Ad booking portal
Packages, dayparts, flight dates and copy upload for advertisers and sales reps, with deposits taken online.
Radio station software: ad bookings, scheduling & airplay
Radio stations: every spot booked, aired and proven. Less paperwork, more airtime.
Ads get booked over the phone, the schedule lives in a spreadsheet and advertisers ring every week asking when their spot ran. We build ad booking, scheduling and proof of airplay systems for community and commercial radio stations that plug into your playout software. Then we host them and look after them.
Looking for radio ad scheduling software that proves every spot went to air?
A radio station sells something nobody can hold: thirty seconds of air. The sale gets made over the phone, the copy turns up by email, the spots get keyed into a spreadsheet and then into playout. A month later the advertiser wants proof it all ran and someone's digging through logs and screenshotting them into a PDF. Add the sponsors, the community notices, the volunteer roster and the membership drive and the station runs on goodwill and group chats.
Wollopit builds custom radio station software around how your station actually runs. Advertisers book packages and upload copy online. Spots get scheduled with separation rules and pushed to your playout system. Airplay logs come back in overnight and proof of airplay reports send themselves. We connect the tools you already rely on, fill the gaps between them and look after the lot on our own servers, so the team can get back to making radio.
01The problems
What we hear from radio stations
Does your radio station have these problems? Here's how we'd fix them.
Most stations we talk to make great radio and run the sales side on spreadsheets, sticky notes and one person who knows how it all works. It holds up until that person takes leave.
- The problemBookings taken by phoneThe sale gets made on a call, the details land on a sticky note and the wrong week gets booked.How we fix itOnline ad bookings with packages, dates, dayparts and copy upload. Sales reps book on the spot from their phone.
- The problemThe schedule lives in a spreadsheetBreakfast gets overbooked and two car yards end up back to back in the same break.How we fix itA spot scheduler that knows your inventory per break, applies separation rules and flags clashes before they go to air.
- The problem"When did my ad run?"Advertisers ring for proof and someone spends an afternoon in playout logs making a PDF.How we fix itPlayout logs imported automatically and proof of airplay reports sent to each advertiser without anyone touching them.
- The problemMissed spots nobody noticesA news bulletin runs long, a spot drops and the advertiser finds out before you do.How we fix itBooked versus aired matched every night. Missed spots get flagged and make-goods scheduled straight away.
- The problemCopy and production chaosScripts by email, three versions floating around and the sale ad still playing a week after the sale ended.How we fix itA copy library with approvals, start and end dates and a production queue so the right version always airs.
- The problemInvoicing from the spreadsheetSomeone counts spots by hand and retypes everything into Xero at the end of the month.How we fix itInvoices built from what actually aired, with agency commission and credits, pushed straight into Xero or MYOB.
- The problemSponsorship packages are fuzzySponsors aren't sure what they're paying for and nobody's tracking the hourly sponsorship limits.How we fix itClear sponsorship packages sold online, with announcement counts tracked against your hourly caps.
- The problemCommunity notices by emailNotices arrive in every format, get read out after the event or never get read at all.How we fix itAn online notice form that drops approved notices into the right shows and expires them after the date.
- The problemVolunteer roster gapsPresenters swap shows in a group chat and the station ends up with dead air on a Sunday night.How we fix itA presenter roster with swap requests, fill-in alerts by SMS and a clear view of every show for the week.
- The problemMemberships and radiothons on paperSubscribers renew by cheque or forget entirely and the radiothon tally lives on a whiteboard.How we fix itOnline memberships with renewal reminders and a live radiothon tally you can read out on air.
- The problemMusic reporting takes daysPulling playlists together for licensing returns and local content checks eats a whole week.How we fix itMusic logs pulled from playout with Australian content percentages and reporting exports ready to go.
- The problemThe website is a week behindNow playing is broken, show pages are out of date and last month's podcasts never got uploaded.How we fix itA website with the live stream, now playing, the program guide and podcasts that publish themselves.
02What we build
Solutions
What we build for radio stations. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Spot scheduler
Inventory per break, separation rules, rotations and clash alerts, with logs exported to your playout system.
Proof of airplay reports
Playout logs imported overnight and branded airplay reports sent to each advertiser automatically.
Advertiser portal
Clients log in to see their campaign, upload new copy, check airplay and download invoices.
Copy & production queue
Scripts, voice talent bookings, approvals and versioning with start and end dates on every ad.
Invoicing & accounts
Invoices from aired spots, agency commission, credits for make-goods and sync to Xero or MYOB.
Sponsorship packages
Community sponsorship packages sold online, with announcement counts tracked against hourly caps.
Community notices
An online submission form with moderation, show allocation and automatic expiry after the event.
Presenter rosters
Show rosters, swap requests, fill-in alerts and induction records for volunteers and paid staff.
Memberships & radiothons
Online memberships, renewals, donations and a live radiothon tally for the studio screen.
Competitions & giveaways
Entries online or by SMS, random winner draws, prize tracking and terms stored with each comp.
Music logs & reporting
Playlists from playout, Australian content percentages and exports ready for licensing returns.
Outside broadcasts & events
OB bookings, gear checklists, crew and station events with tickets through Humanitix or Eventbrite.
A station website
Live stream, now playing, program guide, presenter pages and podcasts, quick on any phone.
03The systems
The big ones
Your whole station, on one system.
These are the systems radio stations ask us about most. Each one works on its own and they get properly clever when they're joined up.
