B2B ordering portal
Customers log in, browse your range at their prices and order in a few clicks. Mobile friendly for buyers on the go.
Wholesale ordering software: B2B portals, tiers & terms
Wholesalers: B2B ordering that works like a modern shop. Minimums, terms and tiers built in.
Orders turn up by email, phone and a photo of a scribbled notepad. Price lists live in PDFs that were out of date the day they went out. Minimums get enforced by whoever answers the phone. We build B2B ordering portals for wholesalers with tiers, minimums and account terms built in, then we host them and look after them.
Looking for B2B wholesale ordering software that knows every customer's deal?
Wholesale buyers order from Amazon and Bunnings at home, then come to work and email you a PDF purchase order. They want to log in, see their prices, check what's in stock and hit order. Most wholesalers are still running on price lists in Excel, a sales inbox and an account manager who remembers who gets what discount.
Wollopit builds custom B2B ordering portals around how your wholesale business actually runs. Every customer sees their own tier or contract pricing. Minimums and carton quantities are checked at the cart. Accounts on stop can't slip an order through. Orders flow straight into Cin7, Unleashed, Xero or MYOB without retyping. We connect what's already working, replace what's holding you back and look after the lot on our own servers.
01The problems
What we hear from wholesalers
Does your wholesaler have these problems? Here's how we'd fix them.
Most wholesalers we talk to have great products and loyal customers. The ordering side just never caught up, so the sales team spends its day typing instead of selling.
- The problemOrders arrive every which wayEmails, phone calls, texts and PDF purchase orders, all retyped line by line into Xero or Cin7 by someone who'd rather be doing anything else.How we fix itA B2B portal where customers place orders themselves. Orders land in your stock system and accounts without anyone retyping a thing.
- The problemPDF price lists go staleYou change a price and the old PDF keeps circulating for months. Customers order at last year's rates and argue about the invoice.How we fix itLive pricing in the portal. Change it once and every customer sees the right price at their tier straight away.
- The problemEvery customer has a different dealTier A, tier B, the bloke with the special rate from 2019 and a contract price nobody wrote down.How we fix itPrice tiers, customer groups, contract pricing and volume breaks all set up once and applied automatically.
- The problemMinimums enforced by handA $60 order sneaks through, gets picked, packed and freighted and you lose money on it.How we fix itMinimum order values, carton quantities and pack multiples checked at the cart before an order can be placed.
- The problemCredit tracked looselyAn account that's 90 days overdue still gets its order packed because nobody checked the aged debtors first.How we fix itAccount terms and credit limits on every customer. Overdue accounts are put on hold automatically until they pay.
- The problemNew trade applications by emailApplication forms printed, scanned and emailed back half filled in. ABNs never checked. Approvals sit in someone's inbox.How we fix itOnline trade applications with ABN lookup, credit references and an approval workflow that sets up the account when you say yes.
- The problemIs it in stock?Half the phone calls are customers asking what's available and when the next container lands.How we fix itLive stock levels in the portal with incoming ETAs so customers can check for themselves.
- The problemReps on the road with paperA printed catalogue, an order pad and orders keyed in from the car park at 6pm.How we fix itA rep app with the full catalogue, customer pricing and order history that works on a tablet even without signal.
- The problemPicking from printed emailsThe warehouse works off printed orders with handwritten notes. Wrong items go out and nobody knows who packed what.How we fix itPick lists sorted by bin location, scan to pack and labels printed through StarShipIt or your courier of choice.
- The problemBackorders get forgottenSomething's out of stock, it goes on a sticky note and the customer only finds out when they chase it up.How we fix itBackorders tracked automatically, released when stock arrives and the customer told without anyone lifting a phone.
- The problemNew range launches are a slogNew season catalogue built in InDesign, emailed out, then weeks of indent orders by spreadsheet.How we fix itLoad the range once. Customers see it at their prices, place pre-orders and indents online and you see demand before you commit to the buy.
02What we build
Solutions
What we build for wholesalers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Tiered & contract pricing
Price tiers, customer groups, contract prices, volume breaks and promo pricing applied automatically.
Order minimums & pack rules
Minimum order values, carton quantities, pack multiples and free freight thresholds checked at the cart.
Account terms & credit limits
Payment terms per account, credit limits, automatic holds and card payment for cash customers.
Online trade applications
Sign-up forms with ABN lookup, credit references, document uploads and an approval workflow.
Live stock & ETAs
Stock levels pulled from Cin7 or Unleashed with incoming container ETAs shown to customers.
Quick reorder & order history
Past orders, favourites lists and one-click reorders for customers who buy the same things every week.
Sales rep app
Catalogue, customer pricing, order history and new orders on a tablet, with offline mode for country runs.
Pre-orders & indents
New ranges open for pre-order with cut-off dates, minimum quantities and demand reports before you place the buy.
Pick, pack & dispatch
Pick lists by bin location, scan to pack, freight labels and tracking emails sent to the customer.
Backorder management
Backorders tracked, released when stock lands and customers updated automatically.
Statements & online payments
Customers see invoices, statements and balances in the portal and pay by card or bank transfer.
Retail and wholesale on one website
The public sees retail prices. Trade customers log in and see theirs. One site, one catalogue to maintain.
03The systems
The big ones
Your whole wholesale operation, on one system.
