Trade ordering portal
Electricians order from the ute, the site or the couch, with their own pricing and order history.
Electrical wholesaler software: trade portal & pricing
Electrical wholesalers: the trade counter, open 24/7. Less ringing, more selling.
At 6am the counter's three deep, the phones won't stop and every sparky wants their price, their stock and their job number on the docket. We build trade counter portals for electrical wholesalers with account pricing, live branch stock, job references and site delivery, then we host them and look after them.
Looking for electrical wholesale ordering software your sparkies will actually use?
An electrical wholesaler runs on speed and trust. Sparkies want to know if the 2.5mm TPS is on the shelf, what their price is and whether it can be at site by 10. Right now that answer usually comes from a phone call, a counter person looking it up in the ERP and a docket with the job reference scribbled on by hand. Multiply that by every account and every branch before 7am.
Wollopit builds custom software for electrical wholesalers around how your counter actually works. Electricians log in and see their own pricing, stock at each branch and their order history. Every order carries a job reference or PO. Pickup or site delivery is chosen online. Quotes, statements and invoice copies are there without a phone call. We connect to the ERP and accounting you already run, replace the bits holding you back and look after the lot on our own servers.
01The problems
What we hear from electrical wholesalers
Does your electrical wholesaler have these problems? Here's how we'd fix them.
Most electrical wholesalers we talk to have great counter staff and a great range. The problem is that all of it lives behind a phone line that's engaged from 6am.
- The problemThe 6am counter rushSparkies queue before the first job while the counter juggles walk-ins, phone orders and texts from the van.How we fix itOnline ordering the night before or from the ute, so orders are picked and waiting when the doors open.
- The problemEvery price looked up by handAccount pricing, contract rates and project prices sit in the ERP and only the counter knows how to find them.How we fix itEach account logs in and sees their own price on every line, pulled straight from your pricing rules.
- The problemNobody knows what's in stockA sparky drives to the branch for a switchboard that's actually sitting at the other store.How we fix itLive stock by branch on every product, with transfer requests and an honest ETA when it's not on the shelf.
- The problemJob references go missingOrders go out without the job number or PO, so the sparky can't match the invoice and rings you to sort it.How we fix itJob references required on every order, carried through to the docket, the invoice and their job management software.
- The problemA catalogue nobody can searchTens of thousands of lines, manufacturer part numbers and three names for the same cable gland.How we fix itFast search by part number, description or slang, with filters, alternatives and the sparky's own favourites.
- The problemPickup and delivery by phoneSite deliveries arranged on a call, drivers ringing for directions and nobody sure if it got there.How we fix itPickup or site delivery picked at checkout, delivery runs planned by area and photo proof of delivery sent automatically.
- The problemCable sold off the drumCut lengths, drum deposits and part drums tracked on paper or in someone's memory.How we fix itOrder cable by the metre or by the drum, with cut lengths on the pick slip and drum returns tracked per account.
- The problemQuotes that live in inboxesA lighting schedule or switchboard quote gets emailed, revised three times and then the order comes in at the wrong price.How we fix itQuotes built and shared online. The sparky accepts it, it turns into an order and the quoted price sticks.
- The problemInvoice copies and statementsBookkeepers ringing for invoice copies, account balances and last month's statement.How we fix itAccount holders download invoices, statements and proof of delivery themselves, any time.
- The problemNew accounts on paperCredit applications printed, filled in by hand, scanned and chased for weeks.How we fix itOnline trade account applications with ID, references and credit limits approved in one place.
- The problemSupplier price files every monthPrice updates land as spreadsheets and someone spends two days keying them in.How we fix itSupplier price files imported and checked, with margins protected and account prices updated in one go.
- The problemDatasheets and compliance hunted downSparkies ring for spec sheets, install guides and certificates of compliance for a job.How we fix itDatasheets and documents attached to every product, ready to download or add to a job pack.
02What we build
Solutions
What we build for electrical wholesalers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Account & contract pricing
Account price levels, contract rates, project pricing and special buys applied automatically.
Live branch stock
Stock on hand at every branch, incoming stock dates and inter-branch transfer requests.
Job references & POs
Required job numbers on every order, flowing to dockets, invoices and job management software.
Fast catalogue search
Part numbers, descriptions, slang and alternatives across a huge range, with favourites and reorder lists.
Pickup & site delivery
Click and collect slots, after-hours pickup, delivery runs by area and photo proof of delivery.
Cable & drum ordering
Sell by the metre or the drum, cut lengths on pick slips and drum deposits tracked per account.
Online quotes
Quotes for switchboards, lighting and big jobs that sparkies accept online and turn straight into orders.
Account self-service
Invoices, statements, balances and proof of delivery downloadable without a phone call.
Trade account applications
Online credit applications with references, limits and approvals in one workflow.
Supplier price file imports
Monthly supplier updates imported, checked against margins and pushed to account pricing.
Product documents
Datasheets, install guides and compliance certificates attached to every product.
Counter & pick screens
Online orders on screens in the warehouse, picked by branch and ready before the doors open.
Rep & account manager app
Reps see account history, quotes, pricing and stock on their phone when they visit a site.
A website that sells
Fast on mobile, built to rank for 'electrical wholesaler near me' and your suburbs.
