Interactive lot map
Every lot on a zoomable map with size, frontage, depth, price and status. Works on phones, tablets and the sales office screen.
Land estate software: interactive lot maps & sales
Land estates: lot maps buyers can actually explore. Live availability, no PDFs.
The lot plan is a PDF nobody can read on a phone, the website still shows lots that sold in March and enquiries arrive with no lot number. We build interactive lot explorers, sales registers and builder portals for land estates that all talk to each other, then we host them and look after them.
Looking for an interactive lot map with live availability for your land estate?
Selling a land estate is a long game played in stages. Lots get released, held, put under contract, sold and settled while builders want their house and land packages on the right lots and buyers want to know where the school and the park will go. Most estates run it off a site plan PDF, a sales spreadsheet, a CRM nobody updates and a whiteboard in the sales office. Sell a lot and someone has to update the map, the website, the builders and realestate.com.au by hand.
Wollopit builds custom land estate software around how your sales team actually works. Change a lot's status once and it flows to the lot map, the website, builder portals and your listings. Every enquiry arrives with the lot attached. Holds expire on their own. Stage releases go out to the waitlist in order. We connect the tools you already use, replace the ones holding you back and look after the lot on our own servers.
01The problems
What we hear from land estates
Does your land estate have these problems? Here's how we'd fix them.
Most estates we talk to have a great product in the ground and a sales process held together by PDFs, spreadsheets and the sales manager's memory. It works until release day.
- The problemThe lot plan is a PDFBuyers pinch and zoom a site plan on their phone and still can't tell which lot is which or how big it is.How we fix itAn interactive lot map that works on any phone. Tap a lot to see size, frontage, price and status.
- The problemThe map shows lots that already soldA lot goes unconditional and the website, the brochure and the sales office plan still say available for weeks.How we fix itLive status from one sales register. Available, held, under contract and sold update everywhere the moment you change it.
- The problemEnquiries with no lot attachedSomeone emails about 'the corner one near the park' and the next three emails are spent working out which lot they mean.How we fix itAn enquire button on every lot so each lead lands in your CRM with the lot number, size and price already on it.
- The problemHolds that never let goA lot gets held for a buyer who went quiet two weeks ago and nobody else can touch it.How we fix itTimed holds with deposits taken online, reminders before they lapse and automatic release back to the map.
- The problemBuilder packages all over the placeHouse and land packages arrive as PDFs from six builders and half of them sit on lots that have sold.How we fix itA builder portal where builders upload packages against available lots. Sell the lot and their package comes down.
- The problemStage releases are chaosThe waitlist is a spreadsheet, the phones ring off the hook at 9am and the people who registered first feel ripped off.How we fix itStage release management with registrations, priority windows and fair allocation so everyone knows where they stand.
- The problemBuyers can't picture the placeBuyers want to know where the school, shops, parks and bus stops are. A dot on a PDF doesn't cut it.How we fix itAmenity maps layered over the estate with walk and drive times plus future stages and parks clearly marked.
- The problemContracts chased by emailContracts get sent out, printed, signed, scanned and lost in someone's inbox while the deposit sits unpaid.How we fix itContracts generated from the lot record and signed through DocuSign. Deposits are paid online and tracked against the lot.
- The problemSettlement surprisesNobody's sure which lots are titled, which buyers have finance approval and which settlements land next month.How we fix itA settlement tracker per lot with finance dates, titles, conveyancer contacts and reminders before every deadline.
- The problemDesign guidelines nobody readsBuyers lodge house plans that break the covenants and the back and forth with the design panel drags on for months.How we fix itOnline design approvals: plans uploaded against each lot so the panel reviews, comments and approves in one place.
- The problemReporting means a weekend in ExcelThe developer wants sales by stage, leads by source and a settlement forecast. Someone builds it by hand every Monday.How we fix itLive dashboards with sales rate, revenue by stage, lead sources and settlements due. No spreadsheet required.
02What we build
Solutions
What we build for land estates. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Live sales register
One register for every lot: available, held, under contract, unconditional, sold and settled. Update it from your phone.
Lot enquiries & CRM sync
Enquire buttons on every lot with leads pushed into HubSpot, Salesforce or your own CRM with the lot attached.
Holds & online deposits
Timed holds, holding deposits through Stripe and automatic release when a hold lapses.
House & land packages
Builder packages shown on the lots they suit with floor plans, facades and total prices.
Builder portal
Builders log in to see live availability, upload packages and register their buyers.
Stage release manager
Registrations of interest, priority windows, release-day allocation and waitlist emails.
Amenity & location maps
Schools, shops, parks, transport and future stages on the estate map with walk and drive times.
Contracts & e-signing
Contracts drafted from the lot record and signed through DocuSign with every signature tracked.
Settlement tracker
Finance dates, titles, conveyancers and settlement dates per lot with reminders before every deadline.
Design approvals
House plans lodged against each lot with covenant checklists and panel comments in one place.
Sales dashboards
Sales rate, revenue by stage, lead sources and settlements due on one screen for the sales team and the developer.
Display suite screens
A big touchscreen lot map in the sales office so buyers can explore with the sales team beside them.
An estate website that sells
Hand-built and quick on mobile with the live lot map, packages and releases built in. Made to rank for 'land for sale' in your area.
03The systems
The big ones
Your whole estate, on one system.
These are the systems land estates ask us about most. Each one works on its own and they get properly clever when they're joined up.
