Stock feed
One source for every car that feeds your website and the listing sites that accept dealer feeds.
Car dealer software: stock feeds, leads & trade-ins
Car dealers: list once, sell everywhere. More cars sold, less retyping.
The same car typed into four listing sites, enquiries spread across five inboxes and a ute you sold last Tuesday still getting calls. We build stock feeds, enquiry tracking, trade-in and yard systems for car dealerships that all talk to each other. Then we host them and look after them.
Looking for car dealer software that handles stock feeds, enquiries and trade-ins?
A used car yard runs on stock and speed. A car comes in on trade, gets detailed, gets photographed and needs to be online before the weekend. Then the enquiries roll in from Carsales, Facebook Marketplace, Gumtree, the website and the phone. Most dealers keep it all together with a DMS that doesn't talk to anything, a whiteboard of what's in recon and a salesperson's memory.
Wollopit builds custom car dealer software around how your yard actually works. Enter a car once with its photos and it feeds your website and the listing sites that take dealer feeds. Every enquiry lands in one list with follow-up reminders. Trade-ins come in with photos attached. Mark a car sold and it comes down everywhere. We connect the tools you already like, replace the ones holding you back and look after the lot on our own servers.
01The problems
What we hear from car dealers
Does your car dealership have these problems? Here's how we'd fix them.
Most dealers we talk to know cars inside out. The admin around them is what eats the day: retyping, chasing and answering calls about cars that are long gone.
- The problemListing the same car everywhereEvery site wants the same details, the same photos and the same description. Someone types it all in three or four times.How we fix itEnter the car once. It feeds your website and every listing site that accepts a dealer feed.
- The problemSold cars still advertisedBuyers ring about the Hilux you sold last week. It's still on Marketplace because nobody took it down.How we fix itMark it sold once and it comes down everywhere, with a 'just sold' badge on your website if you want it.
- The problemEnquiries lost in five inboxesLeads come from Carsales, Facebook, Gumtree, the website and the phone. Half get a reply the next day. Some never do.How we fix itEvery enquiry in one list, assigned to a salesperson, with reminders until it's followed up.
- The problemPhotos take all afternoonShoot on the phone, email to the office, resize, upload to each site one at a time.How we fix itShoot in the yard on a phone and the photos go straight onto the car in the right order.
- The problemTrade-ins valued by phone tagCustomers ring wanting a number. You need photos, kays and the service history before you can say anything.How we fix itAn online trade-in form with photos, odometer, condition and rego, landing in the enquiry list ready to value.
- The problemBuyers just want the repaymentsHalf the questions are 'what's that a week?' and the salesperson has to work it out by hand.How we fix itRepayment estimates on every listing, clearly marked as estimates, with a finance enquiry button.
- The problemNobody knows where recon is atA car's at the detailer, waiting on tyres or booked for a roadworthy. It sits for a week and nobody notices.How we fix itA recon board showing every car's stage, who has it and how many days it's been stuck.
- The problemAged stock sneaks up on youA car quietly hits 90 days on the lot and the floorplan interest keeps ticking.How we fix itDays in stock on every car, aged stock alerts and price drop reminders that push to every site at once.
- The problemTest drives booked by textDrives get lost in a salesperson's phone and nobody copies the licence.How we fix itOnline test drive bookings with a shared calendar, SMS reminders and licence photos captured on arrival.
- The problemDeal paperwork retypedBuyer details, the car, trade-in and add-ons get typed into the contract, the invoice and Xero separately.How we fix itDeal sheets that fill the paperwork from the car and the customer, then send the invoice to Xero or MYOB.
- The problemCustomers forgotten after deliveryThey drive off happy and you never hear from them again until they're trading it in somewhere else.How we fix itAutomatic thank you, review request and check-in messages, plus a reminder when they're likely to upgrade.
- The problemA website that's slow and clunkyStock search takes forever on a phone and the listings are out of date.How we fix itA fast dealer website with searchable live stock, finance estimates and trade-in forms, built to rank locally.
02What we build
Solutions
What we build for car dealers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Enquiry tracking
Leads from every site, form and phone call in one list with owners, status and reminders.
Yard photo upload
Shoot on a phone, drag into order and the photos land on the car straight away.
Trade-in forms
Customers send photos, kays, condition and rego online so you can value it fast.
Finance calculators
Repayment estimates on every listing with a finance enquiry that goes to the right person.
Recon board
Detail, mechanical, tyres and roadworthy stages with days stuck shown on every car.
Aged stock alerts
Days in stock, price drop reminders and price changes pushed to every site at once.
Test drive bookings
Online bookings, a shared calendar, SMS reminders and licence capture.
Deal sheets
Car, buyer, trade-in and add-ons on one sheet that fills the paperwork and goes to Xero or MYOB.
Sold & delivery checklist
Pre-delivery steps, keys, rego transfer and handover ticked off on a phone.
Customer follow-ups
Thank you messages, Google review requests and upgrade reminders sent on their own.
SMS & email inbox
Two-way SMS with buyers in one shared inbox so nobody's texting from a personal phone.
Sales dashboard
Enquiries by source, cars sold, days to sell and gross per car at a glance.
Dealer website
Fast, searchable stock pages that update the second you change a car.
03The systems
The big ones
Your whole yard, on one system.
