Veg box subscriptions
Small, medium and family boxes, weekly or fortnightly, with sign-up online and a subscriber list that keeps itself.
Veg box subscription software for market gardens
Market gardens: veg boxes that pack themselves (almost). Grow more, chase less.
Box orders come in by email, swaps arrive by text, the packing list lives on a whiteboard in the shed and Sunday night goes on chasing payments. We build veg box subscription systems for market gardens that bend with whatever's coming out of the ground this week. Then we host them and look after them.
Looking for veg box subscription software that works with the harvest, not against it?
A market garden doesn't sell from a warehouse. It sells whatever the beds give up this week, to subscribers, market shoppers and a couple of chefs who want it all by Thursday. Off-the-shelf subscription apps assume every box is the same forever. Yours changes every week, someone always wants no coriander and a hailstorm can rewrite the lot overnight.
Wollopit builds custom veg box software around how your garden actually runs. Set this week's box from what's ready to pick and subscribers see it, swap what they don't want and add eggs or bread. Your harvest list, packing sheets and delivery runs fall out the other end. Payments bill themselves. We connect the tools you already like, replace the ones getting in the way and look after the lot on our own servers, so you can get back in the dirt.
01The problems
What we hear from market gardens
Does your market garden have these problems? Here's how we'd fix them.
Most market gardeners we talk to grow beautiful produce and run the box scheme on email, texts and a whiteboard. It works fine at forty boxes. It falls apart at a hundred and forty.
- The problemOrders by emailNew subscribers email in, someone copies them into a spreadsheet and the odd one gets missed.How we fix itOnline sign-up for weekly or fortnightly boxes in your sizes, with the subscriber list keeping itself.
- The problemSwaps by textCustomers text that they can't face zucchini again. You try to remember on packing day.How we fix itSelf-service swaps from a list you control, locked off at your cut-off time so packing day stays sane.
- The problemThe box depends on the harvestYou don't really know what's going in until you've walked the beds on Monday.How we fix itBuild this week's box from what's ready to pick, then publish it to subscribers in one go.
- The problemHarvest numbers are a guessYou pick too much kale and not enough spuds, then juggle boxes at the packing table.How we fix itA harvest list that totals every box, swap, extra and chef order so you pick what's actually sold.
- The problemPacking lists on a whiteboardBox sizes, dietary notes and add-ons scrawled up in the shed and rubbed off by accident.How we fix itPrinted or on-screen packing sheets per box and labels with name, route and notes.
- The problemHoliday pauses missedSomeone's away for a fortnight, the message got lost and their box sat on a hot doorstep.How we fix itCustomers pause or skip weeks themselves before cut-off and billing pauses with them.
- The problemDelivery runs planned by handRoutes worked out the night before on a map and the driver ringing for addresses.How we fix itDelivery days by suburb, runs in a sensible order and a driver list on their phone.
- The problemUncollected pickup boxesBoxes left at the café pickup point until Friday and nobody knows who hasn't come.How we fix itPickup points with their own days, collection reminders by SMS and a tick-off list for the host.
- The problemPayments chased every weekBank transfers that don't arrive, cash at the gate and an awkward text every Sunday.How we fix itAutomatic card or direct debit billing with failed-payment retries and receipts sent for you.
- The problemChef orders by text at 9pmRestaurants text for microgreens and heirloom tomatoes, then it all gets retyped into Xero.How we fix itA chef order page with this week's availability and their pricing, with invoices going straight to Xero or MYOB.
- The problemGluts end up in the compostZucchini comes on all at once and there's nowhere to send it before it's past it.How we fix itPush a surplus special to subscribers as a one-tap add-on or a bulk preserving box.
02What we build
Solutions
What we build for market gardens. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Swaps & dislikes
Customers swap items from your list and set permanent dislikes so they never get beetroot again.
Weekly box builder
Set this week's contents from what's ready, with quantities per box size and a publish button.
Harvest list
Totals across every box, swap, extra and chef order, sorted by bed or crop for the morning pick.
Packing sheets & labels
Per-box packing lists, dietary notes and labels with name, route and pickup point.
Pauses & skips
Customers skip weeks or pause for holidays before your cut-off and billing follows.
Delivery days & runs
Delivery days by suburb, run order for the driver and a phone list with notes like 'leave by the side gate'.
Pickup points
Cafés, gyms and the farm gate as pickup spots, each with its own day, reminders and a host tick-off list.
Extras & add-ons
Eggs, bread, honey and flowers from you or local producers added to boxes, with your supplier's share tracked.
Recurring billing
Card or direct debit billing, failed-payment retries, credit for missing items and receipts sent automatically.
Chef & wholesale orders
Restaurant and grocer accounts with this week's availability, their pricing and invoices to Xero or MYOB.
Market day stock
Know what's going to the market, record takings from Square and see what's coming back on the ute.
