Online label builder
Shape, size, material, finish and quantity picked in a few clicks, with a live preview of the label.
Label printing software: online label builder & ordering
Label printers: design the label, order the roll. More rolls, fewer emails.
Quotes go out by email, artwork turns up as a phone photo of a Word doc, proofs bounce back and forth for a week and every reorder gets typed in again from scratch. We build online label builders, proofing and ordering systems for label printers that price the job, check the file and get it onto the press. Then we host them and look after them.
Looking for an online label builder that prices, proofs and orders in one go?
A label job has a lot of moving parts before it ever hits the press. Shape, size, material, adhesive, finish, quantity, core size, unwind direction, how many versions and whether it needs a barcode. Most label printers handle all of that over email, so a simple run of 1,000 jar labels can take five emails and two phone calls before anyone quotes it. Then the artwork arrives at the wrong size with no bleed.
Wollopit builds custom software for label printing businesses around how your shop actually runs. Customers design or upload their label online, choose from materials they can actually see and get a price on the spot. Files get checked before they reach prepress, proofs are approved with a click and every job is saved so reorders take seconds. We connect it to the accounting, freight and workflow tools you already use, then host it and look after it.
01The problems
What we hear from label printers
Does your label printing business have these problems? Here's how we'd fix them.
Most label printers we talk to have a great press, a great operator and an inbox that runs the whole business. It holds together until three launch jobs land in the same week.
- The problemQuotes by email take daysEvery enquiry needs someone to work out the size, material, finish and quantity breaks by hand before the customer hears a number.How we fix itAn online builder that prices by shape, size, stock, finish and quantity instantly, using your own price rules and run minimums.
- The problemArtwork in every formatLow-res JPEGs, Word docs, Canva exports with no bleed and files that are 2mm off the die size.How we fix itDownloadable templates per die and upload checks for size, bleed, resolution and colour mode before the file ever reaches prepress.
- The problemMaterials and finishes confuse peopleCustomers don't know the difference between white BOPP and semi-gloss paper or why their wine label needs a wet-strength stock.How we fix itVisual material and finish options with plain-English notes on where each one works: fridges, freezers, bottles, outdoors.
- The problemProofs go back and forthPDF proofs by email, changes in a reply chain and nobody's sure which version got signed off.How we fix itOnline proof approval with comments, version history and a clear approved stamp that releases the job to production.
- The problemReorders get retypedThe same coffee bag label every six weeks and someone digs through old emails to find the spec and the artwork.How we fix itEvery job saved to the customer's account with its spec and approved artwork. Reorder in two clicks, change the quantity if needed.
- The problemVariable data done by handBatch numbers, names, flavours and sequential codes typed or merged manually, with typos found after printing.How we fix itSpreadsheet uploads that drop unique data onto each label, preview every version and flag blank or duplicate rows.
- The problemWrong core or unwind directionThe roll fits the press but not the customer's applicator, so the whole run gets rewound or reprinted.How we fix itCore size, roll diameter, labels per roll and unwind direction captured at order time with a simple diagram to pick from.
- The problemNobody knows which dies you've gotThe die list lives in a drawer and in the head of your longest-serving operator.How we fix itA searchable die library linked to the builder, so customers pick sizes you already have and custom shapes get a tooling charge.
- The problemJobs scheduled on a whiteboardWhich job is on which press, what's waiting on a proof and what's due Friday is anyone's guess.How we fix itA job board showing every job from artwork through proof, print, finishing and dispatch, with due dates and press loading.
- The problemBarcodes and compliance infoFood and cosmetics customers need barcodes, batch codes and ingredient panels and the barcode is never quite right.How we fix itBarcode generation from the customer's GS1 numbers with size checks, plus panels for ingredients, warnings and best-before dates.
- The problemSmall runs aren't worth quotingA local maker wants 250 labels and the quoting time costs more than the job is worth.How we fix itSmall digital runs ordered and paid for online with set minimums, so they flow straight to the press without anyone touching them.
- The problemWhere's my order?Customers ring to ask if their rolls have shipped and someone goes looking for the con note.How we fix itDispatch through StarShipIt or Australia Post with tracking sent automatically and visible in the customer's account.
02What we build
Solutions
What we build for label printers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Instant pricing engine
Your price rules by stock, finish, size, versions and quantity breaks, with minimums and tooling charges built in.
Artwork upload & checks
Size, bleed, resolution and colour checks on upload, plus templates for every die you hold.
Online design tool
Simple label design for customers without a designer: text, logos, shapes and barcodes on your templates.
Proof approval
Online proofs with comments, versions and sign-off that releases the job to the press.
Customer accounts & reorders
Saved jobs, approved artwork and order history so a reorder takes two clicks.
Variable data uploads
Batch codes, names, flavours and sequential numbers from a spreadsheet, previewed before print.
Barcode & compliance panels
Barcodes from GS1 numbers, batch and best-before fields and ingredient or warning panels.
Die & material library
Every die, stock and finish in one place, linked to pricing and what the builder offers.
Job board & press schedule
Every job from artwork to dispatch on one screen, with due dates and press loading.
Trade & reseller portal
Designers, agencies and print brokers order at their own pricing with white-label proofs.
Dispatch & tracking
Rolls packed and booked through StarShipIt or Australia Post with tracking sent automatically.
Invoicing to Xero or MYOB
Paid online or on account, with invoices and payments landing in your accounting automatically.
A website that sells labels
Hand-built, quick on mobile and built to rank for 'custom labels' and 'label printing near me'.
