Application forms
Your questions, your rules. Home, yard, experience and vet reference collected the same way every time.
Breeder software: waitlists, deposits & puppy updates
Breeders: waitlists, deposits and updates done right. More time with the litter.
The waitlist lives in a notebook, applications arrive by email, Messenger and text, deposits turn up as bank transfers with no reference and every family wants a new photo by tonight. We build application, waitlist, deposit and litter update systems for registered dog and cat breeders, then we host them and look after them.
Looking for breeder software that handles the waitlist, the deposits and the families?
Responsible breeding is a full-time job before you even open the inbox. There's whelping, weights, worming, vet checks and socialising. Then there are forty families who all want to know where they sit on the list, whether the deposit came through and if their puppy has opened its eyes yet. Most breeders juggle it with a notebook, a spreadsheet, a Facebook page and a phone that never stops buzzing.
Wollopit builds custom breeder software around how you actually run your program. Families apply through your own form, you approve the ones you trust and they pay their deposit online. Each family gets a private page with their place in line and the latest photos and weights. You post an update once and everyone sees it. Go-home day comes with the contract, the microchip transfer and the puppy guide already sorted. We connect the tools you already use and look after the lot on our own servers.
01The problems
What we hear from breeders
Does your breeding business have these problems? Here's how we'd fix them.
Most breeders we talk to are brilliant with their animals and run the paperwork on a notebook, a group chat and late nights. It works, right up until a litter of nine lands.
- The problemThe waitlist lives in a notebookNames in a notebook, a spreadsheet and your DMs. Nobody's quite sure who's third in line for a girl.How we fix itOne online waitlist with order, sex and colour preferences and deposit status, so the line is clear and fair.
- The problemApplications arrive every which waySome families send an essay, some send 'how much?' and you spend nights chasing the same answers.How we fix itYour own application form asking your questions: home, yard, experience, other pets and a vet reference. You shortlist from one screen.
- The problemTyre kickers and nervous familiesTime wasters ask the price and disappear. Genuine families are worried about scams and want proof you're legit.How we fix itApplications before prices, deposits only after you approve and a breeder page showing your breeder ID and registrations.
- The problemDeposits by bank transferTransfers with no reference, balances you forget to chase and awkward refund conversations.How we fix itOnline deposits and balances with receipts, automatic reminders and your deposit terms agreed before anyone pays.
- The problemEndless photo requestsEvery family wants their own photo and weight update, so you're texting the same pictures thirty times.How we fix itPost photos, videos and weights once. Each family sees them on their private litter page and gets a notification.
- The problemPick day is chaosFamilies argue over order, you're juggling temperament notes and someone ends up with the pup they didn't want.How we fix itPick order straight from the waitlist, temperament notes per pup and puppy assignments confirmed in writing.
- The problemGo-home day paperworkContracts printed at midnight, microchip transfers forgotten and the puppy guide photocopied again.How we fix itA go-home pack per family: signed contract, vet check, vaccination record, microchip transfer and your care guide.
- The problemLitter records all over the placeWhelping notes, weights, worming and vaccinations on scraps of paper and the fridge whiteboard.How we fix itDam, sire and litter records with daily weights, worming and vaccination schedules and reminders before they're due.
- The problemCompliance keeps you up at nightBreeder ID numbers on every ad and records ready if the council or state body asks to see them.How we fix itYour breeder ID shown on every listing and tidy records you can export when an inspection comes up.
- The problemFamilies drift off after go-homeYou'd love to know how they're going but follow-ups slip and health issues come to light years later.How we fix itAutomatic check-ins, birthday messages and health surveys, with a family club that keeps everyone in touch.
- The problemThe website says 'litter coming soon' from last yearUpcoming litters, available pups and the waitlist status are all out of date.How we fix itA website that pulls planned litters, available pups and waitlist status straight from your system.
02What we build
Solutions
What we build for breeders. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Online waitlist
Fair and transparent order with sex, colour and timing preferences. Families can see their place if you choose.
Deposits & balances
Paid online by card with receipts, balance reminders and refunds handled by your own terms.
Contracts & e-signing
Deposit agreements, sale contracts and desexing or breeding rights clauses signed on a phone.
Litter update pages
A private page per litter or family with photos, videos, weights and milestones posted once.
Pick day planner
Pick order from the waitlist, temperament notes and puppy assignments confirmed to each family.
Go-home packs
Contract, vet check, vaccination card, microchip details, food schedule and your care guide in one link.
Dam, sire & litter records
Matings, due dates, whelping notes, daily weights and DNA and health test results stored together.
Health & worming schedules
Worming, vaccinations and vet checks scheduled per litter with reminders before each one is due.
Microchip & registration tracker
Chip numbers, transfer status and registration papers tracked until every pup is done.
Family club & follow-ups
Check-ins, birthday messages, health surveys and reviews so you stay in touch for life.
A breeder website
Hand-built and quick on mobile, with planned litters, available pups, your breeder ID and the application form.
03The systems
The big ones
Your whole breeding program, on one system.
These are the systems breeders ask us about most. Each one works on its own. They get properly useful once they're joined up.
