Listing engine
One listing entry for copy, photos, floor plans, price guide and inspection times, feeding everything else.
Real estate agency software: listings, leads & vendor reports
Real estate agencies: list once, route every lead. More listings, less retyping.
Listings typed into three places, portal enquiries landing in a shared inbox nobody owns, open home sheets retyped on Monday and vendors ringing every Thursday for an update. We build listing engines, lead routing, vendor portals and agency websites for real estate agencies that all talk to each other. Then we host them and look after them.
Looking for real estate listing and lead management software that actually joins up?
A real estate agency juggles a CRM, two big portals, a website, a marketing platform, a signing tool, the trust account and a lot of phone calls. The listing goes in once for the portals, again for the website, again for the brochure and again for the Facebook post. Enquiries pile up in info@ while the listing agent is at an open home. Vendors want to know how many people came through and nobody has the numbers handy.
Wollopit builds custom real estate software around how your office actually works. Enter a listing once and it flows to your website, your socials and your print materials while your CRM keeps feeding the portals. Every enquiry is routed to the listing agent with a text in seconds. Open home sign-ins happen on a tablet and follow-ups send themselves. Vendors log in and see their campaign without a phone call. We keep the CRM and portals you rely on, fill the gaps around them and look after the lot on our own servers.
01The problems
What we hear from real estate agencies
Does your real estate agency have these problems? Here's how we'd fix them.
Most agencies we talk to have great agents and a decent CRM. It's everything around the CRM that runs on copy and paste, shared inboxes and an admin who's carrying the whole office.
- The problemThe same listing typed in everywhereCopy goes into the CRM, then the website, then the brochure template, then a Facebook post. One price change means four edits.How we fix itEnter a listing once. Your website, socials, window cards and brochures pull from it, with the CRM still feeding the portals.
- The problemLeads die in a shared inboxPortal enquiries hit info@ and sit there. Two agents reply to the same buyer or nobody does.How we fix itEvery enquiry routed to the listing agent instantly, with rules for leave, after hours and backup agents.
- The problemEnquiries answered tomorrowA buyer asks about a Saturday open home on Friday night and hears back on Monday, by which time they've bought elsewhere.How we fix itAn instant SMS and email reply with the inspection times and price guide, then a nudge to the agent if nobody has called within the hour.
- The problemVendors ringing for updatesEvery week the agent spends an hour on the phone reading out inspection numbers and enquiry counts.How we fix itA vendor portal with live portal views, enquiries, open home numbers, buyer feedback and the agent's weekly notes.
- The problemOpen home sign-in sheetsPaper sheets with half-legible phone numbers get retyped into the CRM on Monday, if at all.How we fix itTablet or QR sign-in at the door, pushed straight into your CRM with a thank-you text and follow-up tasks.
- The problemBuyer feedback goes nowhereThe agent hears useful feedback at the open home and it never reaches the vendor or the file.How we fix itQuick feedback capture on the agent's phone that feeds the vendor report and flags buyers who are keen.
- The problemAppraisal requests go coldA homeowner fills in the website form and waits three days for a call. A competitor got there in one.How we fix itAppraisal requests booked straight into the right agent's calendar with property data attached before they arrive.
- The problemCampaign materials made by handWindow cards, brochures, signboard orders and social tiles built from scratch for every listing.How we fix itTemplates in your branding that fill themselves from the listing, ready to print, post or send to the signwriter.
- The problemChasing vendor paid advertisingCampaign costs quoted in one place, invoiced in another and chased by email for weeks.How we fix itCampaign quotes the vendor approves and pays online, with invoices synced to Xero and reminders that send themselves.
- The problemOffers by text messageOffers arrive by SMS, email and phone with no single record of who offered what and when.How we fix itAn offer register for each property, online offer forms and contract sign-off through DocuSign.
