Boat configurator
Hull, engine, electronics, trailer and extras with live pricing, packages and on-water costs.
Boat dealer software: configurators, stock & leads
Boat dealers: let buyers build their boat online. Hull, engine and options with live pricing.
Buyers want a price on every hull and engine combo, stock is listed in four places, boat show leads live on business cards and the handover checklist lives in someone's head. We build boat configurators plus stock, lead and aftersales systems for boat dealers that all talk to each other. Then we host them and look after them.
Looking for a boat configurator and dealer system for your dealership?
Boat buyers love to spec their boat. They'll spend a whole Sunday night working out whether they want the 150 or the 200, the bigger sounder or the bimini. Then they email you asking for a price on all of it. Meanwhile your stock is listed on boatsales, your website, Facebook Marketplace and Gumtree. Every one of them gets updated by hand and the boat you sold Saturday is still getting enquiries on Wednesday.
Wollopit builds custom boat dealer software around how your yard actually runs. A configurator lets buyers choose hull, engine, electronics, trailer and extras with live pricing and finance estimates. Only valid combinations are shown and a fully specced lead lands with the right salesperson. Stock updates once and flows everywhere. Trade-ins, deposits, factory orders, handovers and first services all live in one place. We connect the tools you already like and look after the lot on our own servers, so you can get back to selling boats.
01The problems
What we hear from boat dealers
Does your boat dealership have these problems? Here's how we'd fix them.
Most dealers we talk to know boats inside out and run the sales side on email, spreadsheets and the back of a brochure. It holds together right up until boat show season.
- The problemEvery combination priced by handThree hulls, six engines, two trailers and a page of options. Every price request means an hour on the calculator.How we fix itLive pricing as buyers configure, with packages, freight and on-water costs worked out for them.
- The problemEngine compatibility headachesBuyers pick a motor that's over the hull's rated horsepower or doesn't suit the transom.How we fix itCompatibility rules so only valid engines, rigging and trailers show for each hull.
- The problemBuyers can't picture the packageA brochure and a price list don't show what the boat looks like with the T-top and the bigger sounder.How we fix itVisual options with photos for every colour, canopy, electronics pack and upgrade.
- The problemLeads say nothing"How much for the 5.8?" lands in the inbox with no engine, no trailer and no phone number.How we fix itEvery configured spec arrives with the lead, plus budget, trade-in and timeframe.
- The problemStock listed in four placesBoatsales, the website, Facebook Marketplace and Gumtree updated one at a time. Sold boats keep pulling enquiries.How we fix itUpdate stock once and it flows to your website and listings. Mark it sold and it comes down everywhere.
- The problemStock versus factory orderBuyers don't know what's on the lot now versus what's a 16-week wait.How we fix itIn-stock builds highlighted first, with factory order ETAs shown on everything else.
- The problemTrade-ins valued off blurry photosOwners text three pics and ask what it's worth. The details end up in a group chat.How we fix itAn online trade-in form with photos, engine hours, service history and an appraisal checklist for the yard.
- The problemFinance drives the decisionBuyers think in weekly repayments while your quotes only show the drive-away price.How we fix itIndicative repayments on every build with an easy hand-off to your finance broker.
- The problemBoat show leads go coldA stack of business cards and a scribbled notepad come home from the show. Half never get a call.How we fix itTablet lead capture on the stand with follow-up tasks waiting for the team on Monday.
- The problemFollow-ups fall through the cracksLeads live in personal phones and inboxes. When a salesperson's off, nobody knows who to ring.How we fix itA shared sales pipeline with reminders, notes and SMS so every lead gets chased.
- The problem"Where's my boat?" callsBuyers ring weekly asking about their factory order, rigging and delivery date.How we fix itAn order tracker buyers can check themselves, with SMS updates at every stage.
- The problemHandovers and first services forgottenPre-delivery checks on paper, rego paperwork lost and first service reminders that never go out.How we fix itDigital handover checklists, rego and safety gear sign-off and automatic service reminders by engine hours.
02What we build
Solutions
What we build for boat dealers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Visual options
Photos for every colour, canopy, sounder and upgrade so buyers see what they're getting.
Compatibility rules
Horsepower ratings, shaft lengths and trailer weights checked so only valid combos are offered.
Specced leads
The full configured build, budget and trade-in sent straight to the right salesperson.
Stock manager
New and used stock with photos, specs and engine hours, synced to your website and listings.
Stock highlights
Boats on the lot shown first, with factory order ETAs on everything else.
Trade-in appraisals
Online trade-in forms with photos and hours, plus an appraisal checklist for the yard.
Finance estimates
Indicative repayments on every build and an easy hand-off to your broker.
Sales pipeline
Every lead from website, listings, phone and shows in one place with reminders and notes.
Boat show lead capture
Tablet forms on the stand, show specials and follow-up tasks ready for Monday.
Quotes & deposits
Branded quotes from a configured build, online deposits by card and invoices to Xero or MYOB.
Factory order tracker
Order, build, rigging and delivery stages with SMS updates buyers can follow themselves.
Handover checklists
Pre-delivery, rego, safety gear and owner induction signed off on a tablet at the ramp.
Service & warranty reminders
First service, annual service and warranty dates by engine hours or months, sent automatically.
A website that sells boats
Hand-built, quick on mobile, with live stock and the configurator, built to rank for 'boats for sale' near you.
