POS-synced online store
WooCommerce or Shopify, with stock and prices pulled from your POS so the website matches the shelf.
Retail shop software: online store synced to your POS
Retail shops: sell online without counting stock twice. Shop and website, one stock count.
The website sells the last one you sold over the counter yesterday. New stock gets keyed in twice, click and collect orders hide in an inbox and online buyers never come back. We build online stores synced to your POS for retail shops, with pickups, delivery, loyalty and stock all joined up. Then we host them and look after them.
Looking for an online store that actually syncs with your shop?
A bricks-and-mortar shop with a website is really two shops sharing one stockroom. The POS knows what's on the shelf. The website guesses. So someone does a stock count on Sunday night, updates the website by hand and still ends up ringing a customer on Tuesday to say sorry, that one's gone. Add click and collect, a few local deliveries, a sale weekend and a box of paper gift vouchers and the admin starts eating the margin.
Wollopit builds online stores and retail systems around how your shop actually runs. Stock, prices and products flow from your POS to the website, so you add a product once and sell it everywhere. Pickups get a ready text, deliveries get zones and slots and online buyers get a reason to come back. We connect the tools you already like, replace the ones holding you back and look after the lot on our own servers.
01The problems
What we hear from retail shops
Does your retail shop have these problems? Here's how we'd fix them.
Most shop owners we talk to are great at buying, merchandising and talking to customers. The website is the bit that runs on Sunday nights and good intentions.
- The problemThe website sells what's already goneSomeone buys the last one at the counter in the morning. By lunch it's sold again online and you're writing an apology email.How we fix itPOS stock synced to the website in near real time, with a safety buffer on low-stock lines so the last one isn't sold twice.
- The problemEvery product entered twiceNew stock lands, gets keyed into the POS, then someone retypes names, prices, sizes and photos into the website weeks later.How we fix itProducts flow from your POS to the website. Add photos and a description once and it's live.
- The problemClick and collect chaosPickup orders sit in an inbox, nobody's picked them and the customer turns up to a blank look at the counter.How we fix itA pickup queue on the counter screen, picking lists for staff and an automatic 'ready to collect' text.
- The problemLocal delivery done on the flyCustomers ring asking if you deliver to their suburb. Deliveries get squeezed in on the way home with no plan.How we fix itDelivery zones by postcode, set fees, booked time slots and a run sheet for whoever's driving.
- The problemA slow website nobody finishesPages crawl on a phone, the checkout takes six steps and customers give up halfway.How we fix itA fast, hand-built store that loads quickly on mobile with a short checkout, Afterpay and Apple Pay.
- The problemSale weekends break the pricesShelf tags say 20% off, the website says full price and the POS says something else again.How we fix itSale pricing set once with start and end times, pushed to the POS and website together.
- The problemOnline buyers never come backSomeone buys once online and you never hear from them again. No emails, no follow-up, no idea who they are.How we fix itWelcome, abandoned cart and 'back in stock' emails, plus loyalty points shared between shop and website.
- The problemReordering on gut feelBest sellers run out before the rep visits and slow lines gather dust in the back room.How we fix itStock reports across shop and online, reorder alerts and draft purchase orders for your suppliers.
- The problemInvisible on Google ShoppingPeople search for the exact thing on your shelf and buy it from a big chain two suburbs away.How we fix itYour products fed to Google Merchant Center with local inventory, so 'in stock nearby' shows up in search.
- The problemGift vouchers on paperHandwritten vouchers in a drawer, no record of balances and no way to buy one online at 9pm on Christmas Eve.How we fix itDigital gift cards sold online, redeemable in store and online, with balances tracked automatically.
- The problemOnline sales don't reconcileShop takings, Stripe payouts and Afterpay settlements all land differently and the books take a day to sort.How we fix itOnline and in-store sales flow into Xero or MYOB with fees and payouts matched up.
02What we build
Solutions
What we build for retail shops. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Product sync
Add a product once in the POS. Sizes, colours, barcodes and prices flow to the website.
Click and collect
Pickup orders on a counter screen, picking lists and a 'ready to collect' text.
Local delivery
Postcode zones, delivery fees, time slots and a run sheet for the driver.
Shipping & labels
Australia Post, Sendle or StarShipIt labels printed straight from the order.
Fast storefront
Hand-built, quick on phones, with a short checkout and Afterpay at the till.
Sales & promotions
Sale prices with start and end dates, bundles and discount codes across shop and web.
Customer emails
Welcome, abandoned cart, back in stock and 'we miss you' emails that send themselves.
Loyalty & member pricing
Points or stamps shared between the counter and the website, with birthday rewards.
Gift cards
Digital gift cards bought online and spent anywhere, with live balances.
Stock & reordering
Low-stock alerts, sell-through reports and purchase orders drafted for suppliers.
Google Shopping feed
Products and local stock in Google Merchant Center so you show up when people search nearby.
Accounts sync
Online and in-store sales, fees and payouts flowing into Xero or MYOB.
03The systems
The big ones
Your shop and your website, on one stock count.
These are the systems retail shops ask us about most. Each one works on its own and they get properly useful when they're joined up.
POS-synced store
Sell it at the counter. The website already knows.
Your POS becomes the single source of truth for stock and prices. Sell something in the shop and the website count drops straight away. Receive a delivery and it's back online without anyone touching the website.