These are the systems wholesalers ask us about most. Each one works on its own and they get properly clever when they're joined up.
B2B ordering portal
Customers order themselves. You stop retyping.
A proper online ordering portal for your trade customers. They log in, see your range at their prices, check stock and place orders any time of day. Orders drop straight into your stock system and accounts with nobody keying them in.
- Customer logins with their own pricing
- Search, filters and product photos
- Live stock and incoming ETAs
- Favourites lists and quick reorder
- Upload a CSV order or paste SKUs
- Multiple users per customer account
- Delivery addresses per branch
- Order confirmations and tracking emails
- Orders straight into Cin7 or Unleashed
- Works on phones and tablets
Pricing & minimums
Every customer's deal, applied automatically.
Tiers, contract prices, volume breaks and promotions set up once and applied at the cart. Minimum order values and carton rules are checked before an order can go through, so small loss-making orders stop slipping past.
- Price tiers and customer groups
- Contract pricing per customer
- Volume and quantity breaks
- Scheduled price changes
- Promo pricing with start and end dates
- Minimum order values
- Carton quantities and pack multiples
- Free freight thresholds
- Price changes synced to your stock system
Accounts, terms & credit
Credit limits that actually hold.
Every trade account carries its terms, credit limit and current balance. Overdue accounts go on hold automatically and new customers apply online with their ABN checked before you approve them.
- Online trade applications
- ABN lookup on sign-up
- Credit references and document uploads
- Approval workflow for new accounts
- Payment terms per account
- Credit limits and automatic holds
- Invoices and statements in the portal
- Pay by card or bank transfer
- Balances synced with Xero or MYOB
Sales rep app
Your reps, off the order pad.
Reps get the full catalogue, each customer's pricing and order history on a tablet. Orders taken in a shop out west sync the moment there's signal. No more keying in orders from the car park.
- Full catalogue with photos
- Customer pricing and history
- Take orders on the spot
- Offline mode for country runs
- Visit notes and follow-ups
- New range and pre-order taking
- Rep sales targets and reports
- Customer account status at a glance
Warehouse & dispatch
Picked right, packed right, out the door.
Orders become pick lists sorted by bin location. Scan to pack so the wrong item doesn't go out, print freight labels through StarShipIt and send tracking to the customer automatically. Backorders sort themselves out when stock lands.
- Pick lists by bin location
- Scan to pick and pack
- Freight labels via StarShipIt
- Australia Post, Sendle and couriers
- Tracking emails to customers
- Backorders released on arrival
- Packed-by records for every order
- Daily dispatch board for the warehouse
04How it changes
Before and after
A new season range, wolloped.
Here's how launching a new range could change. Every wholesaler is different, so we map yours first.
Before
- Price list rebuilt in Excel and saved as a PDF
- Emailed to every customer, most of whom never open it
- Orders trickle in by email and phone
- Under-minimum orders get packed anyway
- Every line retyped into Xero
- Old prices still quoted a month later
After
- New range and prices loaded once
- Customers see it at their tier the moment it's live
- Orders placed online with minimums checked
- Accounts on hold can't check out
- Orders flow into Cin7 and Xero on their own
- Old prices simply don't exist anymore
05Services
Everything under one roof
Software, websites and systems for wholesalers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for wholesalers
Built around how your wholesaler actually runs: b2B ordering portal, tiered & contract pricing and the admin in between, in one system you own.
Websites for wholesalers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Wholesaler system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for wholesalers
Order minimums & pack rules and account terms & credit limits: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Xero, MYOB and QuickBooks so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your wholesaler, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the stock, accounting and freight tools you rely on. If something's working we build around it. If it's holding you back we'll show you the alternative.
- Xero
- MYOB
- QuickBooks
- Cin7
- Unleashed
- Shopify
- WooCommerce
- Stripe
- StarShipIt
- Shippit
- Machship
- Australia Post
- Sendle
- Microsoft 365
- Google Workspace
- Mailchimp
- ABN Lookup
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your wholesaler: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit with your sales team, your warehouse and your accounts people to see how an order really travels from inbox to invoice.
- 02
Archi-tech
We plan it before writing code: your range, price tiers, minimums, account terms, stock system, freight, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the ordering portal first, so customers stop emailing orders before your next range drops.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things wholesalers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can retail and wholesale share one website?
Yes. Wholesale customers log in to see their prices, minimums and terms while the public sees retail. One catalogue, one website to maintain.
Can every customer see their own pricing?
Yes. We set up price tiers, customer groups and individual contract prices. Each customer only ever sees what they pay.
Can it stop orders under our minimum?
Yes. Minimum order values, carton quantities and pack multiples are checked at the cart. You choose whether an order is blocked or just flagged.
Can it put overdue accounts on hold?
Yes. Credit limits and terms are set per account and balances sync from Xero or MYOB. Overdue accounts can be held automatically until they pay.
We use Cin7 or Unleashed. Do we have to switch?
No. If your stock system is doing its job we build the portal on top of it so stock, products and orders stay in sync. We only suggest replacing something if it's genuinely holding you back.
Will it work for our reps out in the country?
Yes. The rep app works offline and syncs orders once there's signal again.
How much does a wholesale ordering system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
We plan it in stages so you get the first win early, usually the ordering portal. The rep app, warehouse tools and the rest follow without you waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most wholesalers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a wholesaler problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.