Cellar door bookings
Tastings, paddles, orchard tours and group sessions with time slots, deposits and SMS reminders.
Cidery software: cellar door bookings, cider club & trade
Cideries: cellar door full, club growing. Press more, admin less.
Tastings get booked by phone, the cider club lives in a spreadsheet and bottle shops order cartons by text at 10pm. We build cellar door, cider club, shop and trade systems for cideries that all talk to each other. Then we host them and look after them.
Looking for cidery software that runs the cellar door, the club and the trade side?
A cidery is an orchard, a production shed, a cellar door, an online shop and a wholesaler all at once. Most end up with a booking app for tastings, a spreadsheet for the club, a shop plugin for bottles and an inbox full of trade orders. Every new release means updating five places by hand and hoping the regulars notice.
Wollopit builds custom cidery software around how your cidery actually runs. Tastings book themselves. Club members get billed, choose their mix and get first dibs on the small-batch perry. Venues reorder in a portal and every keg has a QR code. We connect the tools you already like, replace the ones holding you back and look after the lot on our own servers, so you can get back to pressing apples.
01The problems
What we hear from cideries
Does your cidery have these problems? Here's how we'd fix them.
Most cideries we talk to make a cracking drop and run the business on phone calls, spreadsheets and a whiteboard in the shed. It holds together until harvest weekend.
- The problemCellar door bookings by phoneTastings booked over the phone, by Instagram DM and on a notepad. Two hens parties turn up for the same Saturday slot.How we fix itOnline tasting bookings with time slots, group sizes, deposits and SMS reminders, shown on one shared calendar.
- The problemCider club on a spreadsheetMembers tracked by hand, cards charged one at a time and someone still gets the dry pack after asking for sweet.How we fix itCider club subscriptions with automatic billing, saved preferences and failed-card retries.
- The problemMembers invisible at the barClub members flash an old email to get their discount. Staff have no idea if it's still current.How we fix itA digital member card in their phone wallet with member pricing pushed straight to your POS.
- The problemSeasonal releases sell out to strangersThe single-varietal or the barrel-aged perry is gone in a day and your loyal regulars never heard about it.How we fix itMember-first release windows, pre-orders with fair allocations and click and collect slots.
- The problemTrade orders by text and emailBottle shops, pubs and restaurants order cartons and kegs every which way. Someone retypes it all into Xero.How we fix itA trade portal where venues reorder at their own pricing in two taps, with invoices going straight into Xero or MYOB.
- The problemKegs go walkaboutKegs sit in a venue cellar two towns over and nobody's sure which one has them.How we fix itQR keg tracking: scan out, scan back, balances per venue and automatic pickup reminders.
- The problemAn online shop that barely worksA clunky plugin, no proper age check and shipping quoted by guesswork on heavy glass.How we fix itAn online shop with age checks at checkout, live Australia Post and Sendle rates plus pickup slots.
- The problemHarvest events sold by bank transferPressing days, long-table lunches and blossom weekends sold over DMs with a clipboard at the gate.How we fix itEvent ticketing with capacity limits, member pricing, QR check-in and automatic reminders.
- The problemThe shed runs on a whiteboardWhat's pressed, what's fermenting and what's ready to bottle lives on a whiteboard and in the cidermaker's head.How we fix itA tank board on any screen, batch records that build as you log readings and a bottling schedule everyone can see.
- The problemFruit you can't traceBins from your own blocks and outside growers logged on paper. Nobody can trace a batch back to the fruit.How we fix itFruit intake records with grower, variety, weight and date, linked through to every batch and bottle run.
- The problemWET maths every BASWine Equalisation Tax worked out from bottling sheets, cellar door sales and trade invoices in three spreadsheets.How we fix itSales and volumes from cellar door, shop and trade in one place with WET-ready reports for your accountant.
02What we build
Solutions
What we build for cideries. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Functions & group bookings
Hens parties, work lunches and private hire with quotes, deposits and run sheets on one calendar.
Cider club & subscriptions
Quarterly or monthly packs, member preferences, automatic billing and failed-payment retries.
Digital member cards
A member card in their phone wallet, member pricing at the bar and birthday perks.
Release pre-orders
Small-batch releases allocated fairly, member-first windows, purchase limits and collection slots.
Online shop & shipping
Bottles, mixed packs, merch and gift cards with age checks, live shipping rates and click and collect.
Events & ticketing
Pressing days, harvest lunches, live music and blossom weekends with tickets, capacity limits and QR check-in.
Trade & wholesale portal
Accounts for bottle shops, pubs and restaurants with their own pricing, standing orders and invoices to Xero or MYOB.
Keg tracking
QR codes on every keg, scan out and back, venue balances and pickup runs planned for the driver.
Fruit intake
Bins from your own blocks and growers logged by variety, weight and date, with grower payments tracked.
Tank board & batches
Fermentation status, gravity logs, blending notes and bottling runs on a screen in the shed.
Stock & WET reports
Finished stock shared between cellar door, shop and trade, plus WET-ready volume and sales reports.
Member emails & SMS
Release alerts, club reminders and event invites sent to the right people from one place.
A website that sells
Hand-built, quick on mobile, with bookings, the club and the shop built in. Made to rank for 'cidery near me'.
