Repeat food subscriptions
Customers pick the food, bag size and how often. Skip, pause or change it themselves. Cards charge automatically.
Pet shop software: food subscriptions, loyalty & delivery
Pet shops: never let a customer run out of food. Full bowls, loyal regulars.
Regulars run out of kibble on a Sunday night and order from a big online store instead. Loyalty lives on paper cards in a shoebox. Grooming gets booked on the phone with a clipper in one hand. We build repeat delivery, loyalty, grooming and online shop systems for independent pet shops, then we host them and look after them.
Looking for pet shop software that keeps regulars buying food from you?
Pet food is the most predictable sale in retail. A 12kg bag of kibble lasts a Labrador about a month, every month, for ten years. The trouble is the customer has to remember to come in before it runs out. When they forget, they grab a bag at the supermarket or tap reorder on a big online pet store. That's a lifetime of sales walking out the door one bag at a time. Meanwhile loyalty is on paper cards, supplier 'buy ten get one free' stamps are tracked in a book and the grooming salon runs off a diary on the counter.
Wollopit builds custom pet shop software around how your shop actually works. Customers set up a repeat food order once and it turns up on their doorstep or waits at the counter. Points add themselves at the POS. Grooming books online with the dog's coat notes and temperament already on file. Your online stock matches the shelf. We connect the tools you already like, replace the ones holding you back and look after it all on our own servers.
01The problems
What we hear from pet shops
Does your pet shop have these problems? Here's how we'd fix them.
Most independent pet shops know their customers' dogs by name. The systems behind the counter usually don't, which is exactly where the online giants win.
- The problemCustomers run out and buy elsewhereThe bag runs empty on a Sunday night, so they grab one at the supermarket or reorder from a big online pet store. You don't even know you lost the sale.How we fix itRepeat food subscriptions that deliver or hold stock for pickup on their schedule, with a reminder a few days before it runs low.
- The problemLoyalty on paper cardsStamp cards get lost, go through the wash or turn up with 14 stamps you don't remember giving.How we fix itDigital loyalty linked to their phone number. Points add themselves at the POS and rewards pop up at the counter.
- The problemSupplier stamp cards in a bookBrand 'buy ten bags get one free' programmes tracked by hand, then claimed back from the distributor if someone remembers.How we fix itPurchase tracking per brand per customer, automatic free-bag alerts and a claim report ready for your rep.
- The problemHeavy bags and no way to deliverOlder customers can't lift a 20kg bag and the delivery run is a list scribbled on the back of an invoice.How we fix itLocal delivery with booked time slots, runs planned by suburb and a driver view on the phone with proof of delivery.
- The problemGrooming booked by phoneThe phone rings mid-groom, bookings land in a paper diary and no-shows leave a two-hour hole on a Saturday.How we fix itOnline grooming bookings by breed and coat, deposits for big jobs and SMS reminders that cut no-shows.
- The problemOnline stock never matches the shelfSomeone buys a bag online that sold out in store yesterday, then you're ringing them to apologise.How we fix itYour online shop and POS share one stock count, so what's on the website is what's on the shelf.
- The problemNobody remembers what Bella eatsThe regular's partner comes in and has no idea which salmon grain-free formula or which size bag.How we fix itPet profiles with breed, age, food, allergies and past purchases, searchable by name or phone at the counter.
- The problemFlea and worming reminders forgottenParasite treatments are due monthly or quarterly but customers forget and buy them wherever they happen to be.How we fix itAutomatic reminders based on what they bought and when, with a link to order or add it to their next delivery.
- The problemSpecial orders go missingVet diets, bulk raw and odd-size cat litter ordered for one customer, written on a sticky note, then lost.How we fix itSpecial orders logged against the customer, tracked from supplier to shelf with an SMS when it arrives.
- The problemLive animal and tank care on paperFish tank checks, water tests, feeding and livestock records live on a clipboard that's half soaked.How we fix itTank and livestock logs on a tablet, water test history, feeding checklists and care sheets that print for buyers.
02What we build
Solutions
What we build for pet shops. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Digital loyalty
Points or stamps against their phone number, rewards at the POS, birthday treats for the pet and no paper cards.
Supplier programme tracking
Brand frequency stamps tracked automatically, free bag alerts at the counter and claim reports for distributors.
Local delivery runs
Delivery slots, runs grouped by suburb, a driver app with photo proof and SMS when it's on the way.
Online shop & click and collect
Food, treats, toys and gear online with Afterpay, pickup time slots and stock that matches the shelf.
POS stock sync
Square, Lightspeed or Shopify POS kept in step with your website so stock, prices and specials match.
Pet profiles
Every pet's breed, age, weight, food, allergies and vet diet on file, linked to the owner's account.
Grooming bookings
Online booking by breed, size and coat with deposits, groomer calendars, coat notes and pick-up texts.
Parasite & vaccination reminders
Flea, tick and worming reminders timed to the last purchase, plus vaccination checks for grooming.
Special orders
Vet diets and bulk orders logged per customer, chased with suppliers and an SMS when they land.
Livestock & tank logs
Water tests, feeding, health checks and stock of fish, birds and reptiles on a tablet in the shop.
Email & SMS marketing
New puppy welcome series, lapsed customer nudges and specials sent to owners of the right kind of pet.
A website that fetches
Hand-built, quick on mobile and built to rank for 'pet shop near me' and your suburb.
03The systems
The big ones
Your whole pet shop, on one system.