03The systems
The big ones
Your whole label shop, on one system.
These are the systems label printers ask us about most. Each one works on its own and they get properly useful once they're joined up.
Label builder & pricing
Design the label, see the price, order the roll.
Customers pick a shape and size from your die library, choose their material and finish and see the price change as they go. No quote request and no waiting. The order lands with the spec complete and the payment done.
- Shapes and sizes from your die library
- Custom shapes with tooling charges
- Visual material and finish options
- Live label preview
- Quantity breaks and run minimums
- Multiple versions in one order
- Core size and unwind direction picker
- Card payments with Stripe or on account
- Your own price rules, easy to update
- Rush and standard turnaround options
Artwork & proofing
Print-ready files without the five-email chase.
Uploads get checked for size, bleed, resolution and colour before prepress sees them. Proofs go out online, customers comment right on the artwork and one click signs it off and sends the job to the press.
- Templates for every die you hold
- Size and bleed checks on upload
- Resolution and colour mode warnings
- Clear fixes customers can understand
- Online proofs with pinned comments
- Version history on every proof
- One-click approval and sign-off record
- Reminders for proofs left waiting
- Approved artwork saved for reorders
- Prepress notes kept on the job
Reorders & customer portal
The same label every six weeks, in two clicks.
Every customer gets an account holding their jobs, approved artwork and specs. Reordering is two clicks and changing the quantity or adding a new flavour doesn't start the whole process again.
- Saved jobs with full spec
- Approved artwork on file
- Two-click reorders
- Change quantity or add versions
- Reorder reminders by usage
- Order history and invoices
- Multiple users per business
- Trade pricing for resellers
- White-label proofs for agencies
- Tracking for every dispatch
Variable data & barcodes
Thousands of unique labels. Zero typing.
Customers upload a spreadsheet of batch numbers, names, flavours or sequential codes and every label gets its own data. Barcodes are built from their GS1 numbers and every version is previewed before it prints.
- Spreadsheet uploads for variable fields
- Preview every version before print
- Blank and duplicate row checks
- Sequential numbering
- Barcodes from GS1 numbers
- QR codes per label or batch
- Batch and best-before fields
- Ingredient and warning panels
- Version counts priced automatically
Job board & dispatch
Every job, from file to freight, on one screen.
Approved jobs drop straight onto a job board grouped by press and stock. Operators see what's next, finishing knows what's coming and dispatch books the freight with tracking going out on its own.
- Jobs grouped by press and material
- Due dates and rush flags
- Artwork, proof and print status
- Finishing and rewinding steps
- Job tickets on a tablet at the press
- Stock levels for common materials
- Dispatch through StarShipIt
- Tracking emailed to customers
- Invoices to Xero or MYOB
04How it changes
Before and after
A product launch label run, wolloped.
Here's how a new customer's launch run of jar labels could change. Every label shop is different, so we map yours first.
Before
- Customer emails asking how much for some labels
- Three emails later you finally have size, stock and quantity
- Artwork arrives as a JPEG with no bleed
- PDF proof goes back and forth for a week
- Rolls arrive on the wrong core for their applicator
- Six weeks later the reorder gets typed in again
After
- Customer builds the label online and sees the price
- Spec, core size and unwind direction captured at order
- Upload check flags the missing bleed before prepress
- Proof approved online with one click
- Job lands on the press board and ships with tracking
- Reorder takes two clicks from their account
05Services
Everything under one roof
Software, websites and systems for label printers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for label printers
Built around how your label printing business actually runs: online label builder, instant pricing engine and the admin in between, in one system you own.
Websites for label printers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Label printing business system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for label printers
Artwork upload & checks and online design tool: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Xero, MYOB and Shopify so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your label printing business, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside print workflow systems you're happy with or replace the ones holding you back.
- Xero
- MYOB
- Shopify
- WooCommerce
- Stripe
- StarShipIt
- Australia Post
- Sendle
- Microsoft 365
- Cin7
- Unleashed
- PrintIQ
- Label Traxx
- Esko
- HP PrintOS
- Adobe Illustrator
- Canva
- GS1 Australia
- Dropbox
- Mailchimp
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your label printing business: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time in your office, prepress and on the press floor, then work out where jobs actually get stuck.
- 02
Archi-tech
We plan it before writing code: your dies, materials, price rules, proofing, production steps, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the builder and instant pricing first, so quotes stop clogging the inbox.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things label printers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can the builder use our own pricing?
Yes. It runs on your price rules: stock, finish, size, versions, quantity breaks, minimums and tooling charges. You can update prices yourself when material costs move.
Can customers upload variable data like batch numbers?
Yes. Customers upload a spreadsheet and each label prints its own data, with every version previewed and blank or duplicate rows flagged before it goes to print.
Can it check artwork before it gets to prepress?
Yes. Uploads are checked for size against the die, bleed, resolution and colour mode. Customers see plain-English warnings so most problems get fixed before you ever open the file.
Do we have to replace PrintIQ, Label Traxx or our current workflow?
No. If your print MIS or prepress workflow is doing its job, we build around it and push orders into it. If something's holding you back, we'll show you what replacing it would involve before anything changes.
Can agencies and resellers order through it?
Yes. Trade accounts get their own pricing and can send white-label proofs to their clients without your name on them.
How much does a label ordering system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
We plan it in stages. Usually the builder and instant pricing come first so you get an early win, then proofing, reorders and the job board follow.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most label printers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a label printing business problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.