Loaf order page
Customers pick loaves and bake days on their phone. No app to download.
Artisan bread pre-order system: standing orders & delivery
Artisan bread makers: every loaf sold before the oven's on. Tick the days. Pay online. Hand delivered.
Orders in Instagram DMs, cash at the door and a bake count worked out on the back of a flour bag. We build pre-order and hand delivery systems for artisan bread makers, then we host them and look after them.
Looking for a bread pre-order system that works around your bake days?
Artisan bread makers bake small batches on set days and sell out by word of mouth. That's a lovely way to run a bakery until the orders are spread across Instagram, Facebook and your text messages. Then you're up at 2am trying to remember whether Sarah wanted one loaf or two. Most online shops are built for products that sit on a shelf. Your stock doesn't exist until the leaven says so.
Wollopit builds ordering around your oven. Customers tick every Saturday or any extra bake day, pay online and get their loaves hand delivered. Orders close at your cut-off, the bake list and dough quantities work themselves out and your delivery round lands on your phone in door order. We host it and look after it, so you can get back to the bread.
01The problems
What we hear from artisan bread makers
Does your artisan bread maker have these problems? Here's how we'd fix them.
Most bread makers we'd talk to have nailed the crust and the crumb. It's the messages, the money and the maths around the loaf that eat the week.
- The problemOrders in DMsMessages across Instagram, texts and Facebook, with half of them buried by the time you sit down to count.How we fix itOne order page customers tick and pay on. Every order lands in one list.
- The problemChasing paymentCash at the door, forgotten transfers and awkward texts to people you see every week.How we fix itPaid online before you bake, with cards saved for regulars.
- The problemRegulars forgettingThe same people reordering by text every week. Some forget and then feel ripped off when you've sold out.How we fix itThey tick every Saturday and it just happens until they pause it.
- The problemExtra bake daysYou decide to bake Tuesday and nobody knows unless they happen to catch your story.How we fix itOne tap alerts everyone by SMS and email. Orders open straight away.
- The problemGuessing the bakeToo many loaves left on the rack or sold out and apologising.How we fix itA bake list from paid orders at cut-off, so you mix for what's sold.
- The problemOne more loaf, pleaseOrders keep coming after the dough's been scaled and you hate saying no.How we fix itOrders close themselves at cut-off and caps stop you overselling the oven. A waitlist catches the late ones.
- The problemThe Friday night cancellationSomeone's off camping and tells you after the dough's mixed.How we fix itCustomers skip a week or pause from a link, right up until cut-off.
- The problemDelivery round on scrapsAddresses on bits of paper, gate codes in old texts and a route that doubles back on itself.How we fix itA hand delivery round in door order with notes. Tick each door as you drop.
- The problemWhat's in the seeded?The same questions about ingredients, allergens and long ferments, answered one DM at a time.How we fix itEvery loaf listed with its ingredients, allergens and bake days on the order page.
- The problemCafes ordering by textThe local cafe wants a dozen loaves and it arrives as a text at 9pm, then needs invoicing by hand.How we fix itA simple trade login with standing orders, their own pricing and invoices sent to Xero or MYOB.
02What we build
Solutions
What we build for artisan bread makers. Usually all talking to each other.
Pick the one that's hurting most or join the whole lot up. Everything is built around how your team works, not the other way round.
Every Saturday standing orders
Tick the days they want and it repeats until they change it.
Bake day alerts
SMS and email when you fire up the oven, including one-off extra bakes.
Online payment
Paid before the bake, cards saved for regulars and failed payments retried.
Bake list and dough maths
Loaves, flour, water, salt and leaven worked out at cut-off.
Hand delivery round
Doors in order with notes on your phone. Tick when dropped.
Skip and pause
Customers manage their own holidays from a link. No more texts.
Caps, cut-offs and waitlists
Set how many loaves each bake can hold and let the page do the saying no.
Pickup points and market collection
Collect from the bakehouse door, a market stall or a local shop with name lists for each.
Cafe and trade orders
Standing orders for local cafes and grocers with invoices to Xero or MYOB.
A website that smells like bread
Hand-built, quick on phones and built to rank for 'sourdough near me' and your suburb.
03The systems
The big ones
From the first tick to the last doorstep.
These are the systems that take the weight off a small bakery. Start with the order page and join up the rest when you're ready.
Loaf pre-orders
Customers tick the days. The orders look after themselves.
One simple page shows what's baking and when. Customers tick every Saturday or any extra bake day, pay online and they're done. Regulars stay on the list without sending you a single message.
- Order on any phone with no app
- Every Saturday or pick single bake days
- Loaf sizes, flavours and weekly specials
- Paid online before the bake
- Saved cards for regulars
- Skip a week or pause from a link
- Loaf caps for every bake
- Automatic cut-off times
- Waitlist for sold-out bakes
- Ingredients and allergens on every loaf
Bake list & dough maths
Cut-off hits and the bake list writes itself.
The moment orders close you get the exact count of every loaf for that bake. Your recipes turn that count into flour, water, salt and leaven, so the flour bag can go back to holding flour.
- Loaf totals from paid orders
- Recipes stored as baker's percentages
- Dough weights scaled to the order
- Leaven quantity and feed reminders
- Allowance for scaling loss
- Batches split by oven load
- Flour and seed stock running totals
- Low stock reminders
- Printable bake sheet
- What sold on every past bake
Bake day alerts
Fire up the oven and tell everyone in one tap.
