Online ordering site
Pickup and delivery on your own website, quick on mobile, with saved addresses and reorder in one tap.
Pizza shop software: commission-free ordering & delivery
Pizza shops: keep the money from every order. More dough, less commission.
Delivery apps take a big slice of every order. Online menus choke on half-and-half and the 6pm Friday rush buries the kitchen. Drivers head out with a pile of dockets and no route. We build commission-free ordering, deals, delivery and kitchen systems for pizza shops, then we host them and look after them.
Looking for commission-free online ordering for your pizza shop?
Every order through a delivery app costs you a slice before the pizza leaves the oven. The app keeps the customer's details too, so next Friday they're scrolling past your competitors to find you again. Meanwhile the counter has three tablets beeping, a phone that won't stop ringing and a docket rail that's two metres long by 6.30.
Wollopit builds ordering systems for pizza shops that run on your own website with your menu, your deals, your delivery zones and your customer list. Half-and-half, extra cheese and the family deal all work properly online. Orders are paced so the oven keeps up. They print or show on a kitchen screen and drivers get a sensible run on their phone. We connect the POS and apps you already use and look after the lot on our own servers.
01The problems
What we hear from pizza shops
Does your pizza shop have these problems? Here's how we'd fix them.
Most pizza shops we talk to make a cracking pizza and lose money on the way to the customer. It's commission, guesswork and chaos, mostly between 5.30 and 8.
- The problemDelivery app commissionA big cut comes off every order through the apps and it adds up to a staggering amount over a year.How we fix itYour own online ordering on your website and Google profile. Customers pay you directly and the only fee is your normal card processing.
- The problemHalf-and-half breaks the menuOnline menus can't do half Supreme, half Hawaiian with no olives on one side. Customers ring instead or order wrong.How we fix itA proper pizza builder: half-and-half, base and size choices, extra toppings priced per half and removals that print clearly.
- The problemDeals that don't work onlineTwo large, garlic bread and a 1.25L for one price is easy at the counter and impossible on most ordering sites.How we fix itA deals engine that handles combos, pick-any pizzas, Tuesday specials and promo codes, priced right every time.
- The problemDelivery fees by guessworkSomeone on the phone decides if a suburb is too far and what to charge. Drivers end up 20 minutes out for a $3 fee.How we fix itDelivery zones drawn on a map with their own fees, minimum orders and cut-off times. Addresses outside the zone get offered pickup.
- The problemThe 6pm Friday floodForty orders land in fifteen minutes, the oven can't keep up and every quote of '30 minutes' turns into an hour.How we fix itOrder pacing that limits orders per time slot and pushes later times when the kitchen is full, so the times you quote are real.
- The problemPhone orders on scraps of paperWrong addresses, missed toppings and a docket nobody can read after the third reorder.How we fix itA fast phone order screen that remembers regulars by number, their address and their usual order.
- The problemTablet farm on the counterUber Eats, DoorDash and Menulog all on separate tablets, each beeping, each retyped into the POS.How we fix itApp orders pulled into one queue with your own orders, sent to the same kitchen printer or screen.
- The problemDrivers with no routeDockets in a pile, drivers working out the order in the carpark and customers ringing to ask where their pizza is.How we fix itA driver app with batched runs, maps and tap-to-call. Customers get an SMS when the pizza leaves and when it's close.
- The problemSold out, still sellingThe gluten free bases run out at 7pm and people keep ordering them online and on the apps.How we fix itOne-tap sold-out toggles that hide an item on your site and flag it for the apps straight away.
- The problemThe apps keep your customersThousands of orders a year and you couldn't send a single one of them a text about Tuesday's deal.How we fix itYour own customer list with order history, so you can send SMS and email deals to people who actually buy from you.
- The problemLoyalty cards in the binPaper stamp cards get lost, faked or forgotten at home.How we fix itPoints or a free pizza after so many orders, tracked automatically on their phone number online and at the counter.
02What we build
Solutions
What we build for pizza shops. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Pizza builder
Half-and-half, sizes, bases, extra and removed toppings, gluten free and vegan options with clear pricing.
Deals engine
Family deals, pick-any combos, day specials, promo codes and first-order offers, all priced automatically.
Delivery zones
Zones drawn on a map with their own fees, minimum orders, delivery times and cut-offs.
Order pacing
Limits per time slot, busy-mode wait times and scheduled orders for later in the night.
Kitchen printing & screens
Orders print to your kitchen printer or show on a screen, sorted by time with toppings shown per half.
Driver app & dispatch
Batched runs, maps, tap-to-call and proof of delivery on the driver's phone.
Order tracking SMS
Order confirmed, in the oven, out for delivery. Fewer 'where's my pizza' calls.
Phone order screen
Caller lookup by number, saved addresses and the usual order ready to go.
Delivery app hub
Uber Eats, DoorDash and Menulog orders in the same queue as your own, with menus kept in step.
Loyalty & rewards
Points or a free pizza after a set number of orders, birthday offers and rewards tracked by phone number.
Customer list & SMS deals
Order history, quiet-night SMS blasts and email deals to people who already love your pizza.
Dough & prep planner
Dough balls and prep worked out from past nights so you don't run dry on a Saturday.
A website that sells pizza
Hand-built, fast on mobile, with your menu and ordering front and centre, built to rank for 'pizza near me'.
03The systems
The big ones
Your whole pizza shop, on one system.