03The systems
The big ones
Your whole trade counter, online.
These are the systems electrical wholesalers ask us about most. Each one works on its own and they get properly clever when they're joined up.
Trade portal
The counter, open whenever the sparky is.
Electricians log in from the ute or the kitchen table and order at their own price. Orders land in your system with the job reference attached, ready to pick before the morning rush.
- Account logins for every sparky
- Fast search by part number or slang
- Favourites and reorder lists
- Job reference or PO on every order
- Order the night before for 6am pickup
- Multiple users per account
- Spend limits for apprentices and staff
- Order history and one-tap reorders
- Works on any phone
Account pricing
Every account sees its own price.
Your price levels, contract rates and project pricing come out of the counter's head and into the portal. Supplier price files update everything in one go without wrecking your margins.
- Account price levels
- Contract and project pricing
- Special buys and promo pricing
- Quantity breaks
- Supplier price file imports
- Margin checks before prices go live
- Price change history
- Pricing synced with your ERP
Branch stock & delivery
Know where it is. Get it to site.
Live stock for every branch on every product, so nobody drives to the wrong store. Sparkies choose pickup or site delivery and drivers get runs planned by area with photo proof sent automatically.
- Live stock by branch
- Incoming stock and ETAs
- Inter-branch transfer requests
- Click and collect time slots
- After-hours pickup
- Site delivery with drop notes
- Delivery runs planned by area
- Photo proof of delivery
- Backorder alerts when stock lands
Quotes & projects
Quotes that turn into orders.
Build quotes for switchboards, lighting schedules and big fit-outs, then share them as a link. The sparky accepts online, the quoted price sticks and it calls off in stages as the job runs.
- Quotes built from your catalogue
- Shared as a link or PDF
- Accept online in one tap
- Quoted prices locked to the order
- Staged call-offs for big jobs
- Revisions tracked
- Follow-up reminders for reps
- Datasheets bundled into job packs
Accounts & credit
Accounts that answer their own questions.
Account holders grab invoices, statements and proof of delivery themselves. New trade accounts apply online and credit limits are watched without someone checking every order.
- Invoice and statement downloads
- Account balance and aged debt
- Pay online by card
- Online trade account applications
- Credit limits and account holds
- Invoices into Xero or MYOB
- Job references matched on invoices
- Exports for AroFlo and Simpro
04How it changes
Before and after
A 6am counter rush, wolloped.
Here's how a busy morning could change. Every wholesaler runs differently, so we map yours first.
Before
- Sparkies queue at the counter before first light
- Phones ringing with stock questions
- Prices looked up account by account
- Someone rings the other branch for stock
- Job reference scribbled on the docket or forgotten
- Site delivery arranged on a call
After
- Orders came in online last night
- Picked and waiting with their name on it
- Account pricing already applied
- Branch stock shown before they ordered
- Job reference on the docket and the invoice
- Site delivery booked with photo proof to come
05Services
Everything under one roof
Software, websites and systems for electrical wholesalers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for electrical wholesalers
Built around how your electrical wholesaler actually runs: trade ordering portal, account & contract pricing and the admin in between, in one system you own.
Websites for electrical wholesalers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Electrical wholesaler system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for electrical wholesalers
Live branch stock and job references & POs: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Xero, MYOB and MYOB Acumatica so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your electrical wholesaler, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the ERP, accounting and freight tools you rely on, plus the job management software your sparkies use. Happy with something? We build around it.
- Xero
- MYOB
- MYOB Acumatica
- Pronto Xi
- NetSuite
- Cin7
- Unleashed
- Shopify
- WooCommerce
- Stripe
- StarShipIt
- Australia Post
- Sendle
- Microsoft 365
- AroFlo
- Simpro
- Tradify
- ServiceM8
- Fergus
- Google Business Profile
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your electrical wholesaler: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We stand at the counter for a morning rush, walk the warehouse and sit with accounts, then work out what's really slowing you down.
- 02
Archi-tech
We plan it before writing code: your pricing rules, branches, catalogue, ERP, delivery runs, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the trade portal or pricing first, so the phones quieten down quickly.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things electrical wholesalers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can it show each electrician their own pricing?
Yes. We pull your price levels, contract rates and project pricing from your ERP so every account sees its own price on every line.
Can it handle multiple branches?
Yes. Stock, pickup times and delivery areas can be shown per branch, with transfer requests when something's at another store.
Can it cope with a catalogue of tens of thousands of lines?
Yes. Search works on part numbers, descriptions and the names sparkies actually use, with filters and alternatives when something's out.
Can job references flow into AroFlo or Simpro?
Yes. Job references and POs travel with the order and onto the invoice, so electricians can match them in their job management software.
Do we have to replace our ERP?
No. If Pronto, MYOB or your current system is doing its job, we build the portal on top of it. If it's holding you back, we'll show you what replacing it would involve before anything changes.
Can we sell cable by the metre?
Yes. Cable can be ordered by the metre or the drum, with cut lengths on pick slips and drum returns tracked per account.
How much does it cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
We plan it in stages. Usually the trade portal with account pricing comes first, so you get an early win instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most electrical wholesalers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got an electrical wholesaler problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.