03The systems
The big ones
Your whole dealership, on one system.
These are the systems boat dealers ask us about most. Each works on its own and they get properly clever when they're joined up.
Boat configurator
Buyers build the boat. You get the spec.
Buyers choose hull, engine, colour, electronics, canopy and trailer with the price updating as they go. Compatibility rules keep every build legal and sensible. When they're done you get the full spec instead of a one-line email.
- Hull, engine and trailer packages
- Live pricing as options change
- Horsepower and rigging rules
- Photos for every option
- Electronics and safety gear packs
- Freight, rigging and on-water costs
- Indicative finance repayments
- Save and share a build
- Specced lead to the right salesperson
- Prices updated by you in one place
Stock & listings
Update a boat once. Every listing follows.
New and used stock lives in one place with photos, specs, engine hours and pricing. Your website updates instantly and listings stay in step. Mark a boat sold and it comes down everywhere.
- New, used and consignment stock
- Photos, specs and engine hours
- Website stock pages always current
- Feeds and exports for listing sites
- Sold, deposit taken and on hold flags
- Price drops in one tap
- Days in stock and aged stock alerts
- In-stock versus factory order
- Enquiries tied to each boat
- Yard location for every boat
Leads & sales pipeline
Every lead chased. Even after the boat show.
Enquiries from the configurator, website, listing sites, phone and boat shows land in one pipeline. Each lead shows what they want, what they're trading and when. Reminders and SMS make sure nobody goes cold.
- All enquiry sources in one place
- Configured specs on every lead
- Assigned to the right salesperson
- Follow-up reminders and tasks
- SMS and email from the lead
- Tablet capture at boat shows
- Show specials and promo codes
- Notes and call history
- Lost reasons and win rates
- Weekly pipeline report
Trade-ins & finance
Trade-ins sorted before they reach the yard.
Owners send photos, engine hours and service history through a simple form. Your team appraises against a checklist and makes an offer that sits right next to the new build. Finance estimates show the number buyers actually care about.
- Online trade-in form with photos
- Engine hours and service history
- Appraisal checklist for the yard
- Offer attached to the quote
- Trade-ins flow into used stock
- Indicative weekly repayments
- Hand-off to your finance broker
- Deposit and balance tracking
Orders, handover & aftersales
From deposit to first service, nothing forgotten.
Factory orders move through clear stages buyers can check for themselves. Handover is a tablet checklist at the ramp covering rego, safety gear and the owner walkthrough. Service and warranty reminders go out on their own based on engine hours or months.
- Factory order stages and ETAs
- SMS updates to the buyer
- Rigging and pre-delivery checklists
- Rego and safety gear sign-off
- Owner induction and sea trial notes
- Digital signatures at handover
- First service reminders
- Warranty dates per boat and engine
- Service bookings into your calendar
- Owner history for repeat sales
04How it changes
Before and after
A boat show enquiry, wolloped.
Here's how a weekend price request could change. Every dealership is different, so we map yours first.
Before
- "How much for the 5.8 with a 150?" arrives by email
- Salesperson works out the price by hand on Monday
- Wrong engine combo quoted for that hull
- Trade-in details lost in a text thread
- No follow-up while the salesperson's away
- Buyer goes cold and buys elsewhere
After
- Buyer configures the boat online Sunday night
- Live price and weekly repayments shown instantly
- Only valid engines and trailers on offer
- Trade-in photos and hours attached to the lead
- Lead lands with the right salesperson plus a reminder
- Quote and deposit link sent Monday morning
05Services
Everything under one roof
Software, websites and systems for boat dealers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for boat dealers
Built around how your boat dealership actually runs: boat configurator, visual options and the admin in between, in one system you own.
Websites for boat dealers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Boat dealership system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for boat dealers
Compatibility rules and specced leads: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Xero, MYOB and Stripe so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your boat dealership, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Xero
- MYOB
- Stripe
- Square
- boatsales
- Carsales
- Gumtree
- Facebook Marketplace
- Google Business Profile
- Twilio SMS
- Google Calendar
- Mailchimp
- HubSpot
- Microsoft 365
- DocuSign
- Shopify
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your boat dealership: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time on the lot, in the sales office and at the workshop, then work out where buyers and paperwork are getting stuck.
- 02
Archi-tech
We plan it before writing code: your hulls, engines, option rules, pricing, stock, leads, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the configurator or stock sync first, so you get a win before the next boat show.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things boat dealers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can the configurator include trailers and electronics packages?
Yes. Trailers, electronics, canopies, covers and safety gear can all be configured with their own pricing and rules.
Will it stop buyers picking an engine that doesn't suit the hull?
Yes. We set up rules for horsepower ratings, shaft lengths, rigging and trailer capacity so only valid combinations are shown.
Can I update prices myself when the manufacturer changes them?
Yes. Prices, options and packages are managed in one place by your team. Change a price once and every build reflects it.
Can our stock show on our website and listing sites at the same time?
Yes. Stock is updated once and flows to your website. We connect to listing sites wherever they offer feeds or exports so you're not retyping boats.
Do we have to switch our accounting or listing platforms?
No. We build around what works. If Xero, MYOB or your current listing sites are doing the job we connect to them rather than replace them.
How much does a boat dealer system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
We plan it in stages. Something like the configurator or stock sync can come first so you get an early win instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most boat dealers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a boat dealership problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.