Online classifieds
Placed by readers.
Local newspaper classifieds placed & paid online
Local newspapers: classifieds placed and paid online. Notices, ads and subscriptions.
Classifieds taken over the phone, notices typed in and payments chased. We build classifieds and subscription systems for local papers.
Looking for newspaper classifieds software?
Classifieds and notices are a key revenue stream. We build online placement and payment that fills the pages.
Wollopit builds booking systems, client proofing, project portals and portfolio websites for local newspapers around how you actually create and deliver. We connect the tools you already use, replace the ones holding you back and look after the lot on our own servers, so you can spend more time on the work and less on the admin.
01The problems
What we hear from local newspapers
Does your local newspaper have these problems? Here's how we'd fix them.
Most local newspapers we talk to are brilliant at the work and stuck in email chains for quotes, feedback, approvals and invoices.
- The problemClassifieds by phoneTyped in.How we fix itOnline classifieds.
- The problemPaymentsChased.How we fix itPay when placing.
- The problemNoticesSensitive and slow.How we fix itNotice templates.
- The problemDeadlinesLate ads.How we fix itCut-off rules.
- The problemSubscriptionsManual.How we fix itSubscriptions.
- The problemLocal business adsBooked by email.How we fix itAd bookings.
02What we build
Solutions
What we build for local newspapers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Payments
Upfront.
Notice templates
Births, deaths and marriages.
Cut-offs
Deadlines enforced.
Subscriptions
Print and digital.
Business ads
Booked online.
03How it changes
Before and after
A Thursday deadline, wolloped.
Here's how a typical day could change. Every business is different, so we map yours first.
Before
- Phone classifieds
- Typed in
- Payment chased
- Late ads
After
- Placed online
- Paid
- Templates used
- Cut-off enforced
04Services
Everything under one roof
Software, websites and systems for local newspapers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for local newspapers
Built around how your local newspaper actually runs: online classifieds, payments and the admin in between, in one system you own.
Websites for local newspapers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Local newspaper system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for local newspapers
Notice templates and cut-offs: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Stripe, Xero and Dropbox so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your local newspaper, looked after by the people who built it.
05Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- Stripe
- Xero
- Dropbox
- Google Drive
- Frame.io
- Vimeo
- Mailchimp
- Calendly
- Shopify
- Adobe Creative Cloud
06How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your local newspaper: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time with the people doing the work, see where the hours go and work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your data, customers, payments, the tools you keep, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win quickly.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
07Questions
FAQ
Things local newspapers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can ads appear in print and online?
Yes. Classifieds can run in both.
How much does it cost?
It depends on what you need, so we quote up front once we understand your local newspaper. No surprise invoices, no lock-in and you own what we build.
Can clients approve work online?
Yes. Clients can review drafts, leave comments, approve and pay in one place instead of a dozen emails.
Will our portfolio load fast?
Yes. We hand-build portfolio sites so big images and video load quickly on phones without losing quality.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most local newspapers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a local newspaper problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.