wollopit Got a problem? →

Ghost kitchen software: multi-brand orders on one screen

Ghost kitchens: many brands, one kitchen screen. Cook more, tap less.

Four tablets beeping on the pass, a dish sold out on Uber Eats but still live on DoorDash, commission coming off every order and nobody sure which brand actually makes money. We build ghost kitchen systems that pull every brand and every app onto one kitchen screen, keep menus in sync and add direct ordering so you keep more of each bag. Then we host them and look after them.

Looking for ghost kitchen order management software?

A ghost kitchen is one crew and one set of fryers pretending to be five restaurants. Each brand sits on Uber Eats, DoorDash and Menulog with its own menu, its own tablet and its own login. Something runs out and somebody has to remember to switch it off in a dozen places. Payouts land with fees, refunds and adjustments that never quite match what you cooked.

Wollopit builds custom ghost kitchen software around how your kitchen actually runs. Every order from every brand lands on one screen, split by station instead of by brand. Mark the chicken out once and it goes off every menu that uses it. Each brand gets its own direct ordering site so regulars stop paying the apps' cut. Food cost, commission and margin show up per brand per week. We connect the tools you already use and look after the lot on our own servers.

01The problems

What we hear from ghost kitchens

Does your ghost kitchen have these problems? Here's how we'd fix them.

Most ghost kitchens we talk to have the cooking sorted. It's everything between the app and the bag that falls over on a Friday night.

  • The problemTablet overloadEvery app and every brand has its own tablet, all beeping at once, with someone running between them accepting orders.
    How we fix itEvery order from every app and brand drops onto one kitchen screen, accepted automatically.
  • The problemMenus out of syncThe wings sell out, get switched off on Uber Eats and keep selling on DoorDash and Menulog for another hour.
    How we fix itOne menu manager. Mark an item or ingredient out once and it goes off every brand on every app.
  • The problemCommissions eat the marginThe apps take a big cut of every order, even from regulars who'd happily order direct.
    How we fix itA direct ordering site for each brand with its own branding, online payment and pickup or local delivery.
  • The problemNo idea which brand earnsFive brands share one kitchen, one supplier bill and one bank account, so nobody knows which one is carrying the rest.
    How we fix itFood cost, commission, packaging and margin per brand, per app and per week.
  • The problemPrep chaos on the lineBurger, bowl and wing orders from different brands land in random order and the fry station gets buried.
    How we fix itOrders split by item to the right station, so the fryer sees every fry order no matter which brand it came from.
  • The problemSlammed with no brakeThe kitchen gets hammered and there's no quick way to pause or slow every app at once.
    How we fix itOne busy button that pauses brands or bumps prep times across every app in a tap.
  • The problemRiders crowding the passDrivers wander in asking for an order number, grab the wrong bag or wait while it's found.
    How we fix itA pickup screen and bag labels by brand and order number, with a rider shelf that tells them which bag is theirs.
  • The problemMissing item refundsCustomers claim something wasn't in the bag and the app refunds them out of your payout with no argument.
    How we fix itPacking checklists and bag photos on every order, saved as evidence when you dispute a refund.
  • The problemPayouts that never matchEach app pays out weekly with fees, promos, refunds and adjustments, then someone spends a morning matching it in Xero.
    How we fix itPayouts reconciled against your orders automatically, with fees and refunds coded into Xero or MYOB.
  • The problemRunning out of shared stockThree brands use the same chicken thigh and nobody notices it's gone until the 7pm rush.
    How we fix itStock tracked by ingredient across every brand, with usage from your orders and reorder alerts before you run dry.
  • The problemLaunching a brand takes weeksA new concept means new menus on every app, new photos, new logins and a fresh mess of tablets.
    How we fix itSpin up a new brand from your existing recipes and ingredients, then push its menu to every app from one place.
  • The problemThe apps keep your customersYou cook thousands of meals and own none of the names, emails or phone numbers.
    How we fix itDirect orders build your own customer list per brand for offers, loyalty and new menu launches.
02What we build

Solutions

What we build for ghost kitchens. Usually all talking to each other.

Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.

01

Unified order screen

Every app and every brand on one kitchen display, with auto-accept, timers and late order alerts.

