Ticketing & tiers
Early bird, first and second release, VIP and packages with caps, release times and your own booking fee.
Concert ticketing software: tiers, presales & scanning
Concert promoters: your tickets, your fans, your data. Sell out, sort out.
The ticketing platform keeps the booking fees and the fan list. Early bird tiers get rolled over by hand at midnight. The door scanner app drops out when the room fills up and settlement night ends with a calculator and a spreadsheet nobody trusts. We build ticketing, presale, door and settlement systems for concert promoters. Then we host them and look after them.
Looking for concert ticketing software where the fans and the margin stay yours?
Promoting shows means betting your own money on a room filling up. You build an audience one show at a time, but the platform selling the tickets ends up owning the relationship. You get a CSV export if you're lucky. Meanwhile the deal sheet lives in an email thread, the run sheet in a Google Doc and the marketing spend in somebody's head. When the tour hits five cities the whole thing is held together by group chats.
Wollopit builds custom concert ticketing and promoter software around how you actually run shows. Tiers that roll over on their own, presales for your mailing list, fast QR scanning at the door and settlement reports that do the deal maths for you. Every buyer lands in a fan database you own. We connect the tools you already like, replace the ones costing you money and look after the lot on our own servers, so you can get back to booking acts.
01The problems
What we hear from concert promoters
Does your concert promotion business have these problems? Here's how we'd fix them.
Most promoters we talk to are brilliant at finding acts and filling rooms. The back office is a mix of platform dashboards, spreadsheets and late nights after the encore.
- The problemPlatform fees eat the marginBooking fees, payment fees and per-ticket charges stack up on every show. On a small room that's the difference between profit and loss.How we fix itYour own ticketing on your own website with Stripe or Square payments. You set the booking fee and keep what's left.
- The problemThe fan list belongs to someone elseThousands of buyers over the years and you can't easily email them about the next show in their city.How we fix itEvery buyer lands in your own fan database, tagged by city, genre and show history, ready for the next announcement.
- The problemTiers rolled over by handEarly bird sells out at 2am and nobody flips it to first release until the morning. Or it oversells.How we fix itTicket tiers with hard caps and release times that roll over on their own, with live counts per tier.
- The problemPresales leak everywhereA presale code gets posted in a Facebook group and general public buys before your real fans get a look in.How we fix itUnique or limited-use presale codes, mailing list windows and artist fan club presales, all with their own caps.
- The problemScalpers grab the good ticketsA hot show sells out in minutes and half the tickets turn up on resale sites at three times the price.How we fix itPurchase limits per buyer and card, named tickets for big shows and an official fan-to-fan resale at face value.
- The problemThe door line goes round the blockThe scanning app chokes on venue wifi, staff can't tell a used ticket from a fresh one and doors open late.How we fix itOffline-ready QR scanning on any phone, multiple scanners synced and instant alerts for duplicates or wrong-night tickets.
- The problemGuest list chaosComps for the band, the venue, the support act's mates and the radio winners scattered across texts and a printed sheet.How we fix itOne guest list per show with allocations for each party, plus ones and check-in on the same scanner app.
- The problemSettlement night with a calculatorDoor split, versus deal, guarantee, venue hire, production costs and GST all worked out in a spreadsheet after midnight.How we fix itDeal terms set up once per show and a settlement report that calculates itself from real sales and costs.
- The problemTours across five citiesEach date has its own venue, capacity, deal, support act and run sheet living in different files.How we fix itOne tour view with every date, its sales, its costs and its paperwork, so you can see which city needs a push.
- The problemMarketing spend in the darkMoney goes into Meta ads, posters and radio but nobody knows which actually sold tickets.How we fix itTracked links and promo codes per channel, with ad spend logged against each show and cost per ticket worked out.
- The problemPostponements and refundsA show moves and you're answering hundreds of emails one by one about refunds and new dates.How we fix itBulk move to a new date, self-serve refund requests within your rules and one message to every ticket holder.
- The problemAdvancing by email threadRiders, hospitality, set times, stage plots and accommodation chased across dozens of emails per show.How we fix itAn advancing portal for each act with set times, riders, stage plots and contacts in one place the venue can see too.
02What we build
Solutions
What we build for concert promoters. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Presales & codes
Mailing list, fan club and partner presales with unique codes, time windows and allocations.
Fan database
Every buyer kept and tagged by city, genre and shows attended. Yours to keep and yours to email.
Door scanning app
QR scanning on any phone, works offline, multiple doors synced and live entry counts.
Guest list manager
Allocations for artists, venues, media and winners, with plus ones and check-in at the door.
Settlement reports
Door deals, versus deals, guarantees and costs calculated per show, ready to send to artists and venues.
Tour & show planner
Every date on one board with venue, capacity, deal, support acts, sales and status.
Artist advancing portal
Set times, riders, hospitality, stage plots, travel and accommodation shared with acts and venues.
Announcements & marketing
On-sale emails and SMS to the right cities, tracked links, promo codes and ad spend per show.
Fair resale & transfers
Fans transfer tickets or resell at face value through your system instead of scalper sites.
Postponements & refunds
Move a show, reissue tickets and handle refunds in bulk with one message to every buyer.
Merch & add-ons
Merch bundles, parking, cloakroom and VIP upgrades sold with the ticket and collected at the door.
A website that sells shows
Hand-built, quick on mobile, with your gig guide, artist pages and on-sale countdowns, built to rank for local gigs.
03The systems
The big ones
Every show on sale, on one system.
