Subscriptions
Refills timed to serving sizes, with skips, pauses, flavour swaps and frequency changes built in.
Supplement brand software: subscriptions, bundles & stockists
Supplement brands: subscriptions that ship on time. Refills before the last scoop.
Customers run out before they remember to reorder, cards fail quietly overnight, flavour swaps arrive by email and gyms order a carton by text. We build subscription, bundle, stockist and batch systems for supplement brands that keep customers stocked and revenue predictable, then we host them and look after them.
Looking for supplement subscription software that handles the repeat orders, the stacks and the stockists?
Supplements are made for subscriptions. A tub of protein lasts about a month, a bottle of magnesium lasts sixty days and customers who run out usually just buy whatever's on the shelf at the servo. But keeping subscribers happy is fiddly. Failed payments, skipped months, flavour changes, address moves and a gym down the road that wants twenty tubs at trade price all land in the same inbox.
Wollopit builds custom software for supplement brands around how your brand actually runs. Refills timed to serving sizes. Cards that retry and ask for updates on their own. Stacks that price themselves. Gyms, PTs and practitioners reordering in a portal at their own pricing. Batch numbers, best befores and test results tied to every order. We work with Shopify, Recharge, Klaviyo and your 3PL where they're doing the job and look after the lot on our own servers.
01The problems
What we hear from supplement brands
Does your supplement brand have these problems? Here's how we'd fix them.
Most supplement brands we talk to have a great product and a loyal crowd. The trouble is the repeat side, where small leaks add up to a lot of missed revenue every month.
- The problemCustomers run out before they reorderSomeone finishes a tub, forgets to buy another and grabs a competitor's at the supermarket.How we fix itSubscriptions timed to serving sizes, with a 'running low' reminder a few days before the last scoop.
- The problemFailed payments lapse quietlyA card expires, the renewal fails and the subscriber is gone without anyone noticing.How we fix itSmart retries, card update links by SMS and email and a dashboard showing what's at risk this week.
- The problemSubscription changes by emailFlavour swaps, skips and new addresses come through the support inbox and get updated by hand.How we fix itA self-serve portal where customers swap flavours, skip, pause, change frequency or add a product themselves.
- The problemCancellations with no second chanceCustomers hit cancel because they've got too much stock, when a skip would have kept them.How we fix itA cancel flow that offers a skip, a smaller size or a slower schedule first and records why people leave.
- The problemStacks priced by handEvery bundle is a separate product with its own fiddly discount that breaks when a price changes.How we fix itA stack builder where customers pick their products and the bundle discount works itself out.
- The problemCustomers don't know what to buyToo many products, too many questions and a lot of abandoned carts.How we fix itA product finder quiz that suggests a stack based on goals and diet, then drops it into the cart.
- The problemGyms and practitioners order by textPTs, gyms and clinics message for a carton, then someone retypes it into Shopify and Xero.How we fix itA stockist portal with trade pricing, minimum orders, two-tap reorders and invoices straight to Xero or MYOB.
- The problemBatch and testing questionsCustomers and stockists ask for test results, best befores and allergen info every week.How we fix itBatch records per product with test certificates, best befores and allergen details customers can look up.
- The problemStock with short shelf livesOld batches sit in the warehouse while new ones go out first, then expire.How we fix itStock tracked by batch and best before, with first-expiring-first-out picks and expiry alerts.
- The problemLaunches that sell out or sit stillA new flavour drops, sells out in a day and nobody knows when the next run lands.How we fix itPre-orders, back-in-stock alerts and a production forecast based on what subscribers will actually need.
02What we build
Solutions
What we build for supplement brands. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Payment recovery
Smart retries, card update links and an at-risk dashboard so subscribers don't lapse quietly.
Customer portal
Orders, subscriptions, addresses, tracking and loyalty points in one login.
Cancel and save flows
Skip, downsize or slow down offers before a cancel, with reasons logged.
Stack & bundle builder
Pick-your-own stacks with automatic bundle pricing and one-click subscribe.
Product finder quiz
Goal and diet questions that recommend a stack and add it to the cart.
Stockist & practitioner portal
Trade pricing, practitioner-only products, minimum orders and invoices to Xero or MYOB.
Stockist locator
A map of gyms, clinics and health food stores that stock you, kept current from the portal.
Ambassadors & affiliates
Personal codes for PTs and athletes, commission tracking and payout reports.
Batch & best before tracking
Every unit tied to a batch, with test certificates and recall lookups by order.
Stock & production forecast
Subscriber demand projected forward so you know when to book the next manufacturing run.
Samples & trial packs
Sachet and trial pack offers that roll into a subscription after the first try.
Loyalty & referrals
Points for subscribers, refer-a-mate rewards and birthday perks.
Fulfilment & shipping
Orders flowing to your 3PL or StarShipIt with batch picks and tracking emails that send themselves.
A website that sells
Hand-built, quick on mobile, clear product info and built to rank for what your customers search.
03The systems
The big ones
Your whole supplement brand, on one system.
These are the systems supplement brands ask us about most. Each one works on its own and they get properly useful when they're joined up.
Subscriptions
Refills that land before the last scoop.
Subscriptions timed to how long each product actually lasts, not a generic monthly cycle. Customers manage everything themselves, so the support inbox stays quiet and subscribers stick around longer.