Lot explorer
Every lot on a map. Every status live.
Your site plan becomes an interactive map buyers can actually use. Tap any lot to see the size, frontage, orientation, price and status, then enquire about that exact lot. Change a status in the sales register and the map follows in seconds.
- Zoomable lot map on any phone
- Size, frontage, depth and orientation
- Live status colours on every lot
- Filter by price, size and stage
- Enquire button on every lot
- Shortlist and compare lots
- Amenity layers with walk times
- Future stages and parks marked
- Touchscreen mode for the display suite
- Embeds in your existing website
Sales register & holds
One register. No double-sold lots.
Every lot lives in one sales register from release to settlement. Holds run on a timer with deposits taken online. Contracts go out through DocuSign without anyone retyping the buyer's details.
- Status from release to settlement
- Update from a phone on site
- Timed holds with auto-release
- Holding deposits through Stripe
- Contracts drafted from the lot record
- E-signing through DocuSign
- Buyer and solicitor details per lot
- Price changes logged with history
- Sales team logins and permissions
- Deposits and invoices into Xero
Builder portal & packages
Builder packages on the right lots. Always.
Builders get their own login to see live availability, upload house and land packages against the lots they suit and register their buyers. When a lot sells every package on it comes down automatically.
- Builder logins and company profiles
- Packages uploaded against lots
- Floor plans, facades and pricing
- Packages hidden when lots sell
- Live availability for builders
- Buyer registration for builders
- Approval before a package goes live
- Packages shown on the lot map
- Enquiries routed to the right builder
- Views and leads per builder
Stage releases
Release day without the meltdown.
Take registrations of interest before a stage goes live with priority windows for the waitlist and fair allocation on the day. Buyers know their place in line and the sales team stops drowning in phone calls at 9am.
- Online registrations of interest
- Waitlist in priority order
- Early access windows for registrants
- Release-day allocation rules
- Buyer preference lists of lots
- Hold and deposit straight from release
- Release emails and SMS
- Release countdown on the website
- Stage pricing set ahead of time
- Release results for the developer
Settlements & reporting
From signed to settled, on one screen.
Track finance, titles and settlement dates for every lot with reminders before deadlines slip. The developer gets live sales and settlement reports without anyone spending Monday in Excel.
- Finance and sunset dates per lot
- Title registration tracking
- Conveyancer and solicitor contacts
- Deadline reminders by email and SMS
- Design approval status per lot
- Sales rate by stage
- Lead sources and conversion
- Settlement forecast by month
- Board-ready reports to export
- Data from Xero and your CRM
04How it changes
Before and after
A lot sale, wolloped.
Here's how selling a single lot could change. Every estate is different, so we map yours first.
Before
- Buyer emails about 'the corner block near the park'
- Three emails to work out which lot they mean
- Check the spreadsheet to see if it's still available
- Hold it on the whiteboard and hope someone remembers
- Update the PDF plan, the website and the builders by hand
- Lot still shows available on realestate.com.au a week later
After
- Buyer taps Lot 404 on the map and hits enquire
- Lead lands in the CRM with the lot attached
- Holding deposit paid online and a timed hold starts
- Map, website and builder portal show it held instantly
- Contract goes out through DocuSign from the lot record
- Listings come down the moment it sells
05Services
Everything under one roof
Software, websites and systems for land estates.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for land estates
Built around how your land estate actually runs: interactive lot map, live sales register and the admin in between, in one system you own.
Websites for land estates
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Land estate system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for land estates
Lot enquiries & CRM sync and holds & online deposits: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect realestate.com.au, Domain and HubSpot so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your land estate, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the platforms your sales team relies on, work alongside the ones you're happy with and replace the ones holding you back.
- realestate.com.au
- Domain
- HubSpot
- Salesforce
- Xero
- MYOB
- DocuSign
- Stripe
- Mailchimp
- Google Maps
- Mapbox
- Esri ArcGIS
- Nearmap
- Microsoft 365
- Google Workspace
- Google Business Profile
- PEXA
- InfoTrack
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your land estate: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit in the sales office, walk the estate and talk to your builders, then work out what's actually slowing sales down.
- 02
Archi-tech
We plan it before writing code: your stages, lots, statuses, builders, buyers, contracts, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the lot map and live status first, so you get a win before your next release.
- 04
Look after
We host it, maintain it and add new stages as you release them. When something breaks you call the people who built it.
08Questions
FAQ
Things land estates ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can sales staff update lot status from their phone?
Yes. Change a lot to held or sold from your phone on site and the map, website and builder portal update instantly.
Can you turn our site plan into an interactive map?
Yes. We work from your surveyed plan or CAD files so every lot sits exactly where it should with its size, frontage and price attached. New stages get added as you release them.
Will it update our listings on realestate.com.au and Domain?
We can connect to listing feeds so lots come down when they sell instead of waiting for someone to remember. How much we can automate depends on how your listings are set up, so we check that first.
Do we have to switch our CRM?
No. If HubSpot, Salesforce or another CRM is working for you, we build around it and send every lot enquiry straight into it. If it's holding you back, we'll show you what replacing it would involve before anything changes.
Can builders manage their own house and land packages?
Yes. Builders get their own login to upload packages against available lots. You approve them before they go live and they come down automatically when a lot sells.
How much does a lot explorer or estate system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
A lot map with live status can be quick. Bigger systems with builder portals, releases and settlements are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need a new stage added or something changed you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most land estates we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a land estate problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.