Weekly newsletter
This week's box, a recipe for the odd veg and farm news sent to subscribers from the same system.
A website that grows
Hand-built, quick on mobile, with box sign-up, pickup points and market days, built to rank for 'veg box near me'.
03The systems
The big ones
Your whole garden, on one system.
These are the systems market gardens ask us about most. Each one works on its own and they get properly clever when they're joined up.
Veg box subscriptions
Subscribers who look after themselves.
Customers sign up, choose a box size and frequency and manage the rest from their phone. Swaps, skips, pauses and extras all lock off at your cut-off. Billing runs on its own so you stop chasing money.
- Box sizes and weekly or fortnightly
- Self-service swaps from your list
- Permanent dislikes per customer
- Skip weeks and holiday pauses
- Extras like eggs, bread and honey
- Cut-off times you set
- Card or direct debit billing
- Failed-payment retries
- Credits for missing items
- Gift boxes and gift cards
Harvest & packing
Pick what's sold. Pack it without the whiteboard.
Build this week's box from what's actually ready in the beds. Every swap, extra and chef order rolls into one harvest list. On packing day each box has its own sheet and label.
- Weekly box builder by size
- Publish contents to subscribers
- Harvest totals by crop
- Sorted by bed or block
- Chef orders included
- Packing sheets per box
- Labels with route and pickup point
- Dietary and allergy notes
- Substitutions when a crop fails
- Surplus specials in one tap
Delivery & pickup
Every box finds its way home.
Delivery days by suburb, pickup points with their own days and a run sheet on the driver's phone. Customers get a text when their box is on the way or ready to collect.
- Delivery days by suburb or postcode
- Run order for each route
- Driver list on any phone
- Delivery notes and gate codes
- Pickup points with their own days
- Host tick-off list for collections
- SMS when it's on the way
- Reminders for uncollected boxes
- Delivery fees by zone
- Farm gate collection
Chef & market orders
Chefs order themselves. Market day adds up.
Restaurants and grocers log in to see what's available this week at their pricing and order before your cut-off. Market stock and Square takings sit next to it so you can see where the produce actually goes.
- Trade accounts with their own pricing
- This week's availability list
- Standing orders for regulars
- Order cut-offs per account
- Invoices to Xero or MYOB
- Market load-out list
- Square takings by market
- What came back on the ute
- Sales by crop across every channel
- Credit limits and account holds
04How it changes
Before and after
A packing day, wolloped.
Here's how a packing day could change. Every garden runs differently, so we map yours first.
Before
- Scroll emails and texts for this week's swaps
- Guess how much to pick on Monday morning
- Write the packing list on the shed whiteboard
- Find out at the door that someone's on holiday
- Plan the run on a map the night before
- Text the people who haven't paid
After
- Swaps locked in at cut-off on their own
- Harvest list totals every box and chef order
- Packing sheets and labels printed in one click
- Paused boxes already left off the list
- Driver opens the run on their phone
- Billing went through overnight
05Services
Everything under one roof
Software, websites and systems for market gardens.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for market gardens
Built around how your market garden actually runs: veg box subscriptions, swaps & dislikes and the admin in between, in one system you own.
Websites for market gardens
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Market garden system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for market gardens
Weekly box builder and harvest list: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your market garden, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones getting in the way.
- Shopify
- WooCommerce
- Square
- Xero
- MYOB
- Stripe
- GoCardless
- Open Food Network
- Australia Post
- Sendle
- Circuit
- Google Maps
- Klaviyo
- Mailchimp
- Google Business Profile
- Google Sheets
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your market garden: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We walk the beds, stand at the packing table and ride along on a run to see what's actually eating your week.
- 02
Archi-tech
We plan it before writing code: your box sizes, swaps, harvest, routes, pickup points, chef accounts, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so packing day gets easier quickly.
- 04
Look after
We host it, maintain it and keep improving it through the seasons. When something breaks you call the people who built it.
08Questions
FAQ
Things market gardens ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
What happens when a crop fails or the harvest changes?
You change this week's box before it's published or swap an item after. Subscribers see the update and the harvest list and packing sheets recalculate straight away.
Can customers add extras like eggs or bread?
Yes. Extras from you or other local producers can be added to boxes, with cut-offs and stock limits. We can track what you owe each supplier too.
Can customers pause their box when they go away?
Yes. They skip weeks or pause from their phone before your cut-off. The box drops off the packing list and billing pauses with it.
Can it handle both delivery and pickup points?
Yes. Each delivery area and pickup point gets its own days and fees. Drivers get a run sheet and pickup hosts get a tick-off list.
We already use Shopify or Open Food Network. Do we have to switch?
No. If a platform is doing its job we build around it, adding the swaps, harvest lists, runs or chef orders it's missing. If it's holding you back we'll show you what replacing it would involve before anything changes.
How much does a veg box system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like online sign-up with swaps can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most market gardens we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a market garden problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.