Local listings directory
Operators, attractions, eateries and accommodation with photos, maps, hours and filters like dog friendly or wet weather.
Visitor centre software: listings, bookings & itineraries
Visitor centres: the whole region bookable in one place. Less ringing around, more local bookings.
Brochure racks that need restocking. Operators rung one by one to check availability. Commissions tallied in a spreadsheet and events listed in a guide that went to print in March. We build listing, booking, itinerary and event systems for visitor information centres that join up with the operators around you. Then we host them and look after them.
Looking for visitor centre software that books the region and keeps the operators happy?
A visitor information centre is a front counter, a booking agent, a retail shop, a volunteer program and a council reporting line all at once. Most centres juggle a booking platform, a brochure rack, a shared inbox, a volunteer roster on paper and a spreadsheet for commissions. When the long weekend hits, the queue is out the door and staff are on the phone asking a caravan park if they have a powered site left.
Wollopit builds custom visitor centre software around how your centre actually runs. Operators keep their own listings and availability current. Bookings at the counter or online record the commission as they happen. Itineraries get built in minutes and emailed before the visitor leaves the carpark. Events, alerts and stats live in one place. We connect the tools you already rely on, fill the gaps between them and look after the lot on our own servers.
01The problems
What we hear from visitor centres
Does your visitor information centre have these problems? Here's how we'd fix them.
Visitor centres run on local knowledge and goodwill. The trouble is that knowledge lives in staff heads, brochure racks and a dozen phone numbers on a sticky note by the till.
- The problemVisitors only see what's in the rackThe brochure rack is half empty, some operators never dropped theirs off and visitors walk past half the region without knowing it's there.How we fix itSearchable local listings on a counter screen, a kiosk and your website, with photos, maps and what's open today.
- The problemRinging around for availabilityA family wants a tour tomorrow, so staff ring three operators and leave two voicemails while the queue grows.How we fix itLive availability pulled from operator booking systems so staff can see and book a spot on the spot.
- The problemAccommodation ring-around on a long weekendEvery motel and caravan park gets called to find one room for a couple who didn't book ahead.How we fix itOne availability lookup across local accommodation with a vacancy board for the counter and the website.
- The problemCommissions tallied by handBookings written on paper, then someone spends a day each month working out who owes what.How we fix itCommission recorded on every booking with monthly statements per operator and invoices sent through Xero or MYOB.
- The problemListings go staleAn operator changes their hours or closes for winter and the centre finds out when a visitor comes back annoyed.How we fix itAn operator portal where businesses update their own details, photos, prices and seasonal closures.
- The problemEvents in a printed guideThe what's on guide is out of date the week it lands and markets get added to a whiteboard by the door.How we fix itAn events calendar operators and community groups can submit to, shown on screens, the website and Google.
- The problemItineraries written on a notepadGreat local advice scribbled on a map and lost in the car by lunchtime.How we fix itAn itinerary builder that turns a chat at the counter into a day-by-day plan emailed or texted to the visitor.
- The problemNothing after 4pmThe doors close and late arrivals find a dark centre and nothing to book.How we fix itAn after-hours kiosk and website where visitors can browse, book and pay any time.
- The problemVolunteer roster on paperShifts swapped by phone, gaps found on the morning and training records in a folder somewhere.How we fix itVolunteer rosters on their phones with shift swaps, reminders, training records and hours logged for reporting.
- The problemCouncil wants the numbersDoor counts, enquiry types and visitor postcodes tallied by hand for the quarterly report.How we fix itQuick enquiry logging at the counter with door counts, postcodes and booking totals in a ready-made report.
- The problemRoad closures and alerts by word of mouthFloods, fires and roadworks change by the hour and staff hear about it from the last visitor.How we fix itOne alerts board for the counter, website and kiosk so everyone is telling visitors the same thing.
- The problemShop stock and vouchers on the sideSouvenirs, local produce and gift vouchers tracked separately and vouchers redeemed on trust.How we fix itRetail stock connected to your POS plus regional gift vouchers that local operators can redeem and get paid for.
02What we build
Solutions
What we build for visitor centres. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Counter booking console
Book tours, experiences and stays from one screen with live availability and payment taken at the desk.
Online bookings
The same local experiences bookable on your website, so the region earns while the centre is closed.
Commission tracking
Rates per operator, commission on every booking and monthly statements that reconcile themselves.
Operator portal
Operators log in to update listings, availability, specials and seasonal closures without emailing you.
Accommodation vacancy board
Who has rooms or sites tonight, on a counter screen and the website, updated by the properties themselves.
Events calendar
Markets, festivals and shows submitted by operators and community groups, approved by you and published everywhere.
Itinerary builder
Drag listings into days, add drive times and send a tidy plan by email or SMS.
After-hours kiosk
A touch screen outside or in the foyer to browse, book and pay when the doors are shut.
Alerts & road conditions
Closures, weather warnings and fire bans on every screen and the website from one update.
Volunteer rosters
Shifts, swaps, reminders, training records and volunteer hours on any phone.
Visitor stats & reporting
Door counts, enquiries, postcodes and bookings rolled into reports for council and the tourism board.
Regional gift vouchers
Vouchers sold at the centre or online and redeemed at local businesses, with payouts tracked.
Retail & local produce shop
Souvenirs and local products online and in store, with stock synced to your POS.
A website visitors actually use
Fast on mobile, built to rank for things to do in your town, with live listings, events and bookings.
03The systems
The big ones
Your whole region, on one system.