- The problemCommissions on a spreadsheetSplits, referral fees and agent targets live in the principal's spreadsheet and nobody trusts the totals.How we fix itAn agency dashboard with listings, sales, splits and targets per agent, updated as deals settle.
- The problemThe website lets you downSlow on phones, listings out of date and nothing that ranks for your suburb.How we fix itA fast agency website with live listings, suburb pages, agent profiles and appraisal booking built in.
02What we build
Solutions
What we build for real estate agencies. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Lead routing
Portal, website and social enquiries routed to the listing agent with backup and after-hours rules.
Speed-to-lead replies
Instant SMS and email responses with inspection times, plus alerts when a lead hasn't been called.
Vendor portal
Live campaign stats, enquiries, open home numbers, buyer feedback and agent notes in one login.
Open home sign-in
Tablet or QR check-in at the door with privacy consent, CRM sync and automatic follow-ups.
Buyer matching & alerts
Buyers' briefs saved once and matched to new listings, off-market properties and price drops.
Appraisal booking
Website appraisal requests booked into the right agent's calendar with property data attached.
Campaign materials
Window cards, brochures, social tiles and signboard orders generated from the listing in your branding.
Vendor paid advertising
Campaign quotes the vendor approves online, card or invoice payment and sync to Xero.
Offers & contracts
An offer register per property, online offer forms and DocuSign sign-off with a full history.
Agency dashboard
Listings, sales, commissions, splits and targets per agent, ready for the Monday sales meeting.
Sold & suburb reports
Recent sales and suburb snapshots for prospecting letters, appraisal packs and email campaigns.
Past client nurture
Settlement anniversaries, market updates and check-ins that keep your database warm for years.
A website that lists
Hand-built, fast on mobile, with live listings, suburb pages and agent profiles that rank on Google.
03The systems
The big ones
Your whole agency, on one system.
These are the systems agencies ask us about most. Each one works on its own and they get properly clever when they're joined up.
Listing engine
Enter a listing once. Everywhere else follows.
Your listing becomes the single source of truth for copy, photos, price guide and inspection times. Your CRM keeps feeding realestate.com.au and Domain while your website, socials and print materials pull from the same record. Change the price or add an open home and it updates everywhere.
- One entry for copy, photos and floor plans
- Works alongside your CRM's portal feed
- Website listings update instantly
- Social posts for new listings and price changes
- Window cards and brochures auto-filled
- Signboard orders sent to your signwriter
- Inspection times shown everywhere
- Under offer and sold stickers in one tap
- Off-market listings for selected buyers
- Listing history and price changes logged
Lead routing
Every enquiry to the right agent, in seconds.
Portal, website, social and phone enquiries land in one place and go straight to the listing agent. Buyers get an instant reply with inspection times while the agent gets a text. If nobody calls within the hour the sales manager hears about it.
- Portal and website enquiries in one place
- Routed to the listing agent
- Backup agents for leave and days off
- After-hours rules and round robin
- Instant SMS and email replies to buyers
- Agent alert by text and push
- Escalation if a lead isn't called
- Duplicate buyers merged
- Every lead synced to your CRM
- Response times per agent
Vendor portal
Vendors check the portal, not your phone.
Every vendor gets a login showing exactly how their campaign is going. Portal views, enquiries, open home numbers and buyer feedback update as they happen, with the agent's weekly note on top. Fewer update calls and better conversations about price.
- Live portal views and enquiry counts
- Open home attendance per inspection
- Buyer feedback from the agent's phone
- Weekly agent notes and price advice
- Campaign spend and marketing schedule
- Offers received shown when you choose
- Comparable sales nearby
- Documents and contracts in one place
- Works beautifully on a phone
- Automatic weekly summary email
Open homes & buyers
Sign in at the door. Follow up before you're home.
Buyers sign in on a tablet or by scanning a QR code at the door. Their details go straight into your CRM, a thank-you text with the contract and price guide sends itself and the agent's follow-up list is ready on the drive back. Every buyer's brief is saved and matched to the next listing that fits.
