Trade ordering portal
Accounts for delis, butchers, cafés and grocers with their own pricing, standing orders and two-tap reorders.
Smallgoods software: trade orders, batches & labels
Smallgoods makers: trade orders, batches and labels connected. Traceability without the paperwork.
Trade orders come in by phone at 6am, batch records live on a clipboard and every label gets typed up one run at a time. Then the auditor turns up. We build ordering, traceability, labelling and curing room systems for smallgoods makers that all talk to each other. Then we host them and look after them.
Looking for smallgoods ordering and batch tracking software?
A smallgoods business is a food manufacturer, a wholesaler and often a retailer at once. Every ham, salami and string of kabana needs to be traceable from the supplier's lot number to the deli that bought it. Most makers hold that together with batch sheets, a label template, a phone full of order texts and a very good memory.
Wollopit builds custom smallgoods software around how your production room actually runs. Trade customers order in a portal at their own pricing. Batches are recorded as you make them. Labels print straight from the batch with the right use-by, weight and allergens. If something ever goes wrong, a recall report takes minutes instead of a day on the phone. We connect the tools you already like and look after the lot on our own servers.
01The problems
What we hear from smallgoods makers
Does your smallgoods business have these problems? Here's how we'd fix them.
Most smallgoods makers we talk to make beautiful product and run the paperwork on clipboards, texts and spreadsheets. It holds up fine until an audit, a recall or the week before Christmas.
- The problemTrade orders by phone, text and emailDelis, butchers and cafés order at all hours in three different ways. Someone retypes it all into Xero and a line gets missed.How we fix itA trade portal where each account reorders at its own pricing, with standing orders and invoices straight into Xero or MYOB.
- The problemEvery piece weighs something differentHams, salamis and bacon slabs are all variable weight, so invoices get worked out on a calculator after packing.How we fix itPack weights captured at the scale flow onto the label and the invoice, priced per kilo automatically.
- The problemBatch records on paperBatch sheets on a clipboard, the curing log in an exercise book and supplier lot numbers scribbled on a delivery docket.How we fix itBatch records on a tablet that link intake, recipe, cure, packing and every order that batch went to.
- The problemLabels printed one by oneUse-by dates, batch codes and allergens typed into a template for every run. One typo and you've got a problem on the shelf.How we fix itLabels generated straight from the batch: product, weight, price, use-by, batch code, allergens and barcode.
- The problemA recall would take all dayFinding which customers got which batch means digging through paper records and ringing around.How we fix itSearch a batch or a supplier lot and see every customer, invoice and quantity in seconds, with a contact list ready to go.
- The problemAllergens and spec sheets everywhereRetailers want spec sheets and allergen statements. They live in old Word docs nobody quite trusts.How we fix itOne product library with ingredients, allergens, nutrition panels and spec sheets trade customers can download.
- The problemThe curing room runs on a whiteboardWhat's hanging, when it went in and how much weight it's lost lives on a whiteboard and in the maker's head.How we fix itA curing room board with hang dates, target weight loss, pH and water activity checks plus alerts when a batch is ready.
- The problemAudit day panicTemperature logs, cleaning sign-offs and test results are spread across folders when the auditor arrives.How we fix itDigital checklists and logs on staff phones, with an audit pack ready to print in one click.
- The problemChristmas ham chaosDecember orders on paper slips, deposits chased by phone and a pickup queue out the door.How we fix itChristmas pre-orders online with ham sizes, deposits, pickup time slots and SMS reminders.
- The problemNo easy way to sell directLocals want to buy from you but posting chilled product feels too hard to bother with.How we fix itAn online shop with chilled shipping zones, express-only postcodes, local delivery and market pickup.
- The problemDelivery runs off a printed listThe van driver works from a sheet of paper and invoices go out days after the drop.How we fix itDelivery runs planned by area, signed proof of delivery on a phone and invoices sent the moment it's dropped off.
- The problemNo idea what a leg really yieldsNobody's sure what's in the coolroom or what a pork leg returns once it's boned, cured and trimmed.How we fix itFinished stock by batch and use-by, raw material intake and yield reports so you know your true cost per kilo.
02What we build
Solutions
What we build for smallgoods makers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Order cut-offs & production lists
Orders close at your cut-off and roll into a production and packing list for the next day.
Batch tracking
Every batch linked from supplier lot and intake to recipe, cure, pack and customer.
Label generation
Batch, use-by, weight, price, allergens and barcodes printed from the batch on your label printer.
Scale integration
Variable weights captured at packing and carried onto labels, invoices and stock.
Recall reports
Pick a batch or supplier lot and see affected customers and quantities in seconds.
Product & allergen library
Ingredients, allergens, nutrition panels and spec sheets kept in one place and always current.
Curing room board
Hang dates, weight loss targets, pH and water activity logs with ready alerts.
Food safety logs
Temperature checks, cleaning sign-offs, test results and corrective actions on staff phones.
Raw material intake
Supplier deliveries logged with lot numbers, temperatures and weights on arrival.
Stock & yield
Finished stock by batch and use-by plus yield and cost per kilo reports.
Delivery runs
Runs planned by area, driver run sheets and signed proof of delivery.
Christmas pre-orders
Ham sizes, deposits, pickup slots and reminders so December runs to plan.