02

Station routing

Orders split by item to grill, fry, wok or cold, no matter which brand they came from.

03

Menu sync

One menu manager for every brand on Uber Eats, DoorDash and Menulog, with prices, photos and modifiers.

04

Ingredient sold-outs

Mark an ingredient out and every dish that uses it goes off every brand at once.

05

Busy mode

Pause brands or bump prep times across every app in one tap when the kitchen is slammed.

06

Direct ordering sites

A branded ordering site for each concept with online payment, pickup and local delivery.

07

Delivery dispatch

Direct orders sent to Uber Direct or DoorDash Drive, so you get delivery without the marketplace cut.

08

Pickup screen & bag labels

Order numbers by brand on a screen at the pass and printed labels so riders grab the right bag.

09

Packing checks & photos

A checklist and photo for every bag, saved against the order for refund disputes.

10

Food cost & margin reports

Food cost, commission, packaging and margin per brand, per app and per week.

11

Payout reconciliation

App payouts matched to orders with fees, promos and refunds coded into Xero or MYOB.

12

Stock & ordering

Ingredient stock across every brand, usage from orders, par levels and supplier orders.

13

Recipes & prep lists

Shared recipes, portion specs and a daily prep list built from what's likely to sell.

14

Customer list & loyalty

Direct order customers per brand, with rewards, offers and new menu emails.

15

Ratings & reviews inbox

Ratings and comments from every app and Google in one place, per brand.

03The systems

The big ones

Your whole kitchen, on one system.

These are the systems ghost kitchens ask us about most. Each one works on its own and they get properly clever when they're joined up.

Multi-brand ordering

Several brands, one kitchen screen.

Every order from every brand and every app lands on one screen and gets accepted automatically. The line sees what to cook by station, not by logo. The pass sees what's ready, what's late and which rider it's for.

  • Uber Eats, DoorDash and Menulog in one queue
  • Direct orders in the same queue
  • Auto-accept with no tablets to tap
  • Orders split by station
  • Ticket timers and late alerts
  • Busy mode across every app
  • Pickup screen at the pass
  • Bag labels by brand and order number
  • Packing checklist and bag photo
  • Works on any screen or tablet

Menu sync

Sell out once. Every app knows.

One menu manager for every brand on every app. Edit a price, swap a photo or mark the brioche out and it changes everywhere within seconds. Ingredient-level sold-outs mean every dish that uses it goes off together.

  • Every brand in one editor
  • Push to Uber Eats, DoorDash and Menulog
  • Ingredient-level sold-outs
  • Modifiers and combos shared across brands
  • Different prices per app if you want
  • Day-part and late-night menus
  • Scheduled menu changes
  • Photos and descriptions in one place
  • Dietary and allergen tags
  • New brand from existing recipes

Direct ordering

Keep the commission. Keep the customer.

Each brand gets its own fast ordering site with online payment, pickup and local delivery through Uber Direct or DoorDash Drive. Orders drop straight onto the kitchen screen and every customer lands in your own list, not the app's.

  • A branded ordering site per brand
  • Card, Apple Pay and Google Pay
  • Pickup times and local delivery
  • Delivery via Uber Direct or DoorDash Drive
  • Customer accounts and reorder
  • Rewards and first-order offers
  • Bag inserts with a QR to order direct
  • Customer list per brand
  • Emails and SMS for new menus
  • Google Business Profile ordering link

Margins & payouts

Know which brand pays the rent.

Food cost, packaging, commission and refunds pulled together per brand and per app. App payouts are matched to the orders you cooked and coded straight into Xero or MYOB, so Monday mornings stop being spreadsheet mornings.

  • Margin per brand and per app
  • Food cost from recipes and portions
  • Packaging cost per order
  • Commission and promo spend
  • Refunds and adjustments tracked
  • Payouts matched to orders
  • Coded into Xero or MYOB
  • Best and worst dishes by margin
  • Weekly report on your phone
  • Refund dispute evidence

Stock & prep

Never 86 the chicken at 7pm again.

Stock tracked by ingredient across every brand, with usage worked out from what you actually sold. Prep lists build themselves from expected volume and supplier orders go out before you run dry.

