Branded client dashboards
Rankings, clicks, traffic, calls and leads per client, live and in your agency branding.
SEO agency software: client reports, dashboards & portals
SEO agencies: reports that write themselves. Rank more, report less.
Report week eats the first five days of every month, clients still ask what you actually did and the work lives in a spreadsheet only one person understands. We build reporting, portal, task and monitoring systems for SEO agencies that show your work automatically, then we host them and look after them.
Looking for SEO client reporting software that actually shows the work?
An SEO agency sells something clients can't see. The audits, fixes, links and content all happen out of sight and the results land months later. So every month someone pulls numbers out of Search Console, GA4, a rank tracker and Google Business Profile, pastes them into slides and writes the same commentary again. Meanwhile the actual tasks sit in a spreadsheet, a project tool and a few inboxes.
Wollopit builds custom SEO agency software around how your agency runs. Rankings, traffic, leads and completed tasks flow into one branded dashboard per client. Monthly reports build and send themselves with room for your notes. Clients log in to see what got done. Ranking drops ping you before the client notices. We connect the tools you already pay for, replace the ones holding you back and look after the lot on our own servers.
01The problems
What we hear from SEO agencies
Does your SEO agency have these problems? Here's how we'd fix them.
Most SEO agencies we talk to are brilliant at getting clients found and terrible at getting credit for it. The work is there. Nobody can see it.
- The problemReport week every monthDays spent screenshotting Search Console, exporting rank data and fixing chart colours in a slide deck.How we fix itReports that build themselves from live data in your branding. You add a few lines of commentary and hit send.
- The problem"So what have you done this month?"Clients see a traffic graph but none of the fixes, pages and links that got it there.How we fix itA task log per client that fills as work gets ticked off, shown in their portal and summed up in every report.
- The problemData in six different tabsSearch Console, GA4, Google Business Profile, Semrush and the call tracker all live in separate logins.How we fix itOne combined dashboard per client with rankings, clicks, traffic, calls and form leads side by side.
- The problemResults nobody ties to moneyTraffic is up but the client can't see if it brought in jobs.How we fix itLeads and conversions tracked per landing page with an estimated value so you can show the dollar return.
- The problemWork tracked in spreadsheetsDeliverables for each retainer live in a sheet that's out of date by the second week.How we fix itRetainer task boards per client with monthly deliverables, owners, due dates and hours against the plan.
- The problemRanking drops found by the clientA key page falls off page one and you hear about it in an angry email.How we fix itDaily rank and indexing checks with alerts for drops, wins and pages that vanish from the index.
- The problemOnboarding drags onChasing logins for Search Console, GA4, the CMS and the Google profile for three weeks.How we fix itAn onboarding form that collects access, goals, competitors and keywords with a checklist that tracks what's still missing.
- The problemContent stuck in approvalsBriefs go to writers by email, drafts bounce between client and agency and nobody knows which version is final.How we fix itA content pipeline from brief to published with writer logins, client approvals and publish dates in one place.
- The problemChurn with no warningA client cancels and you realise they hadn't opened a report in four months.How we fix itClient health scores from report opens, portal logins, results and overdue invoices with alerts for the ones going quiet.
- The problemBilling done by handRetainers, one-off audits and extra content invoiced manually then retyped into Xero.How we fix itRetainer billing through Stripe with add-ons and invoices going straight into Xero.
02What we build
Solutions
What we build for SEO agencies. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Automated monthly reports
Built from live data, your commentary added on top, sent as a link or PDF on schedule.
Client portal
Clients log in to see results, completed work, upcoming tasks and approvals waiting on them.
Retainer task tracking
Monthly deliverables per client with owners, due dates and hours against each retainer.
Rank & indexing monitor
Daily keyword checks, page one wins, drops and pages falling out of the index.
Alerts & watchlists
Ranking drops, traffic dips, site errors and expiring domains pinged to Slack or email.
Local SEO tracker
Google Business Profile views, calls, map rankings by suburb and review counts.
Onboarding portal
Access requests, goals, competitors and keyword lists collected in one form with a checklist.
Content pipeline
Briefs, writers, drafts, client approvals and publish dates from idea to live page.
Lead & ROI tracking
Calls and form leads matched to landing pages with estimated job value per client.
Client health scores
Report opens, logins, results and payments rolled into one score per client.
Retainer billing
Monthly retainers, audits and add-ons through Stripe with invoices into Xero.
Proposals & audits
Quick site audits and proposals for prospects with pricing and online sign-off.
White label reseller portal
Web and ad agencies resell your SEO under their own branding.
A website that ranks
Hand-built, quick and built to win the very searches your prospects are typing.
03The systems
The big ones
Your whole agency, on one system.
These are the systems SEO agencies ask us about most. Each one works on its own and they get properly clever when they're joined up.
Client reporting
Rankings and traffic reported automatically.
Every client gets a live dashboard pulling from Search Console, GA4, Google Business Profile and your rank tracker. On the first of the month a report builds itself in your branding. You add the story and it goes out.