Decide to bake an extra Tuesday and your customers know about it before the kettle boils. Alerts go out by SMS and email with a link straight to the order page, so an extra bake can sell out without a single post.
- One-tap alerts for extra bake days
- SMS and email
- Link straight to that bake's orders
- Customers choose which alerts they get
- Cut-off reminders for people yet to order
- New loaf and special announcements
- Waitlist alerts when a spot opens
- Holiday and closure notices
- Delivered tonight messages
- Easy unsubscribe built in
Hand delivery
Every door in order. Every loaf ticked off.
Your paid orders turn into a delivery round sorted by street, with each customer's loaves and notes on your phone. Tick a door and they get a message that the bread's on the porch while it's still warm.
- Round sorted into door order
- Delivery areas and days you choose
- Loaves listed for every stop
- Door notes and gate codes
- Tap to open in Google Maps
- Tick each door as you drop
- Dropped-off text to the customer
- Pickup points on the same list
- Delivery fees by area
- Share the round with a driver
04How it changes
Before and after
A bake count on a flour bag, wolloped.
Here's how a Saturday bake could change. Every bakery runs differently, so we map yours first.
Before
- DMs across three apps
- Bake count on a flour bag
- One more loaf requests after the dough's mixed
- Chasing cash at doors
- Addresses on scraps of paper
After
- One page to tick and pay
- Bake list at cut-off
- Orders close themselves and late ones join the waitlist
- Paid before you bake
- Round in order, tick each door
05Services
Everything under one roof
Software, websites and systems for artisan bread makers.
Whether you're starting fresh or upgrading what you've got, it's one team from the first sketch to the support call.
Custom software for artisan bread makers
Built around how your artisan bread maker actually runs: loaf order page, every Saturday standing orders and the admin in between, in one system you own.
Websites for artisan bread makers
Fast, hand-built websites that rank for the searches your customers make and turn visits into enquiries, bookings or orders.
Artisan bread maker system upgrades
Running on spreadsheets, old software or a platform you've outgrown? We move your data across and upgrade in stages so the business never stops.
Apps and portals for artisan bread makers
Bake day alerts and online payment: customer and staff portals that work on any phone without an app store.
Integrations and automation
We connect Square, Stripe and Apple Pay so information moves on its own and nobody retypes it.
Hosting, support and care
Managed hosting, updates, backups and security for your artisan bread maker, looked after by the people who built it.
06Integrations
Connections
Plays nicely with what you already use.
We connect to the tools you rely on, work alongside the ones you're happy with or replace the ones holding you back.
- Square
- Stripe
- Apple Pay
- Google Pay
- Shopify
- WooCommerce
- Xero
- MYOB
- Google Maps
- Google Business Profile
- Mailchimp
- Klaviyo
07How we work
The process
Some people dip their toe in. We turn up in a rebreather.
We get properly below the surface of your artisan bread maker: the systems, the busy days and the jobs everyone hates. Then we fix the bits that matter most first.
- 01
Think
We learn your bake days, oven capacity, cut-offs and delivery patch, then work out what's actually chewing up your week.
- 02
Archi-tech
We plan it before writing code: your loaves, recipes, standing orders, payments, delivery round, hosting and cost.
- 03
Build
Real engineering, shown to you early and often. Usually the order page first, so you get a win before too many more bake days go by.
- 04
Look after
We host it, maintain it and keep improving it. When something breaks you call the people who built it.
08Questions
FAQ
Things artisan bread makers ask us.
Something else on your mind? Ring 0423 011 252 and ask the people who'd build it.
Can customers order every Saturday?
Yes. They tick every Saturday and any other bake days they want. It repeats until they pause it.
What happens when someone goes on holidays?
They skip a week or pause their order from a link, right up until your cut-off. It comes off the bake list on its own and they aren't charged for that bake.
Can I limit how many loaves I sell each bake?
Yes. You set a cap for each loaf or the whole oven and orders stop when you hit it. Customers who miss out can join a waitlist.
Can it work out my dough quantities?
Yes. Give us your recipes and it scales flour, water, salt and leaven to the paid orders at cut-off. It can also split the bake into oven loads.
Do I have to deliver or can people collect?
Whichever suits you. Hand delivery, bakehouse pickup and market collection can all run from the same orders, with separate lists for each.
I already use Square or Shopify. Do I have to switch?
No. We build around what's working. Keep Square on your market stall or Shopify on your website and we'll connect the bake day ordering to it. If something's holding you back we'll show you what replacing it would involve first.
How much does a bread pre-order system cost?
It depends on what you need, so we quote up front once we understand it. No surprise invoices, no lock-in and you own what we build.
How long does it take?
We work in stages so you get the first win early. That's usually the order page and payments, with the bake list and delivery round joined on after.
Who looks after it once it's built?
We do. We host it on our own managed servers and keep it updated and secure. When you need something you ring the people who built it.
We already have systems. Can you upgrade them instead of starting again?
Usually, yes. Most artisan bread makers we work with keep what's working and upgrade the rest in stages. We move your data across, connect the old and new while we switch and retire the old system only when the new one is proven.
Contact
Got an artisan bread maker problem? Consider it wolloped.
Tell us what's slow, broken, manual or missing. You don't need a spec, just describe what's going on.