Subscriptions
Weekly, fortnightly or monthly orders that customers manage themselves: skip, pause, swap or change size.
Pet food subscription & delivery software
Pet food suppliers: repeat orders that turn up on time. Fill bowls, not inboxes.
Reorders come in by text, the delivery run lives in your head, frozen boxes sit on doorsteps in the sun and half your week goes on chasing payments. We build subscription, delivery and stockist systems for pet food suppliers and raw food makers. Then we host them and look after them.
Looking for pet food subscription software that handles delivery runs and frozen stock?
Pet food is the ultimate repeat purchase. A dog eats every day, so every customer should be on a schedule. In reality most suppliers run on a mix of Facebook messages, a Shopify store that doesn't do frozen properly, a spreadsheet of who gets what on Thursday and a ute full of eskies. Somebody always gets missed. Somebody always runs out early.
Wollopit builds custom pet food software around how your business actually runs. Customers set up a subscription once, pause it when they go camping and swap proteins without messaging you. Orders group themselves into runs by suburb with cold delivery windows. Cards bill on the day. Stockists reorder in a portal and production knows how much to make. We connect the tools you already like and look after the lot on our own servers.
01The problems
What we hear from pet food suppliers
Does your pet food business have these problems? Here's how we'd fix them.
Most pet food suppliers we talk to make a great product and run the business on messages, memory and a very full freezer. It works until the week three customers go on holiday and nobody tells you.
- The problemReorders by textCustomers message when they're down to the last bag. Some forget, some message at 10pm and some get missed altogether.How we fix itProper subscriptions. Customers pick their food and how often, then it just turns up. They can skip, pause or swap from their phone.
- The problemDelivery runs planned by memoryThe run is in your head or on a scrap of paper. One new customer in the wrong suburb and the whole day is out.How we fix itOrders grouped into runs by area and day, put in a sensible order and sent to the driver's phone.
- The problemFrozen food on a hot doorstepRaw boxes left in the sun, a customer at work until six and a thawed delivery you end up replacing.How we fix itCold delivery rules: time windows, esky or freezer drop instructions, no-leave zones and a text when it's on the doorstep.
- The problemThe same feeding questions all dayHow much for a 30kg kelpie? What about a puppy? Every new customer asks and you answer it twenty times a week.How we fix itA feeding calculator by weight, age and activity that suggests daily portions and the right box size.
- The problemChasing paymentsBank transfers that never arrive, cash on delivery and a list of who owes what that only you understand.How we fix itAutomatic billing before each delivery, failed card retries and a gentle text when a card needs updating.
- The problemHolidays and pausesCustomers go away and forget to tell you. You deliver to an empty house or they come back to no food.How we fix itCustomers pause their own subscription with a return date. It restarts on its own and you see it on the run sheet.
- The problemStockist orders all over the placePet shops, groomers and vets order by phone, email and Instagram DM at different prices.How we fix itA stockist portal with their own pricing, standing orders, minimums and invoices straight into Xero or MYOB.
- The problemGuessing how much to makeYou mince and pack on gut feel, then run out of chicken necks on Thursday or have kangaroo left over for weeks.How we fix itProduction forecasts from upcoming subscriptions and stockist orders, so you know what to make and order.
- The problemBatch records in a notebookSupplier, batch date and use-by written on paper. If a recall happens you'd be digging through the freezer.How we fix itBatch and lot tracking from supplier to customer, use-by labels and a quick list of who got which batch.
- The problemCustomers drift away quietlyA regular stops ordering and you only notice months later. Nobody asked why.How we fix itLapsed customer alerts, win-back messages, referral rewards and loyalty points for long-term subscribers.
02What we build
Solutions
What we build for pet food suppliers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Online shop
Raw, kibble, treats, bones and supplements with frozen and dry stock handled properly at checkout.
Delivery runs
Orders grouped by suburb and day, routed in order and sent to the driver with notes and drop instructions.
Cold delivery rules
Delivery windows, frozen-only zones, esky drops and doorstep photos so nothing thaws.
Feeding calculator
Portions by weight, age, activity and life stage, with box sizes suggested to match.
Pet profiles
Each pet's name, breed, allergies and diet on the account, so recommendations actually fit.
Automatic billing
Cards charged before each delivery, failed payment retries and receipts sent on their own.
Delivery texts
A text the night before, an on-the-way message and a photo when it's dropped.
Stockist portal
Wholesale accounts for pet shops, groomers and vets with their own pricing and two-tap reorders.
Production planner
What to mince, pack and order this week, worked out from subscriptions and stockist orders.
Batch and stock tracking
Frozen and dry stock levels, use-by dates, batch labels and recall lists in seconds.
Loyalty and referrals
Points for regulars, refer-a-mate rewards and a birthday treat for the dog.
A website that sells
Hand-built, quick on mobile and built to rank for 'raw dog food delivery' in your area.
03The systems
The big ones
Your whole pet food business, on one system.
