAn online shop that sells all week, with tap-to-pay at the stall and every sale tallied in one place.
- The problemOrders come in by textTexts, Messenger DMs and voicemails, plus a note on the fridge. Somebody always gets missed.How we fix itOne online order form. Every order lands in one list with what they want and when they're collecting.
- The problemStock changes every weekStrawberries are finished, the zucchini has gone mad and the website still says asparagus.How we fix itSeasonal stock you switch on and off from your phone. Set quantities and items sell out on their own.
- The problemSelling what isn't picked yetYou promise forty kilos of tomatoes and the hail comes through on Tuesday.How we fix itSell against expected picks with limits per item. If a crop falls short, affected customers get a message and a refund in one go.
- The problemCustomers turn up wheneverPeople arrive at 6am or during milking expecting their order to be ready.How we fix itPickup days and time slots you control, with reminders sent the day before.
- The problemDelivery runs planned by memoryAddresses scattered across three towns and a run that doubles back on itself.How we fix itOrders grouped by town or postcode with a run sheet and route on Google Maps for the driver.
- The problemMeat box pre-orders are a messA whole beast to sell, a spreadsheet of names and deposits nobody can match up.How we fix itBox pre-orders by size and cut with deposits taken up front, tied to the kill and pickup dates.
- The problemChasing paymentsBank transfers with no reference, cash on delivery and the odd one who never pays.How we fix itCustomers pay at checkout by card. Sales flow into Xero or MYOB without retyping.
- The problemPacking day chaosAdding up how many dozen eggs and bunches of kale you need from a pile of messages.How we fix itPick and pack lists totalled by product, plus a label for every box.
- The problemRegulars don't know what's inThe first mangoes are ready and your best customers find out a week late.How we fix itA customer list with SMS and email alerts when new produce comes in or boxes open.
- The problemCafés order by phone callLocal restaurants ring at dawn wanting a few trays and a different price each time.How we fix itTrade accounts with their own pricing, standing orders and invoices sent automatically.
02What we build
Solutions
What we build for farms. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Seasonal stock manager
Switch items on and off as the season turns, with quantities that sell out on their own.
Pickup slots
Farm gate collection days and time windows you set, with reminder texts.
Delivery runs
Orders grouped by town with delivery fees by zone, run sheets and a mapped route.
Meat box pre-orders
Quarter, half or mixed boxes with deposits, cut choices and kill date scheduling.
Veg and egg box subscriptions
Weekly or fortnightly boxes that bill themselves. Customers can pause when they're away.
Pick and pack lists
Every order totalled by product, plus packing labels and a tick-off list for the shed.
Farm stall payments
Tap-to-pay at the gate or stall with sales counted alongside online orders.
Customer list and alerts
Regulars notified by SMS or email when a new crop is ready or boxes open.
Trade ordering
Accounts for cafés, restaurants and grocers with their own pricing and standing orders.
Farm days and pick-your-own
Bookable tours, picking sessions and open days with capacity limits and tickets.
Accounting sync
Sales, refunds and fees straight into Xero or MYOB.
A website that's found
Hand-built, quick on mobile and built to rank for 'farm gate near me' and your area.
03The systems
The big ones
Your farm-gate business, on one system.
These are the systems farms selling direct ask us about most. Each one works on its own. Joined up, they take the selling side off your plate.
Seasonal farm shop
A shop that changes with the season.
Your farm shop shows only what's ready this week. Flip an item on when it's picked and off when it's gone. Quantities count down as orders come in so you never sell what you haven't got.
- Switch produce on and off from your phone
- Quantities that sell out on their own
- Limits per customer on short crops
- Coming soon items with notify me
- Sell by the kilo, bunch, dozen or tray
- Card payments at checkout
- Tap-to-pay at the farm stall
- Shop open and close times per week
- Refunds in bulk if a crop fails
Box pre-orders
Sell the whole beast before the kill date.
Meat boxes and produce boxes pre-sold by size, with deposits taken up front. Every box ties to a kill or harvest date so you know exactly what's sold before you book the butcher.