- Tablet and QR sign-in at the door
- Privacy consent captured properly
- Straight into your CRM
- Automatic thank-you and contract request
- Agent follow-up list after each open
- Quick feedback notes on a phone
- Buyer briefs saved and matched
- New listing and price drop alerts
- Private inspection bookings
- Attendance numbers to the vendor portal
Appraisals & growth
Win the listing before the other agency calls.
Appraisal requests from your website book straight into the right agent's calendar with the property details and recent nearby sales attached. Suburb reports and past client check-ins keep your name in front of the next seller. The agency dashboard shows the pipeline from appraisal to settlement.
- Online appraisal booking
- Routed by suburb or agent
- Property details attached before the visit
- Appraisal packs in your branding
- Suburb sold reports for prospecting
- Settlement anniversary check-ins
- Market update emails via Mailchimp
- Pipeline from appraisal to listing
- Commission splits and agent targets
- Monday sales meeting dashboard
04How it changes
Before and after
A new listing campaign, wolloped.
Here's how a new listing could change. Every agency is different, so we map yours first.
Before
- Type the listing into the CRM then again into the website
- Build the window card and brochure from scratch
- Portal enquiries sit in info@ over the weekend
- Retype the open home sign-in sheet on Monday
- Chase the vendor for the advertising payment
- Vendor rings Thursday asking how it's going
After
- Listing entered once and live on the website
- Window card, brochure and social tiles ready to go
- Every enquiry texted to the listing agent in seconds
- Open home sign-ins already in the CRM with follow-ups sent
- Vendor approves and pays the campaign online
- Vendor checks the portal and sees every number
05Services
Everything under one roof
Software, websites and systems for real estate agencies.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for real estate agencies
Built around how your real estate agency actually runs: listing engine, lead routing and the admin in between, in one system you own.
Websites for real estate agencies
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Real estate agency system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for real estate agencies
Speed-to-lead replies and vendor portal: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect realestate.com.au, Domain and Rex so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your real estate agency, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the CRM and portals you rely on, work alongside the platforms you're happy with and fill the gaps around them where they allow it.
- realestate.com.au
- Domain
- Rex
- VaultRE
- Agentbox
- Box+Dice
- PropertyMe
- Console Cloud
- Inspect Real Estate
- Realhub
- Campaigntrack
- CoreLogic RP Data
- Pricefinder
- DocuSign
- Xero
- Stripe
- Mailchimp
- Google Maps
- Microsoft 365
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your real estate agency: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit with your agents, your admin and your principal, follow a listing from appraisal to settlement and work out where the time is really going.
- 02
Archi-tech
We plan it before writing code: your CRM, portal feeds, lead rules, vendor reports, marketing templates, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually lead routing or the listing engine first, so you get a win before your next campaign launches.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things real estate agencies ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Will it work with our CRM and the portals?
Yes. We connect with Rex, VaultRE, Agentbox and the other CRMs you use where they allow it. Your CRM can keep feeding realestate.com.au and Domain while we fill the gaps around it.
Do we have to switch CRMs?
No. If your CRM is doing its job we build around it: lead routing, vendor portals, open homes, marketing and the website on top. If it's holding you back, we'll show you what changing would involve before anything moves.
Can enquiries go straight to the listing agent?
Yes. Portal and website enquiries are routed to the listing agent by text and email in seconds, with backup agents for days off and an alert to the sales manager if a lead isn't called.
Can vendors see their campaign without ringing us?
Yes. Each vendor gets a login with portal views, enquiries, open home numbers, buyer feedback and your weekly notes. You decide what they see.
Is digital open home sign-in compliant with privacy rules?
We build it with clear consent and privacy wording at sign-in, keep the data on secure Australian hosting and only use it the way buyers agreed to.
How much does a real estate system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like lead routing or open home sign-in can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most real estate agencies we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a real estate agency problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.