White-label builds
Full sites or tricky sections built to your designs under your brand. Your client never needs to know we exist.
White-label web development & client dashboards for agencies
Web agencies: the build team behind your brand. Win the work. We'll build it.
You sold the site. Now the client wants a booking system the page builder can't do and your developer is already buried. Hosting lives on a reseller account from years ago, support requests arrive by text and the monthly report is a pile of screenshots. We work as the development partner behind web agencies, building custom plugins, integrations, hosting and client dashboards under your brand. Then we host it and look after it.
Looking for a white-label web development partner for your agency?
A web agency is a design studio, a dev shop, a hosting company and a help desk sharing one Slack workspace. The design and the client relationship are usually the strong bit. The trouble starts when a job needs real code, when fifty sites need patching on the same Tuesday or when a client rings because their contact form stopped sending three weeks ago.
Wollopit is the build team you call when the job goes past what your team can comfortably take on. We pick up overflow builds, write the custom plugins and integrations, run white-label hosting and give your clients a dashboard with your logo on it showing their project, their site health and their support hours. Your brand stays on the front and your relationship stays yours. We just make sure the thing actually works.
01The problems
What we hear from web agencies
Does your web agency have these problems? Here's how we'd fix them.
Most agencies we talk to are great at winning work and making things look sharp. What hurts is everything after launch day, plus the odd job that's a fair bit harder than it looked in the proposal.
- The problemMore projects than peopleThree builds signed this month and your one developer is already flat out on the fourth. Saying no means losing the client.How we fix itWhite-label capacity on call. We work in your project tool, follow your standards and deliver under your name.
- The problemThe page builder hits a wallElementor or Divi gets the job most of the way there. The booking engine, member area or quote calculator eats the whole margin.How we fix itCustom plugins built properly to spec, documented and maintainable, so the last bit of the job stops blowing out.
- The problemIntegrations held together with ZapierForm leads to the CRM, orders to Xero and a stock feed from the client's warehouse system, all on chains that break quietly.How we fix itProper API integrations with logging, retries and alerts, so you hear about a failed sync before the client does.
- The problemHosting on an old reseller accountDozens of sites on shared cPanel. One gets hacked and drags the neighbours down with it.How we fix itWhite-label managed hosting with isolated sites, nightly backups, staging copies and a firewall in front of the lot.
- The problemSupport requests from every direction'Can you just change this' turns up by email, text and the account manager's personal mobile.How we fix itA branded support portal where clients log tickets, see progress and track hours used against their care plan.
- The problemCare plans sold, updates skippedClients pay monthly for maintenance. Plugin updates happen whenever someone remembers.How we fix itScheduled updates tested on staging first, visual checks for broken layouts and a monthly report that writes itself.
- The problemClient reporting by screenshotSomeone spends the first week of every month pasting Analytics, Search Console and uptime into a PDF.How we fix itA live client dashboard in your branding showing traffic, speed, uptime, updates and support in one place.
- The problemInherited rescue jobsA new client arrives with a site built by a mate's nephew, a stack of dead plugins and no backups.How we fix itSite rescues: audit, clean up, rebuild what's rotten and migrate onto hosting you can trust.
- The problemQuoting custom work blindNobody knows if that integration is two days or two weeks. You guess, quote low and wear it.How we fix itWe scope it and give you a fixed quote before you quote the client, so your margin is known up front.
- The problemDomains and SSL all over the placeDomains sit in clients' own registrar accounts with forgotten logins. A certificate expires on a Saturday.How we fix itA domain and renewal register with expiry alerts, auto-renewing SSL and DNS managed in one place.
- The problemHosting invoices sent by handRecurring hosting and care plan invoices go out manually. A few never go out at all.How we fix itRecurring billing through Stripe and Xero tied to each client's plan, with failed payment follow-ups built in.
02What we build
Solutions
What we build for web agencies. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Custom WordPress plugins
Booking engines, calculators, member areas and custom post types, built cleanly instead of stacked on plugins.
Shopify custom features
Custom apps, checkout extensions, theme sections and product logic Shopify doesn't do out of the box.
Web apps & client portals
Logins, dashboards, quoting tools and member systems for when the client needs more than a website.
API integrations
CRMs, accounting, inventory and booking platforms joined up properly with logging and alerts.
Managed hosting
Fast, isolated and secure hosting with backups, staging and monitoring, resold under your name.
Client dashboards
Projects, hosting, site health and support for each client in one branded login.
Support & ticket portal
Clients log requests, attach screenshots and see progress. Hours tracked against their plan.
Care plans & update automation
Scheduled updates tested on staging with visual checks and monthly reports sent automatically.
Site rescues & migrations
Hacked, slow or abandoned sites cleaned up, rebuilt where needed and moved to solid hosting.
Domain & SSL register
Every domain, renewal date and DNS record in one place with expiry alerts before anything lapses.
Recurring billing
Hosting and care plan subscriptions billed through Stripe with invoices flowing into Xero.
Agency ops dashboard
Projects, hours, capacity and recurring revenue across every client on one screen for you.
03The systems
The big ones
Your agency's back room, sorted.
These are the systems agencies ask us about most. Each one works on its own and they get properly useful once they're joined up.
White-label development
Your brand on the front. Our developers out the back.
Send us the brief, the Figma file or a rough Loom and we'll scope it, quote it and build it under your name. We slot into your project tool and your Slack so it feels like extra hands on your own team.