  • Stock by ingredient across brands
  • Usage from orders and recipes
  • Par levels and low-stock alerts
  • Daily prep lists by station
  • Supplier orders from the reorder list
  • Deliveries checked against orders
  • Waste and spoilage logging
  • Food safety and temp logs
  • Shared recipe and portion specs
  • Stocktake on a phone
04How it changes

Before and after

A Friday dinner rush, wolloped.

Here's how a Friday night could change. Every kitchen is different, so we map yours first.

Before

  1. Four tablets beeping on the pass
  2. Someone runs between them tapping accept
  3. Wings sold out on one app but not the others
  4. Fryer buried with tickets in random order
  5. Riders crowding the pass asking for numbers
  6. Commission on every order and margins unknown

After

  1. One screen with every brand and app
  2. Orders accepted automatically
  3. Wings marked out once and gone everywhere
  4. Fry station sees only fry orders
  5. Riders read the pickup screen and grab their bag
  6. Direct orders growing and margins per brand
05Services

Everything under one roof

Software, websites and systems for ghost kitchens.

Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.

Custom software for ghost kitchens

Built around how your ghost kitchen actually runs: unified order screen, station routing and the admin in between, in one system you own.

Websites for ghost kitchens

Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.

Ghost kitchen system upgrades

Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.

Apps and portals for ghost kitchens

Menu sync and ingredient sold-outs: customer and staff portals that work on any phone without an app store.

Integrations and automation

We connect Uber Eats, DoorDash and Menulog so information moves on its own and nobody retypes it.

Hosting, support and care

Managed hosting, updates, backups and security for your ghost kitchen, looked after by the people who built it.

06Integrations

Connections

Plays nicely with what you already use.

We connect to the delivery apps and tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.

  • Uber Eats
  • DoorDash
  • Menulog
  • Uber Direct
  • DoorDash Drive
  • Deliverect
  • Otter
  • Doshii
  • Square
  • Lightspeed
  • Stripe
  • Xero
  • MYOB
  • Deputy
  • Mailchimp
  • Klaviyo
  • Google Business Profile
  • Instagram
  • Facebook
07How we work

The process

Some people dip their toe in. We turn up in a rebreather.

We get properly below the surface of your ghost kitchen: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.

  1. 01

    Think

    We stand on your pass through a busy service, then work out what's actually slowing the kitchen and the books down.

  2. 02

    Archi-tech

    We plan it before writing code: your brands, apps, stations, menus, stock, payouts, hosting and cost.

  3. 03

    Build

    Real engineering, shown to you early and often. Usually the order screen or menu sync first, so you feel it by the next Friday rush.

  4. 04

    Look after

    We host it, maintain it and keep improving it. When something breaks you call the people who built it.

08Questions

FAQ

Things ghost kitchens ask us.

Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.

Which delivery apps can it connect to?

We connect to Uber Eats, DoorDash and Menulog through their partner integrations or through an aggregator like Deliverect or Otter, depending on your setup.

Can we get rid of the tablets?

Mostly, yes. Once orders come in through the integrations they land on one kitchen screen and get accepted automatically. Some kitchens keep one tablet as a backup.

Can a sold-out item go off every brand at once?

Yes. You can mark a dish or an ingredient out and it comes off every brand on every app that uses it, then goes back on when you say so.

Will direct ordering actually cut our commission?

Every order that comes direct skips the marketplace cut. You still pay card fees and delivery if you use Uber Direct or DoorDash Drive, but you keep the customer and most of the margin.

We already use Deliverect or Otter. Do we have to switch?

No. If your aggregator or POS is doing its job we build around it: the station routing, margin reports, stock and direct ordering on top. If something is holding you back, we'll show you what replacing it would involve before anything changes.

How much does a ghost kitchen system cost?

It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.

How long does it take?

Smaller jobs like a direct ordering site or margin report can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.

Who looks after it once it's built?

We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.

We already have systems. Can you upgrade them instead of starting again?

Usually, yes. Most ghost kitchens we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.

Contact

Got a ghost kitchen problem? Consider it wolloped.

Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.

I've got