These are the systems promoters ask us about most. Each one works on its own and they get properly clever when they're joined up.
Ticketing & tiers
Your own box office. Your fee, your margin.
Sell tickets on your own website with tiers that roll over by themselves the moment a cap is hit or a release time passes. Payments go straight through Stripe or Square and you decide what the booking fee is.
- Early bird, releases, VIP and packages
- Hard caps that never oversell
- Automatic tier rollover
- Your own booking fee
- Purchase limits per buyer
- Seated or general admission
- Merch and add-on bundles
- Live sales per tier and per show
- Tickets in Apple and Google Wallet
- Payouts straight into Xero
Presales & fan database
Real fans first. And they stay yours.
Every buyer lands in a fan database you own, tagged by city, genre and shows they've been to. Announce a tour and send presale codes to exactly the right people before general public opens.
- Fan profiles from every purchase
- Tagged by city, genre and history
- Mailing list and fan club presales
- Unique or limited-use codes
- Presale windows with their own caps
- On-sale emails and SMS by city
- Signup forms for upcoming shows
- Sync to Mailchimp or Klaviyo
- Unsubscribes and privacy handled
- Who bought from which announcement
Door scanning & guest list
Doors open on time. The line moves.
A scanning app that runs on any phone and keeps working when the venue wifi gives up. Guest lists sit in the same app so comps, plus ones and media all get through the same door without a clipboard.
- QR scanning on any phone
- Works offline and syncs later
- Multiple doors kept in sync
- Duplicate and wrong-night alerts
- Live entry counts and capacity
- Guest list allocations per party
- Plus ones and media passes
- Wristband and VIP lanes
- Re-entry tracking
- Door staff logins per show
Settlements
Settle the show before the van's packed.
Set the deal up once: door split, versus deal, guarantee, venue hire and production costs. Ticket sales, comps and expenses flow in on their own so the settlement report is ready when the last song finishes.
- Door split, versus and guarantee deals
- Venue hire and bar deals
- Production and marketing costs
- Comps and kills accounted for
- GST and booking fees separated
- Artist and venue copies
- Sign-off on screen
- Expense receipts attached
- Exports to Xero or MYOB
- Profit and loss per show and tour
Tours & advancing
Five cities, one board.
Every date on the tour lives in one place with its venue, capacity, deal, sales pace and paperwork. Acts and venues get an advancing portal so riders, set times and stage plots stop disappearing into email threads.
- Tour board with every date
- Sales pace per show
- Holds, confirmed and on sale stages
- Support acts per date
- Run sheets and set times
- Riders and hospitality
- Stage plots and tech specs
- Travel and accommodation
- Venue contacts and load-in times
- Shared logins for acts and venues
04How it changes
Before and after
A tour on sale, wolloped.
Here's how announcing a tour could change. Every promoter runs things differently, so we map yours first.
Before
- Set up each date on the ticketing platform one by one
- Copy presale codes into a Mailchimp email and hope they don't leak
- Stay up to flip early bird to first release
- Fan details stay with the platform
- Chase the platform for a sales report before the settlement
- Work out the artist split in a spreadsheet after the show
After
- Clone the tour template and every date is ready
- Unique presale codes go to fans in each city
- Tiers roll over on their own when caps are hit
- Every buyer joins your fan database
- Live sales per date on one tour board
- Settlement report ready when the house lights come up
05Services
Everything under one roof
Software, websites and systems for concert promoters.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for concert promoters
Built around how your concert promotion business actually runs: ticketing & tiers, presales & codes and the admin in between, in one system you own.
Websites for concert promoters
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Concert promotion business system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for concert promoters
Fan database and door scanning app: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Stripe, Square and Xero so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your concert promotion business, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside ticketing platforms where a venue or deal requires them or replace the ones costing you money.
- Stripe
- Square
- Xero
- MYOB
- Moshtix
- Oztix
- Eventbrite
- Humanitix
- Ticketek
- Ticketmaster
- Mailchimp
- Klaviyo
- Twilio SMS
- Meta Ads
- TikTok
- Spotify
- YouTube
- Google Analytics
- Apple Wallet
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your concert promotion business: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit in on an on-sale, a door and a settlement, then work out where the fees, the time and the fan data are leaking.
- 02
Archi-tech
We plan it before writing code: your tiers, presales, fan data, door setup, deal types, tours, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before your next announcement.
- 04
Look after
We host it, maintain it and keep it fast on on-sale morning. When something breaks you call the people who built it.
08Questions
FAQ
Things concert promoters ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can we run presales for our mailing list fans?
Yes. Presale codes can go to your list before general sale, unique per fan or limited-use, with their own windows and caps so they can't be passed around.
Will it hold up when a big show goes on sale?
Yes. We build for on-sale spikes with queues and hard caps so it doesn't fall over or oversell. We watch it on the big mornings too.
Do we get the buyer details?
Yes. Every buyer goes into a fan database you own, with consent handled properly, so you can tell them about the next show in their city.
Does the scanning app work without wifi?
Yes. It keeps scanning offline and syncs when the connection comes back, with duplicate alerts across every door.
Some venues make us use their ticketing. Do we have to switch everything?
No. Where a venue deal requires Ticketek, Moshtix, Oztix or another platform, we pull those sales into your tour board and settlements. You sell on your own system wherever you can.
Can it do our settlement maths?
Yes. Set up door splits, versus deals, guarantees and costs once per show and the settlement report builds itself from real sales and expenses.
How much does a ticketing system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like a door scanning app or a fan database can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most concert promoters we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a concert promotion business problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.