Dealer portal
One login per dealer for ordering, pricing, stock, assets, claims and training.
Dealer portal software for distributors: ordering & pricing
Distributors: every dealer, one portal. Fewer emails, more orders.
Dealers email for prices, ring to check what's in stock and send purchase orders as PDFs that someone retypes. Marketing assets live on a shared drive nobody can find and warranty claims turn up as blurry photos in a text. We build dealer portals for distributors that put ordering, pricing, assets and claims in one login, then we host them and look after them.
Looking for a dealer portal that handles ordering, pricing and everything else your dealers ask for?
Running a dealer network means answering the same questions all day. What's my price? Have you got it in? When's the container landing? Where's the new brochure? What happened to my warranty claim? Your team turns into a very expensive help desk while the actual selling waits. Price lists go out as spreadsheets, get forwarded around and sit in someone's inbox at last year's rates for good.
Wollopit builds custom dealer portals around how your distribution business actually runs. Each dealer logs in and sees their own pricing tier, live stock and incoming ETAs. Orders land straight in Cin7, Unleashed, MYOB or Xero without retyping. Logos, photos and brochures sit in one library, co-branded with the dealer's details if you want. Warranty claims come in complete with serials and photos. We connect to the systems you already run and host the lot on our own servers.
01The problems
What we hear from distributors
Does your distribution business have these problems? Here's how we'd fix them.
Most distributors we talk to have great products and loyal dealers. The trouble is everything in between runs on email, spreadsheets and whoever happens to pick up the phone.
- The problemDealers email for pricesEvery quote a dealer writes starts with an email to your office. Three versions of the price list are floating around and nobody's sure which one is current.How we fix itDealer pricing tiers in a portal. Each dealer logs in and sees their own price, always the current one.
- The problemOrders arrive as PDFs and get retypedPurchase orders come in by email, phone and text. Someone keys them into Cin7 or MYOB and the wrong SKU ships to Townsville.How we fix itOnline dealer ordering with SKU search and quick reorder. Orders flow straight into your inventory and accounting system.
- The problem'Have you got any in?'Dealers ring to check stock before they promise a customer. Your team looks it up and rings back. Twenty times a day.How we fix itLive stock levels in the portal, with ETAs on inbound containers so dealers can sell what's still on the water.
- The problemMarketing assets on a shared driveDropbox links expire, the folder structure makes no sense and half the network is still using the old logo.How we fix itAn asset library with logos, product photos, brochures and videos. Searchable and always the latest version.
- The problemDealers make their own brochuresSomebody's nephew knocks up a flyer in Word with a stretched photo and last year's specs.How we fix itCo-branded brochures and spec sheets generated with each dealer's logo, address and contacts. On brand every time.
- The problemWarranty claims on paperA form, a blurry photo by text and no serial number. Claims sit in an inbox for weeks while the dealer's customer gets cranky.How we fix itOnline warranty claims with serial lookup, photo uploads and status tracking the dealer can see.
- The problemPrice rises are a nightmareThe new price list goes out on the first. Orders keep coming in at the old price for a month and the credit notes pile up.How we fix itScheduled price changes with notice to dealers. New prices switch on at midnight everywhere at once.
- The problemBackorders nobody chasesDealers don't know what's on backorder until their customer asks where it is and they ring you.How we fix itBackorder status on every order line, with automatic emails when stock lands and when it ships.
- The problemProduct knowledge is patchyA new model launches and dealers sell it like the old one. The same tech questions come in every single week.How we fix itTraining modules, product guides and videos in the portal, with quizzes and dealer certification if you need it.
- The problemOnboarding a new dealer takes weeksApplication form, credit application, trade references and a dealer agreement, all chased by email.How we fix itOnline dealer applications with credit details, e-signed agreements and approval in one workflow.
- The problemRebates live in a spreadsheetVolume rebates and promo targets get worked out by hand once a quarter. Dealers have no idea how close they are.How we fix itRebate and target tracking dealers can see, with claims calculated from real order data.
- The problemReps walk in blindYour rep visits a dealer without knowing what they ordered last month or which warranty claims are still open.How we fix itA rep view on their phone with each dealer's orders, open claims, rebate progress and visit notes.
02What we build
Solutions
What we build for distributors. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Pricing tiers
Gold, silver and bronze levels, dealer-specific overrides, volume breaks and contract pricing.
Online dealer ordering
SKU search, quick reorder, CSV upload and saved carts that flow into Cin7, Unleashed or MYOB.
Live stock & ETAs
Stock by warehouse, inbound containers with ETAs and back-in-stock alerts.
Marketing asset library
Logos, product photos, brochures, videos and social tiles. Versioned and searchable.
Co-branded brochures
Spec sheets and flyers generated with each dealer's logo and contact details.
Warranty claims
Lodged online with serial lookup, photos, approvals and credit notes.
Training & product guides
Videos, manuals, quizzes and dealer certification tracking.
Dealer onboarding
Online applications, credit forms and e-signed dealer agreements.
Rebates & promotions
Volume targets, promo pricing windows and rebate claims worked out from real orders.
Rep app
Dealer history, open orders, claims and visit notes on the rep's phone.
Order & dispatch tracking
Backorders, dispatch and consignment tracking through StarShipIt or Machship.
Dealer locator
A 'where to buy' map on your website that sends customers to their nearest dealer.
A distributor website
Hand-built, quick on mobile, with your product catalogue, specs and a dealer login.
