Online pre-orders
Bread, pastries and cakes ordered ahead, with daily caps, cut-off times and sold-out toggles.
Bakery software: pre-orders, cake orders & wholesale
Bakeries: take the orders online and bake to the list. Bake more, scribble less.
Cake orders on scraps of paper, bread sold out by 10am and cafés texting their wholesale order at midnight. We build pre-order, cake order, production and wholesale systems for bakeries that all talk to each other. Then we host them and look after them.
Looking for bakery online ordering or a cake order system?
A bakery has to know what to bake before the oven goes on at 3am. The trouble is the orders turn up everywhere: the counter notepad, the phone, Instagram DMs, a café's text message and the regular who just assumes you'll keep her a sourdough. Someone pieces it all together late at night and hopes nothing fell off the back of the bench.
Wollopit builds custom bakery software around how your bakery actually runs. Customers order bread, pastries and cakes ahead with a pickup slot. Custom cakes come in with photos, flavours and a deposit already paid. Cafés reorder in their own portal. Every order rolls into the night's production list, sorted by product, tray and oven. We connect the POS and accounting you already like and look after the lot on our own servers, so you can get back to the dough.
01The problems
What we hear from bakeries
Does your bakery have these problems? Here's how we'd fix them.
Most bakeries we talk to bake beautifully and run their orders on paper, memory and a phone that never stops buzzing. It holds together right up until the Saturday before Mother's Day.
- The problemCake orders on paperThe flavour gets smudged, the name is spelt wrong and nobody can find the photo she showed you three weeks ago.How we fix itA custom cake order form with inspiration photos, sizes, flavours, fillings, allergies and the exact wording for the message.
- The problemBread sold out by 10amRegulars turn up at lunch to empty shelves and grab a supermarket loaf instead.How we fix itPre-orders for loaves and pastries with pickup slots, so regulars know theirs is bagged and waiting.
- The problemProduction by guessworkToo many baguettes on a wet Tuesday and not enough croissants on a sunny Saturday.How we fix itProduction lists built from pre-orders, wholesale and standing orders plus your usual counter sales for that day.
- The problemWholesale orders by text at midnightCafés text, ring and email their orders, then change them at 5am when the bake's already done.How we fix itA wholesale portal with standing orders, cut-off times and invoices straight into Xero or MYOB.
- The problemEveryone collects at 8amA queue out the door, pre-orders mixed in with walk-ins and staff digging through boxes for the right name.How we fix itTimed pickup slots with limits per slot, labelled orders and an SMS when it's ready.
- The problemCakes never collectedA two-tier cake sits in the cool room and the customer stops answering the phone.How we fix itDeposits or full payment at order, reminders before pickup and clear cancellation terms they agree to up front.
- The problemAllergies get missedGluten free, nut free and vegan noted on a docket the decorator never sees.How we fix itAllergen tags on every order that carry through to the production list, the labels and the box.
- The problemThe Christmas and Easter crushHot cross buns, Christmas cakes and Mother's Day orders all taken by phone in one mad week.How we fix itSeasonal pre-order menus with caps per day, so you only sell what the ovens can actually handle.
- The problemThe phone never stopsHours lost to 'are you open?', 'got any sourdough left?' and 'can I get a cake by Saturday?'How we fix itA website with live hours, today's range and online ordering that answers most of those calls for you.
- The problemCosts creeping up unnoticedButter and flour keep climbing and nobody's sure which products still make money.How we fix itRecipe costing and ingredient stock with reorder alerts, so every price is based on today's costs.
02What we build
Solutions
What we build for bakeries. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Custom cake orders
Size, shape, flavour, filling, colours, message and inspiration photos captured in one tidy brief.
Pickup slots
Collections spread through the day with limits per slot and an SMS when the order's ready.
Deposits & payments
Deposits or full payment at order through Stripe or Square, with balance reminders before pickup.
Production lists
Tonight's bake from every order, grouped by product, tray and oven. Printed or on a screen.
Decorating board
Every custom cake on one board with due dates, photos and status from baked to boxed.
Wholesale portal
Café and grocer accounts with their own pricing, standing orders, cut-offs and invoices to Xero or MYOB.
Delivery runs
Wholesale drops grouped by area, a run sheet for the driver and proof of delivery on their phone.
Seasonal pre-order menus
Hot cross buns, Christmas cakes and Mother's Day orders with daily caps and set pickup days.
Labels & allergens
Order labels, ingredient lists and allergen tags printed straight from the order.
Recipe costing & stock
Recipes scaled to the bake, cost per item and reorder alerts for flour, butter and boxes.
Loyalty & regulars
A digital stamp card, weekly standing orders for regulars and a birthday treat on the house.
A website that sells bread
Hand-built, quick on mobile, with today's range, opening hours and ordering, built to rank for 'bakery near me'.
03The systems
The big ones
Your whole bakery, on one system.
These are the systems bakeries ask us about most. Each one works on its own and they get properly clever when they're joined up.
Pre-orders & pickup
Order ahead. Pick up on time. Never sell out on a regular.
