Ticketing on your website
Sell every show from your own site with your branding, standard card fees and no platform taking a slice.
Theatre ticketing software: seat maps, passes & box office
Theatres: pick your seat, scan at the door. Ticketing without the platform fees.
Booking fees are taking a cut of every seat. Subscribers ring the box office to keep their usual seats and the volunteer roster lives in a group chat. On opening night someone's still ticking names off a printed list. We build ticketing, season pass, box office and front of house systems for theatres that all talk to each other. Then we host them and look after them.
Looking for theatre ticketing software that handles seats, seasons and the box office?
A theatre is a ticket seller, a membership club, a bar, a hire venue and a production company all under one fly tower. Most end up running them on a ticketing platform that takes a fee on every seat, a spreadsheet of subscribers, a paper volunteer roster and a pile of emails about venue hire. Then a show moves dates and someone has to ring 300 people.
Wollopit builds custom theatre software around how your house actually runs. Patrons pick their own seats on a map of your auditorium. Subscribers renew online and keep their usual seats. Concessions, Companion Cards and member pricing apply themselves. The door scans tickets in seconds and interval drinks are waiting at the bar. We connect the tools you already like, replace the ones costing you money and look after the lot on our own servers.
01The problems
What we hear from theatres
Does your theatre have these problems? Here's how we'd fix them.
Most theatres we talk to put on brilliant shows and run the business on goodwill, volunteers and a ticketing platform that was never built for them. It holds together until the season launch.
- The problemBooking fees on every seatThe ticketing platform takes a cut of every ticket and patrons grumble about the fee at checkout.How we fix itYour own ticketing on your own website. Payments go through Stripe or Square at standard card rates and the fee stops leaving the building.
- The problemSeats chosen over the phonePatrons ring to ask what's left in row F and the box office reads out seat numbers for ten minutes.How we fix itAn interactive seat map of your actual auditorium with price zones, restricted views and live availability.
- The problemSubscribers managed by handSeason renewals on paper forms, usual seats held in a spreadsheet and somebody juggling it for weeks.How we fix itOnline season renewals with seat holds for returning subscribers, fixed and flex packages and automatic reminders.
- The problemMember discounts checked at the counterStaff ask for a membership number, look it up and work out the discount by hand.How we fix itMembers log in and their pricing, priority booking windows and perks apply on their own.
- The problemConcessions and Companion CardsPensioner, student and Companion Card tickets checked manually and companion seats held next to the right person by hand.How we fix itConcession rules built into checkout, Companion Card seats paired automatically and proof checked at the door.
- The problemPaper lists at the doorFront of house ticks names off a printed list while the queue snakes out into the car park.How we fix itQR tickets scanned on any phone, live headcounts and late arrivals flagged for the usher.
- The problemShow changes mean 300 phone callsA cast member's sick, a performance is cancelled and the box office spends two days ringing patrons.How we fix itBulk exchanges, credits and refunds in a few clicks with emails and SMS going out to everyone booked.
- The problemThe interval bar crushTwenty minutes, one bar and a queue that's still going when the bells ring.How we fix itInterval drinks pre-ordered with the ticket or from a QR code at the seat, ready and waiting at the bar.
- The problemVolunteers rostered by group chatUshers, bar staff and front of house sorted in Messenger, with gaps found on the night.How we fix itA volunteer roster where people pick their own shifts, swap them and get reminders on their phone.
- The problemRehearsals and cast comms all over the placeRehearsal calls, costume fittings and cast changes sent in five different email threads.How we fix itA production hub with the rehearsal schedule, call sheets, contact lists and notices in one place.
- The problemVenue hire lost in the inboxDance schools, schools and touring acts email about hire dates and the calendar lives in someone's head.How we fix itHire enquiries, holds, quotes, contracts and tech specs on one calendar that knows what's already booked.
- The problemSchool groups by email and invoiceTeachers email for 60 seats, someone holds a block and chases the invoice for a month.How we fix itSchool and group bookings with seat blocks, teacher logins, invoices to Xero or MYOB and payment reminders.
02What we build
Solutions
What we build for theatres. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Interactive seat maps
Your auditorium drawn seat by seat with price zones, wheelchair spaces, restricted views and house seats.
Season passes & subscriptions
Fixed and flex packages, returning subscribers keeping their seats and renewals that remind themselves.
Memberships & priority booking
Member tiers, member pricing, early booking windows and a digital member card in their phone wallet.
Concessions & Companion Cards
Pensioner, student, group and Companion Card rules applied at checkout with proof checked at the door.
QR door scanning
Scan tickets on any phone or tablet, live headcounts per door and late arrival notes for ushers.
Box office screen
A fast counter view for phone and walk-up sales, seat changes, cash and EFTPOS through your POS.
Exchanges, credits & refunds
Move a booking to another night, issue credit or refund in bulk when a show changes.
Interval drinks pre-orders
Order with the ticket or at the seat by QR, with pickup at the bar by name or seat number.
Volunteer & front of house rosters
Shift sign-ups, swaps, reminders and briefing notes for ushers, bar and box office.
Production & rehearsal hub
Rehearsal calls, cast and crew contacts, call sheets and notices on everyone's phone.
Venue hire calendar
Enquiries, holds, quotes, contracts, tech specs and hire invoices on one shared calendar.
School & group bookings
Seat blocks for schools and groups, teacher logins, invoices and education resources in one place.
Patron emails & SMS
Pre-show info, parking notes, post-show surveys and season launch emails sent to the right people.
A website that sells seats
Hand-built, quick on mobile, with what's on, seat maps and booking front and centre.
03The systems
The big ones
Your whole theatre, on one system.