- Stock synced from your POS
- Prices and specials kept in step
- Products added once, sold everywhere
- Sizes, colours and variants
- Low-stock safety buffers
- Online orders reduce POS stock
- Multi-store stock in one view
- Bulk photo and description editor
- Afterpay, Apple Pay and Google Pay
- Fast pages on any phone
Click & collect and delivery
Pickups ready, deliveries planned.
Online orders land on a screen at the counter with a picking list, not buried in an inbox. Customers get a text when it's ready. Local deliveries get zones, slots and a run sheet so the driver isn't guessing.
- Pickup queue on the counter screen
- Picking lists by shelf or section
- 'Ready to collect' SMS and email
- Collection time slots
- Delivery zones by postcode
- Delivery fees and minimum orders
- Booked delivery time slots
- Run sheet in drop order
- Proof of delivery photos
- Australia Post and StarShipIt labels
Customers & loyalty
One-off buyers who turn into regulars.
Every customer gets one record whether they buy at the counter or online. Points, birthday rewards and gift cards work in both places. Emails go out on their own when someone abandons a cart or a favourite comes back in stock.
- One customer record, shop and online
- Points or stamp rewards
- Birthday and VIP perks
- Member pricing at the counter
- Digital gift cards
- Welcome email flows
- Abandoned cart reminders
- Back in stock alerts
- Klaviyo or Mailchimp sync
- Repeat buyer reports
Stock & purchasing
Reorder what sells. Stop buying what doesn't.
See what's selling across the shop and the website in one report. Best sellers flag themselves before they run out and slow lines show up before they gather dust. Purchase orders are drafted for each supplier so the rep visit takes ten minutes.
- Sell-through by product and category
- Shop and online sales together
- Low-stock reorder alerts
- Draft purchase orders by supplier
- Receive deliveries by barcode scan
- Dead stock and slow-line reports
- Seasonal trend comparisons
- Stocktake on a phone
- Supplier price updates
- Margin per product
Google & accounts
Found nearby, reconciled by Monday.
Your products and in-store stock feed into Google so locals see you're the shop that has it right now. On the money side, shop takings, online orders, Stripe and Afterpay payouts flow into Xero or MYOB without a spreadsheet in between.
- Google Merchant Center product feed
- Local inventory 'in stock nearby'
- Google Business Profile products
- Instagram and Facebook shop feeds
- Sales into Xero or MYOB
- Stripe and Afterpay fees matched
- GST handled properly
- Daily sales summary email
- Shop vs online sales reports
- Refunds tracked both ways
04How it changes
Before and after
A Saturday rush, wolloped.
Here's how a busy Saturday could change. Every shop is different, so we map yours first.
Before
- Last one sells at the counter, then sells again online
- Ring the online buyer to refund and apologise
- Click and collect order sits unseen in the inbox
- Customer turns up and nobody's picked it
- Sale prices wrong on the website all weekend
- Sunday night spent fixing stock counts by hand
After
- Counter sale drops the website stock straight away
- Online buyer sees 'sold out' and joins the back in stock list
- Pickup order pops up on the counter screen
- Staff pick it and the 'ready' text sends itself
- Sale prices switched on and off at set times
- Sunday night off, stock already matches
05Services
Everything under one roof
Software, websites and systems for retail shops.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for retail shops
Built around how your retail shop actually runs: pOS-synced online store, product sync and the admin in between, in one system you own.
Websites for retail shops
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Retail shop system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for retail shops
Click and collect and local delivery: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your retail shop, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the POS and platforms you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- Square
- Lightspeed Retail
- Shopify POS
- Stripe
- Afterpay
- Zip
- Xero
- MYOB
- Australia Post
- StarShipIt
- Sendle
- Klaviyo
- Mailchimp
- Google Merchant Center
- Google Business Profile
- Deputy
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your retail shop: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time behind your counter and in the stockroom, then work out where stock, orders and time are slipping through the cracks.
- 02
Archi-tech
We plan it before writing code: your POS, products, pickups, delivery zones, customers, accounts, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually stock sync first, so the website stops selling what's gone before your next busy weekend.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things retail shops ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Which POS systems can it connect to?
Common ones like Square, Lightspeed and Shopify POS, plus others with an API. We'll check yours first before anything gets promised.
How fast does stock update between the shop and the website?
Usually within a minute or two, depending on your POS. For lines where you're down to the last one or two, we can hold back a small buffer so the same item isn't sold twice.
Should we use WooCommerce or Shopify?
Both work well. WooCommerce gives you more control and no per-sale platform fees. Shopify suits some shops already on Shopify POS. We'll talk it through and recommend what fits your shop.
We already have a website. Do we have to start again?
No. If your current store is doing its job we can connect it to your POS and add what's missing. If it's slow or holding you back, we'll show you what a rebuild would involve before anything changes.
Do we have to switch POS or accounting software?
Usually not. We build around what already works for you, whether that's Square, Lightspeed, Xero or MYOB.
Can we show up on Google Shopping?
Yes. We feed your products and in-store stock to Google Merchant Center so you can appear in Shopping results and 'in stock nearby' searches.
How much does it cost?
It depends on what you need, so we quote up front once we understand your shop. No surprise invoices, no lock-in and you own what we build.
How long does it take?
A stock-synced store can be up fairly quickly. Bigger systems like loyalty, delivery and purchasing are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need a change you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most retail shops we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a retail shop problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.