These are the systems pizza shops ask us about most. Each one works on its own and they get properly clever when they're joined up.
Online ordering
Your own ordering. No commission.
Customers order straight from your website or Google profile and pay you directly. The pizza builder handles half-and-half and every topping change without a phone call to sort it out.
- Pickup and delivery ordering
- Half-and-half with toppings per half
- Sizes, bases and gluten free options
- Extra and removed toppings priced right
- Saved addresses and one-tap reorder
- Order ahead for later tonight
- Apple Pay, Google Pay and cards
- Order button on Google Business Profile
- Sold-out toggles in one tap
Deals engine
The family deal, finally working online.
Set up combos the way you run them at the counter. Pick any two large, add a side and a drink and the system prices it correctly, including upgrades to premium pizzas.
- Pick-any pizza combos
- Premium pizza upcharges inside deals
- Day specials like two-for-Tuesday
- Promo codes and first-order offers
- Pickup-only and delivery-only deals
- Deals that start and end on a schedule
- Best deal applied automatically
- Deal sales reports by night
Delivery & drivers
Zones that make sense. Runs that make money.
Draw your delivery zones on a map with fees and minimums for each. Orders get batched into sensible runs and drivers see the stops, the map and the customer's number on their phone.
- Delivery zones drawn on a map
- Fees and minimum orders per zone
- Out-of-zone addresses offered pickup
- Batched runs by area
- Driver app with maps and tap-to-call
- Customer SMS when the pizza leaves
- Driver shift summaries and cash tracking
- Overflow to Uber Direct or DoorDash Drive
Kitchen pacing
A Friday rush the oven can keep up with.
Every order lands in one queue whether it came from your site, the phone or the apps. Pacing caps orders per slot so quoted times stay honest and the kitchen screen shows exactly what goes on each half.
- Orders per time slot limits
- Busy mode pushes wait times out
- Your orders and app orders in one queue
- Kitchen printer or kitchen screen
- Toppings shown clearly per half
- Oven timers and ready alerts
- Phone order screen with caller lookup
- Dough and prep forecast from past nights
Loyalty & customers
Your customers, not the app's.
Every order builds your own customer list with what they like and when they order. Rewards keep regulars coming back and a quiet Tuesday can be fixed with one text.
- Customer list with order history
- Points or free pizza after set orders
- Rewards tracked by phone number
- Works online and at the counter
- Birthday offers
- SMS and email deals
- Win-back offers for lapsed regulars
- Opt-in and unsubscribe handled properly
04How it changes
Before and after
A Friday night, wolloped.
Here's how a Friday rush could change. Every pizza shop runs differently, so we map yours first.
Before
- Orders come in through the apps with commission on each one
- Three tablets and the phone all going at once
- Half-and-half orders retyped and toppings missed
- Forty orders at 6pm and every quote blows out
- Drivers sort their own runs in the carpark
- The app keeps the customer's details
After
- Regulars order on your site with no commission
- Every order lands in one kitchen queue
- Toppings print clearly for each half
- Orders paced so the times quoted are real
- Drivers get batched runs on their phone
- Your customer list grows with every order
05Services
Everything under one roof
Software, websites and systems for pizza shops.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for pizza shops
Built around how your pizza shop actually runs: online ordering site, pizza builder and the admin in between, in one system you own.
Websites for pizza shops
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Pizza shop system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for pizza shops
Deals engine and delivery zones: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Square, Lightspeed and Abacus so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your pizza shop, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the POS and delivery apps you already use, work alongside the ones that earn their keep and replace the ones holding you back.
- Square
- Lightspeed
- Abacus
- H&L POS
- Tyro
- Stripe
- Uber Eats
- DoorDash
- Menulog
- Uber Direct
- DoorDash Drive
- Xero
- MYOB
- Deputy
- Mailchimp
- Twilio
- Google Business Profile
- Google Maps
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your pizza shop: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We stand at the counter on a busy night, watch the phones, the ovens and the drivers, then work out where the money and time are leaking.
- 02
Archi-tech
We plan it before writing code: your menu, deals, delivery zones, kitchen flow, drivers, POS, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually online ordering first so you start saving commission quickly.
- 04
Look after
We host it, maintain it and keep improving it. If something plays up on a Friday you call the people who built it.
08Questions
FAQ
Things pizza shops ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can it print to our kitchen?
Yes. Orders can print to your kitchen printers or show on a kitchen screen, with toppings set out clearly for each half.
Does it really handle half-and-half?
Yes. Customers pick a pizza for each half, add or remove toppings on either side and the price works itself out. The kitchen sees exactly what goes where.
Do we have to get off Uber Eats and DoorDash?
No. Plenty of shops keep the apps for new customers and move regulars to their own ordering. We can pull app orders into the same kitchen queue so you're not juggling tablets.
Do we need to replace our POS?
Usually not. We build around what works and connect to Square, Lightspeed and most popular POS systems. If yours is holding you back, we'll show you what replacing it would involve first.
Do you take a cut of each order?
No. Your customers pay you directly through your payment provider and you pay normal card processing fees. There's no per-order commission from us.
What if we don't have enough drivers on a busy night?
We can set it up to send overflow deliveries to Uber Direct or DoorDash Drive while your own drivers handle the rest.
How much does a pizza shop system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
It's planned in stages. Online ordering usually comes first so you get the first win early, then delivery, pacing and loyalty follow.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most pizza shops we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a pizza shop problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.