Customers order bread, pastries and cakes from their phone and choose a pickup slot. You set daily caps and cut-offs so you only sell what you can bake. Orders come through labelled and ready to hand over.
- Order from any phone in a minute
- Pickup slots with limits per slot
- Daily caps per product
- Cut-off times for tomorrow's bake
- Sold-out toggles in one tap
- Paid online before they arrive
- SMS when the order is ready
- Weekly standing orders for regulars
- Labels printed per order
Custom cake orders
Cake briefs with photos, not scribbles.
Customers fill in a proper cake brief online with inspiration photos, flavours, sizes and the exact message. A deposit locks it in. Every cake lands on the decorating board with its due date, so nothing gets forgotten in the cool room.
- Inspiration photo uploads
- Sizes, tiers, flavours and fillings
- Message wording confirmed by the customer
- Allergy and dietary notes
- Deposits or full payment up front
- Balance reminders before pickup
- Decorating board by due date
- Quotes for bigger custom jobs
- Tasting bookings for wedding cakes
- Pickup or delivery options
Production lists
Bake to the list, not the gut.
At cut-off every pre-order, cake and wholesale order rolls into tonight's production list. Add your usual counter quantities for that day and the bakers know exactly what to mix, shape and bake.
- Built automatically at cut-off
- Pre-orders, wholesale and counter in one
- Grouped by product, tray and oven
- Mixing quantities from your recipes
- Bake times in order of the night
- Allergen items flagged
- Printed or on a bakery screen
- Counter quantities based on past days
- Packing lists for wholesale runs
Wholesale portal
Cafés order themselves. Before midnight.
Your café, grocer and kiosk accounts get their own portal with their pricing, standing orders and a firm cut-off. Changes after cut-off need your OK and invoices go straight to your accounting.
- Wholesale accounts with their own pricing
- Standing orders by day of the week
- Cut-off times that actually stick
- One-off extras and holiday pauses
- Invoices into Xero or MYOB
- Delivery runs grouped by area
- Driver run sheets on their phone
- Proof of delivery photos
- Credit limits and account holds
Costing & stock
Know what every loaf costs to make.
Recipes, ingredient prices and stock in one place. When butter goes up you see exactly which products it hits. Reorder alerts mean you don't run out of flour on a Friday night.
- Recipe library with scaling
- Cost per item from current prices
- Margin on every product
- Ingredient stock from the bake
- Reorder alerts for flour, butter and boxes
- Supplier price updates
- Waste and day-old tracking
- Allergen info pulled from recipes
04How it changes
Before and after
A Friday night bake, wolloped.
Here's how the night before a busy Saturday could change. Every bakery is different, so we map yours first.
Before
- Cake orders on a notepad and three more in the DMs
- Count up the pre-orders by hand at 9pm
- Guess tomorrow's bread from last Saturday
- A café texts a changed order at midnight
- Everyone queues at 8am and some miss out
- A cake nobody collects sits in the cool room
After
- Every cake brief online with photos and a deposit
- Production list built at cut-off and printed
- Bread quantities based on orders and past Saturdays
- Wholesale changes locked at the café's cut-off
- Pickups spread across slots with an SMS when ready
- Uncollected cakes already paid for
05Services
Everything under one roof
Software, websites and systems for bakeries.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for bakeries
Built around how your bakery actually runs: online pre-orders, custom cake orders and the admin in between, in one system you own.
Websites for bakeries
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Bakery system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for bakeries
Pickup slots and deposits & payments: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Square, Lightspeed and Tyro so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your bakery, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside ordering platforms you're happy with or replace the ones holding you back.
- Square
- Lightspeed
- Tyro
- Shopify
- WooCommerce
- Stripe
- Xero
- MYOB
- Uber Eats
- DoorDash
- Menulog
- Mailchimp
- Google Business Profile
- Deputy
- Australia Post
- Sendle
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your bakery: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time at the counter, in the bakehouse at 3am and in the office, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your products, cut-offs, pickup slots, cake briefs, wholesale accounts, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before the next busy weekend.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things bakeries ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers order custom cakes with a photo?
Yes. The order form lets them upload inspiration photos, pick sizes, flavours and fillings, confirm the message and pay a deposit.
Can we limit how many of something we sell each day?
Yes. You set caps per product, per day and per pickup slot. When it's gone it shows as sold out, so you never promise more than the ovens can do.
Do we need to replace our POS?
Usually not. We connect to Square, Lightspeed and most popular POS systems so products, prices and online orders stay in sync.
Can cafés set up standing orders?
Yes. Wholesale accounts set their regular order by day of the week, add extras or pause for holidays and everything locks at your cut-off.
We already take orders through another platform. Do we have to switch?
No. If it's doing its job we build around it and feed those orders into your production list. If it's holding you back, we'll show you what replacing it would involve before anything changes.
Can it handle Christmas and Easter rushes?
Yes. Seasonal menus open and close on dates you choose, with daily caps and set pickup days so the big weeks stay under control.
How much does a bakery system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like a cake order form or pickup slots can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most bakeries we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a bakery problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.