- Fixed quotes before you quote the client
- Works from your Figma or XD designs
- Joins your Slack, ClickUp or Asana
- Your coding standards and stack
- Staging links in your branding
- Code in your Git repository
- Handover docs for your team
- NDA and no client contact unless you ask
Custom plugins & integrations
The bit the page builder can't do, done properly.
Custom WordPress plugins, Shopify apps and API integrations built to spec and documented. Every sync is logged and watched, so a broken connection shows up as an alert instead of an angry phone call.
- Custom WordPress plugins
- Shopify apps and checkout extensions
- Booking, quoting and calculator tools
- Member areas and gated content
- CRM and email platform syncs
- Orders and invoices into Xero or MYOB
- Stock and product feeds
- Sync logs, retries and failure alerts
- Written docs your team can follow
Managed hosting
Hosting you can resell without losing sleep.
Every client site gets its own isolated space on our managed servers with nightly backups, staging copies and monitoring. It goes out under your name and you set the price. When something breaks you call us, not a overseas help desk.
- Isolated sites, no noisy neighbours
- Nightly off-site backups
- One-click staging copies
- Firewall and malware scanning
- Auto-renewing SSL
- Uptime and speed monitoring
- Migrations from your old host
- Billed under your agency name
Client dashboards
One login for every client. Your logo on top.
Each client gets a dashboard showing where their project's up to, how their site is performing and how many support hours they've used. It replaces the monthly PDF and half the 'just checking in' emails.
- Project stages and next steps
- Approvals and feedback in one place
- Traffic from Google Analytics
- Search Console clicks and rankings
- Uptime, speed and security status
- Updates done this month
- Support hours used and remaining
- Invoices and plan details
- Your branding and your domain
Support & care plans
Care plans that actually get the care.
Support requests land in one queue instead of five inboxes. Updates run on a schedule, get tested on staging first and the monthly report goes out without anyone building it by hand.
- Branded ticket portal for clients
- Email requests turned into tickets
- Priorities and response times per plan
- Hours tracked against each plan
- Scheduled updates tested on staging
- Visual checks for broken layouts
- Monthly reports sent automatically
- Out-of-scope work flagged for quoting
04How it changes
Before and after
An over-scoped project, wolloped.
Here's how a tricky job could go once we're in your corner. Every agency runs differently, so we work out how yours does first.
Before
- Client wants online bookings with deposits
- The page builder can't do it cleanly
- Your developer is already on two other builds
- You guess the hours and quote low
- Plugins get stacked until it sort of works
- Deadline slips and the margin's gone
After
- Brief and Figma file sent to Wollopit
- Fixed quote back before you quote the client
- Custom booking plugin built to spec
- Client reviews it on a staging link in your branding
- Launched on hosting with backups and monitoring
- Deadline met and it's on their care plan
05Services
Everything under one roof
Software, websites and systems for web agencies.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for web agencies
Built around how your web agency actually runs: white-label builds, custom WordPress plugins and the admin in between, in one system you own.
Websites for web agencies
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Web agency system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for web agencies
Shopify custom features and web apps & client portals: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect WordPress, WooCommerce and Elementor so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your web agency, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We work in the stack you already build on, plug into the tools your team lives in and replace the bits that keep causing support tickets.
- WordPress
- WooCommerce
- Elementor
- Advanced Custom Fields
- Gravity Forms
- Shopify
- Webflow
- Figma
- GitHub
- Bitbucket
- Cloudflare
- Google Analytics
- Google Search Console
- HubSpot
- Mailchimp
- Stripe
- Xero
- Slack
- ClickUp
- Asana
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your web agency: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We look at how your agency sells, builds and supports sites, then work out where jobs are stalling and margin is leaking.
- 02
Archi-tech
We plan it before writing code: your stack, standards, client handover, hosting setup, dashboards and cost.
- 03
Build
Real engineering in your repo, shown early on staging links. Usually the job that's hurting most comes first so you get a quick win.
- 04
Look after
We host it, maintain it and keep improving it under your brand. When something breaks you call the people who built it.
08Questions
FAQ
Things web agencies ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Will our clients know you built it?
Only if you want them to. White-label means your brand, your staging links and your client relationship. We sign an NDA and never contact your clients unless you ask us to.
Who owns the code?
You do. It lives in your Git repository with documentation, so your team can pick it up any time.
Can you work from our designs?
Yes. Send Figma, XD or a marked-up screenshot and we'll build to it. We follow your standards and your stack.
Can we resell your hosting under our name?
Yes. Sites run on our managed servers but your clients see your agency. You set the price and we handle backups, security and monitoring.
Do we have to switch from WordPress, Shopify or our project tool?
No. We build around what's working for you, whether that's WordPress, Shopify, Webflow, ClickUp or Asana. If something keeps generating support tickets, we'll show you what replacing it would involve before anything changes.
How much does it cost?
It depends on the job, so we quote up front once we understand it. You get a fixed number before you quote your client. No lock-in and you own what we build.
How long does it take?
A custom plugin or integration can be quick. Bigger systems like client dashboards or a hosting migration are planned in stages so you get the first win early.
Can you rescue a site we've just inherited?
Yes. We audit it, clean out the dead weight, fix what's broken and move it onto hosting with proper backups.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you or your team need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most web agencies we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a web agency problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.