- Frequency set by serving size
- Running low reminders by SMS or email
- Skip, pause or delay in one tap
- Flavour and size swaps
- Add a one-off product to the next box
- Address and delivery date changes
- Subscriber-only pricing
- Cancel flow with skip and downsize offers
- Cancellation reasons reported
- Works with Shopify and Recharge
Payment recovery
Failed cards fixed before anyone notices.
When a renewal fails the system retries at sensible times and sends the customer a secure link to update their card. You see what's at risk each week instead of finding out when the subscriber count drops.
- Smart retry schedule
- Card update links by SMS and email
- Expiring card warnings in advance
- At-risk revenue dashboard
- Orders held, not cancelled, while retrying
- Recovered revenue reporting
- Works with Stripe and Shopify Payments
- Afterpay and Zip for one-off orders
Bundles & product finder
Stacks that build and price themselves.
Customers pick their protein, pre-workout and creatine and the bundle discount sorts itself out. A short quiz helps the unsure ones find the right stack and puts it straight in the cart.
- Pick-your-own stack builder
- Automatic tiered bundle discounts
- Subscribe to the whole stack
- Goal and diet product finder quiz
- Quiz answers saved to Klaviyo
- Vegan, gluten free and allergen filters
- Starter and trial pack bundles
- Bundle stock checked per component
Stockist & practitioner portal
Gyms and clinics reorder themselves.
PTs, gyms, clinics and health food stores get their own login with trade pricing, practitioner-only products and order history. Orders flow to fulfilment and invoices go straight into Xero or MYOB.
- Trade accounts with their own pricing
- Practitioner-only products and logins
- Minimum orders and carton quantities
- Two-tap reorders and standing orders
- Invoices into Xero or MYOB
- Credit limits and account holds
- Point of sale and marketing downloads
- Stockist locator kept current
- New stockist applications and approvals
Batches & stock
Every tub traced back to its batch.
Stock is tracked by batch and best before from the moment it arrives from the manufacturer. Test certificates sit with each batch, picks go oldest first and a recall lookup tells you exactly who got what.
- Batch and best before on every unit
- Test certificates per batch
- Batch lookup for customers
- First-expiring-first-out picking
- Expiry alerts before stock goes stale
- Recall lookup by batch or order
- Production forecast from subscriber demand
- Works with Cin7, Unleashed or your 3PL
04How it changes
Before and after
A subscription renewal day, wolloped.
Here's how a renewal day could change. Every supplement brand is different, so we map yours first.
Before
- Customer runs out and buys a tub at the supermarket
- Renewal card fails overnight with no follow-up
- Flavour change email sits in the inbox for two days
- Cancellation comes through because they had too much stock
- Gym texts for a carton and someone retypes it into Xero
- Warehouse ships the newest batch and the old one expires
After
- Running low reminder lands three days before the last scoop
- Card retried and an update link sent by SMS
- Customer swapped flavours in the portal themselves
- Cancel flow offered a skip and they took it
- Gym reordered in the stockist portal with the invoice in Xero
- Pick list sent the oldest batch out first
05Services
Everything under one roof
Software, websites and systems for supplement brands.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for supplement brands
Built around how your supplement brand actually runs: subscriptions, payment recovery and the admin in between, in one system you own.
Websites for supplement brands
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Supplement brand system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for supplement brands
Customer portal and cancel and save flows: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Recharge so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your supplement brand, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- Recharge
- Stripe
- Afterpay
- Zip
- Xero
- MYOB
- Klaviyo
- Gorgias
- Okendo
- Judge.me
- Cin7
- Unleashed
- StarShipIt
- Shippit
- Australia Post
- Sendle
- Google Merchant Center
- Amazon Seller Central
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your supplement brand: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We dig into your subscriptions, failed payments, stockist orders and warehouse, then work out where repeat revenue is leaking.
- 02
Archi-tech
We plan it before writing code: your products, serving sizes, subscribers, stockists, batches, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the payment recovery or subscription portal first, so you see a win before next month's renewals.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things supplement brands ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers pause or change their subscription themselves?
Yes. Customers can pause, skip, swap flavours, change sizes or adjust frequency in their own portal. That keeps more of them subscribed and takes the changes out of your inbox.
Can subscriptions be timed to how long a product lasts?
Yes. We set the default frequency from serving sizes, so a 60-serve tub renews on a different cycle to a 30-serve one. Customers can still adjust it.
What happens when a subscriber's card fails?
The system retries at sensible times and sends the customer a secure link to update their card. The order is held rather than cancelled and you can see what's at risk each week.
We already use Shopify and Recharge. Do we have to switch?
No. If they're doing the job we build around them: the portal, payment recovery, stockist ordering and batch tracking on top. If something is holding you back we'll show you what replacing it would involve before anything changes.
Can gyms and practitioners order at trade prices?
Yes. Stockists get their own login with their pricing, minimum orders and any practitioner-only products, with invoices going straight into Xero or MYOB.
Can you track batches and best before dates?
Yes. Every unit can be tied to a batch, with test certificates stored against it, oldest stock picked first and a recall lookup by batch or order.
How much does a supplement brand system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like payment recovery or a stack builder can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most supplement brands we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a supplement brand problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.