03The systems
The big ones
Your whole cidery, on one system.
These are the systems cideries ask us about most. Each one works on its own and they get properly clever when they're joined up.
Cellar door bookings
A full cellar door without the phone ringing.
Visitors book tastings, paddles and orchard tours online at the times you choose. Big groups pay a deposit up front and everyone gets a reminder, so the Saturday rush is planned before it arrives.
- Tasting and tour time slots
- Group sizes and capacity limits
- Deposits for big groups
- SMS and email reminders
- Hens parties and private hire quotes
- Walk-ins added on the day
- Club members book free tastings
- Bookings on Google Business Profile
- Run sheets for staff
- No-show and cancellation rules
Cider club
A cider club that bills itself.
Members sign up online, pick their style and get charged automatically each quarter. They can swap ciders within the rules you set and their member card unlocks member pricing at the bar.
- Monthly or quarterly packs
- Automatic billing and card retries
- Members choose dry, sweet or mixed
- Swaps within the rules you set
- Pickup or delivery for packs
- Digital member card in their wallet
- Member pricing at the POS
- Member-first release windows
- Free tastings and event discounts
- Pause, upgrade or cancel online
Shop & releases
Bottles shipped. Releases shared fairly.
An online shop built for heavy glass and age rules, with live shipping rates and click and collect. Limited releases go to members first then everyone else, so the regulars never miss out.
- Bottles, mixed packs, merch and gift cards
- Age checks at checkout
- Live Australia Post and Sendle rates
- Click and collect time slots
- Release pre-orders and allocations
- Purchase limits per customer
- Stock shared with cellar door and trade
- Abandoned cart emails
- Orders into Xero or MYOB
Trade & kegs
Venues reorder themselves. Kegs come home.
Bottle shops, pubs and restaurants get their own portal with their pricing, what's available and their order history. Every keg carries a QR code so you know who has it and when it's due back.
- Trade accounts with their own pricing
- Two-tap reorders and standing orders
- Invoices straight into Xero or MYOB
- Delivery runs planned by area
- QR scan out and back for kegs
- Keg balances per venue
- Overdue keg reminders
- New release alerts for venues
- Credit limits and account holds
The cider shed
From bin to bottle, off the whiteboard.
Fruit intake logged as the bins arrive, a tank board everyone can read and batch records that build themselves as you log readings. Bottling runs feed finished stock straight to the shop and trade side.
- Fruit intake by grower and variety
- Grower payments tracked
- Tank board: what's in every vessel
- Gravity and temperature logs
- Blending and back-sweetening notes
- Bottling and kegging schedule
- Batch and lot records for recalls
- Finished stock to shop and trade
- WET-ready volume reports
04How it changes
Before and after
A harvest weekend, wolloped.
Here's how a harvest weekend could change. Every cidery is different, so we map yours first.
Before
- Phone rings all week with tasting bookings
- Pressing day tickets sold by bank transfer
- Club packs charged card by card on Thursday night
- Trade orders retyped from texts into Xero
- Clipboard at the gate and cash at the bar
- Regulars find out about the new release on Monday
After
- Tastings booked online with deposits paid
- Pressing day sold out with tickets and a waitlist
- Club billed itself and packs are ready to collect
- Venues ordered in the portal and invoices hit Xero
- QR check-in at the gate and member pricing at the POS
- Members got first go at the release on Friday
05Services
Everything under one roof
Software, websites and systems for cideries.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for cideries
Built around how your cidery actually runs: cellar door bookings, functions & group bookings and the admin in between, in one system you own.
Websites for cideries
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Cidery system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for cideries
Cider club & subscriptions and digital member cards: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Shopify, WooCommerce and Square so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your cidery, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside platforms you're happy with or replace the ones holding you back.
- Shopify
- WooCommerce
- Square
- Lightspeed
- Xero
- MYOB
- Stripe
- Commerce7
- WithWine
- Vinsight
- Untappd for Business
- Australia Post
- Sendle
- Klaviyo
- Mailchimp
- Humanitix
- Eventbrite
- Google Business Profile
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your cidery: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We spend time at the cellar door, in the shed and in the office, then work out what's actually slowing you down.
- 02
Archi-tech
We plan it before writing code: your bookings, club, releases, trade accounts, fruit and stock, plus hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the most painful bit first, so you get a win before harvest.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things cideries ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can club members pick their own cider mix?
Yes. Members can choose dry, sweet or mixed and swap ciders within the rules you set. You still control what's available each pack.
Can members get their discount at the bar?
Yes. Each member gets a digital card in their phone wallet and member pricing flows through to your POS, so staff don't have to guess.
How do age checks work on the online shop?
Customers confirm their age at checkout and deliveries can require an adult signature. We set it up to suit how you sell and ship.
We already use Commerce7 or Shopify. Do we have to switch?
No. If your platform is doing its job we build around it and add the bookings, trade portal or shed tools on top. If it's holding you back we'll show you what replacing it would involve before anything changes.
Can it help with WET?
Yes. With cellar door, shop and trade sales in one place we can produce WET-ready volume and sales reports for your accountant.
How much does a cidery system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
Smaller jobs like cellar door bookings can be quick. Bigger systems are planned in stages so you get the first win early instead of waiting for everything at once.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most cideries we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got a cidery problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.