Online shop
Retail sales with chilled shipping zones, local delivery and farmers market pickup.
A website that sells
Hand-built and quick on mobile, with your range, stockists and markets, built to rank locally.
03The systems
The big ones
Your whole smallgoods business, on one system.
These are the systems smallgoods makers need most. Each one works on its own and they get properly clever once they're joined up.
Trade ordering
Trade customers order themselves. You just make it.
Delis, butchers and cafés log in, see their pricing and reorder in a couple of taps. Orders close at your cut-off and turn into tomorrow's production and packing list. Invoices land in Xero or MYOB with the real packed weights.
- Trade accounts with their own pricing
- Standing and one-off orders
- Order cut-offs per delivery day
- Production and packing lists
- Per-kilo pricing from packed weights
- Invoices straight into Xero or MYOB
- Credit limits and account holds
- Spec sheets and allergen downloads
- New product and seasonal alerts
Batch tracking
Every batch, from supplier lot to shop shelf.
Batches are recorded as you make them, not written up at the end of the week. Intake, recipe, cure, pack and every order are linked together. When you need to trace something it's a search, not a day of digging.
- Supplier lot numbers at intake
- Recipe and ingredient lots per batch
- Cure and smoke dates logged
- Packed quantities and weights
- Every customer the batch went to
- Recall report in seconds
- Customer contact list for notices
- Mock recall drills for audits
Labels
Labels that print themselves right.
Labels come straight from the batch and the scale, so the use-by, batch code, weight and allergens are right every time. No more retyping a template for each run. It prints on the label printer you already have in most cases.
- Use-by and packed-on dates
- Batch codes on every pack
- Variable weight and price per kilo
- Allergens pulled from the recipe
- Barcodes for retail scanning
- Trade and retail label layouts
- Carton labels for delivery
- Reprints logged against the batch
Curing room & food safety
The curing room, off the whiteboard.
See what's hanging, how long it's been there and how close it is to target weight loss. Temperature, pH and water activity checks are logged on a phone. When the auditor arrives the records are already in one place.
- Hang dates and target weight loss
- Weigh-ins logged on a phone
- pH and water activity checks
- Ready alerts per batch
- Coolroom and curing room temperatures
- Cleaning and sanitation sign-offs
- Test results and corrective actions
- One-click audit pack
Christmas & online shop
Christmas hams without the paper slips.
Customers pick their ham size, pay a deposit and choose a pickup slot online. Through the year the same shop sells direct with chilled shipping that only goes where it'll arrive cold. Orders flow into the same production lists as your trade work.
- Christmas ham pre-orders
- Sizes, glazes and deposits
- Pickup time slots and SMS reminders
- Chilled shipping zones by postcode
- Express-only delivery rules
- Local delivery and market pickup
- Gift cards and hampers
- Customer emails through Klaviyo
04How it changes
Before and after
A recall drill, wolloped.
Here's how a mock recall could change. Every production room is different, so we map yours first.
Before
- Find the right batch sheet in the folder
- Match supplier dockets by hand
- Dig through invoices to see who got what
- Ring around customers one by one
- Hours lost and a nervous auditor
After
- Search the batch or supplier lot
- Every linked ingredient lot shows up
- Customers, invoices and quantities listed
- Notices sent to every account in minutes
- Report saved for the auditor
05Services
Everything under one roof
Software, websites and systems for smallgoods makers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for smallgoods makers
Built around how your smallgoods business actually runs: trade ordering portal, order cut-offs & production lists and the admin in between, in one system you own.
Websites for smallgoods makers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Smallgoods business system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for smallgoods makers
Batch tracking and label generation: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Xero, MYOB and Shopify so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your smallgoods business, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Xero
- MYOB
- Shopify
- WooCommerce
- Square
- Stripe
- Unleashed
- Cin7
- GS1 Australia
- BarTender
- Zebra
- Brother
- Australia Post
- Sendle
- Shippit
- Klaviyo
- Mailchimp
- Google Business Profile
- Deputy
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your smallgoods business: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time in the production room, the curing room and the office, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your products, recipes, batches, labels, trade accounts, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before the Christmas rush.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things smallgoods makers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can labels print on our existing printer?
Usually, yes. We generate labels in formats common label printers like Zebra and Brother support, so you probably won't need new hardware.
Can it handle variable weight products?
Yes. We can capture weights from your scale at packing so the label, the stock and the invoice all carry the real weight and per-kilo price.
How fast can we run a recall?
Once batches are recorded in the system, you search a batch or supplier lot and see every customer and quantity it went to in seconds. It makes mock recalls for your audit far less painful too.
Can trade customers download spec sheets and allergen info?
Yes. Each product keeps its ingredients, allergens and spec sheet in one place. Trade customers can download the current version from their portal.
Can it run our Christmas ham orders?
Yes. Online pre-orders with sizes, deposits and pickup slots feed straight into your production plan so you know how many legs to order.
We already use Unleashed or Xero. Do we have to switch?
No. If it's doing its job we build around it and add the trade portal, batches and labels on top. If something's holding you back we'll show you what replacing it involves before anything changes.
How much does it cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like a trade portal or label printing can be quick. Bigger systems are built in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most smallgoods makers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a smallgoods business problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.