Ad bookings
Bookings that arrive complete. No phone tag.
Advertisers and sales reps book packages online with dates, dayparts and copy attached. Nothing gets lost between the phone call and the schedule. Deposits and approvals happen in the same place.
- Packages by daypart and frequency
- Flight dates and blackout periods
- Copy and audio upload
- Booking by advertiser or sales rep
- Agency bookings with commission
- Deposits taken by card
- Quote to booking in one click
- Availability shown before booking
- Booking confirmations by email
Ad scheduling
Spots scheduled without the clashes.
Every break knows how much room it has and who's already in it. Separation rules keep competitors apart and rotations keep campaigns fair. The finished log goes straight to your playout system.
- Inventory per break and daypart
- Competitor separation rules
- Even rotation across a campaign
- Overbooking alerts
- Live read and sponsor tag slots
- Make-goods scheduled automatically
- Log export to playout
- Drag and drop changes
- Sold-out views for the sales team
Proof of airplay
Advertisers see every spot. You don't lift a finger.
Playout logs come in overnight and get matched against what was booked. Advertisers get a clean report of every spot that aired and you see straight away if anything dropped.
- Playout logs imported automatically
- Booked versus aired matching
- Missed spot alerts
- Branded airplay reports
- Reports emailed weekly or at campaign end
- Advertiser portal logins
- Campaign progress at a glance
- Invoices built from aired spots
- Sync to Xero or MYOB
Sponsors & members
Sponsors who know what they get. Members who renew.
Community stations live on sponsors and subscribers. Clear packages sold online and announcement counts tracked against your hourly limits keep sponsors happy and the station compliant. Memberships renew themselves and the radiothon tally runs live.
- Sponsorship packages sold online
- Announcement counts per hour
- Hourly cap warnings
- Sponsor acknowledgements and reports
- Online memberships and renewals
- Renewal reminders by email and SMS
- Donations with receipts
- Live radiothon tally screen
- Member perks and discounts
Presenters & shows
Every show covered. No more dead air.
A roster that volunteers and staff actually check, with swaps and fill-ins sorted in the app instead of a group chat. Community notices drop into the right shows and expire on their own.
- Weekly show roster
- Swap and fill-in requests
- SMS alerts for empty slots
- Presenter inductions and training records
- Community notices by show
- Notices expire after the date
- Show pages on the website
- Podcasts published from the roster
- Studio bookings for pre-records
04How it changes
Before and after
A campaign month, wolloped.
Here's how a four-week ad campaign could change. Every station is different, so we map yours first.
Before
- Advertiser rings and the details go on a sticky note
- Spots keyed into a spreadsheet and two car yards land in the same break
- Copy emailed three times and the old version airs
- Advertiser rings asking when their ad actually ran
- Someone digs through playout logs and screenshots them into a PDF
- Spots counted by hand and the invoice typed into Xero
After
- Advertiser books a package online and uploads their copy
- Spots scheduled with separation rules and the log sent to playout
- Copy approved with start and end dates so the right version airs
- Playout logs come in overnight and get matched to bookings
- Proof of airplay report emails itself to the advertiser
- Invoice built from aired spots lands in Xero
05Services
Everything under one roof
Software, websites and systems for radio stations.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for radio stations
Built around how your radio station actually runs: ad booking portal, spot scheduler and the admin in between, in one system you own.
Websites for radio stations
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Radio station system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for radio stations
Proof of airplay reports and advertiser portal: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Zetta, GSelector and Myriad so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your radio station, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the playout, streaming and accounting tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Zetta
- GSelector
- Myriad
- StationPlaylist
- mAirList
- PlayoutONE
- RadioDJ
- WideOrbit
- Triton Digital
- Omny Studio
- Icecast
- Amrap AirIt
- Spotify
- YouTube
- Xero
- MYOB
- Stripe
- Mailchimp
- Twilio SMS
- Humanitix
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your radio station: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit in with sales, the studio and the office, follow a campaign from phone call to invoice and work out where the time goes.
- 02
Archi-tech
We plan it before writing code: your packages, breaks, separation rules, playout logs, sponsors, rosters, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually bookings or proof of airplay first, so you get a win before the next ratings or radiothon push.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things radio stations ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can it connect to our playout system?
Usually, yes. Most playout systems like Zetta, Myriad, StationPlaylist and mAirList can import a log and export what aired. We use those to send schedules in and pull airplay back out for reports.
Can advertisers see their own proof of airplay?
Yes. Each advertiser can get a login to see their campaign, download airplay reports and invoices and upload new copy. Reports can also be emailed automatically each week or at the end of a campaign.
Does it handle community radio sponsorship limits?
Yes. We can count sponsorship announcements per hour and warn you before a break goes over your cap, so the schedule stays on the right side of the rules.
Will our volunteers find it easy?
That's the aim. Presenters only see what they need: their shows, swap requests and notices to read. It works on any phone without training manuals.
We already have a traffic system. Do we have to switch?
No. If your traffic or playout system is doing its job we build around it, adding online bookings, advertiser portals, reports and rosters on top. If it's holding you back we'll show you what replacing it would involve before anything changes.
Can invoices go into Xero or MYOB?
Yes. Invoices are built from the spots that actually aired, including credits for make-goods and agency commission, then pushed into Xero or MYOB.
How much does a radio station system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like online bookings or a presenter roster can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most radio stations we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a radio station problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.