These are the systems theatres ask us about most. Each one works on its own and they get properly clever when they're joined up.
Ticketing & seat maps
Your seats, your website, your money.
Patrons pick their exact seats on a map of your auditorium and pay on your own website. No platform fee on every ticket and every patron's details stay with you, not a marketplace.
- Seat maps drawn from your floor plan
- Price zones and premium rows
- Wheelchair spaces and companion seats
- Restricted view seats flagged
- House seats and production holds
- Standard card fees through Stripe or Square
- Promo codes and preview pricing
- Tickets emailed with a QR code
- Sales reports per performance
- Patron details kept in your own system
Season passes & memberships
Subscribers who keep their seats without ringing you.
Season renewals open online with returning subscribers' usual seats already held. Flex passes let people choose their shows later. Members get their pricing and priority booking without anyone checking a list.
- Fixed season packages
- Flex passes to use on any show
- Returning subscribers keep their seats
- Online renewals with reminders
- Member tiers and pricing
- Priority booking windows
- Digital member card in their wallet
- Ticket exchanges for subscribers
- Donations added at checkout
- Renewal tracking at a glance
Box office & front of house
Doors open, queue gone.
The box office gets a quick counter screen for phone and walk-up sales. Front of house scans tickets on their phones and interval drinks are pre-ordered and waiting, so the bells ring on a happy house.
- Counter screen for walk-up and phone sales
- Cash and EFTPOS through your POS
- QR scanning on any phone
- Live headcount per door
- Late arrivals flagged for ushers
- Concession and Companion Card checks
- Interval drinks pre-ordered
- Accessibility notes for each booking
- Bulk exchanges when a show moves
- Nightly takings report to Xero
Volunteers & productions
Cast, crew and ushers on the same page.
Volunteers pick their own front of house shifts and swap them without a group chat. The production team gets rehearsal schedules, call sheets and contact lists everyone can see on their phone.
- Volunteer shift sign-ups and swaps
- Reminders by SMS or email
- Briefing notes per performance
- Working with Children check expiries
- Rehearsal schedule for each production
- Call sheets and cast notices
- Cast and crew contact lists
- Costume fitting bookings
- Who's available for which nights
- Hours logged for volunteer reporting
Venue hire & groups
Hire and school bookings that don't live in the inbox.
Dance schools, touring acts and community groups enquire online and see what's free. Schools book seat blocks, teachers log in to manage their group and invoices land in Xero or MYOB.
- One calendar for shows, hire and rehearsals
- Online hire enquiries and holds
- Quotes and contracts sent from the system
- Tech specs and rider uploads
- Hire invoices and bonds
- School seat blocks and teacher logins
- Group pricing and payment reminders
- Invoices to Xero or MYOB
- Hirer ticketing through your system
04How it changes
Before and after
Opening night, wolloped.
Here's how an opening night could change. Every theatre is different, so we map yours first.
Before
- Box office phones ringing all week about seats
- Subscribers' seats juggled in a spreadsheet
- Platform fees on every ticket sold
- Volunteer gaps found an hour before doors
- Front of house ticking names off a paper list
- Interval queue still going when the bells ring
After
- Patrons pick their own seats on the map
- Subscribers' seats held and renewed online
- Tickets sold on your site at standard card rates
- Every shift filled and reminded by SMS
- QR tickets scanned in seconds at every door
- Interval drinks pre-ordered and waiting at the bar
05Services
Everything under one roof
Software, websites and systems for theatres.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for theatres
Built around how your theatre actually runs: ticketing on your website, interactive seat maps and the admin in between, in one system you own.
Websites for theatres
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Theatre system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for theatres
Season passes & subscriptions and memberships & priority booking: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect TryBooking, Humanitix and Eventbrite so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your theatre, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside ticketing platforms you're happy with or replace the ones costing you a fortune in fees.
- TryBooking
- Humanitix
- Eventbrite
- Ferve Tickets
- Tessitura
- Spektrix
- Stripe
- Square
- Lightspeed
- Xero
- MYOB
- Mailchimp
- Campaign Monitor
- Twilio SMS
- Deputy
- Google Calendar
- Google Business Profile
- YouTube
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your theatre: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time in the box office, front of house and backstage on a show night, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your seat map, seasons, members, concessions, volunteers, hire, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before your next season launch.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks on a show night you call the people who built it.
08Questions
FAQ
Things theatres ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can patrons choose their exact seats?
Yes. We draw a seat map from your actual auditorium with price zones, wheelchair spaces, restricted views and house seats. Patrons see live availability and pick their own.
Can returning subscribers keep their usual seats?
Yes. Their seats are held when renewals open and released on a date you choose if they don't renew. Reminders go out automatically.
Does it handle concessions and Companion Cards?
Yes. Concession rules are applied at checkout and Companion Card bookings pair the companion seat automatically. Front of house can check proof when they scan the ticket.
What happens if a performance is cancelled?
You can move everyone to another night, issue credit or refund in bulk. Emails and SMS go out to every booked patron in one go.
We already use TryBooking or Humanitix. Do we have to switch?
No. If your ticketing platform is doing its job, we build around it: rosters, memberships, hire, interval orders and the website. If its fees or limits are holding you back, we'll show you what moving to your own ticketing would involve before anything changes.
Will it work for a volunteer-run community theatre?
Yes. We build to the size of your theatre. Plenty of community theatres just want cheaper ticketing, a seat map and a roster their volunteers will actually use.
How much does a theatre system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like a volunteer roster or seat map can be quick. Bigger systems are planned in stages so you get the first win early, ideally before your next season goes on sale.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most theatres we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a theatre problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.