Interactive lot explorer
Your plan of subdivision on a map. Tap a lot to see size, frontage, orientation, price and live status.
Property developer software: lot plans, sales & buyer portals
Property developers: live availability buyers can actually explore. Sell the stage, skip the spreadsheet.
The price list is a PDF that's wrong the moment it's emailed, three agents are working the same stock list and the bank wants a presales report by Friday. We build lot explorers, sales systems and buyer portals for property developers that keep every lot, hold and enquiry in one place, then we host them and look after them.
Looking for a property development sales system or interactive lot map?
Developments sell from availability. Buyers want to see the site, pick a lot or apartment and know it's actually still there. Behind the scenes it's a different story: a master spreadsheet, a PDF price list, enquiries spread across agents and portals, holds written on a whiteboard and a contract pack chased by email. Release a new stage and someone spends the weekend updating it all by hand.
Wollopit builds custom software for property developers around how your projects actually sell. Interactive lot and apartment explorers with live status, holds that lock a lot the second they're placed, enquiries tracked by stage and lot, agent access to one shared stock list and buyer portals that run all the way to settlement. We connect the tools you already use, like realestate.com.au, Domain, DocuSign and Xero, then host and maintain the lot on our own servers.
01The problems
What we hear from property developers
Does your property development company have these problems? Here's how we'd fix them.
Most developers we talk to are brilliant at getting projects out of the ground. The sales side usually runs on a master spreadsheet and a lot of phone calls.
- The problemThe price list is out of date the day it's sentA PDF goes out Monday, two lots sell Tuesday and buyers are still enquiring about them on Thursday.How we fix itLive availability and pricing online. Mark a lot sold and the website, agent portal and price list all update at once.
- The problemBuyers can't picture the sitePlans of subdivision and floor plates are hard to read. Buyers ring to ask which lot faces north or which unit has the view.How we fix itAn interactive lot or apartment explorer with orientation, frontage, size, levels and status on every lot.
- The problemThe same lot sold twiceTwo agents, one stock list and a Saturday open day. Both buyers think they've got Lot 27.How we fix itOne live stock list. A hold locks the lot instantly so nobody else can sell it.
- The problemEnquiries everywhereLeads from realestate.com.au, Domain, Facebook, the website and the display suite land in different inboxes and some never get a call back.How we fix itEvery enquiry in one pipeline, tagged by stage, lot and source, with follow-up reminders for the sales team.
- The problemHolds and deposits in a spreadsheetHolds expire and nobody releases them. Deposits are recorded in three places and none of them agree.How we fix itHolds with automatic expiry, deposit receipts recorded against each lot and reconciled with your accounts.
- The problemContracts chased by emailContract packs sent as attachments, signed versions lost and cooling-off and finance dates tracked in someone's calendar.How we fix itContract packs generated per lot, signed through DocuSign and every key date tracked with reminders.
- The problemRelease day chaosExpressions of interest by email, a queue of agents on the phone and a stage that's half sold before the website is updated.How we fix itOnline EOIs, priority allocations and a release that goes live at the time you set.
- The problemThe bank wants a presales reportFinanciers need presales numbers to fund the next stage and someone builds the report by hand every month.How we fix itPresales and revenue reports by stage, ready to export for your financier or investors whenever they ask.
- The problemBuyers ring for updatesEvery buyer wants to know where construction is up to and when they'll settle. The sales office answers the same question all day.How we fix itA buyer portal with construction progress, photos, documents and estimated settlement dates.
- The problemSelections and variations by emailColour schemes, upgrades and variations sent back and forth, then retyped for the builder.How we fix itBuyers make selections online inside the options you set, with variations priced and passed to the builder.
- The problemSettlement and handover scrambleTitles register, settlement notices go out late and handover packs, keys and defects are tracked on paper.How we fix itSettlement tracking per lot, automatic notices and a handover checklist with a defects portal after the keys go over.
- The problemNo idea what marketing worksThousands spent on portals, signage and social ads with no clear line to which buyers actually signed.How we fix itLead source tracked from first enquiry to contract so you can see cost per sale by channel.
02What we build
Solutions
What we build for property developers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Apartment & floor explorer
Pick a building, level and unit. Floor plans, aspect, views, car parks and storage on every apartment.
Live availability & price lists
Available, held, under contract and sold updated instantly, with price lists that generate themselves.
Enquiry pipeline
Every lead from portals, the website and the display suite in one place, tracked by stage, lot and source.
Holds & deposits
Holds that lock a lot, expire on time and record deposits against the buyer and the lot.
Agent portal
One shared stock list for every agency, with holds and sales controlled by the permissions you set.
Contracts & e-signing
Contract packs built per lot, signed through DocuSign, with cooling-off, finance and sunset dates tracked.
EOI & release day
Online expressions of interest, priority allocations and stages that go live at the minute you choose.
Buyer portal
Construction progress, photos, documents, payments and settlement dates in one login for every buyer.
Selections & variations
Colour schemes, inclusions and upgrades chosen online, priced and handed to the builder.
Presales & finance reporting
Presales, revenue and conversion by stage, ready for your financier, investors or board.
Settlement & handover
Settlement tracking, notices, key handover checklists and handover packs per lot.
Defects portal
Buyers lodge defects with photos during the defects period and trades get the job straight away.
Marketing attribution
Lead source from first click to contract, so you know which campaigns actually sold lots.
A project website that sells
Hand-built, quick on mobile, with the live explorer front and centre and built to rank for the estate and suburb.
03The systems
The big ones
Your whole development, on one system.
These are the systems developers ask us about most. Each one works on its own and they get properly clever when they're joined up.
