B2B portal
Orders online.
B2B wholesale ordering with minimums & account terms
Wholesalers: B2B ordering that works like a modern shop. Minimums, terms and tiers built in.
Orders by email and phone, price lists in PDFs and minimums enforced by hand. We build B2B ordering portals for wholesalers.
Looking for B2B wholesale ordering software?
Wholesale buyers want to order like they shop online, at their prices and terms. We build portals with minimums, tiers and account terms.
Wollopit builds trade portals, quoting tools, production systems and integrations for wholesalers around how your factory or warehouse actually runs. We connect the systems you already use, replace the ones holding you back and look after the lot on our own servers, so orders flow without anyone retyping them.
01The problems
What we hear from wholesalers
Does your wholesaler have these problems? Here's how we'd fix them.
Most wholesalers we talk to are taking orders by email and phone, then keying them into three different systems before anything gets made or shipped.
- The problemOrders by emailRetyped into your system.How we fix itOnline B2B ordering.
- The problemPDF price listsOut of date.How we fix itLive pricing by tier.
- The problemMinimums by handSmall orders slip through.How we fix itOrder minimums enforced.
- The problemAccount termsCredit tracked loosely.How we fix itTerms and credit limits.
- The problemNew customer applicationsForms by email.How we fix itOnline trade applications.
- The problemStockCustomers ask what's available.How we fix itLive stock.
02What we build
Solutions
What we build for wholesalers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Tiered pricing
By customer group.
Order minimums
Enforced automatically.
Account terms
Credit limits and terms.
Trade applications
Online sign-up.
Live stock
Availability shown.
03How it changes
Before and after
A new season range, wolloped.
Here's how a typical day could change. Every business is different, so we map yours first.
Before
- PDF price list emailed
- Orders by email
- Minimums missed
- Orders retyped
After
- Range live in the portal
- Customers order online
- Minimums enforced
- Orders flow through
04Services
Everything under one roof
Software, websites and systems for wholesalers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for wholesalers
Built around how your wholesaler actually runs: b2B portal, tiered pricing and the admin in between, in one system you own.
Websites for wholesalers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Wholesaler system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for wholesalers
Order minimums and account terms: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Xero, MYOB and Cin7 so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your wholesaler, looked after by the people who built it.
05Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- Xero
- MYOB
- Cin7
- Unleashed
- Shopify
- WooCommerce
- Stripe
- StarShipIt
- Microsoft 365
- Australia Post
06How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your wholesaler: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time with the people doing the work, see where the hours go and work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your data, customers, payments, the tools you keep, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win quickly.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
07Questions
FAQ
Things wholesalers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can retail and wholesale share one website?
Yes. Wholesale customers log in to see their prices while the public sees retail.
How much does it cost?
It depends on what you need, so we quote up front once we understand your wholesaler. No surprise invoices, no lock-in and you own what we build.
Can it connect to our inventory and accounting?
Usually, yes. We connect to common systems like Cin7, Unleashed, Xero and MYOB so orders, stock and invoices flow through on their own.
Can trade customers see their own pricing?
Yes. Each account logs in to its own price list, order history and reorder button, with credit terms and invoices handled automatically.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most wholesalers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a wholesaler problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.