These are the systems visitor centres ask us about most. Each works on its own and they get properly useful when they're joined up.
Local listings
Every operator in the region, not just the ones in the rack.
One directory of everything worth doing, eating and staying at. It shows on a counter screen, a kiosk and your website, with operators keeping their own details current through their portal.
- Operators, attractions, food and stays
- Photos, maps and opening hours
- Open now and wet weather filters
- Dog, kid and accessibility tags
- Operator self-service portal
- Seasonal closures handled
- Pulls existing listings from ATDW
- Counter screen and kiosk views
- Featured listings for members
- Listing views reported to operators
Bookings & commissions
Book it at the counter. The commission sorts itself.
Staff see live availability from local operators and book in a few taps, with payment taken there and then. Every booking records its commission so month end is a statement run, not a spreadsheet marathon.
- Live availability from operators
- Counter and online bookings
- Card payments through Stripe or your POS
- Commission rates per operator
- Monthly operator statements
- Invoices into Xero or MYOB
- Booking confirmations by email and SMS
- Cancellations and refunds tracked
- Package deals across operators
- Booking totals for council reports
Accommodation lookups
No more ringing every motel in town.
Local accommodation shows its vacancies in one place, whether it comes from their booking system or a quick update from the front desk. On a sold-out long weekend staff can see what's left in seconds.
- Tonight's vacancies at a glance
- Motels, parks, B&Bs and farm stays
- Powered sites and pet friendly filters
- Properties update in one tap
- Book or hand over the enquiry
- Vacancy board for the window
- Website version for late arrivals
- No vacancy alerts for the counter
Itineraries & events
A good chat at the counter becomes a proper plan.
Drag listings and events into a day-by-day plan with drive times, then send it to the visitor's phone before they leave. The events calendar takes submissions from operators and community groups so what's on is never a guess.
- Drag and drop day planner
- Drive times between stops
- Emailed or texted to visitors
- Ready-made itineraries to reuse
- Events submitted by operators
- Approval before anything publishes
- Calendar on screens and website
- Events shared to Google
- Markets and recurring events
- Popular stops reported back
Volunteers & reporting
Rosters filled. Reports done before anyone asks.
Volunteers see their shifts, swap them and get reminders on their phones. Every enquiry and door count logged at the counter rolls straight into the numbers council and the tourism board want each quarter.
- Volunteer rosters on any phone
- Shift swaps with approval
- Reminder SMS before shifts
- Training and induction records
- Volunteer hours logged
- One-tap enquiry logging
- Door counts and visitor postcodes
- Bookings and commission totals
- Quarterly reports ready to export
04How it changes
Before and after
A long weekend rush, wolloped.
Here's how a busy Saturday at the counter could change. Every centre is different, so we map yours first.
Before
- Visitor asks what's on and staff point at the rack
- Ring three operators to check tour spots
- Ring six motels for one room tonight
- Write the booking on a paper form
- Scribble an itinerary on a map
- Tally commissions at month end
After
- Visitor browses listings and events on the screen
- Live availability shows the tour has seats
- The vacancy board shows two rooms left
- Booking paid and commission recorded
- Itinerary texted to their phone
- Operator statements ready at month end
05Services
Everything under one roof
Software, websites and systems for visitor centres.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for visitor centres
Built around how your visitor information centre actually runs: local listings directory, counter booking console and the admin in between, in one system you own.
Websites for visitor centres
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Visitor information centre system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for visitor centres
Online bookings and commission tracking: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Bookeasy, ATDW and Rezdy so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your visitor information centre, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the booking platforms your operators already use, work alongside the systems you're happy with and fill the gaps between them.
- Bookeasy
- ATDW
- Rezdy
- FareHarbor
- Checkfront
- Booking.com
- Stripe
- Square
- Lightspeed Retail
- Shopify
- Xero
- MYOB
- TripAdvisor
- Google Business Profile
- Google Maps
- Mailchimp
- Twilio SMS
- Eventbrite
- Humanitix
- Better Impact
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your visitor information centre: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time at your counter on a busy day, talk to staff, volunteers and a few operators, then work out where the time goes.
- 02
Archi-tech
We plan it before writing code: your listings, operator connections, commissions, accommodation, events, volunteers, reporting, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before the next school holidays.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things visitor centres ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can local operators update their own listings?
Yes. Operators log in to update their details, photos, prices, availability and seasonal closures. You can approve changes before they go live if you want to.
Can it show live availability from operators' booking systems?
Yes, where their platform allows it. We connect to systems like Rezdy, FareHarbor and Checkfront. Operators without one can update availability in their portal.
We already use Bookeasy. Do we have to switch?
No. If Bookeasy or another platform is doing its job, we build around it: listings, itineraries, events, kiosks, volunteers and reporting on top. If something is holding you back, we'll show you what replacing it would involve before anything changes.
Can it use our ATDW listings?
Yes. We can pull existing ATDW listings in so you're not retyping every operator, then add your own local detail on top.
How does commission tracking work?
Each operator has their commission rate set once. Every booking records the commission as it happens and you send monthly statements or invoices through Xero or MYOB.
Can visitors book when the centre is closed?
Yes. An after-hours kiosk and your website can take bookings and payments any time, with the commission recorded the same way as at the counter.
Can it produce the numbers council asks for?
Yes. Enquiries, door counts, visitor postcodes, bookings and volunteer hours roll into reports you can export whenever they're due.
How much does a visitor centre system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller pieces like an events calendar or vacancy board can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most visitor centres we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a visitor information centre problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.