These are the systems dealers ask us about most. Each one works on its own and they get properly clever when they're joined up.
Stock feeds
Enter a car once. It's listed everywhere.
Your stock becomes the single source of truth. Add a car with its photos and details and it feeds your website and the listing sites that accept dealer feeds. Change the price or mark it sold and every listing follows.
- One entry per car with photos and specs
- Feeds your website and listing sites
- Sold once, removed everywhere
- Price changes pushed to every site
- Rego and VIN lookups to fill details
- Photo ordering by drag and drop
- Drafts for cars still in recon
- Featured and 'just arrived' badges
- Days in stock on every car
- Feed status so you see what's live
Enquiry tracking
Every lead caught. Every lead chased.
Enquiries from listing sites, Facebook, your website and the phone land in one list. Each one gets an owner, a status and a reminder so nothing sits unanswered over the weekend.
- Leads from every source in one list
- Assigned to a salesperson
- Follow-up reminders until it's done
- Two-way SMS from a shared number
- Missed call logging
- Enquiry linked to the car
- Notes and history on every customer
- Lead source reporting
- Lost reasons tracked
- Works on any phone in the yard
Trade-ins & valuations
Trade-ins that turn up with photos.
Customers fill in a trade-in form with photos, kays, condition and rego before they ever set foot in the yard. You value it from your desk and the trade-in rolls straight into stock once the deal's done.
- Online trade-in form on every listing
- Photos, odometer and condition
- Rego and VIN captured
- Service history uploads
- Valuation notes for the team
- Offer sent by SMS or email
- Linked to the car they want
- Accepted trade-ins become stock drafts
- Follow-ups on unanswered offers
Recon & aged stock
Know where every car is at.
A recon board shows every car from trade-in to front line: detail, mechanical, tyres, roadworthy and photos. Aged stock alerts flag cars that are sitting too long so you can act before the floorplan bites.
- Recon stages for every car
- Who has it and since when
- Days stuck highlighted
- Recon costs logged per car
- Roadworthy and safety cert tracking
- Photos as the final step
- Days in stock on the front line
- Aged stock alerts at your thresholds
- Price drop reminders
- Board on a screen in the office
Deals & follow-ups
From handshake to happy review.
Deal sheets pull in the car, buyer, trade-in and add-ons so the paperwork fills itself and the invoice goes to Xero or MYOB. After delivery, thank you messages, review requests and upgrade reminders go out on their own.
- Deal sheet from car and customer
- Trade-in and add-ons included
- Paperwork filled from one place
- Invoices to Xero or MYOB
- Deposits taken by card
- Pre-delivery checklist
- Handover and keys signed off
- Google review requests
- Upgrade reminders down the track
- Gross per car reporting
04How it changes
Before and after
A new trade-in listing, wolloped.
Here's how getting a fresh trade-in online could change. Every yard is different, so we map yours first.
Before
- Trade-in valued over three phone calls
- Nobody's sure if it's been detailed yet
- Photos emailed from a phone to the office
- Details and photos typed into each site separately
- Enquiries land in four different inboxes
- Sold car still online a week later
After
- Trade-in arrived with photos and kays attached
- Recon board shows it's out of detail
- Photos shot in the yard land on the car
- One entry feeds the website and listing sites
- Every enquiry in one list with a reminder
- Marked sold once and it's down everywhere
05Services
Everything under one roof
Software, websites and systems for car dealers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for car dealers
Built around how your car dealership actually runs: stock feed, enquiry tracking and the admin in between, in one system you own.
Websites for car dealers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Car dealership system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for car dealers
Yard photo upload and trade-in forms: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Carsales, Gumtree and Facebook Marketplace so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your car dealership, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside dealer platforms you're happy with or replace the ones holding you back.
- Carsales
- Gumtree
- Facebook Marketplace
- Autotrader
- Drive
- Easycars
- AutoGrab
- Redbook
- PPSR
- Google Business Profile
- Xero
- MYOB
- Stripe
- Square
- Twilio SMS
- Google Calendar
- Mailchimp
- DocuSign
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your car dealership: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time in the yard, on the sales floor and in the office, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your stock, feeds, enquiries, recon, deals, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the stock feed or enquiry list first, so you get a win before the next weekend rush.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things car dealers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Which listing sites can it feed?
We can feed sites that accept dealer feeds or APIs. We'll check the sites you use now and set up the connections each one supports. Where a site doesn't take a feed we'll tell you straight.
Does marking a car sold really take it down everywhere?
On every site connected by a feed, yes. You mark it sold once and the website and connected listings update. Anything that can't be connected gets flagged so someone can take it down by hand.
We already use a DMS. Do we have to switch?
No. If Easycars or another dealer platform is doing its job, we build around it: the stock feed, enquiry list, trade-ins, recon board and website on top. If it's holding you back, we'll show you what replacing it would involve before anything changes.
Are the finance calculators accurate?
They show repayment estimates using the rates and terms you set. They're clearly marked as estimates and the wording is yours to check with your finance partner. A finance enquiry button sends serious buyers to the right person.
Can the sales team use it on their phones?
Yes. Enquiries, test drives, photos, recon updates and deal sheets all work on a phone in the yard.
How much does a dealer system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like a trade-in form or enquiry list can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most car dealers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a car dealership problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.