These are the systems pet shops ask us about most. Each one works on its own and they get properly clever when they're joined up.
Food subscriptions & delivery
Set up the food order once. It turns up every time.
Customers choose their food, bag size and frequency, then forget about it. The order lands on your pick list, gets delivered or held at the counter and the card charges itself. They never run out and never need to shop around.
- Weekly, fortnightly or monthly orders
- Customers skip, pause or swap themselves
- Automatic billing with card retries
- Home delivery or counter pickup
- Delivery runs grouped by suburb
- Driver app with photo proof
- Pick lists printed each morning
- Add treats or flea treatment to the next box
- Low-stock warnings before delivery day
- SMS when it's on the way
Loyalty & rewards
Points that add themselves. Regulars who stay regular.
Loyalty linked to the customer's phone number, so there's nothing to lose. Points add at the POS, supplier stamp programmes track themselves and the free bag shows up on screen when it's earned.
- Points or stamps per purchase
- Linked by phone number or wallet card
- Rewards shown at the POS
- Brand 'buy ten get one free' tracking
- Distributor claim reports
- Pet birthday treats
- Bonus points on subscriptions
- Lapsed customer win-back offers
- Points balance on their receipt
Grooming bookings
A grooming diary that books itself.
Owners book online by breed, size and coat, so a Maltese wash doesn't get the same slot as a matted Samoyed. Coat notes, temperament and vaccination status sit with the booking and owners get a text when their dog is ready.
- Online booking by breed and coat
- Groomer calendars side by side
- Deposits for big or matted jobs
- SMS reminders that cut no-shows
- Coat notes, clip length and photos
- Temperament and handling warnings
- Vaccination status on file
- Ready for pick-up texts
- Rebook every six weeks prompt
- Add-ons like nails and teeth
Online shop & stock
An online shop that knows what's on the shelf.
Your website and POS share one stock count so you're never selling a bag that's already gone. Click and collect, local delivery and Australia Post shipping for the light stuff, all landing in one order screen.
- Shopify, WooCommerce or custom
- Stock synced with your POS
- Afterpay and card payments
- Click and collect time slots
- Local delivery or Australia Post
- Search by pet, brand or diet
- Heavy items flagged local only
- Food expiry date tracking
- Specials updated in one place
Pet profiles & reminders
Know every pet by name, even when the owner's partner comes in.
Every pet gets a profile with breed, age, weight, food and allergies, linked to the owner. Reminders go out when flea treatment is due or the puppy food needs to step up to adult.
- Breed, age, weight and photo
- Current food and bag size
- Allergies and vet diets
- Purchase history per pet
- Flea, tick and worming reminders
- Puppy to adult food prompts
- Vaccination records for grooming
- Special orders linked to the pet
- Search by name or phone at the counter
04How it changes
Before and after
A dog food reorder, wolloped.
Here's how a regular's monthly bag of kibble could change. Every pet shop is different, so we map yours first.
Before
- Customer runs out of food on a Sunday night
- Grabs a bag at the supermarket instead
- Next month they reorder online elsewhere
- Paper loyalty card sits forgotten in the car
- Supplier free bag never gets claimed
- Grooming still booked by phone
After
- Reminder goes out three days before it runs low
- Subscription delivers the same bag to their door
- The sale stays with you every month
- Points add themselves to their phone number
- Free bag flagged and the claim report is ready
- Next groom booked online in the same account
05Services
Everything under one roof
Software, websites and systems for pet shops.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for pet shops
Built around how your pet shop actually runs: repeat food subscriptions, digital loyalty and the admin in between, in one system you own.
Websites for pet shops
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Pet shop system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for pet shops
Supplier programme tracking and local delivery runs: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your pet shop, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- Square
- Lightspeed
- Stripe
- Afterpay
- Zip
- Xero
- MYOB
- Australia Post
- StarShipIt
- Sendle
- Shippit
- Klaviyo
- Mailchimp
- Google Merchant Center
- Google Business Profile
- Fresha
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your pet shop: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time at your counter, in the grooming room and out the back, then work out where sales and hours are leaking.
- 02
Archi-tech
We plan it before writing code: your subscriptions, loyalty, grooming, stock, delivery runs, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually repeat food orders first, so regulars stop drifting before anything else.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things pet shops ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers change their delivery frequency?
Yes. Customers can adjust, skip or pause deliveries themselves, swap foods or bag sizes and add extras to the next order without ringing you.
Can we offer pickup instead of delivery?
Yes. Subscriptions can be delivered, posted or held at the counter. Pickup orders show up on a shelf list each morning with an SMS when they're ready.
Do we need to replace our POS?
Usually not. We connect to Square, Lightspeed, Shopify POS and other popular systems so stock, prices and loyalty points stay in sync.
Can it track supplier 'buy ten get one free' programmes?
Yes. We track purchases per brand per customer, flag the free bag at the counter and give you a report to claim it back from your distributor.
We already have a Shopify store. Do we have to switch?
No. If Shopify or WooCommerce is working for you we build around it, adding subscriptions, loyalty, delivery runs and grooming bookings on top. If it's holding you back we'll show you what changing would involve first.
Can grooming bookings live in the same system?
Yes. Grooming can sit alongside your shop with the same customer and pet profiles, so the groomer sees coat notes and the counter sees what food that dog eats.
How much does a pet shop system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like digital loyalty or online grooming bookings can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most pet shops we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a pet shop problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.