Lot & apartment explorer
Buyers pick their lot before they pick up the phone.
Your plan of subdivision or building becomes an interactive explorer on your website. Buyers filter by size, price and orientation, see live status on every lot and enquire on the exact one they want.
- Lots drawn on your real site plan
- Apartments by building, level and unit
- Live status: available, held, sold
- Filter by size, price, frontage and aspect
- Floor plans and house and land packages
- Stage boundaries and release dates
- Enquire on a specific lot
- Works on phones and display suite screens
- Amenities, parks and schools on Google Maps
- Price list PDFs generated on demand
Sales pipeline & holds
Every enquiry, every hold, every lot. One list.
Leads from the portals, the website and the display suite land in one pipeline tied to the lot they're interested in. Holds lock the lot the second they're placed and expire on their own if the deposit doesn't arrive.
- Leads from realestate.com.au and Domain
- Website and display suite enquiries
- Tracked by stage, lot and source
- Follow-up reminders for the sales team
- Holds that lock the lot instantly
- Automatic hold expiry and release
- Deposits recorded per lot
- Contract packs signed through DocuSign
- Cooling-off, finance and sunset dates
- Email and SMS follow-ups
Agent portal
Every agency selling from the same stock list.
Your agents get their own logins to live stock, pricing and marketing material. They place holds and submit sales within the permissions you set and you see who sold what without chasing anyone.
- Login per agency and agent
- Live stock and pricing
- Holds and sales with your approval rules
- No more double-sold lots
- Brochures, plans and price lists to download
- Commission tracking per sale
- Agent leaderboards by stage
- Release day priority allocations
- Notes and buyer history per lot
- Access switched off in one click
Buyer portal
Buyers see progress instead of ringing for it.
Every buyer gets a login with their lot or apartment, contract, documents and construction progress. Selections, variations and settlement all happen in the same place, so the sales office stops answering the same question all day.
- Construction progress and photos
- Contract and documents in one place
- Estimated settlement dates
- Colour selections and upgrades online
- Variations priced and approved
- Payment and deposit history
- Settlement notices sent automatically
- Handover packs and warranties
- Defects lodged with photos
- Updates by email and SMS
Presales & settlement
The numbers your financier asks for, ready before they ask.
Presales, deposits held and revenue by stage, pulled straight from live sales data. When titles register, settlement tracking and handover checklists take over so nothing slips between contract and keys.
- Presales by stage and product type
- Deposits held and trust balances
- Revenue and pricing reports
- Conversion from enquiry to contract
- Cost per sale by marketing channel
- Exports for financiers and investors
- Settlement tracking per lot
- Handover and key checklists
- Defects period tracking
- Reconciled with Xero or MYOB
04How it changes
Before and after
A stage release, wolloped.
Here's how releasing a new stage could change. Every development is different, so we map yours first.
Before
- EOIs collected by email and in a spreadsheet
- PDF price list emailed to every agent
- Phones ringing as agents race for the best lots
- Lot 27 sold twice by lunchtime
- Website updated on Monday, two days late
- Buyers ring for updates for the next eighteen months
After
- EOIs lodged online with priority allocations
- Release goes live at 9am on the explorer and agent portal
- Holds lock each lot the second they're placed
- Enquiries tracked by stage, lot and source
- Presales report updates itself for the bank
- Buyers log in to see progress through to settlement
05Services
Everything under one roof
Software, websites and systems for property developers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for property developers
Built around how your property development company actually runs: interactive lot explorer, apartment & floor explorer and the admin in between, in one system you own.
Websites for property developers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Property development company system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for property developers
Live availability & price lists and enquiry pipeline: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect realestate.com.au, Domain and Xero so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your property development company, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the portals and platforms you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- realestate.com.au
- Domain
- Xero
- MYOB
- DocuSign
- Stripe
- Mailchimp
- HubSpot
- Salesforce
- Google Maps
- Google Ads
- Microsoft 365
- SharePoint
- Procore
- Aconex
- InfoTrack
- PEXA
- Matterport
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your property development company: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit with your sales team, agents and project managers to see how lots, holds, contracts and reporting actually move today.
- 02
Archi-tech
We plan it before writing code: your stages, lots, agents, buyers, contracts, reporting, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the live lot explorer and holds first, so you get a win before your next release.
- 04
Look after
We host it, maintain it and keep improving it as new stages come online. When something breaks you call the people who built it.
08Questions
FAQ
Things property developers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can agents update lot status themselves?
Yes. Agents can place holds and submit sales with permissions you control. You can approve holds before they lock or let them go through straight away.
Can the lot explorer use our actual site plan?
Yes. We draw every lot or apartment over your real plan of subdivision, masterplan or floor plates, so buyers see the site as it'll actually be.
Will it work for apartments and townhouses as well as land?
Yes. We build explorers by building, level and unit just as easily as lots on a plan, including car parks and storage cages.
Can it give our financier presales numbers?
Yes. Presales, deposits and revenue by stage come straight from live sales data and export in whatever format your lender or investors want.
Do we have to stop using our CRM or the portals?
No. If HubSpot, Salesforce, realestate.com.au or Domain are doing their job, we build around them and pull enquiries in. If something's holding you back, we'll show you what replacing it would involve before anything changes.
How much does a property development sales system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
A lot explorer with live availability can be quick. Bigger systems with agent and buyer portals are planned in stages so you get the first win before your next release instead of waiting for everything.
Can we reuse it on our next project?
Yes. It's built so each new estate or building can be added as its own project, keeping your agents, buyers and reporting in one system.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most property developers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a property development company problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.