- Search Console and GA4 combined
- Rank tracker data pulled in daily
- Google Business Profile insights
- Calls and form leads alongside traffic
- Month on month and year on year views
- Your logo, colours and fonts
- Commentary box for your notes
- Scheduled send as link or PDF
- Report open tracking
- Templates per service type
Client portal & task log
Clients see the work, not just the graph.
Every completed task lands in the client's portal as it's ticked off. Fixes, new pages, links and local updates are all there with dates. The question "what have you done this month?" answers itself.
- Task log filled as work is done
- Upcoming work for next month
- Approvals waiting on the client
- Shared files and audit documents
- Monthly deliverables against plan
- Hours used on the retainer
- Secure client logins
- Multiple contacts per client
- Comments on any task
- Your agency branding throughout
Monitoring & alerts
Know about the drop before the client does.
Keywords, indexing and site health are checked every day across every client. When a money page slips off page one or the site throws errors you get a ping in Slack with the client and page attached.
- Daily rank checks per keyword
- Page one wins and losses
- Pages dropped from the index
- Traffic dips against normal levels
- Site errors and downtime
- Domain and SSL expiry warnings
- Alerts to Slack or email
- Watchlists for money pages
- Wins flagged for the next report
Retainers & tasks
Every retainer, every deliverable, on track.
Each client's package becomes a set of monthly deliverables with owners and due dates. The team sees what's due this week across all clients and you see which retainers are over hours before the month ends.
- Deliverables built from each package
- Recurring monthly tasks
- Owners and due dates
- Team view across all clients
- Hours logged against each retainer
- Over and under servicing flags
- Content briefs linked to tasks
- Freelancer and writer logins
- Ties into the client task log
Onboarding & client health
Start clients fast. Keep them longer.
New clients fill in one onboarding form that collects access, goals and competitors while a checklist chases what's missing. Once they're live a health score watches report opens, logins, results and payments so you can call before they cancel.
- One onboarding form per client
- Access checklist for every platform
- Automatic reminders for missing logins
- Goals, competitors and keyword lists
- Kickoff call booked through Calendly
- Health score per client
- Alerts for quiet clients
- Results and payment history
- Renewal and review dates
04How it changes
Before and after
Report week, wolloped.
Here's how the start of a month could change. Every agency is different, so we map yours first.
Before
- Log in to Search Console, GA4 and the rank tracker for every client
- Export, screenshot and paste into a slide deck
- Dig through the spreadsheet to remember what got done
- Write the same commentary from scratch
- Email PDFs and hope someone opens them
- Lose the first week of the month to reporting
After
- Every client's data pulled in overnight
- Reports already built in your branding
- Completed tasks listed automatically
- Add a few lines of commentary per client
- Reports send on schedule and you see who opened them
- Spend the week doing actual SEO
05Services
Everything under one roof
Software, websites and systems for SEO agencies.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for SEO agencies
Built around how your SEO agency actually runs: branded client dashboards, automated monthly reports and the admin in between, in one system you own.
Websites for SEO agencies
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
SEO agency system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for SEO agencies
Client portal and retainer task tracking: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Google Search Console, Google Analytics 4 and Google Business Profile so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your SEO agency, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the SEO tools you already pay for, work alongside reporting platforms you're happy with or replace the ones holding you back.
- Google Search Console
- Google Analytics 4
- Google Business Profile
- Looker Studio
- Google Ads
- Semrush
- Ahrefs
- Moz
- SE Ranking
- Screaming Frog
- AgencyAnalytics
- CallRail
- WordPress
- Shopify
- HubSpot
- ClickUp
- Asana
- Slack
- Stripe
- Xero
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your SEO agency: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We sit with your team through a report week and a normal month, then work out where the hours are really going.
- 02
Archi-tech
We plan it before writing code: your clients, data sources, packages, tasks, reports, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually reporting first, so next month's report week is already shorter.
- 04
Look after
We host it, maintain it and keep improving it. When Google changes something you call the people who built it.
08Questions
FAQ
Things SEO agencies ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can reports carry our agency branding?
Yes. Dashboards, reports and the client portal are fully branded as yours, on your own domain if you like.
Can it pull from Search Console, GA4 and our rank tracker?
Yes. We connect to Search Console, GA4, Google Business Profile and rank trackers like Semrush, Ahrefs and SE Ranking, plus call tracking and form leads.
We already use AgencyAnalytics or Looker Studio. Do we have to switch?
No. If a platform is doing its job we build around it with the task log, portal, alerts and billing on top. If it's holding you back we'll show you what replacing it would involve before anything changes.
Can clients see the work we've done, not just the numbers?
Yes. Completed tasks flow into each client's portal as your team ticks them off and get summed up in the monthly report.
Can we white label it for agencies who resell our SEO?
Yes. Reseller partners can get their own branded portal and reports while your team does the work behind it.
How much does an SEO agency system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like automated reports or rank alerts can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure, including when Google changes its data feeds. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most SEO agencies we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a SEO agency problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.