Paywall
Metered or members-only.
Magazine paywalls, memberships & advertising
Magazines: readers pay, advertisers book. Paywalls and ad bookings.
Content given away free, ad bookings by email and subscribers in spreadsheets. We build paywall and advertising systems for magazines.
Looking for magazine paywall and advertising software?
Magazines earn from readers and advertisers. We build memberships, paywalls and ad bookings.
Wollopit builds booking systems, client proofing, project portals and portfolio websites for magazines around how you actually create and deliver. We connect the tools you already use, replace the ones holding you back and look after the lot on our own servers, so you can spend more time on the work and less on the admin.
01The problems
What we hear from magazines
Does your magazine have these problems? Here's how we'd fix them.
Most magazines we talk to are brilliant at the work and stuck in email chains for quotes, feedback, approvals and invoices.
- The problemFree contentNo revenue.How we fix itPaywalls and metering.
- The problemSubscribers in spreadsheetsMessy.How we fix itMember management.
- The problemAd bookings by emailSlow.How we fix itOnline ad bookings.
- The problemAd assetsEmailed.How we fix itArtwork uploads.
- The problemBack issuesNot sold.How we fix itBack issue store.
- The problemNewslettersSeparate.How we fix itMember newsletters.
02What we build
Solutions
What we build for magazines. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Memberships
Tiers.
Ad bookings
Placements and dates.
Artwork uploads
Specs checked.
Back issues
Online store.
Newsletters
Member emails.
03How it changes
Before and after
An issue deadline, wolloped.
Here's how a typical day could change. Every business is different, so we map yours first.
Before
- Ad booked by email
- Artwork wrong size
- Subscribers in a sheet
- Content free
After
- Ad booked online
- Artwork checked
- Members managed
- Paywall live
04Services
Everything under one roof
Software, websites and systems for magazines.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for magazines
Built around how your magazine actually runs: paywall, memberships and the admin in between, in one system you own.
Websites for magazines
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Magazine system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for magazines
Ad bookings and artwork uploads: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Stripe, Xero and Dropbox so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your magazine, looked after by the people who built it.
05Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- Stripe
- Xero
- Dropbox
- Google Drive
- Frame.io
- Vimeo
- Mailchimp
- Calendly
- Shopify
- Adobe Creative Cloud
06How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your magazine: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time with the people doing the work, see where the hours go and work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your data, customers, payments, the tools you keep, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win quickly.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
07Questions
FAQ
Things magazines ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can advertisers book and pay online?
Yes. Advertisers choose placements, upload artwork and pay.
How much does it cost?
It depends on what you need, so we quote up front once we understand your magazine. No surprise invoices, no lock-in and you own what we build.
Can clients approve work online?
Yes. Clients can review drafts, leave comments, approve and pay in one place instead of a dozen emails.
Will our portfolio load fast?
Yes. We hand-build portfolio sites so big images and video load quickly on phones without losing quality.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most magazines we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a magazine problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.