Applications & waitlist
Vet the families. Keep the line fair.
Families fill in your application, you approve the ones you're happy with and they join the waitlist in order. Everyone can see where they stand, so you stop answering the same question every week.
- Application form with your own questions
- Vet and personal references
- Approve, decline or hold in one tap
- Waitlist order by deposit date
- Sex, colour and timing preferences
- Families can view their position
- Roll over to the next litter
- Notes on every family
- Automatic emails for each step
Deposits & contracts
Deposits paid online. Terms agreed up front.
Approved families pay their deposit by card and sign your terms before they're locked in. Balances get chased automatically and every payment lands in Xero with the right family attached.
- Card deposits through Stripe or Square
- Deposit terms signed before payment
- Balance reminders before go-home
- Receipts sent automatically
- Refunds and transfers to next litter
- Sale contracts signed on a phone
- Desexing and breeding rights clauses
- Payments synced to Xero or MYOB
Litter updates
Families follow their puppy's growth.
Post photos, videos, weights and milestones once and every family sees them on their own private page. They get a ping when something new goes up and you get your evenings back.
- Private page per litter or family
- Photos and videos posted once
- Weekly weights per pup
- Milestones like eyes open and first walk
- Notifications by email or SMS
- Pup profiles with collar colours
- Temperament notes shared when ready
- Kitten litters work the same way
Go-home day
Go-home day without the midnight printing.
Every family gets a go-home pack with the contract, vet check, vaccination record, microchip details and your care guide. You tick off each pup as it leaves and the microchip transfers get followed up until they're done.
- Go-home pack in one link
- Pick-up time slots per family
- Contract and vet check attached
- Vaccination and worming record
- Microchip transfer tracking
- Food schedule and care guide
- Checklist per pup on the day
- Follow-up check-in a week later
Breeding records
Every dam, sire and litter off the fridge.
Matings, due dates, whelping notes, weights and health tests stored against each animal. Worming and vaccinations are scheduled per litter and your records are ready to export when someone asks.
- Profiles for every dam and sire
- Health and DNA test results
- Matings and due date countdowns
- Whelping and kittening notes
- Daily weights from your phone
- Worming and vaccination reminders
- Breeder ID on every listing
- Records exported for inspections
04How it changes
Before and after
A new litter, wolloped.
Here's how the weeks from whelping to go-home could change. Every program is different, so we map yours first.
Before
- Flick through the notebook to work out who's next
- Text each family that the litter has arrived
- Match bank transfers to names by hand
- Send the same photos thirty times a week
- Print contracts and guides the night before
- Forget a microchip transfer until someone rings
After
- The waitlist already knows who's next
- Post the birth once and every family gets notified
- Deposits and balances paid online with receipts
- Weekly photos and weights on each family's page
- Go-home packs sent with contracts signed
- Microchip transfers tracked until they're done
05Services
Everything under one roof
Software, websites and systems for breeders.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for breeders
Built around how your breeding business actually runs: application forms, online waitlist and the admin in between, in one system you own.
Websites for breeders
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Breeding business system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for breeders
Deposits & balances and contracts & e-signing: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Stripe, Square and Xero so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your breeding business, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the registries and bodies you report to and replace the bits holding you back.
- Stripe
- Square
- Xero
- MYOB
- Google Calendar
- Google Drive
- Twilio SMS
- Mailchimp
- Shopify
- Google Business Profile
- Google Maps
- Dogs Australia
- Orivet
- Central Animal Records
- Australasian Animal Registry
- Petsafe
- VetPay
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your breeding business: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit down with you between litters and work out where the waitlist, the deposits and the family messages are eating your time.
- 02
Archi-tech
We plan it before writing code: your application questions, waitlist rules, deposit terms, records, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the waitlist and deposits first, so it's ready before your next litter lands.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things breeders ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can families see their place on the waitlist?
Yes, if you choose. Each family can log in to see their position, their deposit status and the latest litter updates. You decide how much they see.
Do I still get to choose who gets a puppy?
Always. Applications come to you first and nobody can pay a deposit until you approve them. You can also hold or decline with a note only you see.
Does it work for cats as well as dogs?
Yes. Kitten litters, queens and studs work the same way. We set the wording and the forms up for your breed and your program.
Can it handle refunds or moving a deposit to the next litter?
Yes. Your deposit terms are agreed before payment. Moving a family to the next litter or processing a refund is a couple of taps.
Will my breeder ID show on my listings?
Yes. We can show your breeder ID and registrations on every litter listing and your website, so families know they're dealing with a registered breeder.
Do I have to switch from what I already use?
No. If your Facebook page, Xero or a breed club platform is working, we build around it. If something is holding you back, we'll show you what replacing it would involve before anything changes.
How much does a breeder system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like an application form and waitlist can be quick. Bigger systems are planned in stages so you get the first win early, ideally before your next litter.
Is family information kept private?
Yes. Each family only sees their own details and their litter's updates. Everything is hosted securely on our own managed servers.
Who looks after it once it's built?
We do. We host it, keep it updated and secure and make changes when you need them. When something comes up you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most breeders we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a breeding business problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.