Brief questionnaires
Smart forms per job type that won't let a client submit without audience, goals, tone and deadlines.
Copywriter software: briefs, drafts, feedback & sign-offs
Copywriters: briefs in, sign-offs out. Feedback without the email chains.
The brief is spread across three emails and a voice memo. Drafts fly around as attachments called FINAL_v4_reallyfinal and sign-off is a thumbs-up emoji you hope counts. We build brief, draft, feedback and sign-off systems for copywriters, plus the booking and invoicing behind them. Then we host them and look after them.
Looking for copywriting client workflow software that fits how you actually write?
A copywriting business is part writing, part project management and part chasing. The words are the fun bit. The rest is digging the brief out of an email thread, working out which version the client is commenting on, merging notes from three stakeholders who disagree and wondering whether 'looks good' means approved. Then you send the invoice and wait.
Wollopit builds custom software for copywriters around how you work. Clients fill in a proper brief before you start. Drafts live in a portal with clear versions. Feedback is pinned to the exact sentence and sign-off is a recorded click with a name and a date. Booking, deposits and invoices run off the same project so the money follows the work. We connect the tools you already use and host the lot ourselves.
01The problems
What we hear from copywriters
Does your copywriting business have these problems? Here's how we'd fix them.
Most copywriters we talk to are brilliant with words and buried in admin. The writing takes a day. The back and forth takes a fortnight.
- The problemBriefs scattered across emailsHalf the brief is in an email, the rest was in a call you didn't record and the tone of voice is 'you know, punchy'.How we fix itA brief questionnaire per job type that asks the right questions up front: audience, goals, tone, word counts, keywords and deadlines.
- The problemDrafts as attachmentsHomepage_v3_FINAL_edits.docx is floating around four inboxes and nobody's sure which one is current.How we fix itDrafts live in a client portal with numbered versions, so everyone is always looking at the latest one.
- The problemFeedback in long emailsParagraphs of notes about 'the second bit' or 'that line near the top' and you end up playing detective.How we fix itClients highlight the exact words and comment right there. Every note is pinned to the sentence it's about.
- The problemToo many cooksThe marketing manager, the founder and the founder's partner all send conflicting notes on different days.How we fix itInvite reviewers per project, collect their comments in one place and nominate the one person whose call is final.
- The problemSign-offs that are only implied'Looks great!' arrives on Friday. On Monday they want the headline changed again.How we fix itA proper approve button that records who signed off, on which version and when. Changes after that become a new round.
- The problemRevision rounds blow outYou quoted two rounds. You're on round six and it's awkward to bring up.How we fix itRounds counted automatically against the quote, with a polite heads-up and an add-on quote when they run over.
- The problemDiary jugglingEnquiries land while you're booked solid and you're juggling start dates in your head.How we fix itA project booking calendar showing your real availability, with a deposit to lock each start date in.
- The problemInvoicing lives somewhere elseSign-off happens in one place and you remember to invoice two weeks later.How we fix itInvoices raised automatically on sign-off or by milestone, with payment links and reminders synced to Xero or MYOB.
- The problemRetainers tracked on a napkinMonthly clients get 'a few blogs and some socials' and nobody's sure what's been used.How we fix itRetainer tracking with monthly allowances plus what's been delivered and what's left, visible to you and the client.
- The problemHunting for old workA client wants the copy from two years ago and you're searching three laptops and a USB stick.How we fix itA searchable archive of every brief, draft and approved final, sorted by client and project.
02What we build
Solutions
What we build for copywriters. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Client draft portal
Every draft in one place with numbered versions, a clear 'latest' badge and side by side comparisons.
Inline comments
Clients highlight exact words to comment, suggest edits or ask questions right on the text.
Reviewer management
Invite stakeholders per project, set who can comment and nominate a final decision maker.
Recorded sign-offs
An approve button that logs the name, the version and the time. Your proof when the scope creeps.
Revision round tracking
Rounds counted against the quote, with add-on quotes ready when a client wants more.
Quotes & proposals
Templates by job type that turn into a live project the moment a client accepts.
Project booking & deposits
Your real availability online, with start dates locked in by a deposit through Stripe.
Invoicing on sign-off
Milestone or sign-off invoices with payment links and reminders, synced to Xero or MYOB.
Retainer tracking
Monthly allowances, delivered pieces and what's left, in a dashboard the client can see too.
Copy archive & tone library
Every approved final searchable by client, plus each client's tone of voice notes and banned words.
A website that sells your words
Hand-built and quick on mobile, with your portfolio, services and an enquiry form that starts the brief.