These are the systems pet food suppliers ask us about most. Each one works on its own. They get properly clever once they're joined up.
Subscriptions & billing
Set it once. The food keeps coming.
Customers choose their food, box size and how often, then never have to message you again. They manage everything from their phone and their card is charged before each delivery.
- Weekly, fortnightly or monthly plans
- Skip, pause or swap from a phone
- Holiday pauses with a return date
- Change proteins or box size anytime
- Cards charged before each delivery
- Failed card retries and update links
- Subscriber-only pricing
- Add treats or bones to the next box
- Reminder texts before billing
- Revenue and churn at a glance
Delivery runs & cold chain
Runs that plan themselves and food that stays frozen.
Every order lands on the right run by suburb and day, in a sensible order. The driver gets drop notes and the customer gets a text when it's on the doorstep, with cold rules making sure nothing sits in the sun.
- Runs grouped by suburb and day
- Stops routed in order
- Run sheet on the driver's phone
- Delivery time windows
- Esky and freezer drop notes
- No-leave rules for hot days
- Photo on drop-off
- On-the-way and delivered texts
- Pickup points and click and collect
- Australia Post or courier for dry goods
Feeding calculator & pet profiles
Answer 'how much do I feed?' before they ask.
A feeding calculator on your website suggests daily portions by weight, age and activity, then recommends the right box size. Each pet gets a profile so allergies and diets follow the account.
- Portions by weight and activity
- Puppy, adult and senior stages
- Weight loss and working dog modes
- Suggests box size and frequency
- Pet profiles with breed and allergies
- Protein filters for sensitive tummies
- Switching guides for new raw feeders
- Birthday reminders for each pet
- Saved results lead to a subscription
Stockist portal
Pet shops reorder without ringing you.
Pet shops, groomers and vets get their own login with their pricing, minimum orders and order history. Standing orders flow onto the right run and invoices go straight to your accounts.
- Wholesale accounts with own pricing
- Two-tap reorders
- Standing weekly orders
- Minimum order rules
- Invoices into Xero or MYOB
- Account terms and credit holds
- Product sheets and shelf talkers
- New product alerts
- Orders added to delivery runs
Production & batches
Know what to make this week. Know where every batch went.
Upcoming subscriptions and stockist orders turn into a production list, so you mince and pack what's actually needed. Every batch is tracked from supplier to customer, so a recall takes minutes instead of days.
- Production list from upcoming orders
- Raw ingredient orders from suppliers
- Frozen and dry stock levels
- Batch and lot numbers on labels
- Use-by dates and stock rotation
- Supplier records per batch
- Recall list of who got what
- Freezer temperature logs
- Low stock alerts
04How it changes
Before and after
A delivery day, wolloped.
Here's how a Thursday delivery day could change. Every pet food business is different, so we map yours first.
Before
- Scroll through texts to work out who wants what
- Write the run on the back of an invoice
- Ring customers to check if they're home
- A frozen box sits in the sun until 6pm
- Chase three bank transfers on Friday
After
- Subscriptions already made the order list
- The run is grouped by suburb and on the driver's phone
- Customers got a text with their delivery window
- Cold rules sent the box to the esky out the back
- Cards were charged before the van left
05Services
Everything under one roof
Software, websites and systems for pet food suppliers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for pet food suppliers
Built around how your pet food business actually runs: subscriptions, online shop and the admin in between, in one system you own.
Websites for pet food suppliers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Pet food business system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for pet food suppliers
Delivery runs and cold delivery rules: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your pet food business, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- Square
- Stripe
- Afterpay
- Xero
- MYOB
- Twilio SMS
- Mailchimp
- Klaviyo
- Google Maps
- Google Business Profile
- Routific
- Circuit
- Australia Post
- Sendle
- Shippit
- Unleashed
- Deputy
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your pet food business: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time in the packing room, on the van and in the office, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your subscriptions, runs, cold rules, stockists, production, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually subscriptions or delivery runs first, so you get a win quickly.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things pet food suppliers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers manage their own subscription?
Yes. They can skip a delivery, pause for a holiday, swap proteins or change their box size from their phone without messaging you.
Can customers work out how much to feed?
Yes. A feeding calculator suggests daily portions by weight, age and activity, then recommends a box size and delivery frequency.
Can it handle frozen deliveries properly?
Yes. We set up delivery windows, esky and freezer drop instructions and no-leave rules for hot days. Customers get a text with a photo when it's dropped.
We already sell on Shopify. Do we have to switch?
No. If Shopify or WooCommerce is doing its job we build around it: subscriptions, runs, cold rules and the stockist portal on top. If it's holding you back we'll show you what replacing it would involve first.
Can stockists order online at their own prices?
Yes. Pet shops, groomers and vets get their own login with their pricing, minimums and standing orders. Invoices go straight into Xero or MYOB.
How much does a pet food system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like a feeding calculator or delivery texts can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most pet food suppliers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a pet food business problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.