03The systems
The big ones
Your whole dealer network, on one system.
These are the systems distributors ask us about most. Each one works on its own and they get properly clever when they're joined up.
Dealer ordering
Dealers order themselves. Nobody retypes a thing.
Each dealer gets a login with their own catalogue, prices and order history. Orders go straight into Cin7, Unleashed, MYOB or Xero with the right SKUs at the right price, so your office stops being a data entry team.
- SKU and barcode search
- Quick reorder from history
- CSV and spreadsheet upload
- Saved carts and standing orders
- Live stock by warehouse
- Inbound container ETAs
- Credit limits and account holds
- Orders straight into your ERP
- Dispatch and tracking updates
- Multiple users per dealer
Pricing tiers
Every dealer sees their price. Only their price.
Set your dealer levels once and the portal works out the rest. Contract prices, volume breaks and promo windows apply on their own. Price rises switch on at midnight without a single spreadsheet going out.
- Gold, silver and bronze dealer levels
- Dealer-specific overrides
- Volume and quantity breaks
- Contract pricing by range
- Promo pricing with start and end dates
- Scheduled price rises with notice
- RRP shown next to dealer price
- Price lists exported on demand
- Synced with your ERP price books
Marketing assets
The latest brochure, with the dealer's logo on it.
One library for logos, product photos, brochures, videos and social tiles. Dealers download what they need or generate co-branded material with their own details, so everything out in the field stays on brand.
- Search by product, range or type
- Always the latest version
- Old assets retired automatically
- Co-branded brochures and spec sheets
- Social media tiles and captions
- Launch kits for new products
- Brand guidelines and usage rules
- See which dealers downloaded what
Warranty claims
Claims that arrive complete and get sorted fast.
Dealers lodge warranty claims online with the serial number, purchase date and photos attached. Your team approves, asks questions or sends parts from one screen and the dealer sees every update without ringing.
- Serial number lookup
- Photo and video uploads
- Required fields so nothing's missing
- Approve, reject or request info
- Parts and replacement orders
- Credit notes into Xero or MYOB
- Claim status the dealer can see
- Fault trends by product and batch
Dealer network
Onboard, train and grow your dealers in one place.
New dealers apply online and sign their agreement without the email chase. Training, rebate targets and a rep view keep the network selling well, while a dealer locator on your website sends customers their way.
- Online dealer applications
- Credit applications and references
- E-signed dealer agreements
- Training modules and quizzes
- Dealer certification tracking
- Rebate and target progress
- Rep app with visit notes
- Where-to-buy map on your website
04How it changes
Before and after
A new product launch, wolloped.
Here's how launching a new model to your dealers could change. Every distributor is different, so we map yours first.
Before
- Build a new price list spreadsheet and email it to every dealer
- Send brochures and photos by Dropbox link
- Answer the same stock and ETA questions all week
- Retype the first pre-orders from PDFs
- Dealers make their own flyers with the old specs
- Warranty forms come in with no serial number
After
- Launch it in the portal with pricing for every tier
- Launch kit and co-branded brochures ready to download
- Stock and container ETA shown live
- Pre-orders flow straight into Cin7 or MYOB
- Training video and quiz go out to every dealer
- Claims lodged online with serials and photos
05Services
Everything under one roof
Software, websites and systems for distributors.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for distributors
Built around how your distribution business actually runs: dealer portal, pricing tiers and the admin in between, in one system you own.
Websites for distributors
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Distribution business system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for distributors
Online dealer ordering and live stock & ETAs: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Xero, MYOB and MYOB Acumatica so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your distribution business, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the inventory, accounting and freight systems you already run. If one of them is holding you back we'll show you what replacing it would look like.
- Xero
- MYOB
- MYOB Acumatica
- Cin7
- Unleashed
- NetSuite
- SAP Business One
- Pronto Xi
- Shopify
- WooCommerce
- Stripe
- StarShipIt
- Machship
- Australia Post
- StarTrack
- Microsoft 365
- HubSpot
- Salesforce
- Mailchimp
- DocuSign
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your distribution business: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit with your sales office, your warehouse and a few of your dealers, then work out which questions and retyping are eating the most time.
- 02
Archi-tech
We plan it before writing code: your pricing tiers, products, stock sources, ERP connections, claims process, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually ordering and pricing first, so the emails drop off before your next price rise.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things distributors ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can dealers download brochures with their own details?
Yes. Co-branded brochures and spec sheets can be generated with each dealer's logo, address and contacts, using your current specs and photos every time.
Will dealers only see their own prices?
Yes. Each dealer logs in and sees their own tier, contract prices and promos. Nobody sees another dealer's pricing. You can also hide products from dealers who aren't approved to sell them.
Does it work with Cin7, Unleashed or MYOB?
Yes. Orders, stock and price books sync with Cin7, Unleashed, MYOB, Xero and most popular inventory and ERP systems, so nobody keys anything in twice.
Can dealers see stock that's still on the water?
Yes. If your inbound containers and purchase orders are in your system, we can show ETAs and let dealers pre-order or backorder against them.
We already have a B2B shop or an ERP portal. Do we have to switch?
No. If Shopify B2B, your ERP's portal or another platform is doing its job, we build around it and add the pieces that are missing. If it's holding you back, we'll show you what replacing it would involve before anything changes.
How much does a dealer portal cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
A pricing portal or asset library can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most distributors we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a distribution business problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.