- Quarter, half and mixed meat boxes
- Deposits now and balance on pickup
- Cut and mince choices per box
- Linked to kill and pickup dates
- Waitlists when a batch sells out
- Weekly veg and egg box subscriptions
- Pause and skip for regulars
- Automatic billing and card retries
Pickups & delivery runs
Collections on your terms. Runs that plan themselves.
Customers choose a pickup slot or a delivery day when they order. Deliveries are grouped by town with a run sheet and route ready for whoever is driving the ute.
- Pickup days and time slots you set
- Reminder texts the day before
- Delivery zones and fees by postcode
- Orders grouped by town
- Run sheets with drop notes
- Routes opened in Google Maps
- Delivered ticks from the driver's phone
- Postage options for shelf-stable goods
Customers & trade
Regulars in the loop. Cafés on standing orders.
Every customer in one list with their order history. Text your regulars the minute the first crop is ready. Local cafés and restaurants get their own pricing and order online instead of ringing at dawn.
- Customer list with order history
- SMS and email alerts for new produce
- Groups for regulars and box members
- Trade accounts with their own pricing
- Standing weekly orders
- Invoices sent automatically
- Sales into Xero or MYOB
- Pick and pack totals for the shed
04How it changes
Before and after
A harvest week, wolloped.
Here's how a busy picking week could change. Every farm is different, so we map yours first.
Before
- Orders scattered across texts, Messenger and voicemail
- Guess how much to pick from memory
- Add up packing totals on the back of an envelope
- Customers arrive at the gate whenever they like
- Plan the delivery run in your head on the way out
- Chase bank transfers for a week after
After
- Every order in one list, already paid
- Stock sold out on its own at the right number
- Pick and pack totals printed for the shed
- Pickups booked into slots with reminders sent
- Run sheet grouped by town with the route mapped
- Sales already sitting in Xero
05Services
Everything under one roof
Software, websites and systems for farms.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for farms
Built around how your farm actually runs: farm-gate online shop, seasonal stock manager and the admin in between, in one system you own.
Websites for farms
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Farm system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for farms
Pickup slots and delivery runs: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Xero, MYOB and AgriWebb so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your farm, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools your farm relies on, work alongside platforms you're happy with or replace the ones holding you back.
- Xero
- MYOB
- AgriWebb
- Shopify
- WooCommerce
- Square
- Stripe
- Open Food Network
- Google Maps
- Twilio SMS
- Mailchimp
- Google Business Profile
- Australia Post
- Sendle
- Microsoft 365
- Google Workspace
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your farm: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We come out to the farm, walk the shed and the stall and work out where the selling side is eating your time.
- 02
Archi-tech
We plan it before writing code: your produce, seasons, boxes, pickups, delivery zones, customers, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before your next harvest.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things farms ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can we sell meat boxes on pre-order?
Yes. Boxes can be pre-sold by size with deposits up front, linked to your kill date and given a pickup or delivery date.
Can stock change every week?
Yes. That's the whole idea. You switch produce on and off from your phone and set quantities so items sell out on their own when the picking runs out.
Can customers choose pickup or delivery?
Yes. You set the pickup days and time slots. You also set the delivery zones and fees by town or postcode. Deliveries are grouped into run sheets for the driver.
Can we sell to cafés and restaurants too?
Yes. Trade customers get their own login with their own pricing and standing orders. Invoices go out automatically.
We already use Shopify or Open Food Network. Do we have to switch?
No. If a platform is doing its job we build around it, adding the pre-orders, pickup slots or delivery runs it's missing. If it's holding you back, we'll show you what replacing it would involve before anything changes.
What about patchy reception on the farm?
Your shop is hosted online so customers can order from anywhere. Everything you manage works on a phone. Card readers like Square can take payments at the stall even when the signal drops out.
How much does a farm shop cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
A simple seasonal shop with pickup slots can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most farms we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a farm problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.