03The systems
The big ones
Your whole copy business, on one system.
These are the systems copywriters ask us about most. Each one works on its own and they get properly clever when they're joined up.
Brief questionnaires
Briefs that arrive complete.
Every job type gets its own brief form, from website pages to EDMs to product descriptions. Clients can't hit submit until the essentials are there. You start writing on day one instead of chasing details for a week.
- Brief templates per job type
- Required fields for the essentials
- Audience, goals and tone of voice
- Word counts, keywords and deadlines
- File uploads for brand guides
- Links to competitors they like
- Save and finish later for clients
- Brief turns straight into a project
- Follow-up questions in one thread
Drafts & feedback
Feedback pinned to the sentence, not buried in an email.
Drafts live in a client portal with clear version numbers. Reviewers highlight the exact words they mean and leave a comment or suggested edit. You see every note in context and nobody comments on the wrong version again.
- Numbered versions with a 'latest' badge
- Side by side version comparisons
- Highlight and comment on exact text
- Suggested edits you accept or reject
- Reviewers invited per project
- Nominated final decision maker
- Comment threads you can resolve
- Email alerts when feedback lands
- Download as Word or Google Docs
Sign-offs & rounds
Signed off means signed off.
A proper approve button records who signed off on which version and when. Revision rounds are counted against what you quoted. When a client wants round four you've already got a polite add-on quote ready to send.
- One-click approval per section or page
- Name, version and time recorded
- Approval certificate as a PDF
- Rounds counted against the quote
- Heads-up when rounds run low
- Add-on quotes for extra rounds
- Locked finals after sign-off
- Change requests become a new round
Booking, quotes & invoicing
The money side follows the work.
Enquiries become quotes, accepted quotes become booked projects and sign-offs trigger invoices. Deposits lock in your diary. Retainer clients see what they've used each month without you writing a single summary email.
- Quote templates by job type
- Online quote acceptance
- Project calendar with real availability
- Deposits through Stripe
- Invoices on sign-off or milestone
- Payment links and auto reminders
- Synced to Xero or MYOB
- Retainer allowances and usage
- Client dashboards for retainers
04How it changes
Before and after
A website copy project, wolloped.
Here's how a typical website copy job could change. Every copywriting business is different, so we map yours first.
Before
- Brief pieced together from emails and a phone call
- Draft sent as a Word attachment
- Feedback arrives as three long emails that disagree
- You guess which version they're talking about
- 'Looks good' on Friday, more changes on Monday
- Invoice sent a fortnight later and chased by hand
After
- Client fills in the website brief form before kickoff
- Draft goes up in the portal as v1
- Every reviewer comments on the exact words
- Everyone sees the latest version only
- Approval recorded with a name and a date
- Invoice goes out the minute it's signed off
05Services
Everything under one roof
Software, websites and systems for copywriters.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for copywriters
Built around how your copywriting business actually runs: brief questionnaires, client draft portal and the admin in between, in one system you own.
Websites for copywriters
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Copywriting business system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for copywriters
Inline comments and reviewer management: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Google Docs, Microsoft Word and Google Drive so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your copywriting business, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- Google Docs
- Microsoft Word
- Google Drive
- Dropbox
- Notion
- Trello
- Asana
- Xero
- MYOB
- Stripe
- Calendly
- Mailchimp
- HubSpot
- WordPress
- Webflow
- Squarespace
- Zoom
- Slack
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your copywriting business: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit with you through a real job from enquiry to invoice and work out where the hours actually disappear.
- 02
Archi-tech
We plan it before writing code: your brief forms, drafts, feedback, sign-offs, rounds, invoicing, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win on your next project.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things copywriters ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can clients comment on specific sentences?
Yes. Clients highlight the exact words and leave a comment or suggested edit right there. Every note stays pinned to the text it's about.
Do clients need to learn a new system?
Not really. They get a link, see the draft and click on what they want to comment on. If they can use email they can use the portal.
Can we still write in Google Docs or Word?
Yes. Keep writing wherever you like. Drafts can be uploaded or pulled in and approved finals can be downloaded in the format the client needs.
Is a sign-off in the portal actually useful if there's a dispute?
It gives you a clear record of who approved which version and when. That's a lot more solid than a thumbs-up emoji in an email.
We already use a project tool. Do we have to switch?
No. If Trello, Asana or Notion is working for you we build around it. If it's holding you back we'll show you what replacing it would involve before anything changes.
How much does a copywriting system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like brief forms or a sign-off portal can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most copywriters we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a copywriting business problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.